Uncommon Thinking

Advertising Week
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Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.

  1. 14/10/2025

    Creative that Lasts: Making the Most of Every Impression

    From Advertising Week New York 2025: In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.

    31 min

  2. 14/10/2025

    Fandom to Effectiveness: How Passion Drives Performance

    From Advertising Week New York 2025: Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

    34 min

  3. 14/10/2025

    Precision at Scale: Unlocking the Future of Customer Connection

    From Advertising Week 2025: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

    32 min

  4. 13/10/2025

    Culture Can’t Be Bought—But It Can Be Partnered With

    In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.

    32 min

  5. 13/10/2025

    All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

    Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards. But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

    31 min

  6. 13/10/2025

    AI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook

    From Advertising Week New York 2025: Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions — and the outcomes that followed.

    32 min

  7. 13/10/2025

    The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter

    From Advertising Week New York 2025: In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine — and the methodologies and insights that fueled this level of performance and scale.

    30 min

  8. 13/10/2025

    If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts

    From Advertising Week New York 2025: Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.​ Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.​ This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact: -Building brand love that fuels buyer behavior -Bridging upper funnel storytelling with lower funnel performance -Turning TikToks into transactions and brand equity into real-life sales From omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.​ Because if everything is shoppable, the smartest brands don’t just play, they go platinum.

    32 min
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Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.

Información

  • Canal
    Advertising Week
  • Creador
    Uncommon Thinking
  • Años de actividad
    2018 - 2025
  • Episodios
    29
  • Clasificación
    Apto
  • Copyright
    Copyright © 2025 Uncommon Thinking
  • Mostrar sitio web
    Uncommon Thinking

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