Future History

Wayne Lim

A podcast about how creative ideas become real. Join Wayne Lim for conversations with artists, designers, filmmakers, technologists and other creative thinkers who have taken something from imagination into the world. Each episode explores the turning points, decisions, structures and tensions involved in building meaningful creative work that can stand up in reality. Future History sits at the intersection of creativity, culture, philosophy and technology, examining not just inspiration but how ideas evolve, endure and become part of the world around us.

  1. How to Build a Clothing Brand That Lasts | Caspar Tremlett

    17 MAR

    How to Build a Clothing Brand That Lasts | Caspar Tremlett

    Launching a clothing brand is simple. Building one that survives is something else entirely. Many fail because they copy another brand’s blueprint, move too late, and never build a point of difference strong enough to cut through in an industry that demands endurance and offers no guarantees that things will turn out the way you hoped. Caspar Tremlett is a fashion entrepreneur and former co-founder of the streetwear label Mertra Mertra, a brand that grew from a small idea into a globally recognised label. After experiencing the realities of building a clothing company from the ground up, he now works with emerging founders, sharing what it actually takes to build and sustain a brand in the fashion industry. In this conversation we explore: Why copying successful brands is usually a losing strategy The difference between inspiration and being derivative Why attention is the first battle every brand must win How brands use statement pieces to create conversation and simpler pieces to drive sales The financial and operational realities most founders underestimate Why building a fashion brand requires endurance, not just good design If you're thinking about starting a clothing brand, or already building one, this conversation is a candid look at what the industry actually demands. Follow Caspar on Instagram: @caspartremlett — Follow Future History on Instagram: @futurehistory.co Follow Wayne Lim on Instagram: @hausofwayne Made for Makers. Shop Future History Unofficial Goods: shop.futurehistory.co

    1 h 41 min

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A podcast about how creative ideas become real. Join Wayne Lim for conversations with artists, designers, filmmakers, technologists and other creative thinkers who have taken something from imagination into the world. Each episode explores the turning points, decisions, structures and tensions involved in building meaningful creative work that can stand up in reality. Future History sits at the intersection of creativity, culture, philosophy and technology, examining not just inspiration but how ideas evolve, endure and become part of the world around us.

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