AMC, Audiences, and Analytics with Destaney Wishon

In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore:

• The rapid evolution of the Amazon Ads ecosystem
• How AMC unlocks new insights like path to purchase and ad type overlap
• Why audience targeting + analytics are reshaping strategy
• Practical ways brands can prioritize AMC without feeling overwhelmed

Destaney is the CEO of btr media - check her LinkedIn for updates, new features, and helpful videos!

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