Appointment Only

Kenny and Danny King
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The podcast for entrepreneurs who want control, profit, and freedom over endless hustle. We're Kenny and Danny, twin brothers from day 1 - and business partners for 15 years. We're sharing insights from our own experiences running a high-end small business — the highs, lows and what we've learned that will help build businesses you enjoy running - that aren't running you! Let's start creating a business that supports the life you actually want to live!

  1. 14 JAN

    How and WHY You Need to Turn People Away

    Not every lead deserves your time, and not every dollar is worth what it costs you. In this episode, we talk honestly about why turning people away is one of the most important skills you can build as a business owner. We break down how to qualify prospects, set non-negotiable minimums, and stop bending over backward for people who aren't aligned with your goals, values, or process. We share a real email exchange that proves exactly why boundaries matter, how misaligned clients reveal themselves early, and how clear communication actually protects both sides. Tune in to learn how protecting your time, energy, and standards is the fastest path to building a premium, profitable business.    Highlights 00:00 Why not every client is worth it (and why that's okay). 04:15 Why most business owners struggle to turn leads away. 07:45 How to know instantly when it's a no. 12:00 Why offended prospects prove your system is working. 15:15 Why are order minimums important? 20:00 When prospects get defensive about your process. 24:00 Why valuing your time filters out the wrong clients. 27:15 Easy scenarios that should always be a NO. 30:00 What's your order minimum for a rush order? 32:00 Why "money isn't the issue" is a red flag. 34:15 What to do when clients try to control your process. 37:15 Why sending prospects to competitors is smart. 42:00 How to turn people away without conflict.   Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    46 min

  2. 7 JAN

    What Flipping Burgers Teaches You About Building a Business

    Before we ever ran a high-end business, we picked rocks in farm fields, flipped burgers at the county fair, mowed lawns, landscaped, and parked luxury cars as valets. None of those jobs were glamorous, and most of them weren't fulfilling, but every single one taught us something we still rely on today. In this episode, we break down the business lessons hidden inside menial work, from understanding value over cost, to pricing projects instead of hours, to learning why not every job is meant to feel inspiring. We also talk about unrealistic expectations around fulfillment, why work ethic matters more than passion early on, and how these early experiences shaped how we price, communicate, and lead now. Tune in and start 2026 with a clearer perspective on work, value, and growth.   Highlights 00:00 Why the new year is the easiest time to change prices and policies. 07:15 What flipping burgers taught us about business fundamentals. 15:00 The difference between fulfillment and enjoyment at work. 19:15 Why unrealistic expectations ruin careers and businesses. 21:00 Lessons from working at the county fair and off-menu pricing. 26:45 Learning how value is not the same as cost. 29:00 Should you charge for convenience or just labor? 33:00 Why working smarter mattered even in high school. 37:45 Why landscaping was our favorite job and best teacher. 44:00 What valet work taught us about confidence and authority. 49:00 The lesson every "bad" job quietly teaches you.   Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    51 min

  3. 31/12/2025

    Signs You're Undervaluing Your Business

    Has anyone ever told you to raise your prices and your immediate response was to explain why that won't work? That reaction alone might be the clearest sign you're undervaluing your business. In this episode, we break down the most common signs your business is quietly operating from a place of undervaluation. We talk about how these habits train clients to treat your work as less valuable than it actually is, the difference between cost and value, why premium clients don't want bargains, and how discount-driven businesses train customers to only show up when there's a deal. Get ready to rethink how you price, position, and talk about your business.   Highlights 00:00 What does it really mean when clients tell you to raise your prices? 07:45 The reason most business owners undervalue their work without realizing it. 10:45 Tips to separate personal undervaluation from business undervaluation. 17:00 Why constant discounts quietly train the wrong kind of customer. 22:00 Why your current clients won't pay more, but better clients absolutely will. 27:00 What premium buyers think about cost and value. 30:30 Why value buyers don't want cheap. 37:15 How over-apologizing undermines your authority as a business owner. 43:30 The worst advice for growing your business.   Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    49 min

  4. 17/12/2025

    The Dream Client Blueprint: Boundaries That Create Respect, Higher Profit, and Referrals

    Scope creep. No-shows. "Quick questions." If any of that just triggered you, press play. In this episode, we're talking about how to "train" your clients so they actually respect your time and follow your process. We share the real boundaries we've built, why we're obsessed with clarity (and paper trails), and the small, subtle tweaks that make people take you seriously without you having to be a jerk about it. Expect some laughs, a few strong opinions, and a whole lot of "we learned this the hard way" moments, because nothing inspires a better system like getting burned once and deciding, yeah… never again.   Highlights 00:00 Have you watched the Jonas Brothers Christmas movie? 03:15 Our yearly trip to NYC, holiday traditions, and  06:45 How have you trained your clients to treat you? 11:00 Lessons learned the hard way that have led to the boundaries we've set. 15:00 How we fixed the problem in our business of having no shows. 18:00 Are you qualifying your clients to make sure they're the right fit for you? 21:15 Why it's important to set expectations for your clients. 26:45 The first training we implemented early on in business. 31:30 Post-purchase expectation emails: how to cut down follow-ups and constant check-ins. 35:15 Speaking in ranges: how to communicate timelines and pricing to prevent conflict. 39:00 Why repeating the same language (in-person + email) protects you and builds trust. 42:00 Bad business advice: "If you're busy, you're successful" (and what to aim for instead.) 46:30 How training clients creates a better experience for them and for you.   Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube Follow Appointment Only in IG: @appointmentonlypod

    49 min

  5. 10/12/2025

    How to Turn Google & Local Media Into a Marketing Machine & Get Found WITHOUT Paid Ads

    Feel like you "should" be running ads, but you're not even sure what's working… or if you can afford it? In this episode, we share the mistake most small business owners make paying for marketing way too early, and the free (or almost free) marketing moves that actually move the needle for a high-end, service-based business. We'll walk you through how to set up your Google Business Profile the right way, what your website really needs to convert local clients, how to think about social media without chasing every trend, and how to use earned media (local TV, magazines, radio, podcasts) to build credibility and get found on Google. If you want practical marketing ideas you can implement this week without blowing your budget, this one's for you.   Highlights 00:00 Why "staying ready" matters more than you think. 04:00 Why marketing is last in our Million Dollar Manual (and what comes first.) 08:00 The real problem with paying for marketing too early (and the "flush it down the toilet" test.) 12:00 Free marketing that works and how to get found on Google.    16:00 Google Business Profile basics that boost local SEO and visibility. 20:00 MUSTS to include on your website as a small business. 24:00 Pricing, location, and calls to action (making it easy for people to book, call, or buy.) 27:00 How to leverage social media as free marketing. 30:00 Why your haircut, in-person presence, and customer experience are all part of your marketing. 33:00 Earned media 101: using local TV, radio, newspapers, and magazines as FREE advertising. 36:00 How we've used press, features, and strategic partnerships to grow our custom clothier business. 38:00 How free + low-cost marketing compounds over time (and what to do if you need money right now).      Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    45 min

  6. 01/12/2025

    The Tax Guy Who Embezzled From Us, Red Flags We Ignored & What We Did to Fix It

    Most entrepreneurs worry about getting more clients, not getting burned by the people who are supposed to be "on their side." In this episode, we share the full story of how our longtime tax preparer secretly stopped paying our payroll taxes, how it spiraled into years of penalties, fear, and cleanup, and what we did to finally get out of it. We walk through the red flags we missed, why "no news" from your tax person is not good news, and the exact steps we took to switch firms, negotiate repayment, and get our business and personal finances back on solid ground. If you've ever felt clueless about taxes, afraid you'll look stupid for asking questions, or tempted to ignore uncomfortable money stuff, this conversation will help you protect your business, choose better advisors, and start cleaning up any mess one smart move at a time.      Highlights 00:00 Halloween candy, Snickers, and the "lies" we tell ourselves. 05:30 What it took for us to set hard boundaries, raise prices, and order minimums. 11:45 Meeting "Jerry," and why he seemed like the perfect tax guy. 19:00 Small penalties, extensions, and the slow creep of red flags we ignored. 27:30 Realizing we were two years behind on taxes. 35:00 The quarter-million dollar gut punch. 43:15 The letter that exposed years of unpaid payroll taxes. 52:00 Why we didn't sue, what we'd do differently, and how to vet your tax pros now. 59:30 Practical encouragement if you feel stupid, behind, or scared of what you'll find.   Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    52 min

  7. 26/11/2025

    How to Set Goals You'll Actually Accomplish

    Most entrepreneurs only celebrate when something huge happens, and that isn't often enough. In this episode, we talk about Thanksgiving, gratitude, and why small and repeatable wins are the things that prevent burnout and keep momentum alive. We share how we set realistic goals, how to reward yourselves when you hit them, and ways you can start celebrating even if cash is tight. Tune in to celebrate more, stress less, and enjoy the business you've built. Happy holidays ahead!   Highlights 00:00 Holiday sign-offs and the mood before Thanksgiving. 07:30 Why gratitude is hard for entrepreneurs. 13:15 Examples of small celebrations that actually stick. 17:30 Why a milestone reward can be worth it even if it fails the "banker test". 21:00 How do you set a realistic goal? 27:15 How we reduced our yearly goal list to two priority goals. 34:15 What we are grateful for.   Resources + Links Sign Up for our Newsletter HERE Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    40 min

  8. 24/11/2025

    They Don't Care Why It Went Wrong: How to Talk to Clients When Things Go Sideways

    Blame might feel satisfying in the moment, but it is quietly torching your reputation, your team culture, and your profit. In this episode, we unpack why the buck really does stop with you as the business owner, and how owning that actually gives you more control, not less. We walk through real stories from our shop and our clients where shipping disasters, customs delays, and vendor mishaps could have turned into finger pointing, and instead became opportunities to reinforce trust and integrity. You will learn how to talk to clients when things go sideways without throwing your team or your circumstances under the bus, how to design policies that protect you from "unforeseen" issues, and when it is actually helpful to share context or responsibility. We also tackle the classic line "you have to spend money to make money" and show you where that is true, where it is killing your cash flow, and what to stop spending on immediately so you can run a profitable, high end business you are proud of.   Highlights 00:00 Rat boy summer, fat boy fall, and why this episode is really about blame. 04:30 How casual blame creeps into everyday conversations and business stories. 09:15 Why throwing your own team under the bus makes you look insecure and unprofessional. 14:00 Handling mistakes in house without making your client part of the internal drama. 18:45 Blaming circumstances like shipping, weather, and vendors and how that lands on your client. 23:30 Real stories from customs delays, snowstorms, and missing packages that test your policies. 28:15 Building timelines, boundaries, and rush rules that protect you from "unforeseen" issues. 33:00 When it is actually appropriate to share responsibility or context with a client. 37:30 Why the buck stopping with you is the price of freedom in business and how to accept it. 40:45 Breaking down "you have to spend money to make money" for small, high end businesses. 44:00 What new businesses should avoid spending on, including swag and overbuilt branding. 47:30 A simple filter for deciding what to invest in next so you are not blaming your spending later.   Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

    54 min
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About

The podcast for entrepreneurs who want control, profit, and freedom over endless hustle. We're Kenny and Danny, twin brothers from day 1 - and business partners for 15 years. We're sharing insights from our own experiences running a high-end small business — the highs, lows and what we've learned that will help build businesses you enjoy running - that aren't running you! Let's start creating a business that supports the life you actually want to live!

Information

  • Creator
    Kenny and Danny King
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © Appointment Only
  • Show Website
    Appointment Only

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