Start With Occupancy

Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast is where marketing and sales stop being guesswork. If you’re ready to lead with clear systems and proven strategies that drive occupancy, strengthen referrals, and create results you can sustain, this is where it starts. Hi, I’m Tiffany!   I’m a former corporate senior living sales and marketing leader who’s spent years inside the system leading multi-state teams, coaching sales professionals, and taking occupancy-challenged communities to consistent full occupancy. But more importantly, I’ve seen why so many communities struggle and it’s rarely a lack of care, effort, or heart. It’s a lack of clear systems and knowledge. Start With Occupancy exists to raise the standard so owners and sales professionals stop guessing, families feel confident, and growth becomes sustainable instead of stressful. Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes. 👉 The top 3 questions I hear most often: How do I market my community to more families and referral sources?How do I manage my time to handle everything on my plate?How do I grow — whether in my business or my career? This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive. Whether you need:✔️ Referral-generating event ideas✔️ Tips to film impactful videos for families✔️ Strategies to market effectively to professionals✔️ Insights to build a prospect-centered sales team I’ve got you covered! Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes. 🎧 Subscribe now and let’s go! Join the Impact 250 Challenge for 2026!   Details revealed on the Jan 10th bonus episode.

  1. HACE 1 DÍA

    The Referral Source You're Ignoring (Hint: They Already Love You) - Day 15

    Have a marketing question? Text it here! Your highest-converting referral source is already inside your building. In this episode, I break down how one simple seasonal referral campaign generated 15 referrals, 3 move-ins, and over $20,000 in first-month revenue... from a $250 basket. We’re talking about: Why family referrals outperform advisorsThe real math behind referral feesThe 3T Promo Strategy: Timing, Theme, and TriggerHow to make it ridiculously easy for families to referYour families already love you. They just need the right moment and the right tools to encourage them to talk about your community, your staff, your care. If you want occupancy growth without draining your margins, this one is for you. Pick one season. Launch one campaign. Watch what happens. COMING SOON:  I’m gearing up for Marketing Bootcamp Live Intensive January 28th: Momentum Marketing Bootcamp 10 week program) Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting FebruaryIf you’re loving this series: Share this episode with another operator, we’re all in this together! Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing. And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing. Take what you need. Share what helps. Come back for more. 🎧 Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉 Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    30 min
  2. 16 FEB

    How To Handle Family Concerns Without Losing the Move-In - Day 14

    Have a marketing question? Text it here! If you work in senior living long enough, you’re going to hear it all: “It’s too expensive.” “We’re not ready.” “We need to think about it.” And here’s the shift I want you to make today:  Those aren’t rejections. They’re requests for help. In this episode, I’m breaking down what families really mean when they raise concerns — the words behind the words— and I’m giving you a simple process to respond with empathy, confidence, and structure (without sounding pushy or folding on your value). In this episode, I cover: Why “concerns” are usually about trust, fear, guilt, or confusion (not your building)The 7 most common family concerns and what they actually meanYour real role in the sales seat: 40% social worker, 30% financial advisor, 20% advocate, 10% salesThe 5-step process to address concerns calmly and effectively🔗 Want the full scripts + worksheets? If you want the complete Concern Response Guide (scripts for all 7 concerns, affordability worksheet, plus roleplay examples), that’s what we build inside Deep Dive Discovery. 🗓️ Next cohort starts February 21st 👉🏽 Go to StartWithOccupancy.com → Programs → Deep Dive Discovery Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    42 min
  3. 26 ENE

    How To Know When You'll Be Full (Before Running Out of Money) Day - 13

    Have a marketing question? Text it here! Stop guessing and start knowing. In this episode, I break down the exact math behind filling your senior living home.  I talking all the way down like from inquiries to visits to move-ins.  You will learn the 3 R's of data-driven decisions that will help you predict your occupancy, identify your bottlenecks, and stop wasting time and money on marketing that doesn't work. What you will learn: The 3 R's of Data-Driven Decisions: Reverse Engineer Your Goal – Work backwards from your move-in target to know exactly how many inquiries and visits you need each weekRecognize Your Bottlenecks – Identify where families are dropping off in your sales process (inquiry → visit → move-in)Reallocate Your Resources – Stop wasting time on referral sources that aren't converting and focus on what actually worksKEY TAKEAWAY Data will help you to save time, save money and will not waste your precious energy or diminish your confidence.  What gets measured gets improved. TOOLS & RESOURCES MENTIONED Deep Dive Discovery Live Cohort – My signature training program that includes: The Move-In Calculator (does the math for you)Dashboard & Tracking SystemConversion Rate BenchmarksStep-by-step guidance on interpreting your dataWaitlist: startwithoccupancy.com Launch Date: End of January 2026 If you’re loving this series: Share this episode with another operator, we’re all in this together! Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing. Take what you need. Share what helps. Come back for more. 🎧 Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉 Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    29 min
  4. 22 ENE

    Show Up Like A Big Box Community Without Spending Big Money - Day 12

    Have a marketing question? Text it here! Families don’t just want information.  They want and need reassurance. In this episode, I discuss how intentional communication helps prospects and families feel connected, calm, and confident in your care. I am sharing simple, accessible tech tools to strengthen relationships, reduce anxiety, and stand out from larger communities without overwhelming your budget. I am going over: Why silence creates more fear than over-communication in senior livingHow to use modern communication tools to build trust and retentionThe Three P’s of Tech Communication: Personal, Proactive, and PromotionalWhen to use video, text, email, and updates and why it mattersHow small communities can outperform big-box operators through connection...EVERY TIME!One simple tech action you can implement this weekKey Takeaway To Remember: You don’t need more tools.  You just need the right tools and use it with intention. Free Resource: COMING SOON: Tech Tools Cheatsheet Want it early? Email: tiffany@startwithoccupancy.com What’s Next: I’m gearing up for Marketing Bootcamp Live Intensive January 28th: Momentum Marketing Bootcamp 10 week program) Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting FebruaryIf you’re loving this series: Share this episode with another operator, we’re all in this together! Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing. And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing. Take what you need. Share what helps. Come back for more. 🎧 Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉 Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    25 min
  5. 13 ENE

    What Top Communities Do in the First 7 Days That You Might Be Missing - Day 11

    Have a marketing question? Text it here! Follow-Up Protects Move-Ins What happens after that first call matters more than most owners realize. In this episode of Start With Occupancy, Tiffany explores why even well-run communities miss move in opportunities and how to build follow-up systems that works.  You’ll learn how to design follow-up that is both efficient for your team and human for families, so no one falls through the cracks when days get busy. You’ll hear how to balance efficiency with empathy, so your systems support your team and the families you serve. In This Episode: Why follow-up failures are usually systemic, not personalThe hidden cost of “checking the box” instead of staying connectedA simple framework to help you stay responsive without burning outOne practical step you can implement this weekKey Takeaway To Remember: Follow-up isn’t about persistence. It’s about presence. Free Resource: COMING SOON: Discovery Call Template Want it early? Email: tiffany@startwithoccupancy.com What’s Next: I’m gearing up for Selling Senior Living Coaching Series January 24th: Deep Dive Discovery (8 week program) Compass Rose XL cohort (12 months) for new owners or under 50% occupiedIf you’re loving this series: Share this episode with another operator, we’re all in this together! Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing. And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing. Take what you need. Share what helps. Come back for more. 🎧 Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    24 min
  6. 19/12/2025

    The Missing Link Between Move-Ins and Retention - Day 10

    Have a marketing question? Text it here! Resident matching isn’t “extra.” It’s a move-in multiplier. 💥 In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite. Because here’s the truth: people don’t just move for care.  Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain. The Discussion: Why friendships are a conversion tool (and a culture builder)The 3 moments resident matching matters most:before the resident ever visitswhen they decide to move inwhen they’re moving into a shared room/suiteWhat families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)How to involve staff in matching so they feel ownership in the move-inFree Resource: COMING SOON: Buddy System Implementation Guide Want it early? Email: tiffany@startwithoccupancy.com What’s Next: I’m gearing up for two big programs going into January 2026: Momentum Marketing Bootcamp (10 weeks program) Compass Rose XL cohort (12 months) for new owners or under 50% occupiedIf you’re loving this series: Share this episode with another operator, we’re all in this together! Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey. And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December  29th with special charter pricing. Take what you need. Share what helps. Come back for more. 🎧 Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    31 min
  7. 25/11/2025

    How to Turn Your Tours Into a Yes: The VIP Visit Experience - Day 9

    Have a marketing question? Text it here! If you’ve ever wondered why families walk your community and then say “This is nice,” and never come back… Then, this episode is going to change the game for you. Today, we’re breaking down the Visit Experience (not the “tour.”) Because families don’t tour homes…they visit them. And the moment you shift your language, your energy shifts too. Inside this episode, I walk you through how to stand out instantly, personalize every interaction, and turn a simple walkthrough into the beginning of a genuine relationship.  Your biggest competition isn’t the competitor down the street, it’s the comforts of being home. You will hear exactly how to help families feel: seen, heard, valued, and understood… from the moment they walk through your door. We talk about: The mindset shift from tour → personalized visitThe real questions families ask themselves in IL, AL, and Memory CareHow to upgrade first impressions with simple sensory cuesThe VIP Method (Visualize → Invite → Personalize)Three real examples of tailored visits that ended in move-insHow to follow up without feeling salesy or pushyThe “homework strategy” that gets families to actually return your callsFree Resource: COMING SOON: The Personalized Visit Script & Checklist A step-by-step guide to help you upgrade every tour into a relationship-building moment. If you’re loving this series: Share this episode with another operator, we’re all in this together! Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey. And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December with special charter pricing. Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    33 min
  8. 19/11/2025

    You Can’t Grow Occupancy With an Untrained Team - Day 8

    Have a marketing question? Text it here! 🎙 Episode 8 – You Can’t Grow Occupancy With an Untrained Team  If you’ve ever thought, “Why am I still putting out fires when I pay grown adults to do this job?”… this one’s for you. In this episode of Start With Occupancy, I’m reminding you of something most people online forget: You are not in the real estate business. You are in the service business. The building is the backdrop. The people are the business.  We’ll talk about why so many owners don’t have a “care problem” — they have a consistency problem — because their standards live in their head instead of in systems their staff can actually follow. In this episode, we cover: Why “flipping a house into assisted living” is the wrong mindsetHow invisible standards and no feedback loop create turnoverMy VERIFY method for turning expectations into daily behaviorReal-life examples of a terrible staff interaction (bonus drama 😬) and a beautiful one that won the move-inSimple micro-trainings and spot checks that protect your cultureFree Resource for This Episode 📝 Grab the “Inspect What You Expect” Staff Clarity Checklist – a practical tool to help you spell out, demonstrate, and reinforce the standards you want in your community. 👉🏽 Link to download the checklist…coming soon If you’re ready to go deeper and build systems that support your expectations, join the next Deep Dive Discovery cohort and let’s walk it out together. Subscribe, share this with another owner, and DM me a screenshot of your favorite episode for a shoutout. Support the show Looking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

    35 min

Acerca de

Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast is where marketing and sales stop being guesswork. If you’re ready to lead with clear systems and proven strategies that drive occupancy, strengthen referrals, and create results you can sustain, this is where it starts. Hi, I’m Tiffany!   I’m a former corporate senior living sales and marketing leader who’s spent years inside the system leading multi-state teams, coaching sales professionals, and taking occupancy-challenged communities to consistent full occupancy. But more importantly, I’ve seen why so many communities struggle and it’s rarely a lack of care, effort, or heart. It’s a lack of clear systems and knowledge. Start With Occupancy exists to raise the standard so owners and sales professionals stop guessing, families feel confident, and growth becomes sustainable instead of stressful. Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes. 👉 The top 3 questions I hear most often: How do I market my community to more families and referral sources?How do I manage my time to handle everything on my plate?How do I grow — whether in my business or my career? This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive. Whether you need:✔️ Referral-generating event ideas✔️ Tips to film impactful videos for families✔️ Strategies to market effectively to professionals✔️ Insights to build a prospect-centered sales team I’ve got you covered! Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes. 🎧 Subscribe now and let’s go! Join the Impact 250 Challenge for 2026!   Details revealed on the Jan 10th bonus episode.

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