Unscripted Small Business

Abbey Crane
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  • MARKETING

Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.

  1. HACE 21 H

    Authentic Marketing in a Tech-Driven World

    In this episode, Jeremy Rivera sits down with Kate Hendrickson of Strategy Lane to explore effective marketing, strategic planning, and leadership development for small businesses. If you're feeling overwhelmed by tools, social media, and growth challenges, this conversation offers practical advice rooted in experience and authenticity. Key Topics The importance of face-to-face engagement in marketing efforts for small businesses Balancing AI tools with authentic connection and communication Narrowing business focus and utilizing data to track progress Creative approaches for marketing in non-sexy, technical niches Strategies for strategic planning, goal setting, and team alignment Building a legacy through core values and community involvement Cash flow management and adapting to seasonal ebbs and flows The significance of team training, internal communication, and incentive systems Timestamps 00:00 - Introduction to Kate Hendrickson and her approach to strategy 00:16 - The multifaceted life of Kate and her experience in leadership and consulting 01:26 - How small businesses can develop marketing strategies in 2026 02:07 - The value of face-to-face and personal interactions as key marketing tactics 03:02 - The challenges and authenticity concerns with AI and social media 04:40 - Over-reliance on SaaS tools versus human connection in marketing 05:54 - The responsible use of AI: efficiency vs. inauthenticity 06:55 - Using AI for practical day-to-day tasks, including education for children 07:23 - The analogy of AI like Waymo — human oversight still necessary 07:59 - Approaching creative marketing in technical or "boring" niches 08:35 - How values and vision influence marketing and branding in less glamorous industries 09:35 - Engaging with community and building trust through core values 10:04 - Narrowing focus and leveraging storytelling for small business growth 11:49 - The common pitfalls of small business business plans 13:08 - Using data and metrics to track progress effectively 15:08 - Practical advice on website analytics and conversion tracking for SMBs 16:24 - The importance of accountability partners for reactive small business owners 17:52 - Questions around planning for exit and succession in small business strategy 19:31 - Incorporating social good and legacy-building in your company’s mission 21:09 - How to foster community and culture within your organization 22:50 - Managing cash flow and financial metrics, including Profit First alternatives 25:54 - Seasonality and adapting operations for seasonal ebbs and flows 26:28 - Easy entry points for marketing check-ins with clients 27:20 - Customized solutions for marketing gaps and ongoing partnership 29:43 - Key topics discussed but not yet addressed (team development and communication) 30:31 - Communicating goals effectively to your team for aligned growth 31:32 - Building incentivization and recognition systems for employee engagement 32:15 - The importance of human connection over superficial perks like pizza 33:35 - Creating a workplace environment where employees care and innovate 34:09 - The ongoing role of human relationships in a tech-driven business world 35:08 - Lessons learned from mismanaging human resources and balancing investment 37:07 - Why valuing experienced employees can be a strategic advantage 37:49 - How to connect with Kate Hendrickson and collaborate on strategy 38:25 - Final thoughts and contact information Resources & Links TheStrategieLane.com — Kate Hendrickson's website

    39 min

  2. HACE 2 DÍAS

    Why Most Business Owners Fail to Plan Their Exit—and What You Must Do Now: Brandon Moon

    In this episode, Brandon Moon from TD Pine Advisors shares practical strategies for small business owners to plan their exit, grow intentionally, and create lasting company culture. Whether you're thinking about scaling, partnership dynamics, or succession planning, this discussion provides valuable frameworks to navigate your business journey with purpose. Key Topics The importance of planning your business exit early, even when growth is the focus Differentiating between lifestyle businesses and companies built for sale How to intentionally build systems and processes for long-term value Key legal documents like operating agreements and their evolving role Creating a resilient company culture rooted in mission, values, and intentional hiring The pros and cons of franchise models and geographical expansion Partnership considerations: when to collaborate, how to align goals, and managing conflicts The impact of industry specifics on regional and national expansion strategies Brandon’s advice on overcoming pride and seeking mentorship for business growth Handling family-owned businesses and balancing personal relationships with professional success Practical tools, assessments, and upcoming book for transitioning from job to asset Timestamps 00:00 - Introduction to Brandon Moon and TD Pine Advisors 02:00 - Why all business owners should plan their exit strategy from the start 04:10 - Differentiating lifestyle vs. growth-oriented businesses 06:00 - Building systems and processes for long-term value 08:15 - Key legal documents: operating agreements and their importance 10:20 - Cultivating a company culture that survives leadership changes 12:30 - The role of mission, values, and culture in a successful business 14:40 - Expanding geographically: regional considerations and market research 16:30 - When and why to consider partnerships in business growth 17:50 - Brandon’s hot take: Pride as a barrier to success 19:00 - Family businesses: managing relationships and succession planning 20:50 - Practical assessments and resources to prepare your business for exit 22:15 - Connecting with Brandon Moon and upcoming book release Resources & Links TD Pine Advisors Exit Readiness Assessment Brandon Moon on LinkedIn Upcoming Book: From Job to Asset Connect with Brandon LinkedIn: Brandon Moon Website: tdpineadvisors.com

    39 min

  3. HACE 2 DÍAS

    Juliana Weiss-Roessler on Email, Process & the Marketing Mistakes Costing Small Businesses Money

    Episode Summary In this episode, Jeremy Rivera sits down with Juliana Weiss-Roessler, co-founder of WR Digital Marketing, to talk about the marketing habits that separate thriving small businesses from those stuck in a perpetual feast-and-famine cycle. With 15 years of experience working directly with business owners — plus deep experience in nonprofit marketing dating back to her work with TV's Dog Whisperer — Juliana brings a refreshingly grounded perspective to email marketing, local SEO, client relationships, and why marketing as a to-do list almost never works. Key Topics Covered Why nonprofits need to operate like businesses — and what for-profit companies can learn from serving two audiences at once Email marketing as the highest-ownership, most overlooked channel for small businesses How social platforms have reduced organic reach to 1–2% and why building your email list is the antidote The retargeting bridge: using your email list as a custom audience for paid campaigns Local vs. national SEO — and why owning a regional pond beats chasing a national ocean Stop treating marketing as a to-do list — and start treating it as a business process with measurement and iteration The real low-hanging fruit for every new client: their existing customer base Imposter syndrome, client honesty, and what happens when egos override expert advice About Our Guest Juliana Weiss-Roessler is co-founder of WR Digital Marketing, a full-service digital marketing agency based in Austin, TX. WR Digital works with small businesses and nonprofits across industries including legal, health, pet care, and nonprofit sectors. Juliana's experience spans 15+ years and includes content strategy for over 75 small businesses and the Emmy-nominated Dog Whisperer series. Guest Links WR Digital Marketing Free SMB Marketing Strategy Toolkit Email Marketing Services LinkedIn: Juliana Weiss-Roessler Instagram: @weissroessler Host Links Jeremy Rivera — About Unscripted SEO Podcast Resources Mentioned Keep America Beautiful — community event partnership programs Digital Goliath Blog — Marketing Insights — performance marketing perspective Episode Timestamps 00:00 — Introduction & Juliana's background 01:36 — Navigating nonprofit marketing 03:54 — Community partnerships and nonprofit SEO 06:17 — Email marketing vs. social media 08:13 — The Helpful Content Update and platform dependence 11:31 — Local vs. national SEO strategy

    34 min

  4. 23 ABR

    Bruce Ashford: Why Marketing Efforts Often Fail to Persuade

    Have a social impact idea? Wondering when to choose between a social enterprise and a nonprofit? In this episode, Bruce Ashford reveals how storytelling, messaging, and AI tools can boost your organization’s influence and growth. We discuss: How nonprofits can leverage business strategies without losing their mission focus The importance of clear vision and mission statements for branding and marketing Storytelling techniques that position the customer as the hero of your narrative Differences in leadership, marketing, and finance between nonprofits and small businesses Practical advice on using AI for content creation and organization visibility Key insights on managing cash flow with systems like Profit First, and alternatives How to build trust with AI by optimizing website content and reviews

    37 min

  5. 1 ABR

    From Botanicals to Business — Hemp, Mushrooms & the SEO Journey

    In this episode, Jeremy Rivera sits down with Mark Gilliland, founder of Kyoto Botanicals, a THC-free hemp CBD and functional mushroom wellness brand he's been building for six years. Mark shares the science behind broad-spectrum hemp extraction and his brand-new functional mushroom blend, the regulatory patchwork small wellness brands navigate every day, and what it's actually like to go from zero SEO knowledge to a six-month, 10-hours-a-day obsession with organic search. The conversation closes with a powerful hot take on momentum — and why stacking small habits can transform both your health and your business. Read the full episode recap What We Cover The science of hemp extraction — decarboxylization, CO2 pressure, and how Kyoto achieves 0.0% THC Functional mushrooms 101: lion's mane, reishi, chaga & cordyceps — and why dual extraction matters How the 2018 Farm Bill accidentally created the Delta-8 problem and why THC-free positioning is a regulatory superpower Why Mark spent 10 hours a day, 7 days a week teaching himself SEO in a restricted ad category The plumber parable: $5 for hitting the pipe, $95 for knowing which pipe to hit Slow, methodical product expansion vs. corporate SKU proliferation Mark's hot take on momentum — and how habit stacking quietly changed his entire life Episode Highlights “Since the FDA isn't regulating it as a dietary supplement, it's really important that individual consumers do the research on the product and the brand they're buying.” — Mark Gilliland “I've spent the last six months, at least 10 hours a day, seven days a week, teaching myself SEO and just breaking things fast on my site and fixing them.” — Mark Gilliland “It’s $5 for hitting the pipe, but $95 for knowing which pipe to hit, where and when and how hard.” — Jeremy Rivera

    48 min

  6. 26 MAR

    Autonomous Google Ads: What Full AI PPC Management Actually Looks Like

    In this episode, host Jeremy Rivera sits down with David Pourquery, the founder and CEO of Groas — the world's first fully autonomous AI Google Ads management platform. David shares how a background in private equity and late-night e-commerce experimentation led him to build a system that's replacing entire Google Ads teams, why 90–95% of the accounts he inherits from agencies are misconfigured, and how 80% of his customers discover Groas through LLM-powered search — without a single dollar spent on marketing. Topics Covered David's unusual path from private equity to Google Ads automation What makes Groas the first truly autonomous end-to-end campaign management system How hundreds of AI agents process hundreds of thousands of data points per hour Dynamic landing pages — one per ad variant, deployed automatically How Groas handles Google's budget overspend problem The hallucination problem in AI — and how custom-trained models and context solve it Why 90–95% of inherited agency accounts are misconfigured David's hot take: the traditional agency model has an expiry date How Groas grew to $35M/month in managed spend with zero marketing spend What's next: PMAX support, model improvement, and potentially new ad platforms Quotable Moments "We are now essentially replacing entire Google Ads teams. It runs itself 24-7 — measurably better than what a human can do."  — David Pourquery "90, 95% of the accounts we take over — what we see is really tough. Businesses losing money with absolutely no idea why."  — David Pourquery "I haven't spent a dime on marketing. 80% of our customers come from LLMs recommending Groas."  — David Pourquery

    25 min

  7. 23 MAR

    Denise Dubois on Beauty, Wellness & Sustainable Business Growth

    Join host Jeremy Rivera as he sits down with spa industry veteran Denise Dubois, who has been transforming lives through beauty and wellness since 1983. In this revealing conversation, Denise shares her 38-year journey from paper appointment books to a thriving multi-location spa empire with a clean beauty product line. Discover the truth about aging (spoiler: 90% is in your control!), learn why consistency beats quick fixes every time, and get insider advice on building systems that create unforgettable customer experiences. Whether you're in the beauty industry or running any service-based business, Denise's wisdom on turning customer complaints into growth opportunities will change how you think about feedback. What You'll Learn The 90/10 Rule of Aging: Why lifestyle choices matter more than genetics From Rolodex to App: How to evolve your business through technological changes The Membership Model: Building recurring revenue while promoting wellness Systems for Consistency: Creating repeatable excellence in customer experience Clean Beauty Movement: Understanding what goes on your body matters as much as what goes in it Marketing in a Crowded Space: Standing out in beauty and wellness Constructive Feedback: Turning complaints into competitive advantages Key Timestamps [00:18] - Denise's 38-year journey in the spa industry and founding of DuBois Beauty [01:27] - What the "spa lifestyle" really means [03:57] - The science of aging: 10% genetics, 90% lifestyle [05:30] - The hidden dangers in personal care products [07:29] - Evolving from paper books to e-commerce [10:24] - The importance of the human face in marketing [12:09] - Why video testimonials are the #1 lead generator [15:16] - 2026 plans: Focusing on membership and longevity [17:44] - Operating in Albany and Saratoga Springs, NY [20:23] - Essential advice for aspiring spa entrepreneurs Featured Quotes "The American Academy of Dermatology suggests that really about 10% is genetics and about 90% is influenced by our everyday lifestyle choices. So we truly do have control more than we think over how we do age." "We do need to be mindful of not only what we put into our body, but what we put onto our body." "Word of mouth remains the number one lead generator." "Consistency is key. There's no such thing as a one and done treatment to achieve a person's beauty and wellness goals." "Constructive feedback can be what makes the difference between you growing and being the best you can be or choosing to just make excuses about why something happened." About Denise Dubois Denise Dubois is the visionary Founder of DuBois Beauty, an acclaimed Clinical Esthetician and wellness expert with over three decades dedicated to skin health. Her unique perspective comes from running a successful clinical practice (Complexions Spa) and developing a retail brand built on the philosophy that clean, simple, and nature-based ingredients deliver superior, professional results at home. As author of Living Beautifully, Denise bridges the gap between internal health, lifestyle, and external skin appearance, empowering people with actionable, expert-backed advice that demystifies skincare and inspires a balanced approach to beauty and self-care. Guest Links DuBois Beauty (Clean Beauty Brand) https://duboisbeauty.com/ Complexions Spa Locations:...

    20 min

  8. 6 MAR

    Dominating Renovation, Additions & Remodeling In Cookeville, TN: H&H Construction

    The Philosophy of Renovation Join host Jeremy Rivera for a deep dive into the world of residential construction with Alec and Josie Davis, the husband-and-wife team behind H&H Construction in Cookeville, Tennessee. This two-part conversation explores how they've built a thriving renovation business focused on relationship over transactions, creativity over cookie-cutter solutions, and preserving the beauty in old homes while bringing them into the modern age.  Josie shares her unique perspective on what makes home renovations special: "You're taking something that's already there and already has flavor. It already has its own embodiment, and you are tweaking it, aesthetically smoothing it out, maybe changing some of the rhythms there in the space, but you're ultimately still keeping the foundation and the bones the same." Discover why she believes the most beautiful spaces happen when you marry older charm with newer aesthetics. Small Jobs Lead to Big Trust "To me and Alec, there's no small job. Every job has an impact to the customer and to the family that's living in the home." Learn how H&H Construction builds long-term client relationships by starting with small repairs—drywall holes, baseboard fixes—and growing trust over time into major kitchen remodels, bathroom transformations, and home additions. Design Based on Feel, Not Just Function "How you're wanting a space to feel should often dictate how you develop this space." Josie reveals her signature question for every client: "What do you want it to feel like when you walk in?" This approach moves beyond standard kitchen triangles and bathroom layouts to create truly personalized spaces. Forever Home vs. Resale Value The Davis team offers honest consultation about when to invest in customization versus following market standards. "If you're planning to be there forever, then we really want to customize it to what you're wanting to feel." Favorite Projects: Wet Rooms & Historic Homes Josie describes her love for wet rooms—bathrooms where the entire space becomes the shower with seamless tile work that's "almost like artwork." She also shares stories of renovating homes from the 1930s and 40s, preserving original hardwood floors and historic fireplaces while upgrading everything else. When NOT to Build an Addition Josie offers refreshingly honest advice: "Some houses, the way that they're structured, they're just perfect the way they are. Sometimes it's meant to be that way. And so adding onto that changes the feel of that home. I would say, 'Nah, friend, just go ahead and find a new place that you can grow into.'" But when an addition IS right? "You get the right contractor and the right budget, and you can do just about anything." Sometimes home exterior additions like concrete fences, landscaping or driveway replacement can be a better solve for improving home values for sale, when you don't plan on living in the home for the longterm vs renovation for your own living wants/needs. Sunrooms: Being Outside Without Being Outside "A sunroom is being outside and enjoying outside without being outside." Alec and Josie explain the difference between sunrooms and covered patios, climate-controlled versus non-conditioned spaces, and how they've transformed decks, porches, and even sheds into beautiful year-round living areas. Decks Built for Tennessee's Terrain "We're in Cookev...

    23 min
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Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.

Información

  • Creador
    Abbey Crane
  • Años de actividad
    2025 - 2026
  • Episodios
    57
  • Clasificación
    Apto
  • Copyright
    © 2025
  • Mostrar sitio web
    Unscripted Small Business