500 episodios

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Tier 11

    • Economía y empresa

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    From Votes to Views: The Election’s Effect on Ad Spend

    From Votes to Views: The Election’s Effect on Ad Spend

    Kasim and Laurengetting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!
    Chapters:
    00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo00:01:52 - Election Years Meet Advertising: An Unlikely Romance00:03:29 - Politicians on the Roasting Rack00:08:55 - Mark Your Calendars: Dates That Dictate Ads00:09:30 - When Politics and Pixels Mix00:11:45 - The Digital Tug-of-War: Ad Space in Election Season00:14:31 - Farewell Old School, Hello Digital Frontier00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution00:20:43 - Capturing Moments: When Culture Fuels Campaigns00:23:27 - Lauren's Korean Age Quandary00:26:46 - The Art of the Share: Content That Catches On00:32:07 - Black Friday Planning: Beat the Election Bump00:35:48 - The Groupon Effect and Black Friday Blues00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes
    LINKS AND RESOURCES:
    Search Results for: Lauren PetrulloPerpetual Traffic on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    New Ecommerce Strategies Webinar

    • 42 min
    The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson

    The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson

    Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively.
    Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing​​.
    Chapters:
    00:00:00 - AI Meets Copywriting: Introducing Jon Benson00:01:07 - From VSL Innovator to AI Pioneer: Jon's Journey00:03:22 - The Genesis of Video Sales Letters (VSLs)00:06:15 - Enter Benson AI: Revolutionizing Copywriting00:09:04 - The Mechanics of Benson AI: Understanding Product Essence00:12:38 - AI in Action: Generating Engaging Ads00:15:20 - The Versatility of Benson AI: From Email Campaigns to Social Media Content00:19:06 - Live: Unveiling Benson AI's Copywriting Magic00:21:14 - Generating Ads with AI00:23:47 - Real-Time Creation: Creating Compelling VSL Leads00:26:32 - Addressing Copy Homogeneity: Ensuring Distinctiveness in AI-Written Content00:29:55 - Merging Creativity with AI for Copywriting Excellence00:35:41 - Masterclass: Crafting Video Sales Letters with Benson AI00:38:54 - Creativity x AI: Keeping Copy Fresh and Original00:42:43 - Beyond Text: Expanding AI's Copywriting Horizons00:50:37 - Looking Ahead: The Impact of AI on Future Copywriting
    LINKS AND RESOURCES:
    BNSNJon Benson's WebsiteDriven MastermindSales Copy SecretsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with a href="https://www.linkedin.com/in/ralphburns/"

    • 55 min
    (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

    (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

    Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.
    Chapters:
    00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths00:03:38 - Success Story: Refining Strategies for Optimal ROI00:07:54 - John Moran's No-Fail Principle for Digital Success00:12:06 - Winning Strategies: Prioritizing High-Profit Products00:13:16 - Meta Advertising Mastery: Boosting Profit Margins00:17:20 - Strategic Overhauls: From Insight to Impact00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign00:23:59 - Rethinking Metrics: The Vital Signs of Business Health00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing Triumph
    LINKS AND RESOURCES:
    PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    a...

    • 36 min
    (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

    (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

    Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.
    Chapters:
    00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran00:04:41 - Connect with Us: How to join our community for real-time discussions.00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.00:41:17 - Wrapping Up: Summary and resources for continued learning.
    LINKS AND RESOURCES:
    PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...

    • 43 min
    The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

    The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

    John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.
    Chapters:
    00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing00:04:45 - Is a Fractional CMO Worth It? 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy
    LINKS AND RESOURCES:
    LinkedInDuct Tape MarketingWikipediaJohn on Twitter / XJohn on InstagramThe Self-Reliant Entrepreneur on MediumDuct Tape Marketing by John JantschThe Referral Engine by John JantschSEO for Growth by John JantschThe Ultimate Marketing Engine by John JantschThe Self-Reliant Entrepreneur by John Jantsch7 Essential Stages of Total Online Presence by John JantschThe Commitment Engine by John JantschDuct Tape Selling by John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 a...

    • 27 min
    Are We In a ’Phantom Recession”?

    Are We In a ’Phantom Recession”?

    Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.
    Chapters:
    00:00:00 Introduction: Unraveling Today's Economic Enigmas00:02:03 The Phantom Recession: Decoding Economic Contradictions00:04:07 Global Impacts: How World Events Reshape Marketing00:06:18 Agency Insights: Marketing's Predictive Power on Economy00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times00:10:31 Supply Chain Dynamics: Navigating Through Disruptions00:12:27 Forward-Looking: Marketing's Role in Economic Recovery00:13:09 Economic Indicators: Marketing's Response to Shifts00:17:22 The Office Space Evolution: Remote Work's Economic Impact00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior00:25:19 Fiat's Influence: Economic Perspectives on Currency00:32:23 Commodity-Backed Currency: A Future Solution?00:35:40 Conclusion: Charting the Path for Business in New Economies
    LINKS AND RESOURCES:
    Perpetual Traffic on TelegramThe Conference Board Economic Forecast for the US EconomyITR EconomicsEconomic indicators hint at a coming slowdownS&P 500The Man Who Broke Capitalism(2023)WTF Happened in 1971 Nixon and the End of the Bretton Woods System, 1971–1973Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with a href="https://twitter.com/kasimaslam" rel="noopener noreferrer"...

    • 40 min

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