Optometry Marketing Podcast

Tyler Brooks

Simply the best podcast on building and growing optometry practices and opticals.

Episodes

  1. 28/05/2025

    Secret Weapon Smart Practices Are Using to Grow & Scale (Not what you think...)

    Most optometrists have never heard of it. The ones who have? They're quietly pulling ahead. In this episode of the OptometryMarketing.com Podcast, we sit down with Daniel Palmer - a StoryBrand Certified Guide and seasoned marketing strategist - to uncover one of the industry's best-kept secrets: the fractional CMO. If you're a practice owner who's stretched thin, struggling to make sense of marketing, or relying on vendors you don’t fully trust, this conversation is a game-changer. Daniel breaks down how fractional CMOs are helping practices of all sizes set strategy, lead teams, and drive real growth (without the cost of a full-time executive). You’ll learn: What a fractional CMO actually does (and doesn’t)Which types of practices benefit mostHow to avoid wasting thousands on underperforming vendorsWhy positioning and storytelling may matter more than your next ad campaignHow to build a lean, agile marketing team - internally or outsourcedWhether you’re running a solo shop or managing a multi-location group, this episode will change how you think about leadership, marketing, and growth. ******************* Ready to watch your optometry practice not just grow, but absolutely thrive? Enter ⁠OptometryMarketing.com⁠. Here's the truth: unlocking your practice's full potential? Easier than you think. We've got marketing strategies down to a science, specifically crafted for the optometry world. That means making your practice not just visible, but unforgettable. Drawing in patients? Consider it done. Establishing your spot as the go-to in your community? That's the plan. Let's make your practice not just a choice, but the choice.

    53 min
  2. 14/03/2022

    Scott Allison - Growing from 2 to 47 practices, leadership and team building, becoming purpose driven - Interview w/ Scott Allison OD, MBA

    As VP of Professional Services, Scott serves a professional team of over 1100 providers across 26 states. Primarily responsible for the strategic leadership of MyEyeDr.'s professional service operations, he focuses on the quality of care and service management, allowing his team to address the unique needs of our patients. Scott and I (Tyler) did our MBAs at Anderson Univerity together back in ~2012/13. Scott has a wealth of knowledge in both the medical and businesses fields. In this episode, we talk about him growing a business from 2 to 47 practices, what it takes to lead, how he approaches his work, and how to become purpose-driven in your practice. Scott recorded this episode while at the SECO 2022 conference in New Orleans. He also shares a bit about what's happening in the industry and some of the innovations we're seeing. If you'd like to connect with Scott, you can do so via Linkedin: https://www.linkedin.com/in/scottdallison/ Here are some links to the books/articles/information we discuss in this episode: OptometryMarketing.com MyEyeDr. SECO Conference Is Martin Short the Greatest Talk-Show Guest of All Time? Ryan Hawk (Pursuit of Excellence and The Learning Leader) Think Again - Adam Grant The Science of Story - Adam Friedman The EMyth Book About the Butler Way: The Butler Way embraces five guiding principles: The Butler way has become closely associated with the five principles of Butler Basketball.  The five principles are posted in our locker room. Humility – know who you are, your strengths and weaknesses. Passion – do not be lukewarm, commit to excellence. Unity – do not divide your house, put the team first. Servanthood – make teammates better, lead by giving. Thankfulness – learn from every circumstance. ************************************ Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business, Leadership, MBA, Growth Learn more at: OptometryMarketing.com

    55 min

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Simply the best podcast on building and growing optometry practices and opticals.