This Modern Brand

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Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.

  1. AI, Entertainment, and Everything In Between: La Fin at Camp Cannes

    20/06/2025

    AI, Entertainment, and Everything In Between: La Fin at Camp Cannes

    We’ve hit the final episode of Camp Cannes Roll Call, and the BarkleyOKRP village goes out on a high (and hilariously sleep-deprived) note. Mariah Haberman hosts our last fireside chat from the French Riviera with Katy Hornaday, Nate Swift, and Sean Corcoran. From luggage drama to media magic, the crew dishes on their biggest takeaways, […]

    27 min
  2. Croissant S’mores, AI Bands, and Extinct Beasts: Day 4 Dispatch from Camp Cannes

    19/06/2025

    Croissant S’mores, AI Bands, and Extinct Beasts: Day 4 Dispatch from Camp Cannes

    Day 4 from Camp Cannes brought the heat—and not just the Mediterranean sun. Mariah, Katy, Nate, Sean, and special guest Nicole Portwood (CMO at Suja Life) rallied around the campfire to break down the Fizz FM campaign for Slice—a nostalgia-fueled AI radio station built in a lightning-fast two weeks with BarkleyOKRP and Google. From Lo-Fi […]

    33 min
  3. AI-AI-Oh! CEOs and Walkin’ Jeans. A Day 3 Review at Camp Cannes

    18/06/2025

    AI-AI-Oh! CEOs and Walkin’ Jeans. A Day 3 Review at Camp Cannes

    Day three at Camp Cannes was anything but chill. Between panels, croissants, and one unfortunate pre-dessert cheese incident, the BarkleyOKRP crew dug into work that went deep and got people talking—like balloon installations spotlighting teen mental health and a Vaseline hackathon turned influencer marketplace. The crew tackled AI anxiety, risk-taking brands, and the power of […]

    29 min
  4. Aggressive Fish, Glitter Bunnies and Climbing the Walls (Literally): Camp Cannes Day Deux

    17/06/2025

    Aggressive Fish, Glitter Bunnies and Climbing the Walls (Literally): Camp Cannes Day Deux

    Day two at Camp Cannes Roll Call kicks off with three hours of sleep, one missing gate clicker, and a glitter-suited bunny sighting. Amid jet lag and iced latte revelations, the BarkleyOKRP crew recaps a jam-packed day—highlighted by an intimate leadership lunch with Charles Day, an inspiring story from Tubi’s CMO playbook, and a reminder […]

    19 min
  5. Jet Lag & Surly Seagulls: A Very BarkleyOKRP Cannes Kickoff

    16/06/2025

    Jet Lag & Surly Seagulls: A Very BarkleyOKRP Cannes Kickoff

    Welcome to Camp Cannes Roll Call, where the luggage is missing, the seagulls are thieving, and the creative conversations are somehow still flowing. In our kickoff episode, Mariah wrangles the crew—Katy, Nate, and Sean—for a casual debrief from the Côte d’Azur. We talk flooded hotel rooms, jet lag, rose-fueled crafting, and what it means to […]

    21 min
  6. The Power of Independence: Why Independent Agencies Are Winning

    10/04/2025

    The Power of Independence: Why Independent Agencies Are Winning

    What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.

    34 min
  7. The Best Super Bowl 59 Commercials

    20/02/2025

    The Best Super Bowl 59 Commercials

    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.

    27 min
  8. Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    03/02/2025

    Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]

    24 min
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À propos

Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.

Informations

  • Chaîne
    Advertising Week
  • Création
    Advertising Week
  • Années d’activité
    2024 - 2025
  • Épisodes
    23
  • Classification
    Tous publics
  • Copyright
    Copyright © 2025 BarkleyOKRP and Advertising Week
  • Site web de l’émission
    This Modern Brand

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