Internet Money: Marketing Strategies for Agencies, Coaches, SMMA, and Info Products

Jax Dwyer
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I'm Jax Dwyer, the host of the 'Internet Money' podcast. We dive deep into the latest trends and opportunities in the agency, coaching, consulting, and info-products space. Each episode has actionable strategies, expert insights, and step-by-step guides to help you create and sell your services and info-products. Join us for impactful episodes designed to help you scale your business and increase your income

  1. 25/10/2024

    Learning SEO, SaaS Building, Growing on LinkedIn, and Where Entrepreneurs Should Live

    In this episode of the Internet Money Podcast, I sit down with Jake Ward, co-founder of Contact Studios, ByWord, and Kleo, to explore the world of SEO, LinkedIn growth, and scaling online businesses. Jake breaks down the three pillars of SEO success: optimizing existing content, creating new content, and building high-quality backlinks. He also shares actionable SEO strategies, like quick-win keyword audits, lead magnets, and reverse-engineering top-ranking competitor content to improve search visibility. 00:24 – Three Pillars of SEO Success 02:46 – Importance of Link Building 03:36 – Key Metrics for SEO Audits 05:20 – Understanding Backlinks and Keywords 06:34 – Improving Keyword Rankings 08:44 – Future of SEO in 2024 with AI 10:34 – Using AI to Enhance SEO 13:00 – ByWord SaaS: AI-Powered SEO Tool 15:07 – Who Benefits from ByWord? 17:51 – Scaling a Podcast Using SEO 19:48 – SEO on Non-Google Platforms 21:11 – Optimizing LinkedIn for Growth 23:39 – LinkedIn Content Creation Strategies 27:29 – Building a Network on LinkedIn 29:13 – Does LinkedIn Convert to Revenue? 30:25 – Kleo: The Ultimate LinkedIn Growth Tool 32:37 – Content Creation Process for LinkedIn 34:32 – Best Cities for Internet Entrepreneurs 36:01 – Common SEO Misconceptions 37:14 – Current Marketing Arbitrage 39:40 – Beehiiv Newsletter Strategy 43:01 – Where to Connect with Jake Ward Jake discusses how AI is revolutionizing SEO, explaining how his AI-powered tool, ByWord, helps scale content creation quickly and effectively. We also dive into SEO for 2024 and beyond, touching on AI optimization (AIO) for ranking in Google’s AI summaries and maximizing lead generation with AI content. Jake even shares how he used SEO to scale a podcast to 300,000 downloads per month. For LinkedIn, Jake provides insights on growing an audience, including the power of carousels, the importance of networking, and how to optimize LinkedIn profiles with SEO-friendly keywords to increase visibility. He also talks about his tool, Kleo, which helps users reverse-engineer top-performing posts on LinkedIn to create high-engagement content. If you’re a solopreneur, marketer, or agency owner looking to boost your SEO game, grow on LinkedIn, or scale your business, this episode is packed with practical tips and tricks you can implement right away! SEO, SEO strategies, Jake Ward, ByWord, LinkedIn growth, content marketing, internet money, podcast, AI in SEO, SEO tools, scaling online business, digital marketing, backlinks, keyword research, SEO tips, Jake Ward SEO, SaaS tools, content distribution, business growth strategies, LinkedIn tips, LinkedIn for business, podcast SEO, YouTube SEO

    43 min

  2. 23/10/2024

    0 to $35K/month by Age 21: How to Scale an Ecom Email Agency Fast

    In this episode of the Internet Money Podcast, Jax sits down with Adam Rehm, founder of Rehm Copy, a thriving email marketing agency that generates $30K–$35K a month in revenue. Adam shares the inside scoop on how he scaled his agency from freelance copywriting to managing a 10-person team, servicing e-commerce brands. He discusses the critical steps to launching a successful online business, from learning the skills through free resources like YouTube to mastering manual outreach and stacking up case studies. Adam dives deep into the importance of email marketing for e-commerce brands, explaining how his team helps clients convert lost traffic into valuable leads by growing their email lists and delivering value-driven content that nurtures potential buyers. He breaks down the strategy behind a high-converting e-commerce funnel and how email fits into this process, helping brands capture and convert customers that would otherwise slip through the cracks. Whether you’re just starting your online business or looking to scale your agency, this episode offers actionable insights on building a team, scaling with automation, and the power of personalized, high-quality email marketing. Adam also touches on content creation, the role of YouTube and newsletters in lead generation, and how to balance value with selling in every customer interaction. Tune in for real-world lessons on scaling your agency, improving email marketing strategies, and how to build trust with clients, both online and offline. Chapters: 00:00 - Introduction: Meet Adam Rehm 01:08 - Building a Successful Online Business from Scratch 02:43 - The Evolution from Freelance Copywriting to Email Marketing 04:06 - What Rehm Copy Does for E-Commerce Brands 05:57 - Breaking Down an E-Commerce Funnel: Where Email Fits 07:23 - Capturing Emails: Incentives, Lead Magnets, and Personalized Flows 09:39 - Turning Prospects into Buyers: Email Campaign Strategies 11:15 - Content that Drives Conversions: What Works and Why 12:36 - Why Most E-Commerce Brands Rely on Ads, Not Email 13:44 - The Power of Email Lists: Why Owning Your Audience Matters 14:18 - The Importance of Content Creation and Lead Nurturing 16:19 - How YouTube and Ads Help Scale Client Acquisition 17:43 - Running Meta Ads to Drive Traffic and Leads 18:18 - Sequencing Leads into Newsletters for Long-Term Engagement 20:03 - The College Debate: Why Adam Chose Entrepreneurship Over College 22:19 - The Power of Focus: Building an Agency and Avoiding Distractions 24:14 - Hiring and Team Building: Adam’s Biggest Lessons 25:22 - Balancing Health, Wealth, and Relationships as an Entrepreneur 27:38 - Rapid Fire Questions: Business Books, Marketing, and Personal Growth Tags: email marketing, e-commerce, copywriting, online business, scaling an agency, manual outreach, case studies, content creation, team building, lead generation, newsletters, YouTube, marketing funnels, business automation, entrepreneurship

    37 min

  3. 20/10/2024

    7-Figure Blueprint: Sales Funnels, Automation, and Agency Growth

    In this must-watch episode of the Internet Money Podcast, Jax Dwyer sits down with Maazin Fazil, the CEO and Co-Founder of GoFunnels, to unpack how he scaled his business to seven figures in under a year—starting from scratch. If you’re an entrepreneur, coach, or agency owner looking for actionable strategies to grow your business, this episode is packed with insider knowledge that can transform your approach. Chapters 0:12 - Maazin’s #1 tip for launching a successful business 1:12 - What does GoFunnels offer? 2:14 - White labeling funnel building explained 4:39 - How GoFunnels scaled to a 7-figure business 7:28 - Growth strategies for scaling a business 10:08 - Importance of testing and adapting your offer 14:36 - The role of feedback in business success 17:22 - Funnel best practices and psychology 26:35 - Upselling and renurturing explained 30:45 - How to get started with GoFunnels 31:57 - Rapid-fire questions with Maazin Fazil Maazin shares his no-nonsense advice on launching and scaling an online business, emphasizing the importance of taking action over endless planning. You’ll learn how to avoid common pitfalls and why the secret to success often lies in starting small and iterating quickly. His insights on building minimum viable products (MVPs) and testing product-market fit are invaluable for anyone stuck in the planning phase. As the conversation unfolds, Maazin reveals how his company, GoFunnels, helps agencies and businesses scale by handling the often-complex backend of funnel building and automation. Whether you’re running a marketing agency, a SaaS business, or a coaching service, you’ll gain a deep understanding of how white-labeling services like GoFunnels can free up your time and help you deliver results faster for your clients. Learn how Maazin went from struggling with unsustainable offers to building a system that generates millions for both his clients and his own agency. He explains the importance of funnel psychology, going beyond simple clicks to understand what drives conversions, and how the right automation and design choices can be a game changer. If you’re an agency owner, discover how partnering with a fulfillment service like GoFunnels can help you focus on growth while they handle the technical side, setting up your clients for success. This episode emphasizes the value of moving quickly, gathering feedback, and iterating your business model to achieve success faster. Maazin shares his exclusive 3-step VSL funnel strategy, which consistently converts leads into clients and generates significant revenue. Whether you’re building funnels, running ads, or looking to scale your agency, Maazin’s strategies offer a proven roadmap for growth. This episode is essential for anyone looking to gain a competitive edge in their industry, with real-world advice you can implement immediately. Whether you’re just starting out or already managing a business, Maazin’s journey and insights will give you the tools you need to scale your operations and achieve long-term success. Tags online business, sales funnels, funnel building, business growth, marketing strategies, GoFunnels, Maazin Fazil, Jax Dwyer, Internet Money Podcast, lead generation, scaling businesses, agency fulfillment, backend automation, sales psychology, entrepreneurship

    35 min

  4. 09/10/2024

    Hyper-Focus for Entrepreneurs: Time, Energy, and Business Optimization @AnthonyVicino

    In this insightful episode of The Internet Money Podcast, host Jax Dwyer is joined by Anthony Vicino, the founder of Invictus Capital, for a deep dive into the strategies that can help entrepreneurs build and scale successful businesses. Anthony shares his incredible journey from being a rock climber and window washer to running a multimillion-dollar business, offering practical tips and frameworks for business owners at every stage of growth. Whether you’re just starting out or you’re a seasoned entrepreneur looking to take your business to the next level, this episode is filled with actionable insights that can help you get there. Anthony talks about the importance of identifying your unique skill, solving a specific pain point for your customers, and bringing that solution to the market in a way that generates significant profits. He also shares his personal experiences of scaling different types of businesses—from window washing to e-commerce to real estate—and explains why focusing on the right constraints at the right time is key to growth. One of the most powerful lessons Anthony discusses is how to maintain a hyper-focused approach to productivity. He reveals how to optimize your time, energy, and calendar so that you can work on the activities that truly move the needle in your business. His time management framework, which includes a time audit, prioritizing high-impact activities, and maximizing your energy through sleep, exercise, and nutrition, is a game-changer for anyone looking to get more out of their day. As the founder of Invictus Capital, Anthony also shares his perspective on why real estate investing is a critical part of long-term financial success, especially for entrepreneurs who have hit a certain level of business growth. He explains the benefits of diversifying into real estate to secure a steady cash flow while reducing risk, and how he’s helping everyday investors gain access to real estate opportunities without the headaches of managing properties themselves. Throughout the conversation, Anthony emphasizes the importance of simplifying your business model, focusing on lead generation, and building a strong team to handle delivery and operations. If you’re feeling overwhelmed or stuck in your business, this episode will show you how to refocus your efforts on what truly matters—whether that’s generating more leads, optimizing your sales funnel, or improving your team’s productivity. YouTube Chapters: 00:46 - Anthony’s 1-Minute Business Launch Formula 02:47 - How Anthony Transitioned from Hard to Easy Mode in Business 04:33 - Identifying and Solving Business Constraints for Growth 06:46 - Understanding Lead Sources and Lifetime Customer Value 09:14 - How to Maximize Customer Value and Profitability 12:49 - Energy Management for Entrepreneurs: The Key to Success 13:04 - Sleep, Exercise, and Nutrition: The Entrepreneur’s Foundation 16:53 - The Importance of Tracking Your Sleep and Energy 17:40 - Time Blocking and Energy Audits: How to Optimize Your Calendar 21:32 - The Two Most Critical Problems for Entrepreneurs Under 8 Figures 25:40 - Building a Strong Team: Aligning Team Goals with Business Success 28:06 - Outsourcing and Systemizing Product Delivery for Growth 28:22 - What is Invictus Capital? How Anthony’s Business Helps Investors Succeed 30:42 - Real Estate vs. Business Investment: What’s the Right Choice? 33:02 - When to Diversify Your Investments for Long-Term Security 34:02 - Rapid Fire: Bad Business Recommendations and Why You Don’t Need to Scale Endlessly 35:07 - Book Recommendations: The Value of Reading Biographies 36:02 - Best Purchase Under $500: Productivity Hacks for Entrepreneurs 37:38 - The Meta Ray-Ban Glasses: A Game-Changing Tool for Travelers 38:09 - Where to Find Anthony Vicino Online and How to Get His Time Management Framework

    38 min

  5. 23/09/2024

    Building a SaaS Product That Scales: Lessons from Apollo.io

    In this episode of the Internet Money Podcast, we sit down with Aakash Gupta, founder of the Product Growth newsletter and podcast. With over 15 years of product management experience, Aakash shares his top advice on how to launch and grow a successful SaaS product in under a minute. He dives deep into his journey from building SaaS platforms like Scout Force and Apollo.io to creating effective gamification strategies for increasing user engagement and reducing churn. Learn about actionable insights on scaling SaaS, product development, and the future of AI in the software industry. If you’re an agency owner, coach, or consultant looking to scale your business or break into the content creation game, this episode is packed with valuable strategies. Discover how Aakash monetized his expertise through a successful paid newsletter, and find out how to build and grow your own SaaS or content business! Chapters: 0:16 Aakash’s One-Minute Product Growth Advice 1:07 Aakash’s 15 Years of Product Management Experience 1:16 Building SaaS Products: Scout Force, Raptor Beats & Apollo.io 3:22 How to Expand a SaaS Product Beyond its Core Use Case 4:19 Lessons from Apollo.io: Scaling & Product Sequencing Strategies 7:35 Go High-Level vs. Closed.com: Focusing on One ICP vs. Expanding Use Cases 9:57 Gamification in B2B SaaS: Increasing User Engagement & Retention 10:24 Onboarding Strategies: Gamification vs. 1-on-1 Onboarding Calls 17:33 When Should You Hire a Product Manager for Your SaaS Startup? 19:06 The Future of Product Management and AI in Software Development 23:50 Role of a Product Manager: CEO of the Product and Leading Product Strategy 26:35 How Product Managers Bridge Engineering, Design, and Marketing Teams 27:13 Aakash’s Content Creation Journey: From LinkedIn Viral Posts to Paid Newsletters 32:07 How Aakash Monetizes Content and Leverages Podcasts for Growth 34:04 Business Growth Strategies: Coaching Programs and Scaling Content Creation 37:02 Aakash’s North Star Goal: Reaching 2 Million Product Managers Globally 38:26 80/20 Advice for Business Owners Breaking into Content Creation 40:00 Connect with Aakash Online Tags: product management, SaaS scaling, Aakash Gupta, Apollo.io, Internet Money Podcast, product growth, content creation, SaaS onboarding, B2B SaaS, gamification strategies, SaaS expansion, cold email tips, LinkedIn content strategy, product strategy, hiring product managers, product-led growth, SaaS retention, AI in product management, business growth, newsletter marketing, scaling SaaS, coaching business, SaaS success, SaaS launch, SaaS product development, SaaS user engagement, software development strategies, scaling digital businesses

    40 min

  6. 20/09/2024

    Boost Sales with Copywriting, Storytelling, and Newsletters: Proven Tactics for Personal Branding

    In this episode of the Internet Money Podcast, host Jax Dwyer and copywriting expert @theharrybeadle dive deep into the strategies that help agencies, coaches, and consultants boost sales and build strong personal brands. Learn how to craft compelling copy, harness the power of storytelling, and leverage newsletters to create deeper connections with your audience. Harry shares actionable tips for using copywriting to stand out, engaging your audience through authentic storytelling, and converting readers into customers through email marketing. If you're looking to grow your personal brand and increase sales using proven tactics, this episode is packed with insights you can immediately apply to your business. What You’ll Learn: How to write persuasive copy that drives sales The importance of storytelling in building personal connections Using newsletters to sell without being salesy Proven strategies for growing your brand as an agency, coach, or consultant Practical examples and real-world advice from a copywriting expert Whether you're a coach, consultant, or agency owner, this episode will teach you how to use these tactics to enhance your personal brand and close more deals. Chapters:00:14 - Key to Launching a Successful Online Brand01:17 - How to Understand Your Audience02:28 - Surveying Your Audience for Better Insights03:53 - Building a Brand on Twitter05:08 - Transitioning from a 9-to-5 to Entrepreneurship07:00 - Tips for Growing on Twitter08:21 - Copywriting Frameworks for Beginners11:45 - The Power of Storytelling in Marketing14:40 - Why Start a Newsletter?17:06 - Newsletter Buying Behavior Explained19:03 - How to Get People to Subscribe to Your Newsletter21:32 - Copywriting Frameworks and Best Practices24:57 - The Structure of a Successful Online Course26:43 - Using Giveaways to Grow Your Audience28:04 - Leveraging Free Communities for Upsells30:22 - Lessons Learned from Course Creation32:21 - Rapid-Fire Questions Tags:copywriting tips, storytelling for business, newsletters for sales, personal branding, grow your brand, boost sales with copywriting, how to sell with storytelling, newsletters for agencies, email marketing tips, content marketing strategies, personal brand growth, email newsletters for coaches, writing for sales, copywriting strategies, Harry Beadle, Jax Dwyer, Internet Money Podcast

    48 min

  7. 20/09/2024

    You're NOT Doing Enough Outbound - Grow Your Agency with DMs and Cold Emails

    Quick 2-minute episode of the Internet Money Podcast, host Jax Dwyer shares a crucial insight for entrepreneurs: you're probably not doing enough outreach! After talking to multiple guests, Jax realized the key to their success was aggressive outbound outreach. Today, he explains how sending 80 DMs a day for his new ghostwriting offer is already yielding results and why you need to be doing the same. If people don’t know about your offer, how can they buy? Take action now, increase your outreach, and watch your business grow. Simple but effective! Chapters: 00:00 - Intro: You’re Not Sending Enough Messages00:30 - My New Ghostwriting Offer: 80 DMs Sent01:20 - Why Outreach is the Key to Sales Success Keywords: business outreach tips, how to send cold DMs, grow your online business, client outreach strategy, ghostwriting for tech companies, Internet Money Podcast, Jax Dwyer tips, boost sales with outbound, scaling business through DMs, outbound outreach, cold DM tips, increasing client acquisition, online business growth, ghostwriting services, sales outreach strategies

    2 min

  8. 18/09/2024

    Free Work to High-Ticket Clients: The Sell More Online Blueprint for Agency Success

    Evan, from Sell More Online, shares valuable insights on launching and scaling successful online businesses, from developing effective offers to implementing cutting-edge marketing techniques. Chapters: 00:15 Introduction and Evan's One-Minute Business Launch Strategy 03:42 Sellmore Online's End-to-End Marketing Systems 07:56 The Power of Video Sales Letters (VSLs) in Modern Marketing 12:27 Innovative Ad Creation Strategies Inspired by VaynerMedia 19:53 Book Funnels and Community Building Tactics 25:34 Client Acquisition Methods for Landing High-Value Clients 30:12 Content Creation Goals and Long-Term Business Vision 33:51 The 80/20 Rule of Business Success 38:30 Current Market Arbitrage and Underpriced Attention 41:43 Best Purchase Under $500 for Entrepreneurs 42:34 Starting a Business in a Different Vertical 43:19 30-Day Plan to Build a Profitable Business from Scratch Key topics covered: Creating compelling offers that sell themselves Building end-to-end marketing systems Using free work to land high-ticket clients Leveraging organic content for maximum ROI Scaling an agency to $60k+ per month Evan also recommends the book "Day Trading Attention" by Gary Vaynerchuk for insights on modern marketing strategies. Connect with Evan Seech on Instagram, Twitter, and LinkedIn: @EvanSeech If you found this episode valuable, please like, subscribe, and leave a review. Keywords: Online Business, Digital Marketing, Entrepreneurship Tips, Agency Growth, Content Creation, Video Sales Letters, Ad Strategies, Client Acquisition, Business Scaling

    43 min
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About

I'm Jax Dwyer, the host of the 'Internet Money' podcast. We dive deep into the latest trends and opportunities in the agency, coaching, consulting, and info-products space. Each episode has actionable strategies, expert insights, and step-by-step guides to help you create and sell your services and info-products. Join us for impactful episodes designed to help you scale your business and increase your income

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