Built Without a Net

Brad Foley
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Built Without a Net: Where business gets real—People problems, meet practical solutions. Every business hits a point where things get messy—people issues, compliance confusion, and leadership moments that keep you up at night. Each week on Built Without a Net, business owner and fractional HR expert Brad Foley delivers practical advice, real-life stories, and expert insights from entrepreneurs and business leaders who’ve walked through the fire and figured it out the hard way. From hiring and culture to growth challenges and the gray areas no one warns you about, this podcast brings the unfiltered truth behind building and leading a business. This show is for entrepreneurs and business leaders who want to create something sustainable—without losing their minds, their people, or their purpose along the way.

  1. Christine Toson: Leadership Lessons from the Intersection of Business and Humanity

    HACE 2 DÍAS

    Christine Toson: Leadership Lessons from the Intersection of Business and Humanity

    Christine Toson is the President and CEO of The Tribute Companies, Inc., based in Hartland, Wisconsin. Tribute owns and manages four prominent, family-owned and operated cemeteries across Wisconsin, located in Milwaukee, Hartland, Wausau, and Green Bay, each offering full-service cemetery products and services. In addition to cemetery ownership and management, The Tribute Companies includes an architectural firm and two precast concrete manufacturing facilities in Illinois and Indiana that serve the death care profession. Christine represents the fourth generation of her family in the cemetery industry and has worked within The Tribute Companies for nearly 30 years. Her expertise spans cemetery ownership, management, design, and development, as well as the manufacturing of precast concrete products for the cemetery industry. In this episode, Brad and Christine discuss: Why compassion is a non-negotiable trait when hiring and leading teamsBalancing hard business facts with empathy when serving grieving familiesThe stigma and talent challenges facing the cemetery and funeral professionWhy pre-planning and honest conversations about death matter for familiesLeading innovation while honoring tradition in a highly emotional industry Key Takeaways:  Compassion is not optional in Christine’s business. It is the foundation of everything they do. Even in manufacturing and B2B relationships, respect for grieving families must come first.Leadership in emotionally charged industries requires both empathy and realism. Christine emphasizes using facts, statistics, and real stories rather than “soft” messaging when discussing difficult topics.Recruiting and retaining talent is challenging due to stigma around death care, but creative recruiting and clear expectations help attract the right people.Pre-planning is not about the person who passes away; it’s about protecting the family left behind. Avoiding these conversations often leads to conflict, stress, and regret.Family businesses require long-term thinking. Christine credits prior generations for over-funding trust accounts and prioritizing stewardship over short-term gain. “At the core of everything is compassion. And so they need to be compassionate, because that's what our business is all about.” - Christine Toson Connect with Christine Toson:  Website: http://www.tributeinc.com  LinkedIn: https://www.linkedin.com/in/christine-toson-cce-5489882/  Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    58 min
  2. Alex Samoylovich: Building Vertically Integrated Real Estate Businesses in a Changing Market

    31/12/2025

    Alex Samoylovich: Building Vertically Integrated Real Estate Businesses in a Changing Market

    Alex Samoylovich is the Co-Founding Partner and Managing Partner of CEDARst Companies, a nationally recognized multifamily real estate development and operating firm with more than $4 billion in assets developed or acquired across the United States. Over the past 18 years, Alex has built and scaled vertically integrated businesses spanning real estate development, construction, operations, property management, and technology. He is also the founder of Livly, a resident engagement and property technology platform designed to create frictionless experiences for owners and residents. Alex’s career reflects a deep commitment to innovation, long-term value creation, and building strong teams capable of navigating market cycles, distressed assets, and rapid growth. In this episode, Brad and Alex discuss: Alex’s transition from equity and options trading into real estate investing and developmentHow early mentorship and syndication shaped his long-term approach to building wealthThe role of vertical integration in controlling costs, improving quality, and scaling sustainablyWhy micro-unit and unit square-foot optimization created a competitive advantage in multifamily housingThe importance of team alignment, culture, and hiring A-players in scaling complex organizations Key Takeaways:  Building a durable business takes time, experience, and repeated exposure to market cycles. Alex notes that it took over a decade before the business truly felt sustainable and dialed in.Vertical integration can provide a powerful competitive advantage when it allows leaders to control outcomes, reduce friction, and improve execution across the entire value chain.Innovation often comes from choosing the harder path. By pursuing unconventional strategies like micro-unit development, Alex and his partners created a moat that competitors struggled to replicate.High-performing teams are built through complementary skill sets, trust, and shared accountability. One strong contributor can multiply the effectiveness of others when aligned around a common goal.Entrepreneurship rarely starts with a clear vision. Momentum is created by taking the first step, learning quickly, and allowing clarity to emerge over time. “We've continued to add a growth mindset, which really allowed us to continue to improve and get better.” - Alex Samoylovich Connect with Alex Samoylovich:  Website: http://www.cedarst.com  LinkedIn: https://www.linkedin.com/in/alex-samoylovich-129b524/  Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    54 min
  3. Bror David Johnson: Recruiting, Retention, and the Producer Mindset in Insurance

    24/12/2025

    Bror David Johnson: Recruiting, Retention, and the Producer Mindset in Insurance

    Bror David Johnson is the founder of Retention Search and a seasoned insurance and recruiting professional with more than 25 years of industry experience, as well as a benefits broker with Van Wyk Risk Solutions. After earning a Bachelor of Science in Public Administration from Indiana University, he built a diverse career spanning business development, underwriting, consulting, product development, and executive recruiting at organizations including RR Donnelly, AT&T, Willis Towers Watson, and SunLife Financial. Today, Bror helps employers, brokerages, and candidates navigate complex staffing and employee benefits challenges by combining deep insurance expertise with a relationship-driven recruiting approach, specializing in placing top talent in critical roles and helping organizations optimize compensation, benefits, and retention strategies for long-term success. In this episode, Brad and Bror David discuss: Bror’s unconventional career path from recruiting into insurance brokerage and executive searchThe difference between proactive and reactive recruiting, and why most companies struggle with hiringHow a producer mindset applies to recruiting, sales, and employee engagementWhy employee benefits strategies often fail to drive retention and satisfactionThe connection between compensation clarity, career progression, and successful hires Key Takeaways:  Proactive recruiting consistently outperforms reactive hiring methods. Bror explains that posting jobs and waiting for applicants rarely attracts top talent, while direct outreach to passive candidates delivers stronger long-term results.Deep industry knowledge creates credibility in recruiting. Bror’s experience across carriers, brokerages, and executive search allows him to understand roles at a technical level and speak the same language as candidates and hiring leaders.A producer mindset applies beyond sales. Doing research, having something meaningful to say, and consistently adding value are critical whether you’re selling insurance, recruiting talent, or consulting on benefits.Benefits strategies must be intentional and aligned with employee needs. Simply offering insurance isn’t enough; leaders must understand their workforce demographics and design benefits that truly drive engagement and retention.Clear compensation and career paths separate successful hires from failed ones. Employees perform best when they understand exactly how their efforts connect to rewards, advancement, and long-term growth opportunities. “It's how you're made to feel, right? And that, I think, is the core of, you know, employee retention at the end of the day.” - Bror David Johnson Connect with Bror David Johnson:  Website: https://www.retentionsearch.com/ and https://www.vanwykcorp.com/  Phone: 773-573-5942 Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    47 min
  4. Steve Greenspon: What Entrepreneurs Need to Know About Risk, Relationships & Selling a Business

    17/12/2025

    Steve Greenspon: What Entrepreneurs Need to Know About Risk, Relationships & Selling a Business

    Steve Greenspon is a three-time entrepreneur who has built and sold companies across the consumer goods and building materials industries. His expertise spans retail, logistics, warehousing, finance, product development, executive leadership, and team building, skills honed over decades of running and scaling businesses, including his most recent company, which he successfully exited earlier this year. Steve has led organizations through rapid growth, global expansion, and major industry shifts, earning a reputation for transparent leadership and strong operational discipline. Outside the boardroom, Steve is an avid marathon runner and triathlete, and he occasionally takes the stage as an open-mic stand-up comedian. In this episode, Brad and Steve discuss: Steve’s early exposure to entrepreneurship through his family business and the lessons he learned working for his fatherHow he scaled LDR Industries from $30M to $85M in revenue in just five yearsWhy entrepreneurs need to understand risk, diversification, value creation, and what buyers truly look forThe realities of owning a business, including burnout, risk, leadership challenges, and knowing when it’s time to exitHow relationships, transparency, and treating people well shaped his leadership philosophy Key Takeaways:  Entrepreneurship is fueled by relationships. Steve credits much of his success to treating people respectfully, vendors, customers, employees, and delivery drivers, and explains how seemingly small interactions compound over time into business-changing opportunities.Scaling a business requires relentless learning. Even after decades of building companies, Steve repeatedly found that “every time I thought that I had made every single mistake… I found a way to make more mistakes.” Continuous learning is part of the journey.Future buyers want stability, scalability, and low risk. Whether strategic or private equity, buyers evaluate customer concentration, product diversification, strong management teams, and the sustainability of future growth.Entrepreneurship demands sacrifice and realism. Steve shares candidly about the personal toll of entrepreneurship, emphasizing the importance of balancing ambition with family and personal well-being.Success is not linear. Even with three exits, Steve stresses that luck, timing, preparation, and resilience all matter: “Luck is when preparation meets opportunity.” “And sometimes, if you take a minute to really evaluate your surroundings and to refocus by maybe reaching out to your support group and help having people help you think things through, you can discover that it's not quite as bad as you think it is.” - Steve Greenspon Connect with Steve Greenspon:  Website: https://www.newair.com/, https://adhomegoods.com/, https://www.keelerbrasscompany.com/belwithkeeler, https://roq-innovation.com/  LinkedIn: https://www.linkedin.com/in/greenspon/ Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    1 h y 2 min
  5. Jenny Weeden: Leadership Lessons from Scaling a Modern Marketing Agency

    10/12/2025

    Jenny Weeden: Leadership Lessons from Scaling a Modern Marketing Agency

    Jenny Weeden is the President and Partner at Accelity, a Milwaukee-based marketing agency that helps scaling companies across North America accelerate growth through clear messaging, strong operations, and strategic marketing execution. With nearly a decade at Accelity, Jenny’s expertise spans operations, people/HR, and building high-performing teams, all with a focus on creating a culture where employees can thrive and businesses can scale sustainably. She is also a co-founder of Women’s Entrepreneurship Week (2019 & 2020), championing women leaders and founders in her community. Outside of work, Jenny enjoys public speaking, supporting local food pantries, traveling with her husband, and cheering on Wisconsin sports teams. In this episode, Brad and Jenny discuss: Jenny’s unique path from corporate sales to becoming a partner and president of a growing agencyHow Accelity transformed its culture and reduced turnover through transparency and anonymous feedback systemsHow Jenny shifted from doing the work to building systems, leading people, and shaping long-term strategyWhy clarity, consistent marketing, and realistic expectations are essential for small business growthThe importance of mindset, feedback, and accountability in leadership development Key Takeaways:  Leadership growth often happens when someone transitions from doing day-to-day work to thinking in terms of strategy, operations, and organizational health. Jenny’s shift toward “50% working on the business” marked a turning point in her career.A culture of transparency requires safe spaces for honest feedback. Accelity’s anonymous annual survey revealed tough truths that inspired meaningful leadership changes and a dramatic improvement in retention.Marketing is not instant; it’s an engine that compounds over time. Businesses that delay brand, website, and digital strategy often struggle later to meet growth goals.Clear messaging beats clever messaging. Most websites fail because visitors can’t understand what a company actually does or what to do next.Leadership begins with personal growth. Jenny’s transformation, especially around receiving feedback and embracing change, directly influenced Accelity’s success, culture, and stability. “When we give space for people to own their mistakes instead of being defensive, we get things done a lot faster.” - Jenny Weeden Connect with Jenny Weeden:  Website: https://accelitymarketing.com/  LinkedIn: https://www.linkedin.com/in/jennifernweeden/  Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    57 min
  6. Mark Alan: From Manufacturing to Mentorship, Building Leaders with Intention

    03/12/2025

    Mark Alan: From Manufacturing to Mentorship, Building Leaders with Intention

    Mark Alan is the founder of Legato Leadership Coaching, where he helps leaders strengthen their business development strategies with a focus on product markets and new product innovation. With 23 years of senior management experience at companies including Charter Wire, Chicago Faucets, and Inpro Corporation, Mark brings a deep understanding of how products, people, and markets intersect inside growing organizations. After retiring from corporate leadership, he launched Legato Leadership Coaching in 2023 to support executives in making more aligned, well-informed decisions. Outside of his work with business leaders, Mark is a dedicated classical pianist who finds inspiration in music, an influence that shapes his thoughtful, connected approach to coaching. In this episode, Brad and Mark discuss: How Mark transitioned from a music career into manufacturing and senior leadership rolesConnecting the dots across product development, sales, marketing, and operations is essential for business successThe challenges companies face when trying to innovate within saturated or highly competitive marketsHow fear of failure and resistance to change can stall organizational growthThe role of Paranet and leadership circles in helping business owners gain perspective Key Takeaways:  Growth requires alignment across all functions, manufacturing, sales, marketing, logistics, and leadership must move in sync. When leaders break down silos and connect the dots, small changes can unlock major opportunities.Fear of failure often prevents companies from launching new products or trying new strategies. Leaders must balance risk with research and push their comfort zones to stay competitive.Many organizations struggle not because of a lack of effort, but because “they don’t know what they don’t know.” Bringing in an outside perspective helps identify blind spots and uncover new possibilities.The most common challenge among leaders is the belief that they’ve already solved the problem. Coaching helps them step back, ask better questions, and see options they hadn’t considered.AI, supply chain dynamics, and competitive intelligence are rapidly reshaping business. Leaders who monitor the horizon and adapt early will be best positioned for the future. “So I had a system a wide breadth of experience, and during the course of that, lots of opportunities to make mistakes, make errors, and learn from them along the way.” - Mark Alan Connect with Mark Alan:  Website: https://paranetgroup.com/  LinkedIn: https://www.linkedin.com/in/mark-alan-83154822/  Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    55 min
  7. Larry Wright: Building Success Through Trust, Teamwork, and Tenacity

    26/11/2025

    Larry Wright: Building Success Through Trust, Teamwork, and Tenacity

    Larry Wright is the owner of The Green Pet Shop, a company he leads alongside his son, Brian. With a BSBA in Accounting from the University of Denver and two decades of experience as a commodities trader on the floor of the Chicago Mercantile Exchange, Larry brings a breadth of knowledge and a grounded leadership style to his work. He doesn’t claim expertise, preferring instead to stay curious, learn continuously, and guide his team by motivating them to be their best. Outside of business, Larry’s passions include animals, martial arts, golf, reading, history, sports, and philanthropy, reflecting a life rooted in discipline, generosity, and lifelong growth. In this episode, Brad and Larry discuss: Larry’s journey from commodities trading to building a family-run businessTransitioning from solo entrepreneur to leading a growing teamBalancing family relationships and business dynamicsOvercoming setbacks, including betrayal and financial riskBuilding trust, delegating, and empowering team members Key Takeaways:  True leadership requires humility, a willingness to delegate, and surrounding yourself with people who have strengths you lack. Larry emphasized the importance of learning from others and letting go of ego to build an effective team.Building a successful business is as much about overcoming setbacks and adapting as it is about initial ideas. The conversation highlighted how perseverance through challenges shapes long-term success.Navigating the complexities of working with family requires patience, communication, and separating personal from professional roles. Larry shared how balancing being a father and a business partner demanded mutual respect and clear boundaries.Long-term success comes from trusting and empowering your team and letting go of micromanagement. By creating an environment where people feel ownership and responsibility, the company has been able to grow and thrive.Carefully managing risk, being properly capitalized, and working harder than your competitors are critical for new entrepreneurs. Larry stressed the value of calculated risk-taking and relentless effort as foundations for sustained business growth. “Surround yourself first of all with people who are smarter than you. Get rid of your ego. Surround yourself with people who've done it, who are smarter than you, and who could teach you.” - Larry Wright Connect with Larry Wright:  Website: http://Thegreenpetshop.com  LinkedIn: https://www.linkedin.com/in/larry-wright-22099520/  Facebook: https://www.facebook.com/TheGreenPetShop/  Instagram: https://www.instagram.com/thegreenpetshop/  Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    56 min
  8. Liz Kaminski: Perseverance, Prospecting, and the Power of Taking Risks

    19/11/2025

    Liz Kaminski: Perseverance, Prospecting, and the Power of Taking Risks

    Liz Kaminski is the founder of LK Marketing and has been a successful business owner for more than 25 years. Specializing in scheduling B2B sales appointments, she built her company as a fully remote operation long before remote work became mainstream. Liz has grown her business without taking a single loan, proving that with discipline, consistency, and smart decision-making, a company can thrive while remaining debt-free. Today, she enjoys the comfort and stability she created through perseverance and a commitment to doing business on her own terms. In this episode, Brad and Liz discuss: How Liz transitioned from the restaurant industry to industrial sales and eventually entrepreneurshipThe pivotal moments and mentors that pushed her to take bold career risksThe creation and evolution of LK Marketing into a flexible, remote inside-sales modelThe challenges of running a business without debt, contracts, or external fundingThe value of perseverance, mentorship, and support systems in building a meaningful careerHow work ethic, empathy, and personal connection still matter in an age of automation and AI Key Takeaways:  Success often comes from seizing imperfect opportunities rather than waiting for perfect conditions. Taking action, even when afraid, can change the entire trajectory of your life.Building a debt-free business takes patience and consistency, but it also creates freedom, stability, and lasting trust with clients and employees.Mentors and support systems, whether family, friends, or business peers, are vital for resilience and long-term success.Technology may change how business is done, but genuine human connection and clear communication will always be key to building strong client relationships.Leadership means treating people with respect while maintaining high standards. Rewarding hard work builds loyalty and motivation that no algorithm can replace. “Don't wait, you know? Because you can always try again. Life is full of experimenting on what works for you and what doesn't work for you in personal life and in business.” - Liz Kaminski Connect with Liz Kaminski:  Website: https://lkmkt.com/  LinkedIn: https://www.linkedin.com/in/lkmkt/  Connect with Brad Foley: Website: https://www.hrvaluepartners.com/  LinkedIn: https://www.linkedin.com/in/bradfoley/  Facebook: https://www.facebook.com/hrvaluepartners/  Instagram: https://www.instagram.com/hrvaluepartners/  Email: brad@hrvaluepartners.com  Show notes by Podcastologist: Francine Poblete Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    53 min
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Built Without a Net: Where business gets real—People problems, meet practical solutions. Every business hits a point where things get messy—people issues, compliance confusion, and leadership moments that keep you up at night. Each week on Built Without a Net, business owner and fractional HR expert Brad Foley delivers practical advice, real-life stories, and expert insights from entrepreneurs and business leaders who’ve walked through the fire and figured it out the hard way. From hiring and culture to growth challenges and the gray areas no one warns you about, this podcast brings the unfiltered truth behind building and leading a business. This show is for entrepreneurs and business leaders who want to create something sustainable—without losing their minds, their people, or their purpose along the way.

Información

  • Creador
    Brad Foley
  • Años de actividad
    2025 - 2026
  • Episodios
    22
  • Clasificación
    Apto
  • Copyright
    © Copyright 2025 | All Rights Reserved | Brand Foley https://www.hrvaluepartners.com/
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    Built Without a Net