Boring Money

David Heacock

Boring Money is for the people quietly getting rich the unglamorous way. Hosted by David Heacock, founder and CEO of Filterbuy, this podcast covers boring businesses, acquisitions, cash flow, EBITDA, tax strategy, fixed income, and the real mechanics of compounding capital. Built for operators, investors, and business owners who care more about long-term wealth than hype, headlines, or status.

  1. hace 13 h

    He Lost $500K Trying to Be a Mogul — Then Built an $850K Lawn Care Business

    Ryan thought he had made it. He had a great medical sales job, lived in South Florida, and had built up real cash after a few successful real estate deals. But during COVID, he realized something uncomfortable: relying on one job, even a good one, was riskier than it looked. So he decided to build income streams. First, he bought real estate. Then he bought two bespoke clothing franchise territories. Then he bought a small lawn care company in Orlando. Then he bought a brand-new semi-truck and flatbed trailer. All while still working his day job. Some of it went badly. Very badly. The clothing franchise wasn’t passive. The trucking “management company” went bankrupt almost immediately. The lawn care business was tiny, unprofitable, and hours away from where he lived. But one of those bets had real potential. In this episode, Ryan breaks down the painful lessons from trying to do too many things at once, why focus became the turning point, and how he took a small lawn care business from $75,000 in revenue in 2023 to $550,000 in 2025 — with a current run rate around $850,000. We talk about: Why sales is great training for entrepreneurship  The danger of “passive income” promises  How he lost hundreds of thousands learning what not to do  Why real estate felt more like wealth preservation than wealth creation  How he found and bought his first lawn care business  The difference between being ambitious and being unfocused  Why systems are now his biggest priority  How he plans to grow through acquisitions  What it would take to build a $10 million EBITDA landscaping business  And why quitting his day job may be the next big leap This is a great episode for anyone who wants to buy a business, build outside of a 9-to-5, or understand the difference between chasing opportunities and committing to one real mission.

    53 min
  2. 30 jun

    Building Millions in Cash Flow, Hiring Better Talent, and Going All In with Connor Gross

    Connor Gross has built and operated across multiple income streams: an early e-commerce exit, self-storage and real estate deals, an apparel e-commerce business, content sites, and now Constant Hire, a recruiting agency focused on helping e-commerce and consumer brands hire top talent. In this episode, we talk through Connor’s path from selling his first business in his early 20s to buying a self-storage property off a Facebook group, tripling its revenue, and eventually narrowing his focus around recruiting for fast-growing consumer brands. We also get into the changing labor market inside e-commerce: why creative strategists are becoming more valuable, how TikTok Shop is creating entirely new roles, what AI may or may not replace, and why employer branding matters more than most founders realize. The second half of the conversation turns more personal. We talk about ambition, focus, family, cash flow, playing it safe, and what it really means to go all in on one thing. Connor is in the middle of deciding what kind of life and business he wants to build, and I share the mindset that helped me stay all in on Filterbuy for more than a decade. Topics include: Connor’s first exit with CardlyBuying and improving a self-storage propertyWhy he started Constant HireRecruiting for e-commerce and consumer brandsThe rise of creative strategists, TikTok Shop managers, and creator managersHow AI is changing marketing, finance, operations, and hiringWhy I’m pausing certain non-operational hiring at FilterbuyThe difference between stacking cash flow and building something bigWhat it means to emotionally commit to a businessWhy top talent has to be recruited, not just hiredThis is a conversation about business models, ambition, self-awareness, and choosing the path you actually want.

    48 min
  3. 16 jun

    How a 28-Year-Old Built a $1M Apparel Manufacturing Business in 12 Months

    Most people have no idea how licensed apparel actually gets made. In this episode of Boring Money, I sit down with Zarum, co-founder of Forge & Fabric, a Canadian apparel manufacturer that produced over 650,000 garments and crossed $1 million in revenue within its first year. Forge & Fabric sits at the end of the licensed apparel supply chain, producing merchandise for major retailers and brands through partnerships that include sports leagues, Disney, Marvel, and more. Their business is simple on the surface: print, pack, and ship. But underneath is a fascinating manufacturing operation built around volume, efficiency, automation, and relentless execution. We break down: • How licensed apparel manufacturing actually works  • The economics behind a $1.20 t-shirt order  • Why one printing press can generate over $1 million in annual revenue  • The surprising advantages of domestic manufacturing in Canada  • How equipment financing enabled rapid growth without outside investors  • The operational challenges of scaling production and fulfillment  • When entrepreneurs should focus on sales versus operations  • Why contract manufacturing alone may cap your upside  • How to think about moving up the value chain and selling direct  • The lessons I learned building Filterbuy that still apply today More importantly, we explore a question every entrepreneur eventually faces: Do you double down on the business that works today, or start building the business you ultimately want tomorrow? This conversation is a masterclass on manufacturing, scaling operations, finding product-market fit, and building a business around the life you actually want—not someone else’s version of success. Whether you’re in manufacturing, e-commerce, B2B sales, or just love hearing how real businesses are built, you’ll get a lot out of this one.

    1 h 23 min
  4. 9 jun

    From Bankruptcy to $2.4M: Building a Cleaning Business From Scratch

    John Torres went from professional baseball dreams, two layoffs in nine months, failed real estate deals, food stamps, and bankruptcy… to building Club Clean into a $2.4 million commercial cleaning business producing roughly $600,000 a year in profit. This episode is a real look at what entrepreneurship actually feels like when there is no safety net. John walks through the real estate mistakes that nearly wiped him out, the Chicago triplex that turned into a nightmare, the contractor who disappeared with $55,000, and the moment he realized the “passive income” dream was anything but passive. Then we get into the turnaround: cold calling banks, selling a floor-cleaning job he didn’t yet know how to do, learning from YouTube and a janitorial supply shop, landing his first $5,000/month contract, and building the systems that let him scale beyond himself. We also talk about what cleaning companies really sell, why staffing and consistency are the actual product, how John replaced himself as the rainmaker, and what it would take to grow from $2.4 million to something much bigger. But the deeper conversation is about ambition after survival. Once you’ve built the life you originally wanted, what comes next? Do you chase a bigger number, or do you figure out what you’re actually emotionally driven to build? This is a great episode for anyone building a local service business, recovering from failure, or trying to turn a job into a real company.

    1 h 12 min
  5. 2 jun

    I Roasted His Car Wash Startup — Then Gave Him a $4M Plan

    Paulo is trying to bring Flipwash, a successful Brazilian car wash concept, to the United States. In Brazil, the company has grown to more than 140 locations and roughly $4 million per month in revenue. The model is simple: instead of making customers drive to a traditional car wash, Flipwash sets up inside shopping malls, office buildings, parking garages, and other places where people already park their cars. But the U.S. market is different. Paulo has five locations open, but he is stretched thin, undercapitalized, and trying to scale before proving the model works in one flagship location. In this conversation, David Heacock breaks down the real problem: growth is not the number of locations. Growth is revenue, profit, repeatability, and focus. They discuss: - Why traditional car washes may be vulnerable to a more convenient model - How Flipwash grew in Brazil - Why the U.S. expansion has been harder than expected - The danger of confusing footprint with business growth - Why Paulo may need to stop opening new locations - How to turn one Austin location into a true proof of concept - The math behind a potential $4M+ opportunity - Why investors care about repeatable unit economics - How focus can unlock capital - Why local awareness matters more than national branding - How social media could become a growth engine for the business - When entrepreneurs need to shut down distractions and go all in This is a real-time business breakdown of a founder with a promising concept, but too many plates spinning at once. The lesson is simple: prove it once, build the system, then scale.

    54 min
  6. 26 may

    Tom Sosnoff on Risk, Trading, and Building Billion-Dollar Companies

    Tom Sosnoff is the co-founder of thinkorswim and tastytrade, two of the most influential trading platforms in modern finance. Before building billion-dollar companies, Tom spent nearly 20 years as an options market maker in the pits of the Chicago Board Options Exchange. In this conversation, he sits down with David Heacock to discuss how trading rewired the way he thinks about risk, entrepreneurship, decision-making, and wealth creation. They cover: - Why most people completely misunderstand risk - The psychology of great traders and entrepreneurs - Lessons from the 1987 crash and the 2008 financial crisis - Building thinkorswim from scratch after leaving the trading floor - Why thinkorswim was profitable from month one - How tastytrade used content as a competitive advantage long before creator businesses became mainstream - Why Tom believes content and attention are now the real moat in finance - His views on retirement, legacy, and building companies late into life - Why he hates real estate investing - How options trading changes the speed and quality of decision-making - Why young entrepreneurs should take far more risk than they think - His new AI-driven company, Lost Dog, focused on career optimization and wealth inequality Tom also shares stories from the early days of Chicago trading pits, competing against Interactive Brokers, selling billion-dollar companies, making 50 trades before breakfast, and why he still wakes up every day obsessed with building. If you enjoy conversations about markets, entrepreneurship, risk-taking, investing, and building enduring businesses, this episode is for you.

    49 min

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Boring Money is for the people quietly getting rich the unglamorous way. Hosted by David Heacock, founder and CEO of Filterbuy, this podcast covers boring businesses, acquisitions, cash flow, EBITDA, tax strategy, fixed income, and the real mechanics of compounding capital. Built for operators, investors, and business owners who care more about long-term wealth than hype, headlines, or status.

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