MARVEL Talks Philippos Aristotelous

Legal Directories (in Greek)
In this episode Philippos and Christophoros discuss some key issues concerning legal directories such as:


 

Do law firms/lawyers need to be on legal directories such as Legal500, Chambers & Partners etc?
 


What are the pros and cons of being vs not being listed?


Is it worth the money and effort to being listed?
 


What are some other non-marketing related benefits?
 


Other


 


MARVEL Talks Podcast:
https://philarist.com/marvel-talks/


 
LegalMatters Podcast:
https://legalmatters.online/


 

 

Law Firm Websites (in Greek)
In this episode Philippos and Christophoros discuss some key issues concerning law firm websites such as:-


 
Do law firms need a website?
What is the difference between a social media page and a website?
What are the five keys for a successful website?
Traps and pitfalls involving law firm websites
The importance of maintaining a blog
Other

 


MARVEL Talks Podcast:
https://philarist.com/marvel-talks/


 
LegalMatters Podcast:
https://legalmatters.online/


 

 

These episodes are a joint initiative by two live podcasts namely MARVEL Talks and LegalMatters Online.
 
The pandemic has disrupted traditional business development for lawyers.


 
With face to face meetings and travel dramatically reduced, lawyers have no other option but to embrace a truly hybrid paradigm of marketing with a more vigorous focus on tools and platforms available online.


 


This first introductory episode touched on general matters relating to lawyers and law firms such as:-


 
What is marketing?
What is branding and how does it differ from marketing for lawyers?


 
MARVEL Talks Podcast:
https://philarist.com/marvel-talks/


 
LegalMatters Podcast:
https://legalmatters.online/
 

*In Greek*
 

Claude is the first Chief Heart Officer at VaynerMedia, a digital agency with expertise in social media that works with a wide range of clients including Shell, Toyota, and Unilever.
 
Emotional optimist, coach, manager, and mentor, Claude works with and mentors 800 Humans and is in touch with the heartbeat of every single one person in the company. Her role is to infuse the Agency with Empathy. The CHO was created to scale Gary Vaynerchuk, and to make sure that VaynerMedia's employees have a place they can find a home.
 
During our discussion we talked about:-
 
-What inspired Claude to join Gary Vaynerchuk in scaling VaynerMedia
-How to win the hearts and minds of more than 800 employees
-Process vs autonomy at work: The great debate
-The role of empathy and trust in leadership
-More!
 
For more on Claude:- https://www.claudesilver.com/- https://www.linkedin.com/in/casilver/

David is a leading identify and branding expert who has received over 325 international awards, ranked #3 worldwide for branding by Klout, and is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion,
 
He has been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Business Insider, Communication Arts, How magazine and numerous blogs and podcasts.
 
During our talk we discussed matters such as:-
 
-Branding 101 - What is and what is not branding
-Epic failures (Kodak, Blockbuster etc)
-How to win and rise above the noise
-How can one achieve brand clarity?
-To niche or not to niche - that is the question
-The importance of personal branding
-Going big or taking an incremental approach to marketing
-Attention vs trust: How to convert attention into revenue
-More!
 
For more on David:
 
- https://www.risingabovethenoise.com/about/
- https://www.linkedin.com/in/dawnmetca...
 

Anna is a Community Curator, LinkedIn Educator and Storyteller and is driven to help individuals and businesses to build better and more authentic connections in a digital world. 
She co-founded the #LinkedInLocal movement, an initiative to connect offline in real life that spread to 90+ countries in 22 months, and has since been validated by LinkedIn.  Anna also empowers entrepreneurs and brands looking to create and scale their own communities. She has a unique background in social media and recruitment and is an accomplished LinkedIn Trainer and Speaker. 
During our discussion we talked about:-
- The story behind the successful #LinkedInLocal movement
- LinkedIn 101: How to win or lose on LinkedIn
- Leveraging LinkedIn so as to reach the gatekeepers in your industry 
- How to build a community that benefits everyone
- Skills required for / acquired when hosting events
- Building rapport and trust online
-Many more!
 
For more on Anna:
- https://annamcafee.com.au
- https://www.linkedin.com/in/annamcafee/