The Kelly Roach Show

Kelly Roach

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. HACE 15 H

    1143. The Five Reasons Your Business Isn't Growing as Fast as It Should

    When your business is not growing as fast as it should, the temptation is to look outward for the reason. It's the ads. The team. The market. The algorithm. The economy. But in almost every case, it's' something else.  In this solo episode, Kelly breaks down the five core reasons business owners tend to allow complexity into their businesses, and why eliminating it, not adding to it, is almost always the fastest path to growth. Drawing from her work helping entrepreneurs implement the Miracle Hour and what she has observed in the businesses growing fastest right now, Kelly unpacks the patterns that are silently killing growth across the online business space. From the impatience that causes us to layer more onto things that would have worked if we had just let them play out, to the comparison that gets us on board with strategies we never should have touched, to the lack of self-trust that has us bouncing between paths that were never meant to look the same — this episode is equal parts business strategy and leadership philosophy. It is also one of the most important episodes Kelly has recorded this year. Because the same things that must be present to keep a business simple, courage, conviction, self-trust, and faith, are the exact same things that are required to scale your sales. Simplicity scales. Complexity kills. And this episode will show you exactly where complexity is coming from and how to stop letting it in. Timestamps: 00:45: The three core things standing in the way of rapid business growth 05:30: Why there is nothing that will slow you down more in business than attempting a shortcut 06:30:Why adding more marketing to a broken conversion system just gives you a bigger broken conversion system 09:00:The difference between trying to get more traction on social media and building a system to convert social media visibility into real revenue 10:30: Comparison, and why it is sneakier than most people think 12:30: Why complexity happens when we say yes to too many things, and why sometimes the most powerful growth strategy is knowing what you will not do 14:00: Why asking why three times reveals a completely different root cause than what appears on the surface 16:30: The most unsexy business proposition on the planet, and whyit is actually the root cause solution most businesses are missing 18:00: Why most business owners believe more leads will solve their problem, when they actually have a conversion problem 19:30: How conflicting feedback from multiple sources keeps businesses stuck in circles 21:00: God isolates you before he elevates you: why your path is not meant to look like anyone else's and what happens when you try to change it so that it does 22:00: How self-trust, faith, and self-leadership fuel both business simplicity and sales growth (and why the same things required to keep a business simple are the same things required to scale it) div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Resources: Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Order The Miracle Hour book on Amazon: https://a.co/d/09Z6iunb Grab Kelly's book Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://a.co/d/0510sP0s  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

    24 min
  2. HACE 3 DÍAS

    1142. Live Streaming Is About to Blow Up Again (And Here's How You Should Prepare).

    People are glazing over AI-generated content. They are spending less time online. They want interaction, and they are going to find it in live experiences, intimate offline settings, and live streams from real people who actually show up. In this solo episode, Kelly lays out the big picture strategy she has been sharing with her private clients: the marriage of three signature methodologies that she believes will define who wins in the next era of business. The Miracle Hour for 1:1 high-ticket relationship building. Live launch for bringing hundreds of clients in at a time through one-to-many selling. And single sessions that sell as the consistent trigger event mechanism that keeps conversations alive, funnels full, and teams selling every single day. Kelly also breaks down why the live launch became the villain over the last couple of years (and why blaming the methodology instead of identifying the market shift was the mistake that sent so many business owners chasing funnels, evergreen, and other bright shiny objects that never delivered).  The pendulum is swinging back. The business owners who get ahead of it now, and spend June, July, and August dialing in their live selling skills, are going to be so far ahead of the curve by the time the rest of the market catches up. This is the episode to share with every entrepreneur you know who is still trying to figure out where to focus right now. Timestamps: 00:45: How the Miracle Hour, live launch, and low-ticket social selling work together as a complete ecosystem 02:30: The origin of the Live Launch method: how Kelly stripped away all the complexity and built the simplest version that actually worked 04:30: Why the live launch did not stop working, and why blaming the methodology instead of the market shift was the mistake that sent people chasing the wrong things 06:00: The light launch: what it is, how Kelly uses it now for low-ticket products, and how the Miracle Hour experience kicked off the VBS light launch 07:30: Why it is time to dust off your live launch and live streaming skills right now, before everyone else catches on 09:00: Trigger events: what they are, why most businesses do not have enough of them, and why your team cannot make daily sales without them 11:00: Why Substack live streaming is one of the best kept secrets in the market right now and why the window to get in is still open 12:30: The prediction: by fall, everyone will be back to live streaming and the business owners who are already there will be so far ahead of the curve 14:00: How to spend the summer months dialing in live selling, light launching, and Miracle Hour so you are ready when the pendulum swings 15:30:  Miracle Hour plus live launch plus single sessions that sell, and how AI fits into the back end of all of it Resources: Grab the Live Launch Method book on Amazon: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  Purchase the replay of the Single Sessions That Sell intensive: https://accelerator.virtualbusinessschool.com/single-session-intensive  Purchase the replay of the Substack Mastery intensive: https://accelerator.virtualbusinessschool.com/substack--92237  Join Virtual Business School for weekly guided Miracle Hour sessions, Closing Mastery with Kelly, and monthly marketing masterclasses with Danielle: https://www.virtualbusinessschool.com/virtual-business-school  Learn about VBS Gold the next level mastermind above Virtual Business School including monthly networking, intensives with Kelly and Danielle, and advanced growth strategy for multi-six to seven figure business owners: email nicole@kellyroachinternational.com to discuss.

    18 min
  3. 14 MAY

    1141. Breaking Free from the Paralysis of Possibility: Where to Actually Start with AI in Your Business with Lauren Goldstein

    Most business owners are either drowning in AI rabbit holes or frozen by the paralysis of possibility. They know they should be doing more with AI. They just do not know where to start, what to focus on, or how to implement it without breaking what is already working. In this episode, Kelly sits down with Lauren Goldstein,  the Biz Doctor, a business consultant who spent 15 years helping entrepreneurs go from operator to owner through better teams, operations, and systems. And now, she is adding AI to the mix in a way that actually makes sense for real business owners running real companies. Lauren breaks down the three levels of AI most people do not even know exist, why 95% of AI projects produced zero profitable return last year, and the simple RATs framework that tells you exactly where to start. She also shares the AI workflows that have saved her clients at least five hours a week  (including a chief of staff agent, inbox triaging, and meeting prep) and walks through how she used AI to build a relationship capital database from six years of emails, her entire LinkedIn network, and her calendar in under ten minutes. This is not a conversation about chasing the newest tools or building 50 AI agents. This is about keeping it simple, going a mile deep and an inch wide, and using AI to do the business basics better than ever before. Timestamps: 00:45: Lauren's background: from pediatric neurology and epilepsy research to business consultant and the Biz Doctor 03:00: The two qualities every business owner needs that Lauren's mentor spotted in her — diagnosis and creative problem solving 05:00: The two extremes business owners fall into with AI and how to find the middle 06:30: The three levels of AI, and why most people never get past level one 07:30: Why if you are not getting great results out of AI you are probably not getting great results out of your team either 08:30: The RATs framework, and why five minutes a day adds up to a month of lost time every year 10:00: Why you cannot implement AI on a broken process, and what to build first 11:30: When in doubt ask the LLM: how to use Claude as a thinking partner to figure out what to systematize 12:30: The top three AI workflows saving clients five plus hours a week — chief of staff, inbox triaging, and meeting prep 15:00: The step by step for building a workflow: triggers, actions, and why agents fall on their face when we try to make them do everything 16:30: What is working best: getting everything out of your brain and into documents, going a mile deep on one platform, and asking the right questions 18:00: The traps to avoid: dabbling on every platform, chasing the shiny new thing, and building cool things that do not move the needle 19:00: How Lauren used AI and the Miracle Hour together, building a relationship capital database from six years of emails, LinkedIn, and her calendar in under ten minutes RESOURCES:  Join Lauren's next AI workshop and use code KELLY for $50 off: https://www.goldenkeypartnership.com/ai/ Build your first AI workflow with Lindy.ai - use https://try.lindy.ai/lauren to get a free trial and 50% off Listen to Lauren's podcast:  https://podcasts.apple.com/podcast/the-biz-doctor/id1618773779

    23 min
  4. 11 MAY

    1140. How We Executed an 18-Month Book Launch in 2 Months (and What We'd Do Completely Differently Next Time)

    What does it look like to do what most people do in 18 months... in just two months? Chaotic. Brilliant. And full of lessons worth documenting. In this week's episode, Kelly delivers the second installment of her Miracle Hour launch debrief, walking through the specific strategies that worked, the ones that fell flat, and the exact framework she is already using with private clients and building into the Sacred Art of Selling launch plan. From the mini sprint model she is calling their best ever company execution, to the content day where she recorded 50 videos in a single sitting, to the community lives that converted at the highest rate of anything they did, Kelly holds nothing back. She also gets honest about the things that did not go the way she planned.  This episode is a masterclass in what it actually takes to launch a book, a product, or a movement.  If you are planning a launch of any kind, this one is required listening. Timestamps: 00:45: Why Kelly ended up doing an 18-month book launch in two months, and why she still calls it their best ever company execution 02:30: The mini sprint framework Kelly is now recommending for every book launch 04:30: Bulk buy campaign as sprint one:  what worked, what she would do differently, and why she would start a full year out next time 06:00: Pre-launching at the Legacy Leaders event in March: why she will always do this first for every future book 07:15: The book inventory mistake: why she wishes she had ordered 1,000 copies instead of 100 and what it cost her 08:30: The webinar she bombed twice before changing one variable and converting consistently 10:00: Why she believes 5,000 to 10,000 street team regstrations was possible with more runway and manpower 11:30: The content day strategy: how recording 50 videos in one sitting kept the campaign fed for weeks without slowing down execution 12:45: Why teaching inside other people's communities was the single highest-converting activity of the entire launch 14:00: The VIP experience: why doing the in-person event simultaneously with the live stream was a huge risk that paid off completely 15:30: What is coming next: the Sacred Art of Selling pitch, The Business Reinvention Playbook book, and the ongoing community teaching tour Resources: Order The Miracle Hour book on Amazon and send your receipt to miraclehourbook@kellyroachinternational.com for instant audiobook access and an invite to the full launch debrief intensive happening THS Wednesday, May 13th at 1pm Eastern: https://www.amazon.com/Miracle-Hour-Predictable-Sales-Day/dp/B0GXC7KJDX  Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Connect with Kelly on Substack: https://substack.com/@kellyroachofficial

    17 min
  5. 7 MAY

    1139. 8 Shifts That Will Define Who Wins in the Next Era of Business (When AI Can Do Everything Else)

    AI is not your competitive advantage. It never was. And the entrepreneurs who stop chasing complexity and start doubling down on their humanity are the ones who are going to build the most successful, most fulfilling, most profitable businesses of the next decade. In this episode, Kelly unpacks the eight pillars of the activation era: the framework she has been developing through the Miracle Hour launch. This is not about AI tools, agents, or automation stacks. This is about what human productivity actually looks like when AI handles 98% of what we used to do... and where the irreplaceable value of a human being actually lives in a business. Kelly pulls back the curtain on the results from the Miracle Hour launch and live experience: her highest livestream numbers ever, highest sales conversions ever, and nearly a million dollars in wins generated by participants in 48 hours, and makes the case that all of it was built on the simplest foundation possible. If you have been making your business harder than it needs to be, this episode is your permission slip to stop. Timestamps: 00:45: The Miracle Hour book launch recap 03:00: Why Kelly believes this book was God's timing, and why the AI explosion made the Miracle Hour more urgent than ever 05:30: The conviction that complexity kills growth, and why Kelly has been simplifying everything while everyone else adds more 07:30: What the activation era actually means, what human productivity looks like when AI accounts for 98% of what we used to do 09:00: Applying precise intent and discernment instead of high volumes of output 10:30: Making authentic human connection your main competitive advantage 11:45: Why highly curated smaller settings are converting at 62% higher closing rates 13:00: Why buyers are moving to the top and the bottom and the middle is disappearing 14:30:: Why 84% of premium buyers prefer substantive materials like newsletters over short-form media 15:30: Analog interface: why premium buyers are taking purchasing decisions offline and what that means for your business 16:30: Prioritizing needle-moving work over busywork that creates an illusion of progress 17:30: Community-led growth Resources: Order The Miracle Hour book on Amazon and send your receipt to miraclehourbook@kellyroachinternational.com for instant audiobook access and an invite to the launch debrief on May 13th at 1pm Eastern: available on Amazon: https://a.co/d/05EfhMF0  Join Virtual Business School for just $97 a month, no contract, for guided Miracle Hour every Wednesday at 1pm Eastern, Closing Mastery with Kelly, monthly marketing masterclasses with Danielle, our exclusive community, full sales template bundle and limited-time content creation bonus: https://www.virtualbusinessschool.com/virtual-business-school  Register for Substack Mastery on May 15th: https://accelerator.virtualbusinessschool.com/substack--92237

    29 min
  6. 4 MAY

    1138. [REPLAY] Trust Building Offers, Buyer Psychology, and the Offer Suite That Keeps Clients Coming Back: A Recap Of The Miracle Hour Live Experience

    What you are about to hear is a REPLAY of the closing session from the Miracle Hour Live Experience: our highest-attendance event to date, that generated close to a million dollars in wins from participants in the 48 hours that followed. If you have been wondering whether the Miracle Hour actually works in the real world, in real time, for real business owners across every industry, this limited-time episode is your answer. In this session, Kelly and Danielle, President of Kelly Roach International, go deep on the offer and sales strategy questions that came pouring in from attendees. They cover why most business owners do not actually have a sales problem, they have an inconsistency in communication problem. They break down what trust building offers are and are not, what lazy low ticket looks like versus a high caliber client-centric offer that brings 30, 50, and 100K clients out of the woodwork. And they pull back the curtain on exactly how the Virtual Business School is being rebuilt for the activation era, with live weekly Miracle Hour sessions, Closing Mastery with Kelly every month, and a community-led growth model inside Kajabi. This is a raw, real, in-the-room replay of one of the most valuable sessions Kelly has delivered publicly in years. And it is only available on the podcast for a limited time. If you have been sitting on a library of relationships you have not been tapping into, selling something the market is not buying without knowing why, or if you have been chasing top of funnel while all the money is sitting at the bottom: this session will change how you run your business starting today. A note on this episode: This replay is being shared on the Kelly Roach Show for a limited window. The full Miracle Hour Live Experience recordings, including all seven sessions, the implementation workbook, and a bonus Q&A, are available for lifetime access via the link below. If this conversation lights you up, you can purchase the recording of the full-day experience below. Timestamps: 00:45: Nearly a million dollars generated by participants since Wednesday, including 50K leadership deals, five figure sales made during the live event, and 55K closed in 48 hours 03:30: Why most business owners do not have a sales problem, they have an inconsistency in communication problem 05:00: What is changing inside Virtual Business School: community, live activations, Kajabi, and weekly Miracle Hour sessions every Wednesday at 1pm Eastern 09:00: Danielle on the current state of the market: what people are buying, how they are buying, and why the middle market has largely dropped out 13:00: Trust building offers defined: what they are, what they are not, and what makes the difference between a lazy low ticket offer and one that brings high ticket clients into your world 17:30: Why specificity is the new currency: how to position your offer so buyers understand exactly what result they will get and exactly how you will help them get there 21:00: The infinite client loop: how to keep your ecosystem active between big purchase seasons so lifetime value compounds instead of drops off 25:00: Buyer psychology: why their knee-jerk reaction is always no and what moves them to yes 28:00: Why referrals just moved back to center stage, and how to use VBS and the Miracle Hour to build a referral marketing machine 32:00: Eight figure CEOs are obsessed with the fundamentals six figure CEOs think they are too advanced for Resources: Purchase the full Miracle Hour Live Experience recordings and access to our LIVE bonus Q&A happening May 13th: https://go.thekellyroach.com/vipupgrade29th Join Virtual Business School and get access to weekly live Miracle Hour sessions, Closing Mastery with Kelly, Danielle's monthly top of funnel marketing sessions, AI tools, and the full trust building offer training suite: https://www.virtualbusinessschool.com/virtual-business-school Register for Substack Mastery happening May 15th: https://accelerator.virtualbusinessschool.com/substack--92237

    1 h 37 min
  7. 30 ABR

    1137. Why We're Doing the Opposite of What Everyone Else Is Doing in the Age of AI

    Everyone is racing to use more AI... and that is exactly why it will not be your competitive advantage. Within months, every business online will be leveraging AI to the max. The tools will be everywhere. The playing field will be level. And when that bubble bursts, all that will be left is what truly differentiates you: your humanness, your relationships, and your ability to activate real outcomes for real people. In this week's episode, Kelly shares exactly how she is rebuilding the Virtual Business School for the activation era, and why the changes she is making run completely counter to what most business owners are doing right now. While everyone else is bragging online about cutting their teams and replacing them with AI, Kelly is staffing up. While everyone else is adding more modules and more information to their programs, Kelly is stripping it down to live activation, community, and results generated in real time. This episode is a blueprint for any business owner thinking about how to evolve their products, programs, and services for the new era, and a clear look at where the real opportunity is as AI continues to reshape how people buy, spend their time, and decide who to trust. Timestamps: 00:30: Welcome to the post-Miracle Hour Experience era: what happened and what is coming next 02:00: The AI world and the activation era, and why they require different totally different strategies 03:30: What people are going to be buying in the AI world: experiences, community, nuance, consultancy, and depth of activation 05:00: The shift away from big programs and endless modules, and what immersive, results-driven programming actually looks like 06:00: Why community-led growth is now a core teaching inside the program 07:30: Weekly live Miracle Hour activations: why calls are being converted into real-time sales-generating experiences 09:00: Closing Mastery with Kelly: a monthly deep dive on stewardship-based selling and what it means to own your gifts in the marketplace 10:30: How to keep your Miracle Hour pipeline full of dream makers and best buyers 11:30: AI tools launching inside VBS (and the critical distinction between using AI as a functional tool versus letting it replace your God-given gifts) 13:00: Why AI is not your competitive advantage  14:30: Staffing up while everyone else is cutting teams  16:00: The future of online business: community, activation, human-forward, AI-supported Resources: Join the Virtual Business School for community, live activations, Closing Mastery, and stewardship-based sales training: https://www.virtualbusinessschool.com/virtual-business-school  Get a copy of the Miracle Hour Book on Amazon: https://www.virtualbusinessschool.com/virtual-business-school  Missed yesterday's FULL DAY Miracle Hour LIVE Experience? Get the recordings for just $129: https://go.thekellyroach.com/vipupgrade29th

    15 min
  8. 27 ABR

    1136. New Leads vs. Old Leads, Breaking Up Your Miracle Hour, and Why Imperfect Action Beats Perfect Inaction Every Time

    This is the week. The Miracle Hour Live Experience is here, and before we go live on Wednesday, Kelly is answering the questions that have been flooding in from the thousands of people who have already started going through the Miracle Hour audiobook. In this episode, Kelly tackles the most common sticking points head on: should you be focused on new leads or old ones, can you break the Miracle Hour up throughout the day, and how do you stay consistent when life is busy and the schedule is full. Kelly also breaks down why preparation is just as important as execution, why most business owners spend 45 minutes reorganizing and only 10 minutes actually reaching out, and why by 9am every single day her team already has dollars in the door. If you have the book, the audiobook, or even just a growing curiosity about the Miracle Hour, this episode is your on-ramp to the live experience happening this week. Timestamps: 00:30: What is happening this week: the Miracle Hour Live Experience, how to register, and the three attendance options 02:30: Should I focus on new leads or old ones first? 04:00: The five types of sales the Miracle Hour generates every week, and why four of the five are already sitting in your existing ecosystem 06:00: Can I break the Miracle Hour up into smaller blocks throughout the day? 07:00: Why imperfect action and consistency will always beat a perfectly executed hour that never happens 08:30: How do I stay consistent when my schedule is busy? 10:00: The real reason most people's outreach isn't working Resources: Register for the Miracle Hour Live Experience: free virtual, VIP with recordings and bonus Q&A, or in-person: https://www.themiraclehourbook.com/april-29th-live-experience  Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com: https://a.co/d/02xYaMbq

    10 min

Acerca de

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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