Scale to Exit™ with Alejandra Santos

Alejandra Santos
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Are you an aspiring business owner with big dreams and a vision? Then this is your podcast. Alejandra Santos is a seasoned business owner, strategist, Fractional COFO, and Certified Exit Planner who has helped hundreds of businesses scale lean and prepare for an exit.  In this podcast, she shares the secret sauce of what makes a business valuable, interviews successful entrepreneurs, and shares mistakes so you can get the roadmap you need to build or scale your company for an exit. Alejandra Santos is the proud owner and CEO of Into the Next Consulting™, The Educated CEO™, Comeverge™, and the Scale to Exit podcast™. Connect with her on LinkedIn www.linkedin.com/in/aalejandrasantos and www.thealejandrasantos.com  Is your business truly scale-ready or exit-ready? Discover the answer with our proprietary Scale and Exit Readiness Index™. Email hello@thealejandrasantos.com to schedule your assessment now!

  1. 10 SEPT

    From Coas to Cadence with Rachel Losser, How to Keep Your Team Aligned while Scaling.

    On this episode of Scale to Exit, Alejandra sits down with Rachel Lasser, Founder & CEO of Lasser Consulting, a project delivery powerhouse serving companies from high-growth SMBs to $1B+ enterprises. Rachel breaks down why “great delivery” is the ultimate growth lever—and how even large organizations stall without the right checkpoints, communication cadence, and leadership follow-through. We cover the red flags of scaling too fast, how to align global/cross-functional teams around the same KPIs, and why your “say-do ratio” is the foundation of trust in any transformation. Rachel also shares how to choose the right-sized tech stack (no Lamborghinis when you need a Civic), when to start building a data foundation (hint: as soon as you hire your first employee), and practical ways to find and fix bottlenecks—without defaulting to “fire someone.” You’ll learn: The #1 red flag when companies scale without a delivery framework How leaders create accountability (and what breaks it) A comms playbook for change: repeat, multi-channel, consistent Simple exercises to kill wasteful meetings (Start/Stop/Continue + “What would a big shot change?”) KPI traps—and how to measure process maturity before velocity Bottleneck diagnosis: handoffs, approvals, and…sometimes the leader Tooling that actually fits (Smartsheet/Airtable/Hive, ERP/CRM + data lakes) Balancing agility with structure: where to experiment vs. standardize Who it’s for: Founders, COOs/CFOs, PMO leaders, and any team stuck in “lots of meetings, little movement.” Connect with Rachel: LinkedIn Rachel Losser (Lapidus) | LinkedIn Home | Losser Consulting Solutions | Project Management Consulting Connect with Alejandra: www.intothenext.com  www.thealejandrasantos.com www.linkedin.com/in/aalejandrasantos

    57 min

  2. 4 SEPT

    Exit Strategy as Business Strategy for Every Day Decision Making with Alejandra Santos

    On this solo episode Alejandra Santos shares how to incorporate exit strategy as business strategy for every day decision making. You will learn:  1-How to stop chasing new clients and instead nurture the ones you have 2- How to understand the value each client brings and how to make them come back for more.  3- How to set yourself free from the business by following these few strategies.    Alejandra Santos is an entrepreneur, business owners, a fractional COFO, business exit planner and just a super passionate individual to help you build legacy wealth thru your business.    You can find her at:  www.thealejandrasantos.com www.intothenext.com www.linkedin.com/in/aalejandrasantos    Want to understand what your value gaps are and how to fix them? take our Scale & Exit readiness index to get insights deliver to your email.  Just email us at hello@intothenext.com to get access to this.

    13 min

  3. 27 AUG

    How to Exit your Business Properly if you own Real Estate with Caleb David

    In this episode of Scale to Exit, host Alejandra Santos sits down with Caleb David, Commercial Director at Keller Williams and seasoned real estate broker, to explore the hidden side of business exits: your real estate. From negotiating leases to positioning properties for investors, Caleb shares how business owners can maximize value when selling both their company and their commercial assets. But this conversation goes deeper than square footage and cap rates — Alejandra and Caleb dive into identity shifts, burnout, community, and healing when it comes to making big transitions in business and life. You’ll learn: The three ways owners can structure a sale when real estate is involved How lease assignments vs. assumptions impact liability during an exit Why timing, financial records, and even a $40K HVAC system can make or break a deal The importance of the right broker — and red flags to watch out for How slowing down, checking your ego, and aligning with your values matter as much as the numbers Whether you’re a founder with a storefront, a doctor with a practice, or a CEO thinking about selling both the business and the building, this episode unpacks the practical and emotional sides of scaling and exiting with real estate.   You can find Caleb David https://www.linkedin.com/in/calebdavid/

    1h 4m

  4. 20 AUG

    5 Scaling Shifts Every Business Owner Must Make Now with Alejandra Santos

    Most business owners hit a ceiling not because the market isn’t there but because they’re stuck working in the business instead of building one that can run, scale, and eventually sell without them. In this solo episode of Scale to Exit, I break down the five critical shifts you need to make to scale smarter, leaner, and with less stress: From owner to investor mindset From overworked operator to delegator with the right systems and people From reacting to proactively planning with budgets and forecasts From controlling everything to trusting your team From doing to leading with the right KPIs and alignment I’ll give you practical actions you can implement right away so you can stop being the bottleneck and start building a business that grows in value — and becomes an asset you can exit from on your terms. And at the end, I’ll share why hiring a Fractional CFO/COO may be the most important decision you make to accelerate this journey.  If you are planning to sell/exit your business and need a business exit coach/planner make sure you contact Alejandra Santos CEPA MBA Finance OPS

    26 min

  5. 13 AUG

    How to Get Out of Your Own Way and Scale Faster with Curtis McCullom

    In this conversation with leadership coach and mindset strategist Curtis McCullom, we explore the intersection of neuroscience, sales, and transformation. Curtis shares the core lessons he learned from personal development legends like Tony Robbins, Zig Ziglar, and Jim Rohn, and how he uses those principles to help leaders and business owners unlock their potential. We cover: Why most business and personal challenges trace back to subconscious programming—and how to clear it fast The 'LEGIT' mindset framework: Learning, Growing, Expanding, and Transforming How to reframe setbacks so they fuel growth rather than stall it The power of inspired action versus rigid to-do lists Leadership lessons for guiding teams through rapid growth without burnout Why knowing your values is non-negotiable for leading effectively Practical daily habits to guard your mind and stay in peak performance If you’ve ever felt like you’re getting in the way of your success, or you know there’s another level you could reach with the right mindset, this episode will give you both the insight and the tools to make it happen. You can find Curtis:  Curtis McCullom CEC, CMS-CHt | LinkedIn

    1h 5m

  6. 6 AUG

    Scaling with Purpose, Exiting with Impact with Colin McIntosh of Sheets & Giggles

    In this episode of Scale to Exit, I sit down with the brilliantly bold Colin McIntosh — a serial entrepreneur with an unforgettable sense of humor and a sharp sense of purpose. From launching the viral eucalyptus bedding brand Sheets & Giggles (which scaled to $1M/month in sales in just two years), to exiting a sustainability-focused startup Dirt Cheap Compost, and now building SheetsResume.com to empower job seekers with dignity and real tools — Colin’s journey is nothing short of inspiring. We talk scaling under pressure, navigating supply chain nightmares, why most resume builders are scams, and how to build something others can’t live without. Colin also gets real about bootstrapping, burnout, and why AI is both a blessing and a curse for today’s founders. This episode is packed with insights for entrepreneurs, impact-driven builders, and anyone who wants to create meaningful businesses with real-world value. ✨ Topics we cover: Building a viral CPG brand with no money The emotional toll (and power) of resumes What “scale to exit” really means Why sustainability should be baked into your supply chain Creating tech that serves real people, not just margins How to validate your business before you risk it all Navigating predatory accelerators and crowdfunding scams Whether you’re scaling your company or just getting started, Colin’s transparent and refreshing take on entrepreneurship will leave you thinking differently about what success means. 🎧 Listen now and subscribe to the Scale to Exit podcast for more real conversations with founders building companies and legacies. You can find Colin McIntosh:  Colin McIntosh | LinkedIn

    1h 12m

  7. 30 JUL

    The Owner's Delegation Dilemma: How to Detach Without Losing Control with Alejandra Santos

    Are you wearing all the hats in your business: rainmaker, operator, decision-maker, and firefighter? If so, you’re not alone, but you are the bottleneck. In this solo episode of Scale to Exit, I dive into what I call the Owner’s Delegation Dilemma, why founders struggle to let go, how it stalls growth and exit potential, and what you can do about it. You’ll learn: The 4 hats that keep founders trapped in the weeds The 3 identities every business owner operates from—and why only one leads to scale My signature D.A.D. Framework to help you Detach, Automate, and Delegate Tactical tools and mindset shifts to build a business that runs without you If you're ready to stop being your ceiling and start building a company that scales and sells, this episode is for you. 🔗 Grab the free Delegation Readiness Worksheet DM me “DAD” on LinkedIn or Instagram or send me an email to hello@intothenext.com

    32 min

  8. 23 JUL

    From Bootstraps to Big Brands: Denise Aguilar on Marketing That Converts

    In this energizing episode of Scale to Exit, Alejandra sits down with Denise Aguilar, a global marketing strategist, startup advisor, and 2025 honoree of the 40 Under 40 award, to explore the real strategies that drive visibility, revenue, and long-term growth. As a first-generation Afro-Latina entrepreneur, Denise brings a rare combination of cultural intelligence and tech-forward thinking to every conversation. They discuss: Why communication strategies are your startup's secret weapon How to market with inclusivity and authenticity Using AI to optimize your funnel without losing your voice Lead generation tactics that convert When to invest in paid media vs. organic growth Why your tech stack matters and how to scale it wisely Navigating entrepreneurship like a marathon, not a sprint And the overlooked power of self-care and balance in leadership Whether you’re bootstrapping your first venture or trying to sharpen your marketing engine, this episode delivers clarity, confidence, and next-step strategies.   You can find Denise Aguilar: Denise Aguilar | LinkedIn

    1h 8m
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About

Are you an aspiring business owner with big dreams and a vision? Then this is your podcast. Alejandra Santos is a seasoned business owner, strategist, Fractional COFO, and Certified Exit Planner who has helped hundreds of businesses scale lean and prepare for an exit.  In this podcast, she shares the secret sauce of what makes a business valuable, interviews successful entrepreneurs, and shares mistakes so you can get the roadmap you need to build or scale your company for an exit. Alejandra Santos is the proud owner and CEO of Into the Next Consulting™, The Educated CEO™, Comeverge™, and the Scale to Exit podcast™. Connect with her on LinkedIn www.linkedin.com/in/aalejandrasantos and www.thealejandrasantos.com  Is your business truly scale-ready or exit-ready? Discover the answer with our proprietary Scale and Exit Readiness Index™. Email hello@thealejandrasantos.com to schedule your assessment now!

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