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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network
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  • CULTURE ET SOCIÉTÉ
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

  1. Dish Night at the Movies: Marketing Motion Pictures

    -4 J

    Dish Night at the Movies: Marketing Motion Pictures

    From our Season 12 Archives, one of our favourites This week, we’re talking about the creative ways Hollywood markets films.   We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.

    27 min
  2. The Very First Episode of "Backstage at the Vinyl Cafe" Podcast

    -6 J

    The Very First Episode of "Backstage at the Vinyl Cafe" Podcast

    People often tell me they love the storytelling in Under the Influence.  One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are sharing the very first episode of the podcast released in 2023. Not only are there two hilarious Dave and Morley stories but it’s a great introduction to the show. We hope you enjoy this one as much as I do. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  3. When You've Got It, Flaunt It: The George Lois Story

    16 AOÛT

    When You've Got It, Flaunt It: The George Lois Story

    From our Season 12 Archives, one of our favourites. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.  Hosted on Acast. See acast.com/privacy for more information.

    28 min
  4. Gold, Silver & Spinach: TV Shows As Marketing

    9 AOÛT

    Gold, Silver & Spinach: TV Shows As Marketing

    From our Season 12 Archives.... one of our favourites. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.  Hosted on Acast. See acast.com/privacy for more information.

    30 min
  5. History of the Goalie Mask

    2 AOÛT

    History of the Goalie Mask

    We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. Hosted on Acast. See acast.com/privacy for more information.

    34 min
  6. Long Overdue: The Creative Boom of Library Marketing

    26 JUIL.

    Long Overdue: The Creative Boom of Library Marketing

    From our Season 11 Archives, one of our favourites. This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.

    27 min
  7. Fish Where The Fish Are: Surprising Help Wanted Ads

    19 JUIL.

    Fish Where The Fish Are: Surprising Help Wanted Ads

    From our Season 12 Archives, one of our favourites. This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. Hosted on Acast. See acast.com/privacy for more information.

    27 min
  8. Singer Dion DiMucci

    12 JUIL.

    Singer Dion DiMucci

    Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five people still alive who are on the cover of Sgt. Pepper. Dion was also supposed to be on the plane with Buddy Holly that fateful night - and he tells us that heartbreaking story. He also gives the best description of Buddy Holly that I’ve ever heard. Hosted on Acast. See acast.com/privacy for more information.

    46 min
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À propos

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Informations

  • Création
    Apostrophe Podcast Network
  • Années d’activité
    2012 - 2025
  • Épisodes
    392
  • Classification
    Tous publics
  • Copyright
    © Apostrophe Podcast Network
  • Site web de l’émission
    Under the Influence with Terry O'Reilly
  • Fournisseur
    Apostrophe Podcast Company Inc.

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