Private Practice Workshop John Clarke from Private Practice Workshop

John teaches 9 essential vocabulary terms to help therapists in private practice with their financial literacy, including:
Asset: anything tangible or intangible that is owned by the business. Or, anything that actively makes you money. Liability: anything that costs or could cost the business money. E.g., accounts payable, wages, taxes, etc. (argument: a house that is not yet paid off is still a liability. Your car is also a liability). Profit and loss/income statement: shows how much the business earned and spent in a given period of time. Demonstrates the viability of your business. Balance sheet: snapshot of the company’s worth at any given time Cash flow: money coming in and going out (liquidity) Cash flow projection: helps you plan ahead for future growth as well as risk Revenue: money received from sales Gross profit: revenue minus cost of goods sold (less relevant for us) Net profit/net income: the residual income that a business is left with after paying all expenses Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human

John breaks down exactly how to choose your niche for your therapy private practice, including:
1. Why you should niche down in the first place
2. How to niche down
3. How to evaluate market opportunities
4. Types of niches
5. How to be both a generalist and a specialist`
Apply for Business Made Human now:
https://go.privatepracticeworkshop.com/join-business-made-human

John teaches a crash course on copywriting, in other words, how to create your marketing message for your private practice.
Apply for Business Made Human now:
https://go.privatepracticeworkshop.com/join-business-made-human

John shares his biggest lessons from 2021 in private practice, business, and life in this solo episode. Lessons include:
Take nothing for granted Mental health is the second pandemic (just starting) We are on the verge of a massive supply and demand crisis We have to stay agile Burnout is real Private practice is now, more than ever, about lifestyle You need to stay connected to your purpose, now more than ever Get on the waiting list for Business Made Human:
https://go.privatepracticeworkshop.com/business-made-human-spring-21

SEO for Therapists Made Simple with Nick Fuller - Private Practice Marketing for Therapists and Counselors + Search Engine Optimization (SEO) for Therapists.

In this episode, Elizabeth and Annie talk about:

-How Annie found the "sweet spot" for her group program
-How to get beyond perfectionism
-Experimenting with your structure and content
-Keeping participants engaged
-Making your group sustainable to run (and so much more!)