Tactical Tips With Brad Paschal

Brad Paschal
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Brad Paschal of FIXED OPS DIGITAL presents Tactical Tips Tuesdays! Tactical Tips was created to help dealerships succeed within their Fixed Operations departments. From today's industry challenges to innovative ideas, Brad and his guests are here to inform and motivate!

  1. 06/09/2022

    Service Subscriptions with Terry Torline

    This week we have a BRAND NEW episode, "Service Subscriptions" with Terry Torline, VP of Sales at EXOGloss 💥 TETHER THE CUSTOMER TO YOUR DEALERSHIP💥 Terry talks about how prepaid maintenance "subscriptions" like EXOGloss offers can help you communicate with service customers and retain them to YOUR dealership instead of local competitors. Terry & Brad also talk about next week's ASOTU Con and what they're looking forward to about it. 🚘 “Customers are driving 25, 50, 100 miles, or having a car delivered to them. So where they bought the car is, in a lot of cases, not where they're going to have it serviced. So when you capture those customers in your service, now you're going to capture that customer in order to sell them another car.” 👋 You can contact Terry at terry@exogloss.com & make sure to register for ASOTU con at asotucon.com!

    17 min

  2. 05/07/2022

    Data & Diagnosing with Stephen Jurgella & Phil Trzebiatowski

    It’s our 30th episode! This week we have Stephen Jurgella & Phil Trzebiatowski of Fountain Forward to talk “Data & Diagnosing.”💥 PRESCRIPTION WITHOUT DIAGNOSIS IS MALPRACTICE💥Stephen & Phil talk about the importance of understanding your clients’ individual needs and creating a diagnosis before prescribing any solutions. They also discuss the Same Here charity, which focuses on mental health and is close to the heart of Fountain Forward. 🚘“We can drive as much traffic as we want to a dealer’s website, but if the cars aren’t merchandised well, if the pricing is off, if the website user experience is poor, users are going to defect, and they won’t turn into leads.”👋 You can contact Stephen & Phil at fountainforward.com and donate to the Same Here charity at samehereglobal.org/donate

    21 min

  3. 21/06/2022

    Recon Processes with Jason Berry

    Our 29th episode, "Recon Processes" features Jason Berry, President & Co-Founder of Carketa.💥 MANAGE PEOPLE, PROCESSES, & INVENTORY💥Jason talks about the tools Carketa offers and how important it is for dealerships to look at recon processes as a part of their fixed ops processes. 🚘“We've always said, there's a ton of great tools for the sales process and tracking sales and CRM stuff, but what about the legs that carry the body? What about the inventory it takes to get to the front lines to sell the car?”👋 You can contact Jason & Carketa at sales@carketa.comCatch the entire episode at https://bit.ly/3tUgZIP

    14 min
  4. Industry Trends & Trendsetters with Ted Ings

    14/06/2022

    Industry Trends & Trendsetters with Ted Ings

    Our 28th episode features Ted Ings, Executive Director of Fixed Ops Roundtable.💥 TRENDS ARE CHANGING FAST💥Brad and Ted talk about people who are making strides in fixed ops and where they see the industry shifting to in the next few years. 🚘“Of course, mobile service is a big topic right now. Dealership culture, and how that applies to retaining and keeping and attracting more technicians, attracting good people to fixed ops. So those are just some of the low hanging fruit, if you will.”👋 You can contact Ted & register for the next FORT event today at fixedopsroundtable.com

    14 min

  5. 07/06/2022

    Problem Solving in Your Service Department with Nick Varney

    Our 27th episode features Nick Varney, President of Varney Automotive Group.💥 CREATE A SOLID FOUNDATION💥Nick talks about inheriting a dealership and getting to the bottom of any issues by problem-solving, being self-aware, and relying on your network. 🚘“I think it's really important - a lot of people rush to try and make money right at the beginning, which is great if you can accomplish that, but really the big thing is looking over everything before you start.”👋 You can contact Nick at nvarney@varneygmc.com.

    16 min

  6. 17/05/2022

    Google Business Profile & SEO with Greg Gifford

    Our 26th episode features Greg Gifford, Vice President of Search at SearchLab. Greg & the team at SearchLab help local businesses and dealerships get found with local search TOOLS and Google Business Profile best practices. 🎉 💥 OPTIMIZE ALL OF YOUR LISTINGS 💥 Greg discusses the best ways to segment your dealerships’ Google Business Profile listings without breaking the platform’s rules or taking on more than you can manage. 🚘 “Having that separate Jeep department listing when no one else in town has it, if anyone else is looking for a Jeep dealer that kind of gives you a little bit of an edge - as long as you’re optimizing it and doing something with it. If you’re just gonna set it up and do nothing with it, you’re not gonna get reviews and optimize it, then don’t do it.” 👋 You can contact Greg at greg@searchlabdigital.com.

    18 min

  7. 03/05/2022

    Service Leadership with Robert Sebestyen

    Our 25th episode features Robert Sebestyen, Chief Gravitational Officer at Gravitational Business. Robert helps fixed ops departments retain employees through leadership training and teaching better mindsets. 🎉 💥 CARE FOR YOUR TEAM 💥 Robert talks about ways that Service Managers can help create a better working environment for employees, starting with having a helpful mindset and being willing to step in and help when advisors get overwhelmed. 🚘 “Leadership - REAL leadership jumps in and says, 'Hey, let me help you. I’m gonna make some calls for you, I’m gonna help you move some cars if the Porters are not available, so you can make the call. I’m gonna watch the counter, so you go make the calls.'" 👋 You can contact Robert at robert@gravitationalbusiness.com

    12 min

  8. 26/04/2022

    Visibility Through Technology with Samantha Foster & Michael Kirk

    Our 24th episode features Samantha Foster (Marcom Director) and Michael Kirk (Director of Account Management) at UVeye. UVeye provides dealerships with a hardware/software solution for a touchless vehicle inspection system. 🎉 💥 UNCOVER WORK THAT’S MISSED 💥 Samantha and Michael talk about how dealerships can gain back business from independent shops with tools such as UVeye that make easy-to-miss car issues more visible. By incorporating AI technology that analyzes a vehicle and presents possible issues, dealerships can create more transparency and trust with their customers. 🚘 “In the service lane, the biggest thing is building trust and transparency across sales and service, and allowing technology to really guide those conversations. Because let’s face it, the dealerships still haven’t won over the complete trust of the customer at this point.” 👋 You can contact Samantha and Michael at info@UVeye.com

    12 min
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Brad Paschal of FIXED OPS DIGITAL presents Tactical Tips Tuesdays! Tactical Tips was created to help dealerships succeed within their Fixed Operations departments. From today's industry challenges to innovative ideas, Brad and his guests are here to inform and motivate!

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