Beyond the CEO Norm

Nadine Selina
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

  1. 5 DAYS AGO

    How to Build a Reputation That Speaks for Itself in Business

    SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGER You say you want to be known for your work… but are you actually ready for what that level of reputation requires? Nadine is chatting today about what it really means to build a reputation that speaks for itself in business. The kind where your name becomes associated with a specific result, a feeling, a standard. But she’s not just talking about the good side of building this kind of reputation. She’s saying it how it is and speaking about how, when your authority grows, so does the pressure. Nadine discusses the emotional and psychological shift required to move from being liked to being respected and breaks down why higher level clients do not want more access to you. They want clarity, confidence and direction. Timestamps 00:00 What it really means to build a reputation 02:18 The pressure of leadership and becoming known for a result 06:13 Sign up to Nadine’s free 2 day event 07:13 The fear of public failure 15:28 Raising your standards, holding boundaries and pricing with confidence 20:48 The social cost of growth and outgrowing who you used to be 29:49 Becoming the obvious choice for your client If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

    31 min

  2. 5 FEB

    Identifying Your 1% Authority

    You don’t need to have the most experience to be seen as an authority. You only need to be 1 percent ahead of your ideal client! Most people get mixed up with who they’re actually supposed to be speaking to in their content and end up feeling like they’re not good enough, simply because they’ve been trying to impress their competitors and not their ideal client. Nadine breaks down what authority really means in business and why so many women underestimate the power they already have. She introduces the concept of the ‘1 percent authority’ and explains why being slightly ahead of your ideal client is EXACTLY what makes them choose you. Timestamps: 00:00 Subscribe to the podcast 01:13 What 1 percent authority actually means in business 02:02 How to recognise where your authority already exists 04:19 Breaking down the 1 percent authority concept 04:39 Nadine’s example that changes how you see expertise 06:31 How comparison and self doubt pull you out of leadership 15:33 Understanding natural strengths versus learned skills 25:23 Client example of showing authority in action 32:21 Clear signs your focus is misdirected 36:34 How to start owning your authority today If you took something from this episode and would like to support the podcast, please make sure to rate the show 5 ⭐️ and subscribe too! Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

    38 min

  3. 22 JAN

    Why Niching Is the Fastest Way to Elevate Your Business with Rachel Caborn

    Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali. Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough. They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work. Timestamps 00:00 Intro to Rachel 01:53 Freelancing on the side while travelling and exploring freedom 03:32 Making the leap from side hustle to full-time business 04:12 The challenges, doubts, and early wake-up calls in business 05:48 Realising the importance of niching and clarity 07:15 Deciding to invest in coaching and getting support 08:49 Learning how to navigate sales conversations and attract the right clients 29:06 What changed when Rachel started working with aligned and exciting clients 29:28 Building confidence through clear messaging and owning results 34:35 Living and working remotely in Bali 36:25 Finding balance between work, life, and enjoyment 42:23 Connect with Rachel If you enjoyed today’s episode, make sure to subscribe so you never miss a conversation like this! Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Rachel: Instagram: @rachelcaborn.co LinkedIn: Rachel Caborn Download Rachel’s Launch Prep Email Templates

    48 min

  4. 15 JAN

    How to Build a Freedom Based Business with Niamh Delaney

    You won’t have everything figured out from the start when building an online business, and in today’s episode Nadine is joined by Niamh Delaney, from Niamh Team Virtual, to discuss how to create an online freedom based business. Niamh Delaney is a virtual assistant coach who helps ambitious women leave the nine to five and build online businesses that offer freedom, flexibility, and sustainable income. Nadine and Niamh explore what it really takes to build an online business, from choosing services and deciding whether or not to niche, to understanding what being fully booked actually looks like behind the scenes. They also go into personal branding, showing up online, maintaining long term client relationships, and recognising the difference between growth phases and maintenance phases in business. Timestamps 00:00 Introducing Niamh Delaney 01:34 Niamh’s journey into entrepreneurship 04:31 Starting a VA business during the pandemic 11:07 Choosing services and deciding whether to niche 17:02 Showing up online and blending business and life 29:07 The reality of starting an online business 29:41 Balancing passion with financial stability 30:18 Why freedom matters more than rigid structure or money 33:10 Starting a business at any age 36:48 What being fully booked really looks like 38:49 Maintaining strong client relationships 41:32 Common mistakes in online business 47:38 Growth phases vs maintenance phases 55:26 Personal growth through entrepreneurship 57:25 How to connect with Niamh If you enjoyed this episode, make sure to subscribe so you never miss an episode. Share it with someone thinking about starting an online business, and leave a rating or review to help the podcast reach more listeners. Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Niamh: Instagram: @niamhteamvirtual Visit Niamh Team Virtual The VA Academy

    1 hr

  5. 8 JAN

    Rebranding Your Business to Match Your Next Level with Nicole Daly

    What happens when your business is working but no longer feels aligned? Nicole Daly, founder of Saol Digital, joins Nadine on today’s podcast to talk about how trusting that feeling that there’s something more for your business is what will lead to success. In this episode, Nicole shares her journey of evolving from offering general support services to building an agency centred around social media and podcasting. Nicole and Nadine discuss what it looks like to outgrow the business you first began with, and how rebranding, refining your messaging, and working with the right clients can unlock an entirely new level of growth for your business. Nicole opens up about self-doubt when rebranding, why she invested in support, how she structures work while travelling, and the importance of accountability when you are stepping into that next level of business. Timestamps: 00:00 Intro to Nicole 01:50 How Nicole’s business has evolved 06:42 Why alignment is so important even when business is going well 10:12 The signs that something needed to change 15:35 The new clients that Nicole started to attract in her business 23:42 Raising prices and how new clients felt about investing 27:40 Why Nicole invested in FEM and 1:1 coaching 32:34 The biggest shifts in Nicole’s messaging 39:15 Why accountability speeds everything up 44:20 Balancing work while travelling 46:15 Creating focused work blocks 52:20 Why taking risks are important for growth 56:30 Where to connect with Nicole If this episode resonated with you, please rate the show 5 stars and send Nadine a message with what you took away from the episode. Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Nicole Instagram: @saol.digital TikTok: @saol.digital SCALE Launch Your Podcast in 5 Simple Steps

    1h 2m

  6. 1 JAN

    How Fear of Success Is Blocking You in Business with MJ Kast

    Fear of failure is obvious, but fear of success is far more subtle and more dangerous. In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right. Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work. From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life. Timestamps 00:00 Introducing MJ 01:39 MJ’s journey from photography into business and identity work 13:45 How self-sabotage and upper limits show up 16:10 Letting go of old identities to allow business growth 24:35 Pricing struggles and feeling uncomfortable charging your worth 27:46 The difference between lower limits and upper limits 35:35 Why success can feel scarier than failure 41:31 Why growth requires sitting in discomfort instead of pulling back 47:07 Self-trust, investing in yourself, and following through 51:26 How to recognise your own upper limits in business 01:00:18 Where to connect with MJ If this episode resonated with you, share it with someone who needs to hear it and subscribe to the podcast so you never miss an episode. Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with MJ Instagram: @conjur.brandmagic Threads: @conjur.brandmagic TikTok: @conjur.brandmagic Visit the Conjur website

    1h 1m

  7. 18/12/2025

    Reflecting on 2025: Knowing When to Quit or Persist

    Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting. This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through. There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again. She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business. Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished. Timestamps 00:00 A different way to reflect on 2025 01:29 Why quitting is taboo in the online space 02:46 How persistence gets glorified and why that can hurt you 04:46 Nadine’s personal experience of entering maintenance mode 11:14 The honest questions to ask before you decide your next move 22:32 When choosing to persist becomes a powerful decision 26:47 The mindset behind strategic persistence and self expansion Send Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way. And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations. We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then. Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

    34 min

  8. 11/12/2025

    How to Future Proof Your Business with Karen McCarthy

    Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are. Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can. They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way. Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful. Timestamps 00:00 Intro to Karen 03:41 How Karen first stepped into entrepreneurship 06:45 Shifting into marketing and freelance work 11:10 Building financial stability and planning ahead 23:28 Aligning your business with your personal goals 35:46 Choosing what works for you between organic marketing and ads 39:41 Adjusting your business strategy for long term sustainability 43:13 Knowing when to transition from one-to-one to group coaching 50:33 Creating passive income and shifting your offer suite 54:51 Finding the balance between high touch and low touch support 01:02:02 The role of self awareness in how you build your business 01:04:59 What’s next for Karen Thank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️ Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Karen: Instagram: @thesimplifiedsocialmedia TikTok: @thesimplifiedsocialmedia Email: karen@thesimplifiedsocialmedia.com

    1h 9m
See All (26)

Trailer

About

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

Information

  • Creator
    Nadine Selina
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Nadine Selina
  • Show Website
    Beyond the CEO Norm