Crushing it with kitchen remodeling

Mike Goldstein
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvement business owners, product manufacturers, and contracting entrepreneurs as they share their secrets. Follow us for tips, and strategies to generate more business for your custom cabinet, cabinet refacing, tile backsplash, and quartz countertop install services!

  1. HACE 2 DÍAS

    Race to the Face: Close More Kitchen Remodels Without Stepping Foot in the House

    Do you have a lead problem, or a speed problem? In today's world of instant gratification, homeowners don't want to wait days for an estimate. If you can't get eyes on their project immediately, your competitor will. In this episode of the Crushing It with Kitchen Remodeling Podcast, Mike Goldstein sits down with James Hatfield, Chief Revenue Officer at Live Switch. James reveals how kitchen remodelers are using simple, app-free video technology and AI to connect with prospects instantly, weed out tire-kickers, and run highly accurate virtual estimates—all without wasting gas or stepping foot in the house! In this episode, we cover: The "Race to the Face": Why getting a face-to-face connection within minutes of a lead coming in makes them 4x more likely to buy.Frictionless Tech: How to launch a live video call with a prospect via a simple text message (no app downloads required!).AI-Driven Estimates: How to turn a 5-minute video walkthrough into a comprehensive, editable estimate complete with measurements, materials, and pricing.Handling Objections & Callbacks: Using video to instantly disarm angry customers and walk clients through simple fixes, saving you a costly trip in the truck.Integration & Automation: How to easily tie this video capture tech into your existing CRM (GoHighLevel, HubSpot, Salesforce, etc.) or even a simple website form.Resources & Links Mentioned: Try Live Switch for Free: No credit card required! Head over to LiveSwitch.com to start your free trial or book a demo with James and his team.Connect with James Hatfield: Find him on [LinkedIn].More Kitchen Remodeling Growth Strategies: Dive deeper into how video and AI can streamline your sales process on our blog: [Insert Link to Specific Blog Post Here]Learn more about speed to lead at: How To Close More Kitchen Remodeling Jobs Without Running More Ads - Kitchen Remodel MarketinDon't forget to like, subscribe, and share this episode with a fellow contractor who wants to close more jobs and spend less time in the truck!

    34 min

  2. 23 MAR

    Online scams, attacks, and fraud targeting remodeling contractors

    In this episode, Mike Goldstein covers the seven most common ways scammers, competitors, and bad actors target kitchen and bath remodeling contractors online — and exactly what to do about each one. If your business ranks on Google, runs Google Ads or Local Service Ads, or has an active Google Business Profile, this episode is for you. WHAT WE COVER: ●    Threat 1: Phishing emails impersonating Google, Houzz, and Angi (0:00) ●    Threat 2: Fake domain renewal notices and how to spot them (5:30) ●    Threat 3: Google Business Profile takeover attempts (7:30) ●    Threat 4: Google Ads click fraud and fake billing invoices (9:30) ●    Threat 5: Malware infections and the difference from a DDoS attack (11:30) ●    Threat 6: DDoS attacks, hosting suspensions, and the access problem (13:30) ●    Threat 7: DNS hijacking and how to prevent it in 10 minutes (15:45) ●    The one rule that protects against all seven threats (17:15) FREE RESOURCE: Download the full written guide — all 7 threats, a one-page printable checklist, and an emergency contact block for your office: kitchenremodelingseo.com DIRECT PDF LINK: http://kitchenremodelingseo.com/wp-content/uploads/2026/03/remodeling_protection_report.pdf FREE DIGITAL SECURITY AUDIT: Want us to review your GBP access, registrar security, hosting protections, and ad account settings? Request a free audit at kitchenremodelingseo.com.

    27 min

  3. 16 MAR

    How Kitchen Remodelers Can Show Up in ChatGPT, Google AI, and Perplexity

    If a homeowner asks ChatGPT, Google AI, Gemini, or Perplexity for the best kitchen remodeler in their area, will your company show up? In this episode of Crushing It with Kitchen Remodeling, Mike Goldstein breaks down how AI search is changing the way homeowners find remodeling companies online. Traditional SEO still matters, but it is no longer the whole game. If your business is not being understood and trusted by AI-driven search tools, you could be missing out on leads even if you have a solid website. Mike explains what kitchen and bath remodelers need to know about AI visibility, including how schema, citations, content distribution, and brand authority influence whether your company gets surfaced in AI-generated answers. In this episode, you’ll learn: Why ranking in Google alone is no longer enoughHow AI search tools evaluate remodeling companiesWhat entity authority means for your brandHow citation inconsistencies can hurt visibilityWhy content distribution matters more than everWhat remodelers should do now to improve AI search presenceFor a deeper dive, explore our guide on AI search for kitchen remodelers: https://kitchenremodelingseo.com/ai-search-for-kitchen-remodelers/ If your remodeling company wants to stay visible as search evolves, this episode will help you understand what is changing and what to do next.

    29 min

  4. 7 MAR

    marketing reset for ai search

    The way homeowners find local businesses is changing fast. For more than 20 years, local marketing was built around one simple goal: rank on the first page of Google. But today, search engines are rapidly turning into AI answer engines. Instead of showing homeowners a list of ten businesses, tools like ChatGPT, Google Gemini, Perplexity, and voice assistants are beginning to recommend one or two businesses they trust the most. If your company isn't one of those recommendations, you may never even get the chance to compete for the job. In this special episode of the Crushing It With Kitchen Remodeling Podcast, host Mike Goldstein breaks down a fascinating deep-dive discussion on what experts are calling the AI Visibility Gap and the new framework known as Generative Engine Optimization (GEO). Unlike our typical interview format, this episode analyzes the biggest shifts happening in AI search, local SEO, and digital marketing for contractors. If you own or operate a kitchen remodeling company, home services business, or local contractor brand, understanding this shift could determine whether your business continues to generate leads—or disappears from AI search results entirely. In This Episode You'll Learn• Why traditional SEO is evolving into Generative Engine Optimization (GEO) • How AI tools like ChatGPT and Google AI decide which local businesses to recommend • Why Google Business Profile optimization is becoming the foundation of local marketing • The surprising way customer reviews influence AI search visibility • Why voice search and conversational queries are reshaping how homeowners find contractors • How video platforms like Instagram, TikTok, and YouTube are becoming search engines for younger homeowners • The growing importance of first-party data, email lists, and direct relationships with customers Why This Matters for RemodelersHomeowners are increasingly asking AI questions like: "Who is the best kitchen remodeler near me?""What contractor can renovate my kitchen?""Who installs custom cabinets in my area?"AI tools don't want to show ten options. They want to recommend the single best answer. This episode explains how local businesses can build the trust signals, reviews, content, and digital authority needed to become that answer. About the PodcastThe Crushing It With Kitchen Remodeling Podcast helps contractors, designers, and remodeling business owners grow their companies through smarter marketing, better systems, and modern digital strategies. Hosted by Mike Goldstein, founder of Kitchen Remodeling SEO, the show explores what it really takes to grow a remodeling business in today's competitive market. Learn MoreIf you'd like help positioning your remodeling business to be discovered in AI search platforms like ChatGPT, Google AI Overviews, and voice search, visit: https://kitchenremodelingseo.com

    30 min

  5. 14/06/2025

    How to Use Video to Close More Sales and Eliminate Wasted Leads with James Hatfield of LiveSwitch

    What if you could qualify leads, show off your past work, and prevent callbacks—all without ever stepping foot in a client’s home? In this episode, Mike Goldstein chats with James Hatfield, Chief Revenue Officer at LiveSwitch, a video communications platform built specifically for service businesses like yours. James shares his journey from running a painting and pressure washing company to helping thousands of contractors scale faster with instant video tools. Whether you're dealing with unqualified leads, no-show appointments, or struggling to collect reviews—this episode will show you exactly how to use video to close more sales, streamline communication, and create a better client experience from start to finish. What You'll Hear in This Episode: Why speed to lead is more important than ever for remodelersHow to qualify prospects with a single text—before wasting gasUsing QR codes to automate job site videos, updates, and documentationCreative ways remodelers are using video to build trust and drive reviewsHow LiveSwitch integrates with tools like Jobber, Housecall Pro, and ZapierWhy contractors are calling this the “virtual walkie-talkie” of sales Resources & Links from the Episode: Free Trial Signup: Try LiveSwitch Now Get 10% Off with coupon code: CWKR10 About James Hatfield James is the Chief Revenue Officer at LiveSwitch, a leading communications platform that helps home service pros use instant video to connect faster with customers, document jobs in real-time, and close more sales. With roots in the trades and over two decades in tech, James bridges the gap between practical field knowledge and smart digital tools. ️ Enjoying the show? Rate, review, and share this episode of the Crushing it With Kitchen Remodeling Podcast with a fellow remodeler who needs to simplify their sales process. Subscribe so you never miss an episode packed with tools and strategies to grow your business.

    28 min

  6. 07/06/2025

    Google’s Not Ranking You Anymore — It’s Replacing You. Here’s How to Fight Back

    If you’re a contractor, remodeler, or home service pro still banking on old-school SEO to bring in leads… this episode is your wake-up call. Google has changed the rules — again. But this time, it’s not just an algorithm tweak. It’s full-blown AI replacing the search experience with answer boxes that cut you right out of the picture. In this episode, Mike Goldstein breaks down the shift to AI Overviews and Google’s new AI Mode — and more importantly, what the actual patents say about how Google decides which businesses show up. Spoiler: it’s not about backlinks anymore. It’s about structured, machine-readable answers, trust signals, and real-world expertise. You’ll learn: Why your homepage and blog might be totally invisible in Google’s AI resultsWhat the newest Google patents reveal about how AI chooses which websites to pull fromHow to rewrite your content for AEO (Answer Engine Optimization)Real examples of businesses who’ve adapted and are now dominating local searchTactical steps you can implement this week to start showing up again This isn’t theory. It’s how Google is working right now — and the businesses that adapt first will win. Read the full blog version of this episode here: https://kitchenremodelingseo.com/googles-ai-just-rewrote-the-rules-and-your-website-didnt-get-the-memo/ Need help getting your business found in AI search? Visit KitchenRemodelingSEO.com to book a strategy session.

    32 min

  7. 23/04/2025

    Why Answer Engine Optimization Is the New SEO for Remodelers

    In this solo episode, Mike Goldstein shares a no-fluff breakdown of how AEO—Answer Engine Optimization—is replacing traditional SEO and what that means for kitchen and bathroom remodeling businesses. AI search tools like Google SGE, ChatGPT, and Perplexity are changing the rules of how homeowners find local remodelers—and if your content isn’t built to answer specific questions, you’re getting left behind. What You’ll Learn in This Episode: What AEO (Answer Engine Optimization) is—and how it’s already changing local searchWhy keywords matter less and questions matter more in the AI-powered search eraHow tools like ChatGPT, Alexa, and Google SGE are delivering instant answers without sending users to websitesThe 5 key strategies for optimizing your remodeling business for AEO:Build a question-based content strategyCreate and structure FAQ pages that link to blog-level answersAdd schema markup (FAQ, product, article) to signal AI botsOptimize for voice search with conversational headlines and page titlesLeverage chatbots and AI assistants to stay in front of search behavior shiftsThe difference between “ranking” in SEO vs. “being the answer” in AEOHow being featured in zero-click results can boost local leads and brand authority Mentioned in the Episode: Tools: AnswerThePublic, AlsoAsked, Google’s People Also AskSchema resource: https://schema.orgMike’s upcoming AI & marketing book (free download for subscribers—stay tuned) Who This Is For: Kitchen and bath remodeling business owners, cabinet shop owners, and marketers in the home remodeling niche who want to future-proof their lead flow and get found in the next wave of AI-powered search. Watch the full webinar at: https://youtu.be/zN1IsfOX7YI?si=AEP5VWsNhQIyTTa6

    24 min

  8. 19/03/2025

    Google Business Profile Secrets: How to Get More Showroom Visits & Remodeling Leads

    If your kitchen or bathroom remodeling business has a showroom, but you're not getting enough walk-ins or phone calls, your Google Business Profile (GBP) might be the problem. In today’s episode of Crushing It with Kitchen Remodeling SEO Contractors, we’re diving deep into how to optimize your GBP the right way so more homeowners can find you, visit your showroom, and book appointments. What You’ll Learn in This Episode: The #1 mistake remodelers make with their Google Business Profile (and how to fix it fast) How one remodeler increased showroom visits by 40% in just 30 days—without spending money on ads The photo strategy that makes homeowners trust you instantly Why Google ranks active businesses higher (and what to do about it) A simple way to get more 5-star reviews without begging customers Want more remodeling leads? Get expert help optimizing your digital presence by reading the accompanying article on enhancing your Google Business Profile Listen now and start getting more showroom visits, leads, and booked projects today! I

    23 min
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvement business owners, product manufacturers, and contracting entrepreneurs as they share their secrets. Follow us for tips, and strategies to generate more business for your custom cabinet, cabinet refacing, tile backsplash, and quartz countertop install services!

Información

  • Creador
    Mike Goldstein
  • Años de actividad
    2025 - 2026
  • Episodios
    46
  • Clasificación
    Apto
  • Copyright
    © Copyright 2025 Mike Goldstein
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    Crushing it with kitchen remodeling