Author Media Podcasts

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Chaîne • 4 émissions

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19/03/2019
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03/12/2025

06/08/2019

036 How to Protect Your Author Platform from Big Tech Censorship

Is your platform at risk of being destroyed by big tech companies? In this episode, find out what is happening and what to do about it. What is happening Big tech companies are censoring, shadow banning, and suspending accounts of Christian authors. There is a chance you may already be algorithmically shadowbanned and not know […] You can listen to this episode 036 How to Protect Your Author Platform from Big Tech Censorship on Christian Publishing Show. Support the show

06/08/2019

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24 min
04/05/2018

How to Get Podcast Merch Right - Revolutions Podcast with Mike Duncan Deep Dive

Merchandise is hard to get right, especially for podcasters. It is easy to waste a lot of money on boxes of shirts that collect dust in your garage. In this episode, I break down the recent fundraising episode from the Revolutions Podcast for takeaways for podcasters and YouTubers. Mike Duncan is one of the top history podcasters in the world and he knows how to do a good fundraising episode. Leave a Review on iTunes. Transcription Transcription generated algorithmically by Sonix (Affiliate Link) Intro: [00:00:03] This is the creative show podcast for Authors YouTubers, and podcasters who want to fund the work they love without selling out. Thomas Umstattd: [00:00:15] I’m Thomas Umstattd Jr. The Patreon Patriot. Thank you for joining me today. We’re not going to be talking about Patreon though. We’re going to be talking about some other ways of fund raising. This episode of the creative funding show I would like to experiment with something a little [00:00:30] bit different. Thomas Umstattd: [00:00:31] The show is brand new and so we’re still looking for our format. And one of the things I like to experiment with is taking a really great example of somebody funding their creativity a creative use of creative funding and breaking it apart kind of blow by blow and giving it an evaluation or analysis and kind of taking away takeaways in the first show. I’d like to do this with the revolutions podcast. So for those who don’t know Mike Duncan [00:01:00] many years ago started the history of Rome podcast which is one of the first successful history podcasts and he went on to write a book about it which was very successful and now he’s doing the revolutions podcast where he takes different revolutions in history and tells those revolution’s stories and how he funds the podcast he is advertising in each episode. But another way that he funds the podcast is with a periodic fundraiser. And what I’m going to do is I’m going to play some snippets [00:01:30] from his show and then I will kind of jump in from time to time with commentary. Please let me know what you think of this show format if you hate this. This may be the only time I do it. And if you like it let me know because I want this show to be helpful to you. Also if you like it and you find somebody else doing something really creative please send me a link to that video on YouTube or that podcast recording and I may do a similar show like this in the future. So without any further ado let me roll the [00:02:00] first bit of Mike Dunkin’s revolutions podcast fundraiser episode. Hello and welcome to revolutions. 2018 fundraiser announcement Mike Duncan: [00:02:24] Hello. This is your official 2018 fundraiser announcement. If you’ve been around [00:02:30] this is the third one of these fundraisers that we’ve done and it’s all going to be working exactly the same way if you’re new well you’ve probably heard me talking about it before and now is your chance to get in on the action this fundraiser will run from tonight. April the 29th to Sunday June the 9th. So for just about six weeks it’s going to close up on June 9th. So the phone lines are now open and man is that ever an anachronistic way to put it that the kids even know that phrase I don’t think they do. Thomas Umstattd: [00:03:00] All [00:03:00] right so the first thing I want to point out here is that he has this fundraiser for a limited period of time that may seem like a bad idea. You’re like well why wouldn’t he want this fundraiser to run all the time. Why not always be selling merchandising and things were going to be hearing about in just a second but running it for limited period of time just several really key things. One it allows him to focus his energy in dealing with fund raising related activities into a period of time and which when it’s done allows him then to focus [00:03:30] fully on his podcast. But the other and this is I think an even more important principle is that it creates urgency. It’s really easy with the podcast to say oh I’ll buy that T-shirt later I’ll buy that hat later. But when you’re like we know there’s a certain date and if you miss that date you will miss out. Suddenly you’re triggering FOMO. So not only does it help him with his creation. Also I think he’s going to ultimately help him sell more products and more merchandise. So that’s a really creative strategy that he’s [00:04:00] using. One more thing that he’s doing here that I think is really clever is that this is a standalone episode so it keeps all of this explanation from crowding his core episodes where he’s telling stories of various events in history which means for people who are kind of moderate to mediocre fans of his. It’s very easy for them to skip this entire episode. You know if somebody is a moderate fan they’re not going to buy a T-shirt from him anyway. So it allows him to keep his audience large which supports his advertising revenue [00:04:30] while the core fans are going to totally listen to the six minute dedicated fundraising episode. All right. Now let’s go to the next item. Mike Duncan: [00:04:37] This year we feature four unisex t shirts. We have two new additions to the family and two rereleases shirts that are back by popular demand. The two classics are the Livia did it shirt and the gentleman Johnny’s party train North American tour 1777 shirt. Now these guys are both printed on slightly different colors. This time around to distinguish [00:05:00] them from the original run but now is your chance to snap them up. And when I went on the book tour one of the most frequently asked questions was when and how can I get a Livia did a shirt or a gentleman Johnny shirt. Now is your chance. Now added to the lineup is two new shirts. The first is to the barricades. Because it’s not like there wasn’t going to be a shirt about the barricades. And then finally there is one that is drawn from the Cato the Elder quote that I use to open [00:05:30] chapter 1 of this storm before the storm. Thieves of private property passed their lives in chains. The use of public property in riches and luxury. Thomas Umstattd: [00:05:40] All right so you’ve probably noticed these are super inside references which is really smart. You don’t want it to be overly popular. The sort of thing anybody else would be doing because the whole point of this is that it allows insiders to proclaim that they are insiders so if you’ve been listening to the history of Rome in the Lydia did it [00:06:00] shirt or Livia didit shirt you know Livia is presumably poisoned like everyone in Rome when she was alive and it was kind of an ongoing joke. Every time somebody died of mysterious causes even hundreds of years later Mike Duncan was joking. Oh I think Livia did it because she was just such a prolific poisoner. That’s the sort of inside reference if you’re not listening to his podcast you wouldn’t get and that’s that’s good. And think about that when you’re creating merch for your own podcast her YouTube channel what are my inside jokes that [00:06:30] people would be want to proclaim that they’re on the inside of. Now one other thing that he’s doing here and this is a bit of a risk and will be interesting to see how this plays out. Thomas Umstattd: [00:06:38] When he did this fundraiser earlier he said this shirt is for a limited time and once you miss out you’ll miss out and it’s your only chance to get this shirt. That created a great sense of urgency and scarcity made the shirt into a collector’s item. But then people were like oh I still want to buy the shirt. So what he’s doing here is he’s rereleasing the shirt. But in a different color. So it’s still exclusive the old [00:07:00] way he did it. I suspect no one will get after him for it. But this is a risk right. Some of the people would like I wanted my shirt to be a collectible and now you’re devaluing it. It will be interesting to watch. I don’t know how that’s going to play out. I don’t think it’s going to be a problem because of changing the color but just keep in mind when you make a promise about something being limited you really have to fulfill that promise or people will get unhappy. Mike Duncan: [00:07:21] But getting back to the fundraiser each T-shirt is thirty five dollars. And please remember I will post one giant bulk order after [00:07:30] all the orders have been taken. So around the second week of June I will place the order and then they’ll start shipping after that. Thomas Umstattd: [00:07:37] All right. This is a brilliant way to do t shirts. So by doing one big bulk order Mike Duncan is doing two things that’s really smart. One is he will know how many smalls and how many women Smalls to order for each shirt so he can order exactly the right number of shirts maybe a few extra to give away at events. And secondly it’s going to allow him to get his cost per shirt really low. So let’s [00:08:00] say he’s able to get the shirts for five dollars. That means that he is making potential in twenty five dollars per sale which is the whole point. The point here is that he’s got to make some money. There’s got to be some profitability here in his backers know that. And so you may like 35 dollars for a shirt. That’s a ton of money. It is. But really you’re making up 35 35 dollar donation to a show that you like and in exchange you’re getting this shirt that proclaims your insider access. So now the temptation would be again [00:08:30] like oh you can buy the shirt any time it’s on CafePress and he’s making only five dollars a shirt. This is a much much shrewder way of doing it if you’re wanting to really fund your lifestyle with Merch. All right let’s see what else he has. Thomas Umstattd: [00:08:44] So in addition to the t shirts there is also now Appendix 2 of the history of Rome a collection of five new

04/05/2018

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16 min
16/11/2018

Finding Your Courage and How to Handle Haters

Michelle Kopper has helped thousands of creatives, small business owners and entrepreneurs embrace self-promotion and selling as serving. Michelle’s combines her journey overcoming crippling stage fright, with her performance background and her ability to intuit aligned marketing language to help clients share their transformational message with full confidence. Questions: Why is fear such a challenge for so many creatives? Has fear kept you back as a creative? How did you overcome it? What advice do you have for creators when it comes to fear of criticism? Let’s talk about haters and trolls. What is a troll and how should creators handle them. Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. About Michelle: Website: www.michellekopper.com The post 025 Finding Your Courage and How to Handle Haters appeared first on Creative Funding Show.

16/11/2018

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35 min
24/08/2018

How to Host Your Own Membership Site on WordPress with Ravi Jayagopal

There are two schools of thought when it comes to membership sites, one is to use a 3rd party platform like Patreon, and one is to do it yourself on your own website. I want you to hear from people from both schools of thought, which is why I’ve invited Ravi Jayagopal to the show. Ravi Jayagopal is the Co-Founder of DigitalAccessPass.com, a premier membership platform for WordPress. He also hosts SubscribeMe.fm a podcast about making, marketing & monetizing your content with membership sites, online courses & subscriptions. Questions Why would someone want to host a membership site on their own website rather than using a platform like Patreon? What are some of the downsides of hosting it yourself? How do you design a membership program people want to join? What do you include with the membership? What are DOGPOO and DOSAA? Let’s Talk About Membership Models. When do you go lifetime? When do you go recurring? Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 018 How to Host Your Own Membership Site on WordPress with Ravi Jayagopal appeared first on Creative Funding Show.

24/08/2018

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29 min
11/02/2019

How David Rawlings Broke Into the US Market Despite Living Overseas (Case Study)

Australian novelist David Rawlings secured an American agent and publisher from 7,500 miles away. In this article, he shares his best tips for new authors. You can find the blogpost version of this episode HERE. The post How David Rawlings Broke Into the US Market Despite Living Overseas (Case Study) appeared first on Author Media. Support the show

11/02/2019

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25 min
22/07/2019

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

Learn how to protect yourself from counterfeiting and other attacks on Amazon. You can find the blogpost version of this episode HERE. The post How to Protect Yourself from Counterfeiting and Other Amazon Attacks appeared first on Author Media. Support the show

22/07/2019

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27 min
05/08/2019

200th Episode Celebration

Celebration You can find the blogpost version of this episode HERE. The post 200th Episode Celebration appeared first on Author Media. Support the show

05/08/2019

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1 h 4 min
09/04/2019

019 How to Build a Tribe

How to Build a Tribe You can listen to this episode 019 How to Build a Tribe on Christian Publishing Show. Support the show

09/04/2019

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21 min
15/01/2019

008 – Resonance and Why Platform is Not Important Like You Think

The following is the outline I used to record this episode. It is not the episode itself! I encourage you to listen to the episode if you can. Introduction This is the third and final episode in a series about What I am Looking for as an Agent. Previously we talked about courage (episode 002) […] You can listen to this episode 008 – Resonance and Why Platform is Not Important Like You Think on Christian Publishing Show. Support the show

15/01/2019

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27 min
25/02/2020

Ebook Publishing Tips, Tricks, and Traps

Learn about Ebook Publishing with Mark Coker. You can listen to this episode Ebook Publishing Tips, Tricks, and Traps on Christian Publishing Show. Support the show

25/02/2020

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32 min

Author Media podcasts help authors write resonate books, build powerful platforms, and change the world with writing worth talking about. Each show is hosted by Thomas Umstattd Jr. who has been helping independent and traditionally published authors since 2007.

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Author Media Podcasts

Meilleures émissions

036 How to Protect Your Author Platform from Big Tech Censorship

How to Get Podcast Merch Right - Revolutions Podcast with Mike Duncan Deep Dive

Finding Your Courage and How to Handle Haters

How to Host Your Own Membership Site on WordPress with Ravi Jayagopal

How David Rawlings Broke Into the US Market Despite Living Overseas (Case Study)

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

200th Episode Celebration

019 How to Build a Tribe

008 – Resonance and Why Platform is Not Important Like You Think

Ebook Publishing Tips, Tricks, and Traps

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Author Media Podcasts

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