On this episode of Keep Hustling, host Aaron Gordon sits down with Matt Krayton to unpack his unconventional journey from aspiring teacher to seasoned political consultant and leadership coach. Matt discusses how early setbacks in education led him into politics, the importance of authentic leadership, and why Curiosity triumphs over judgment. Together, they reflect on the complexities of historical figures, the myths and realities of leadership, and how difficult conversations pave the way for growth—both in professional teams and personal development. Matt also shares his favorite motivational quote, encouraging listeners to stay curious and open-minded. This insightful episode is a must-listen for anyone looking to lead with impact and resilience. Get To Know Matt Krayton Matt is co-founder M2Aspire. He founded a national public affairs, strategic communications and political consulting firm, Publitics, 14 years ago. He has provided counsel to campaigns, candidates, elected officials, executives, founders, organizations, and brands for over a decade. He worked with Biden for President in 2020 on special projects including creating collateral for celebrity and influencer endorsements including NBA star Ben Simmons. His work on the campaign was recognized with a Campaigns and Elections Magazine Stanley F. Reed Award. Matt is an innovator focused on keeping clients on the cutting edge. In 2022, under his leadership, Publitics launched InfluenceIQ™, a suite of tools for identifying and reaching nodes of influence with key messages, testing creative, modeling and building audiences and developing effective messaging. In 2024, he launched InfluenceIQ Labs™, a strategic investment arm of Publitics with a focus on supporting startups in communications, media, and AI, while providing clients with access to the latest technologies. LinkedIn Instagram 3 Episode Key Takeaways 1. Redefine Leadership Beyond Charisma: Matt Krayton unpacks the common misconception that leadership is all about charisma and strength. Instead, he emphasizes the importance of developing true leadership skills, such as effective communication, self-awareness, and the ability to unite people around a shared purpose. His experience coaching political and corporate leaders illustrates that substance, not just style, is what separates good leaders from great ones. 2. Leverage Curiosity Over Judgment: Drawing inspiration from the motto “curiosity, not judgment,” Matt encourages listeners to approach challenges, feedback, and self-reflection with an open and inquisitive mindset. By choosing Curiosity instead of criticism, individuals and leaders can better understand themselves and others, improve relationships, and find more creative solutions to problems—fueling both personal growth and organizational progress. 3. Transform Setbacks into Opportunities: Matt’s millennial career journey—from aspiring teacher to political consultant and leadership coach—highlights the power of adaptability and persistence. Facing industry downturns, layoffs, and unexpected career pivots, Matt turned obstacles into stepping stones by staying open to new paths and betting on emerging trends like social media in politics. His story underscores that every setback can become a launchpad for a new chapter if you remain resourceful and proactive. Show Overview 00:00 Passion for Politics and Education 04:40 Teaching Joys and Drawbacks 07:37 Youthful Advantage in Social Media 12:21 Everyone Is Complicated 14:28 Inspiration, Politics, and Human Flaws 18:13 Future Views on Polarizing Presidents 19:37 Rethinking Charismatic Leadership 24:14 Unsung Heroes of Leadership 28:30 Redefining Effective Leadership Traits 29:27 Rethinking Leadership Beyond Influence 33:16 Mastering Difficult Conversations 37:02 Curiosity as a Superpower