The Consumer Researcher

Journal of Consumer Research
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The Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.

Episodios

  1. 22/12/2021

    Author Interview: Donna Hoffman and Thomas Novak, authors of the 2021 JCR Best Article

    Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen to editors June Cotte and Markus Giesler discuss this article with Donna and Tom.

    21 min

  2. 02/10/2021

    Author Interview: Dirk Hovy, Shiri Melumad, and Jeff Inman, authors of Wordify

    Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri Melumad, and Jeff Inman.

    20 min

  3. 25/03/2021

    Author Interview: Evan Weingarten and Joe Goodman

    In this episode of The Consumer Research, Andrew Stephen interviews Evan Weingarten and Joe Goodman, authors of "Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review." This article is published in the April 2021 issue of JCR. Evan and Joe tell Andrew why they got started on this topic and how they went about conducting their meta-analysis. They also share some tips for consumer researchers doing meta-analysis work. Find out more about the article at https://academic.oup.com/jcr/article/47/6/855/5906525.

    24 min
  • 3 episodios

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The Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.

Información

  • Creador
    Journal of Consumer Research
  • Años de actividad
    2 k
  • Episodios
    3
  • Clasificación
    Explícito
  • Copyright
    © Journal of Consumer Research
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