santinaranjo.ai

Santiago Naranjo

Human talks around tech and the future of commerce

  1. HACE 5 DÍAS

    Cómo la IA Transformará los Pagos y el Ecommerce en 2026, Juan Franco, CEO Global de Getnet | Episodio #17

    En este episodio conversamos con Juan Franco, CEO Global de Getnet, compañía de pagos del grupo Santander, uno de los mayores adquirentes del planeta, procesando más de €200 mil millones al año y trabajando con 1.3 millones de comercios. Juan nos cuenta su recorrido completo: De finanzas corporativas en Silicon Valley, a lanzar el juego social más descargado de Brasil. De fundar Paymentez y venderla por Zoom en plena pandemia, a liderar la expansión de Nuvei en Asia. Y ahora, asumir el reto de escalar globalmente a Getnet. Pero esta conversación va mucho más allá de la biografía. Hablamos en profundidad sobre el impacto real de la inteligencia artificial en el comercio y los pagos: 🔹 Qué significa realmente el Comercio Agéntico 🔹 Cómo los LLM se convertirán en nuevos marketplaces 🔹 Por qué los catálogos deben estar listos para interactuar con agentes 🔹 Qué es "Know Your Agent" y por qué será clave en pagos 🔹 Cómo evolucionará el checkout en los próximos años 🔹 La integración de millones de comercios físicos al mundo autónomo 🔹 Cuándo podremos pagar directamente dentro de un LLM  También hablamos del lado humano: Perder la confianza después del éxito Burnout y presión emprendedora Clientes difíciles que te obligan a mejorar Familia, disciplina y ambición global Si lideras ecommerce, retail, grocery o fintech, este episodio te da claridad estratégica sobre lo que viene. La transformación ya empezó. La pregunta es si tu infraestructura está lista.     En este episodio: 00:00 – De Colombia al Top 10 Mundial en Pagos | Juan Franco (Getnet – Grupo Santander) 02:30 – De Finanzas a Ventas: El Cambio que Transformó su Carrera en Fintech 05:30 – Cómo Crear un Unicornio en Juegos en Brasil (42M de Usuarios) 10:00 – Vender una Startup por Zoom en COVID | El Exit de Paymentez 12:45 – Qué es Getnet (Grupo Santander) y Cómo Funciona un Adquirente de Pagos 14:05 – Cómo Balancear Familia y Ambición Global como CEO 18:00 – El Futuro de los Pagos con Inteligencia Artificial 22:00 – Qué es el Comercio Agéntico y Por Qué Cambiará el Ecommerce 23:30 – LLM como Marketplaces: ChatGPT, Gemini y el Nuevo Discovery 28:00 – Know Your Agent: Regulación, Fraude y Riesgo en Pagos con IA 30:00 – El Futuro del Checkout: Cómo Será Pagar en 2026 31:30 – Cómo Integrar Comercios Físicos al Comercio con IA (1.3M Merchants) 37:30 – ¿Cuándo Podremos Pagar Dentro de ChatGPT o Gemini? Predicción 2026 46:00 – Burnout Emprendedor: Perder la Confianza y Volver a Empezar 50:30 – Cómo Quiere Ser Recordado Juan Franco 🔗 Conecta con los invitados: Juan Franco (Getnet): https://www.linkedin.com/in/juanfranco/ Santiago Naranjo (Host): https://www.linkedin.com/in/santiago-naranjo-alvarez/   🔔 Suscríbete para más conversaciones con líderes globales.

    55 min

  2. 27 ENE

    De Quebrar una Startup a Procesar MIL MILLONES Diarios: La Historia de Simetrik| Episodio #17

    En este episodio conversamos con mi amigo Santiago Gómez, cofundador y COO de Simetrik, la plataforma que procesa más de mil millones de transacciones diarias y es la columna vertebral financiera de gigantes como Mercado Libre, Rappi y grandes bancos en Asia y LATAM. Santiago nos cuenta la realidad cruda de emprender: desde el fracaso de su primera startup "Ropeo" y la lección de humildad que eso conllevó, hasta encontrar el "Founder-Product Fit" solucionando un problema crítico para Rappi. Hablamos profundamente sobre:   El Salto: Cómo pasar de vender ropa usada a crear tecnología financiera de clase mundial. Salud Mental: Por qué el emprendedor debe verse como un atleta de alto rendimiento (y cómo manejar la ansiedad).   Mentalidad Global: Romper el techo mental de "Latinoamérica" y competir contra los mejores del mundo. company culture: Cómo descentralizar la toma de decisiones y crear una cultura de "explosividad". Si eres emprendedor, trabajas en tecnología o quieres entender cómo se construyen las grandes compañías B2B desde nuestra región, este episodio es obligatorio. En este episodio: 00:00 - Introducción: ¿Quién es Santiago Gómez? 02:15 - El fracaso de "Ropeo" y la humildad en los negocios. 08:30 - El efecto multiplicador de Endeavor y Rappi. 14:45 - Salud Mental: Burnout y ansiedad en fundadores. 22:00 - De LatAm para el mundo: Rompiendo barreras mentales. 31:10 - Cultura en Simetrik: "Enjoy the Struggle". 40:00 - Consejos para jóvenes emprendedores.   🔗 Conecta con los invitados: Santiago Gómez (Simetrik): https://www.linkedin.com/in/santiagomezgg/ Santiago Naranjo (Host): https://www.linkedin.com/in/santiago-naranjo-alvarez/ 🔔 ¡Suscríbete para más historias de transformación global!   #Simetrik #Fintech #Tecnologia #SoftwareB2B #GoToMarket #Automatizacion #OperacionesFinancieras #LatamTech #MercadoLibre #SantiagoNaranjo #b2bsaas #emprendimiento #saludmental #startups #rappi #endeavor

    59 min

  3. 13 ENE

    From Olympic Medals to SailGP, How Erik Heil Leads Under Pressure | Episode #15

    There are people who perform at a high level. And then people who do it at 100kmh, on water, with seven voices in their ear. In this episode I sit down with Erik Heil, two time Olympic bronze medalist in the 49er class and driver of the Germany SailGP Team, to talk about what it really means to lead under pressure, trust your team and build performance that holds when the boat is flying.  Erik grew up in a small sailing club on a lake in Berlin. From there he went all the way to the Olympic Games, two bronze medals and now SailGP, often called the Formula 1 of sailing, with foiling catamarans hitting around 100kmh on the water. Along the way he also started studying medicine and helps manage Hof Strande, a farm and sailing hub in northern Germany.  We talk about: How he fell in love with sailing, built his career in the 49er class and why he chose sailing over tennis. What happens on an Olympic boat when you go from talking all the time to a place where you barely speak. How unconscious trust and shared instinct become your edge. The debrief system they use after every event, splitting the group into teams for strategy, speed and communication, then coming back together in workshops to turn feedback into concrete changes for the next race. Why trust is the foundation for everything, especially when coaches see one reality from their data screens onshore and the sailors see another one on the water. We also talk about his life off the water, living on a farm three minutes from the Olympic base in Kiel, building the German SailGP project from scratch and why he still feels lucky every time he gets to race.  If you care about high performance teams, pressure, trust, debriefs and how to lead when everything is moving at full speed, this episode is for you, even if you have never set foot on a boat. Chapters  02:00, Growing up in a tiny Berlin sailing club, choosing sailing over tennis and building his first dreams on the water 09:00, Building a long term partnership, different personalities and why engineering plus health focused training made their team stronger 13:00, From talking all the time to almost no words, how trust and instinct became their competitive advantage on the Olympic boat 21:00, Reducing noise, learning to say less and building a common language of performance across the whole crew 25:00, How the team debriefs after every event, four sub teams, three or four days of analysis and then one big workshop 36:00, Sustainability trophy, modern sports leagues and why purpose matters as much as pure racing

    20 min

  4. 6 ENE

    Forrester VP Sucharita Kodali: From Hype to Impact, Agents & the Future of Retail | Episode #14

    We talk a lot about AI in retail, but very few people can separate hype from impact. In this conversation with Sucharita Kodali (Forrester, VP & Principal Analyst), we break down what actually works: from pricing and planning algorithms to fraud detection and the content/automation workflows retailers already run today and what's still not ready for prime time. We go deep on generative AI (content ops, smarter chatbots, workforce automation) and why, for now, these are incremental gains valuable. Sucharita also shares how enterprise guardrails are slowing internal adoption while individual creators speed ahead using tools like ChatGPT, Claude, Perplexity, Descript, and Opus Clip — and what that means for ecommerce, content, and brand teams in the next cycle. If you work in retail, ecommerce, marketing, or product, this episode gives you a sober, practical view of what to do now and what to watch next: AI in retail that's proven vs. GenAI that's emerging. Trust, privacy, and data as the real competitive edge. Why relationships & networks will matter even more in a world full of AI. 00:00 Who is Sucharita Kodali & why retail listens 02:00 From practitioner to analyst: lessons from the floor 04:30 AI in retail that already works (pricing, planning, fraud) 07:10 Generative AI: content ops, chatbots & where it's incremental 09:05 Autonomous/agentic AI: low-risk vs high-risk decisions (trust first) 15:10 Enterprise constraints vs creator speed; tool stack call-outs (ChatGPT, Claude, Perplexity, Descript, Opus Clip) 19:10 What the next decade in retail will reward: data, trust, relationships  🎥 Watch the full episode and tell me what you'll test first, content automation, pricing intelligence, or agent-led workflows? #SucharitaKodali #Retail #Ecommerce #AIinRetail #GenerativeAI #RetailStrategy #SantiagoNaranjo

    23 min

  5. 16/12/2025

    Mondelēz Digital Transformation Manager, Daniela Cedeño: IA, Cultura global y liderazgo |Podcast #13

    Hay historias que te recuerdan que el crecimiento real no es lineal. En esta conversación con Dani, hablamos de cómo construir carrera en tecnología y e-commerce cuando no tienes todo resuelto: pasar de diseño gráfico a liderar transformación digital, crear retail media antes de que existiera el término, y escalar B2B digital a nivel regional. También fuimos a lo que pocos se atreven a decir: liderar con miedo (pero hacerlo igual), cuidar el diálogo interno, y rodearte de mentores que te empujan cuando dudas. Además, tocamos temas clave que están redefiniendo la industria en 2025:   IA sin hype: usar la inteligencia artificial con propósito, no por moda. B2B digital: dejar atrás los procesos manuales y crear orquestación real. Cultura corporativa global: trabajar con equipos de EE. UU., India y Europa sin perder autenticidad. Talento y liderazgo: contratar por hambre de aprender y formar cultura. Liderazgo femenino en tecnología: acciones reales para cerrar brechas desde lo cotidiano. Si estás construyendo tu carrera en e-commerce, retail, B2B o tecnología, este episodio te da herramientas reales para avanzar incluso cuando el miedo aparece.   03:20 — Cómo construir carrera sin tener todo claro. 06:10 — Liderar con miedo (y hacerlo igual). 13:05 — La evolución del B2B digital en LATAM. 16:20 — Cultura corporativa global: cómo trabajar con US, India y Europa. 19:15 — Contratar talento: busca más que la experiencia. 22:00 — El poder de los mentores y las redes de apoyo. 25:40 — IA sin hype: lo que realmente está transformando negocios. 29:10 — Liderazgo femenino: cómo construir espacios que inspiren. 33:00 — Cuidar el diálogo interno y seguir creciendo con propósito. 36:30 — Reflexiones finales: hazlo con miedo, pero hazlo. Si te inspiran estas conversaciones, sígueme en Instagram @santiagonaranjo.ai para más historias sobre liderazgo, innovación y propósito. 🎥 Mira el episodio completo y cuéntame qué parte te hizo repensar tu forma de liderar. #Liderazgo #Ecommerce #RetailMedia #B2BCommerce #TransformacionDigital #IA #LATAMTech #SantiagoNaranjo

    43 min

  6. 09/12/2025

    Snoonu Founder & CEO, Hamad Mubarak AlHajri: The Vision Behind Qatar's First Billion-Dollar Tech Startup | Podcast #12

    There are founders who talk about disruption, and founders who actually change the game. In this episode I sat down with Hamad Mubarak Al Hajri, CEO of Snoonu, the first unicorn from Qatar and one of the fastest profitable tech companies in the region. We talked about ultra apps, AI powered recommendations, loyalty and gamification, and why for him the most valuable currency is not money, it is time. Hamad explains how Snoonu went from a local delivery platform to a Q commerce ultra app, where you can get groceries, medicine, an iPhone, or even laundry picked up and returned in minutes. Behind that, there is a very deliberate engine, AI recommendation systems, personalization and gifting flows that change customer behavior and drive one of the highest conversion rates in the world, around 43 percent on the app. But this is not just a tech story, it is a purpose story. Hamad shares his goal of building the first global tech champion from the Middle East, the way Sony or Alibaba represent their regions, and why he decided to give 15 percent of the company to employees, creating more than 30 new millionaires after a partial exit. For him, the customer matters, but the team comes first.  03:30, AI recommendations and a 43 percent conversion rate, learning from Netflix 05:10, Gifting, behavior change and how to sell high ticket products online 07:00, Time as the most powerful currency and why premium service wins 10:10, Partial exit, 30 employees become millionaires and 15 percent employee ownership 15:00, Profitability in year three and beating better funded competitors 17:30, Gladiators, common vision and yearly strategy sessions in the mountains 20:10, Vision, strategy, execution, metrics, the model behind Snoonu's growth 22:00, Rappi, Latam talent and why GCC is a launchpad for Latin American founders  This is a conversation about ultra apps, AI, loyalty, purpose, wealth creation for teams and global ambition coming from a region that is still writing its big tech story. 🎥 Watch the full episode and tell me in the comments, what hit you harder, the vision for ultra apps or the way he treats his team as gladiators and owners of the company #Snoonu #Qatar #Commerce #DigitalTransformation #AI #CustomerExperience #Startup #Entrepreneurship #MiddleEastTech #SantiagoNaranjo

    26 min

  7. 02/12/2025

    AWS Head of Business Development, Alice Antoniazzi: Retail, Supply Chain & Leadership | Podcast #11

    Everyone is talking about AI in retail. Very few people can separate buzzwords from real value. In this episode I sat down with Alice Antoniazzi, EMEA Head of Retail, Restaurants & Consumer Goods Business Development at AWS, to talk about what actually moves the needle in retail and CPG, and how AI, cloud and supply chain are reshaping the industry in Europe, the Middle East and beyond Alice did not start in tech. She comes from business and P&G, shifted into enterprise transformation at AWS, and even joined the company remotely during Covid, building a pan EMEA role without meeting her team in person for nearly two years. That experience shaped her view on culture, remote work and what technology really did for small and large companies in the crisis. We talk about: Customer obsession vs revenue obsession and how AWS really lives "start from the customer problem" instead of "sell the next tool." Why the backbone of great customer experience is still end to end supply chain visibility, not just front end UX. Where AI actually creates value in retail and consumer goods content generation, smarter search (like Rufus), "buy for me," store operations and post purchase personalization and where a simple solution might work better than an AI project.  How AI can radically improve forecasting, inventory, out of stock reduction and waste, impacting both cost and sustainability. The pace of change she left on maternity leave and came back six months later to a world already talking about "agentic AI," and what that means for leaders who need to keep learning. 05:00 Joining AWS fully remote during Covid learning culture without ever entering an office 07:30 Inside AWS culture customer obsession, flat hierarchy and why escalation is encouraged 10:30 Operating across EMEA local teams, different cultures, same retail and CPG challenges 13:00 AI in retail without the buzzwords start with the business problem, not the tool 16:30 Customer experience front to back content, campaigns, Rufus, "buy for me" and in store AI use cases. 20:30 Supply chain as the foundation forecasting, availability, cost efficiency and sustainability 24:00 Career and maternity getting promoted while on leave and returning to a bigger role 28:00 Partner support, organization at home and redefining what "balance" really means 31:10 Final advice curiosity, flexibility and speaking openly about fears and doubts If you work in retail, CPG, ecommerce or tech, or you are building a global career while also wanting a family, this conversation will give you both a clearer view of AI in retail and a very human perspective on leadership, flexibility and balance. 🎥 Watch the full episode and tell me in the comments what resonated more with you Alice's view on AI and supply chain, or her honesty about career and motherhood in tech. #AliceAntoniazzi #AWS #Retail #ConsumerGoods #Restaurants #DigitalTransformation #WomenInTech #Leadership #EMEA #SantiagoNaranjo #VTEX

    32 min

  8. 25/11/2025

    Adidas Global VP, Rui Pedro Silva: Mindset, Discipline & Digital Leadership| Podcast #10

    Change always starts in the mind long before it shows up in the results.                                          In this episode, I sit down with Rui Pedro Silva, Global VP of Digital & Transformation at Adidas, we explore how real transformation begins with mindset, courage, and discipline, not technology alone. Rui shares how his roots in Portugal shaped his leadership, what sports have taught him about performance, and why the future of digital lies in human behavior, adaptability, and trust. We talk about: How fear and failure can drive innovation when reframed as learning. What sports and Formula 1 teach us about marginal gains and team resilience. The difference between control and readiness and why "pressure is a privilege." How adidas builds digital transformation around people, process and purpose, not buzzwords. Why leadership isn't about being perfect, it's about showing up and trying again. This episode is a masterclass in performance and mindset, from one of the voices shaping the next decade of digital leadership. 🎥 Watch the full conversation and tell me in the comments what part shifted your view on leadership or fear.   00:00 – Intro | From Portugal to adidas: The path to digital leadership 03:00 – Growing up in a humble background and the first lessons from sports 08:40 – Discipline, teamwork and what sports teach about resilience 12:10 – Fear vs Focus: learning to be comfortable with discomfort 16:00 – Circle of control: why leaders must focus on process over outcome 19:45 – Readiness and performance: you can't fake preparation 22:30 – Pressure as a privilege and the difference between average and elite teams 24:00 – Leadership beyond technology, building trust and purpose 26:00 – Final reflection: making the best use of time and people in life and work   #adidas #DigitalTransformation #Leadership #Mindset #Innovation #Transformation #SportsLeadership #SantiagoNaranjo

    25 min
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Human talks around tech and the future of commerce

Información

  • Creador
    Santiago Naranjo
  • Años de actividad
    2025 - 2026
  • Episodios
    17
  • Clasificación
    Apto
  • Copyright
    © 2025
  • Mostrar sitio web
    santinaranjo.ai