Talking Marketing

AMA Boston
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Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

  1. 21 ENE

    Episode: 59 From Vision to Value: Creative Marketing That Moves Results

    Episode 59  From Vision to Value: Creative Marketing That Moves Results Creativity doesn't lose its power when it's measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it. If you're navigating the tension between creativity and data, or wondering what the future of marketing roles really looks like - this conversation offers clarity and perspective. A quick thank you to our sponsor, Brick Marketing, a trusted Boston digital marketing agency with 20+ years of experience, helping businesses drive strategy & implementation that solves complex challenges. Brick Marketing achieves business, sales, and marketing goals by offering the following solutions: SEO, GEO, content marketing, social media, PPC, email marketing, website development & AI marketing. You can learn more at brickmarketing.com, and we're grateful for their support in making this conversation possible.

    46 min

  2. 30/12/2025

    Episode 58: Purpose, Product, and Promotion: Inside a Founder-led Brand with Andrea & Miriam

    Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam We're wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product decisions, how they've shaped a distinct brand voice, and how promotion evolves as a company scales, without losing authenticity. From aligning brand values with business decisions to scaling marketing without losing authenticity, this conversation explores what it really takes to grow a brand from the inside out. This episode is ideal for everyone - founders, marketers, and creatives looking to better understand how purpose, product, and promotion intersect in real-world brand building.

    48 min

  3. 16/12/2025

    Mini Episode 3: When AI Ads Got Awkward: McDonald's, Coca-Cola, and the Human Line They Crossed

    Hello you! This is epsiode 3 and today we're talking about AI in advertising, not the hype, but the consequences. Specifically, how two of the most sophisticated brands in the world, Coca-Cola and McDonald's, used AI in recent campaigns and still managed to trigger backlash. This isn't a story about technology failing. It's a story about strategy failing, about what happens when brands confuse efficiency with meaning, and novelty with value. Tell us your views on AI created ads, we would love to hear from you!

    9 min

  4. 01/12/2025

    Episode 57: The Creative Crossover: Marketing, Music & AI with Drew Thurlow

    Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow! In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how lessons from the music industry translate into brand strategy, and what marketers need to lean into as technology reshapes the way we work. Drew shares insights from his career across entertainment and tech, plus what still sets human creativity apart. We would also like to extend our sincere gratitude to our Platinum Sponsors, Brick Marketing, for their generous support.  Your partnership is truly appreciated and instrumental to our success! For more information, click here.

    49 min

  5. 18/11/2025

    Mini Episode 2 When Everyone Uses AI, What Makes You Stand Out?

    Hello you! We are back with our 2nd episode - When Everyone Uses AI, What Makes You Stand Out? AI is no longer a competitive advantage. Every marketer has access to the same tools. What sets great marketers apart today is their ability to pair AI with human experience, judgment, creativity, and discernment.

    7 min

  6. 14/10/2025

    Mini Episode 1 - Unreal Influence: The Human Cost of AI in Marketing

    Starting today, we're launching a new sub-series of Talking Marketing — "Mini Episodes with Chetna." We'll meet on the 14th of every month to discuss all things marketing — quick, insightful conversations that dive into trends, ideas, and shifts shaping the industry. These episodes will be separate from our usual interviews with professionals from across the marketing field. In this first episode, we explore the meteoric rise — and recent cooling — of AI influencers. Once hailed as the future of marketing, virtual models and algorithmic personas are now facing backlash and trust issues. What went wrong? And what does it reveal about our search for authenticity in a digital world? Join us for Episode 1 — "Unreal Influence: The Human Cost of AI in Marketing," where we take a deep dive into the evolving relationship between humans, technology, and storytelling in modern marketing.

    8 min

  7. 19/08/2025

    Episode 56: Beyond the Silo: Why Modern Marketers Must Master Comms and Strategy with Myles Goldman

    The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications revolutionized brand storytelling? What's the secret to building a powerful and authentic personal brand on LinkedIn that goes beyond just job hunting? What unique challenges and opportunities does healthcare marketing present, where clarity and trust are everything? Myles also shares invaluable advice for early-career professionals on the most undervalued skill to develop and the emerging trends every marketer should be preparing for right now. Tune in for a masterclass in building a resilient, integrated, and forward-thinking marketing career.

    38 min

  8. 08/07/2025

    Episode 55: The Past, Present, and Future of the AMA Boston Board

    What a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable mic to our annual board retreat to chat with each member of the current and incoming board that I could get time with. Much was learned, good times were had, but for now, this season of Talking Marketing comes to a close. Stay tuned soon for our new host, who I'm positive will outclass anything I've done here and make an even better show for you all. Sincerely, to anyone who's listened to Talking Marketing the past three years: thank you, and I will see you out there! -Allen Ibrahim, former VP of Podcast for AMA Boston This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

    1 h y 45 min
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Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

Información

  • Creador
    AMA Boston
  • Años de actividad
    2018 - 2026
  • Episodios
    61
  • Clasificación
    Apto
  • Mostrar sitio web
    Talking Marketing