Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers

Philip VanDusen
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For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth. Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, content creation, freelancing, digital marketing, and creative entrepreneurship, every episode is designed to support your growth as a creative professional in the Creative Economy.

  1. Personal Branding Power Tips

    11 ΙΟΥΝ

    Personal Branding Power Tips

    Personal Branding Power Tips In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'.  Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand.  Additionally, Philip discusses the role of emerging technologies, such as AI and automation, in streamlining brand building efforts. He concludes with key mindset shifts necessary for sustaining a resilient and impactful personal brand.  Philip also introduces his new mastermind membership community, Bonfire, designed to support creative professionals through coaching, networking, and resource sharing. BONFIRE: https://philipvandusen.com/bonfire 00:00 Introduction to the Brand Design Masters Podcast 00:19 Personal Branding 2.0: An Advanced Look 01:09 Leveraging New Platforms and Formats 03:07 Owning Your Narrative: Personal Branding as Storytelling 04:28 Building Influence Through Community and Collaboration 07:34 Embracing Emerging Tech in Personal Branding 09:42 Mindset Shifts for Personal Branding 2.0 10:37 Conclusion and Final Thoughts _______________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant based in New York. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    12 λεπτά
  2. The Best LinkedIn Video Strategy for 2025

    17 ΜΑΡ

    The Best LinkedIn Video Strategy for 2025

    The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages.  Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions. Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth. BONFIRE: https://philipvandusen.com/bonfire 00:00 Introduction to the Podcast 00:20 The Untapped Potential of LinkedIn Video 00:58 Understanding LinkedIn's Video Formats 03:15 Starting Small with Short Videos 03:48 Choosing the Right Video Topics 05:50 Introducing Bonfire for Creative Professionals 07:26 "The Hamburger Method" for Content Planning 08:31 Tailoring Content to Your Brand 09:13 The Importance of Text Descriptions 09:57 Tracking Your Successes 10:34 Conclusion and Recap 11:23 Supporting the Podcast and Staying Updated #LinkedIn #Marketing #ContentMarketing _______________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    12 λεπτά
  3. 10 Mistakes Small Businesses Will Make This Year

    3 ΜΑΡ

    10 Mistakes Small Businesses Will Make This Year

    10 Mistakes Small Businesses Will Make This Year If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful. From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for. Here’s what I’m covering: Why small businesses can’t afford to ignore AI anymoreThe massive shift to mobile-first marketing (and why your website needs to keep up)How failing to personalize your marketing is costing you salesWhy organic social media alone isn’t a winning strategyThe critical role of video content in 2025And much more... If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let’s make 2025 your best year yet! 🎧 Hit play, and let’s dive in. #SmallBusiness #MarketingStrategy #AI WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    12 λεπτά
  4. How to Get Your Content Recommended by ChatGPT and AI Tools

    24 ΦΕΒ

    How to Get Your Content Recommended by ChatGPT and AI Tools

    Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen. I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT.  That’s when it hit me: AI-driven recommendations are a massive, untapped opportunity for creators. Unlike traditional SEO, these AI tools don’t rank content the same way Google does. Instead, they prioritize relevance, authority, and context. In this episode, I break down exactly how AI selects content and what you can do to ensure your videos, articles, and brand get recommended more often.  We’ll cover: Why AI recommendations are a game-changer for content visibilityHow AI tools determine which content to suggestThe key role of metadata, transcripts, and engagement metricsWhy evergreen content performs better in AI-driven searchSimple optimization strategies to make your content AI-friendlyIf you want to future-proof your content strategy and stay ahead in the evolving digital landscape, this episode is packed with actionable insights. #ContentMarketing #SEO #BrandVisibility #AEO ________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    14 λεπτά
  5. How to Find a Job in the Creative Industry

    17 ΦΕΒ

    How to Find a Job in the Creative Industry

    How to Find a Job in the Creative Industry Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you’ve been striving for. We’ll cover:• How to tailor your resume for Applicant Tracking Systems (ATS) and hiring managers• The key updates you need to make on your LinkedIn profile to get noticed• Smart ways to reach out to hiring managers and decision-makers• Why networking (both online and in-person) is your secret weapon• How to prepare for interviews and present your work strategically If you’re feeling stuck in your job search, these tactics will give you the clarity and confidence to move forward.  And if you want more career support, consider joining my mastermind group, BONFIRE, where creative pros connect, learn, and grow together. Learn more at philipvandusen.com/bonfire. Tune in now, and let’s get you hired! #CreativeCareers #JobSearchTips #PersonalBranding____________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    12 λεπτά
  6. Networking Strategies for Designers and Entrepreneurs

    10 ΦΕΒ

    Networking Strategies for Designers and Entrepreneurs

    Networking Strategies for Designers and Entrepreneurs Episode 152 In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages.  Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages.  Whether you're an in-house creative or an entrepreneur, Philip provides practical strategies to build meaningful connections and grow your network in today’s digital-first world. Tune in to discover how to make networking a creative and rewarding experience. Mentioned:  BONFIRE Mastermind Community https://philipvandusen.com/bonfire #Networking #Entrepreneurship #Graphicdesign  _________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    14 λεπτά
  7. Best Content Marketing Strategy for 2025

    3 ΦΕΒ

    Best Content Marketing Strategy for 2025

    Best Content Marketing Strategy for 2025 Episode 151 A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking down the most impactful shifts in content marketing for 2025 and beyond.  This episode dives into the strategies that are working right now—based on trends in audience behavior and the changing tools of the trade. Whether you're building a brand, growing a business, or amplifying your career, these insights will help you thrive in the new era of content marketing. I cover actionable tactics and essential mindset shifts, including moving from volume to value, creating community-focused content, and leveraging data-driven personalization.  You’ll also learn how to entirely transform your approach to content marketing, craft impactful campaigns, and foster genuine connections with your audience that lead to sales. #contentmarketing #digitalstrategy #contentcreation _________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    17 λεπτά
  8. The Power of Brand Alignment with Brandon Coleman, Jr.

    27 ΙΑΝ

    The Power of Brand Alignment with Brandon Coleman, Jr.

    The Power of Brand Alignment with Brandon Coleman, Jr. In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience.  Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Alignment.'  He emphasizes the importance of brand alignment, sharing actionable insights and real-life examples to help entrepreneurs and businesses amplify their potential.  Brandon also delves into maintaining authenticity amidst advancements in AI and technology, the essential role of leadership in brand alignment, and how caring deeply for a client's brand can lead to successful brand strategies. 'Brand On!: The Power of Brand Alignment' by Brandon Coleman, Jr. Available on Amazon:  https://amzn.to/40mnWBN Brandon's website: https://www.brandoncolemanjr.com/ #brandstrategy #branding #marketing __________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    32 λεπτά
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For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth. Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, content creation, freelancing, digital marketing, and creative entrepreneurship, every episode is designed to support your growth as a creative professional in the Creative Economy.

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