E-Coffee with Experts

Digital Web Solutions

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  1. 21 HR AGO

    Andrew Keaveney: From Meditation To Marketing: Building A Global Wellness Brand

    In this episode of E-Coffee with Experts, Ranmay sits down with Andrew Keaveney, Director of Marketing & Content at Art of Living Foundation United States, to discuss how wellness brands are evolving in the age of AI-driven discovery, short-form content, and changing consumer behavior. Andrew shares his unconventional journey from meditation practitioner to leading global marketing initiatives for one of the world’s most recognized wellness organizations. The conversation dives deep into community-led growth, trust-based marketing, AI-powered search visibility, content authenticity, and why human presence still matters in an AI-first world. You’ll also learn: - How Art of Living scaled awareness globally - Why word-of-mouth still outperforms paid marketing - The impact of Google AI Overviews on SEO - How wellness brands are adapting to TikTok & YouTube Shorts - The difference between AI-generated content and authentic storytelling - The marketing metrics wellness brands track differently - Andrew’s favorite AI tools for marketers - Advice for young marketers entering the industry If you’re a founder, marketer, SEO professional, content strategist, or wellness entrepreneur, this episode is packed with practical insights on branding, audience trust, and the future of digital marketing. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:30: Introduction 00:30 - 01:33: Andrew’s Journey From Meditation Into Marketing 01:33 - 02:18: Turning An Empty Retreat Center Into A Growth Opportunity 02:18 - 03:36: Adapting Marketing Across Cultures And Global Audiences 03:36 - 04:58: Building Trust Through Customer Stories And Testimonials 04:58 - 05:53: Why Community And Word-Of-Mouth Drive Real Growth 05:53 - 07:19: Google AI Overviews And The Future Of Search Discovery 07:19 - 08:28: Andrew’s Favorite AI Tools And Prompting Strategy 08:28 - 10:03: What AI Still Cannot Replicate In Content Creation 10:03 - 11:10: Balancing Short-Form Content With Human Connection 11:10 - 12:14: Marketing Metrics Wellness Brands Track Differently 12:14 - 13:25: Why Authenticity Matters In Brand Storytelling 13:25 - 14:13: Career Advice For Young Marketers 14:13 - 15:35: Final Thoughts  Connect with Andrew Keaveney  https://www.linkedin.com/in/andrew-keaveney  http://artofliving.org/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    16 min

  2. 3 DAYS AGO

    Cande Rybecky: How AI Changed E-commerce Agencies Faster Than Most Expected

    In this episode, Austin Willman sits down with Cande Rybecky, VP of Growth Marketing at Shero Commerce, to break down how modern ecommerce agencies are using Claude AI, operational systems, automation, and data analytics to improve client results and scale faster. Cande shares how Shero Commerce formalized AI training across the company, why every marketer now needs AI skills on their resume, and how agencies can balance efficiency with high-quality strategic thinking. The conversation also dives deep into: - Using Claude AI for agency workflows - AI-powered ecommerce marketing systems - Building operational efficiencies inside agencies - The future of SEO in AI search - LLM optimization and AI visibility - Ecommerce content strategies for ChatGPT and AI Overviews - Why FAQs and UGC matter again - Agency leadership, delegation, and velocity - How AI is reshaping agency structures If you're a founder, marketer, E-commerce operator, or agency leader trying to stay ahead in the AI era, this episode is packed with actionable insights Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:40: Building AI Systems Inside an Agency 01:40 - 03:40: Finding Work That Wastes Team Time 03:40 - 05:20: How Shiro Trains Teams on Claude AI 05:20 - 07:40: Why AI Training Became Mandatory 07:40 - 10:20: Agency Leadership vs Brand Leadership 10:20 - 12:40: Why Agency Speed Matters More Than Ever 12:40 - 15:20: Winning Clients Through Better Discovery 15:20 - 17:10: How Claude Reduced Hours of Work 17:10 - 20:20: Hiring Less and Partnering More 20:20 - 22:30: Why Agencies Need Better Specialists 22:30 - 25:20: AI Search Is Just Another Channel 25:20 - 28:00: How Brands Can Win Inside LLM Search 28:00 - 30:50: Reviews, FAQs and Content That Works 30:50 - 33:10: Why Agencies Must Keep Learning 33:10 - 35:50: The Future of Agency Teams and AI 35:50 - 37:35: Final Thoughts and Where to Find Cande  Connect with Cande Rybecky  https://www.linkedin.com/in/canderybecky/  https://sherocommerce.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    38 min

  3. 3 DAYS AGO

    Wendy Navarro: How This Agency Built Enterprise Trust Without Chasing Volume

    In this episode of E-Coffee with Experts, Wendy Navarro, CEO at Navarro Creative Group, shares how her agency evolved from helping small local businesses into becoming a strategic growth partner for manufacturing, healthcare, and hospitality brands. Wendy breaks down how modern SEO is shifting toward Answer Engine Optimization (AEO), why businesses must rethink content strategy for AI search, and how founders can position their companies as trusted authorities online. We also dive into: - Building a marketing agency from scratch - Scaling a family-run business successfully - SEO vs AEO strategies in 2026 - How AI is reshaping digital marketing - Why authority positioning matters more than rankings - Using customer insights to improve search visibility - Managing client expectations around ChatGPT & AI search - The importance of humanizing your brand - Long-term B2B marketing growth strategies If you're a founder, marketer, SEO strategist, or agency owner trying to navigate AI-driven search and digital growth, this episode is packed with actionable insights. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 03:00: How Wendy Started Navarro Creative Group 03:00 - 05:20: Early Agency Struggles And Building A Family Business 05:20 - 06:45: Why Successful Founders Have No Plan B 06:45 - 08:45: Biggest Growth Bottlenecks In B2B Companies 08:45 - 11:00: Building Long-Term Client Relationships Through Strategy 11:00 - 13:20: Why Humanizing Brands Matters More Than Ever 13:20 - 15:30: AI SEO, AEO, And The Future Of Search 15:30 - 17:25: How Wendy Adapts Content For AI Search Visibility 17:25 - 19:10: Managing Client Expectations Around AI Search 19:10 - 20:25: What Sustainable Digital Growth Looks Like In 2026 20:25 - 21:56: Wendy’s Advice For Young Entrepreneurs And Marketers  Connect with Wendy Navarro  https://www.linkedin.com/in/wendynavarro1/  http://navarrocreativegroup.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    22 min

  4. 4 DAYS AGO

    Jimmy Rippon: How Digital PR Helps Brands Win In AI Search

    In this episode, Austin Willman sits down with Jimmy Rippon, Global Head of Demand Gen at Swoop, to break down how AI search, digital PR, first-party data, and demand generation are reshaping modern SEO strategy. Jimmy explains why Google and LLMs now care more about your brand mentions, entity consistency, and off-site authority than just your website alone. The conversation dives deep into digital PR, AI fluency, revenue attribution, sales-call-driven content strategies, and how marketers must evolve into “marketing engineers” to stay relevant. You’ll learn: - Why digital PR is becoming essential for AI visibility - How first-party data creates an unfair SEO advantage - Why websites are shifting from discovery tools to conversion engines - How AI is changing content strategy and search behavior - What modern SEO teams should measure beyond rankings - Why soft skills and AI orchestration will define future marketers - How startups can outperform enterprise brands through speed and agility If you're a founder, SEO leader, demand gen marketer, agency owner, or growth operator trying to understand the future of search marketing, this episode is packed with actionable insights. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 03:10: Why Digital PR Matters More Than Ever 03:10 - 05:00: Building Brand Trust In AI Search 05:00 - 06:45: SEO Is Becoming Revenue Marketing 06:45 - 08:40: Why Attribution Is Getting Harder 08:40 - 10:20: The New Role Of SEO Teams 10:20 - 12:10: Startup Agility Vs Enterprise Marketing 12:10 - 14:00: Getting Buy-In Across Departments 14:00 - 16:10: Why Websites Are No Longer Discovery Tools 16:10 - 18:30: Using Sales Calls For Content Ideas 18:30 - 20:30: First-Party Data As A Competitive Advantage 20:30 - 22:20: Funding Trends And Startup Growth Insights 22:20 - 24:30: Why AI Fluency Is Now Mandatory 24:30 - 26:20: The Rise Of Marketing Engineers 26:20 - 28:10: The Future Of Junior Marketing Roles 28:10 - 30:00: Link Building In The AI Search Era 30:00 - 32:59: Final Thoughts And Closing Advice  Connect with Jimmy Rippon  https://www.linkedin.com/in/jimmyrippon/  http://swoopfunding.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    33 min

  5. 5 DAYS AGO

    Kelley Bertoli: Why Most E-commerce Brands Fail At Customer Retention Marketing

    What does it really take to build customer loyalty in today’s digital-first world? In this episode of E-Coffee with Experts, Kelley Bertoli, Director of Digital Marketing at Greyson Clothiers, shares how premium brands approach retention, personalization, CRM, email marketing, SMS, and AI without losing the human touch. From growing digital businesses from the ground up to leading retention strategies for a premium apparel brand, Kelley talks about the importance of building long-term customer relationships instead of relying only on constant acquisition and discounts. We also dive into: - Why retention matters more than ever - The most overlooked CRM and email marketing metrics - How AI is improving workflows without replacing creativity - Personalized customer journeys that actually feel authentic - Advanced lifecycle marketing strategies - SMS and app push notification best practices - Conversational AI in eCommerce - Building loyalty for premium consumers This episode is packed with practical insights for founders, marketers, e-Commerce leaders, CRM specialists, and growth teams looking to improve customer engagement and retention. If you’re interested in digital marketing, lifecycle marketing, customer loyalty, AI in marketing, or e-Commerce growth strategies, this conversation is for you. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Intro 01:00 - 03:20: Kelley’s Journey Into Digital Marketing 03:20 - 05:05: Retention vs Acquisition For Premium Brands 05:05 - 07:05: The Most Ignored CRM & Revenue Metrics 07:05 - 09:40: How Grayson Uses AI In Marketing Workflows 09:40 - 11:10: AI Tools Kelley Uses Personally & Professionally 11:10 - 13:00: Advanced Email Lifecycle & Post-Purchase Strategies 13:00 - 14:25: Personalization Without Feeling Artificial 14:25 - 16:10: The Real Metric Behind Retention Success 16:10 - 18:45: App Push Notifications vs SMS Marketing 18:45 - 21:40: AI, Human Connection & The Future Of Retention 21:40 - 22:53: Advice For Young Marketers & Closing Thoughts  Connect with Kelley Bertoli  https://www.linkedin.com/in/kelley-bertoli/  http://greysonclothiers.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    23 min

  6. 6 DAYS AGO

    Aaron Rachlow: Why GEO Strategy Isn't Your Biggest Priority

    In this episode of E-coffee with Experts, Aaron Rachlow, SEO Director at Bear Fox Marketing, explains why modern marketers must rethink traditional SEO metrics as AI search, LLM visibility, and zero-click environments reshape digital strategy. Instead of chasing impressions and keyword positions, today’s smartest agencies focus on conversions, lead quality, and measurable ROI. Aaron shares how his team evaluates clients using a technical, content, and authority scoring framework, then builds a six-month roadmap designed to generate business impact first. He also explains why brand mentions now influence AI visibility more than backlinks alone, and how small businesses can compete without enterprise-level budgets. You’ll learn how GEO and LLM optimization actually fit into a broader search-everywhere strategy, why traffic drops don’t always mean revenue drops, and how agencies should combine SEO with paid media to maximize limited marketing budgets. If you’re a founder, marketing leader, or agency strategist navigating the future of AI-driven search, this conversation will change how you measure success in SEO. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:45: Introduction 00:45 - 02:05: Learning SEO the Hard Way 02:05 - 03:20: Evaluating New SEO Clients 03:20 - 05:05: Technical SEO Mistakes Businesses Make 05:05 - 06:45: Why Educating Clients Builds Trust 06:45 - 08:30: AI Search and Zero-Click Reality 08:30 - 09:55: Why Revenue Matters More Than Traffic 09:55 - 11:30: GEO, AEO, and Search Visibility Explained 11:30 - 13:10: Best Tools for AI Search Tracking 13:10 - 14:40: Brand Mentions vs Traditional Backlinks 14:40 - 16:20: Why AI Traffic Converts Better 16:20 - 18:05: Combining SEO and Paid Advertising 18:05 - 19:55: Building Better SEO Reporting Systems 19:55 - 21:40: Balancing SEO Risks and Experiments 21:40 - 24:20: Leading SEO Teams in the AI Era 24:20 - 26:05: Why Agencies Overfocus on GEO 26:05 - 27:55: The Danger of Overusing AI Content 27:55 - 31:13: Final Thoughts on the Future of SEO  Connect with Aaron Rachlow  https://www.linkedin.com/in/aaronrachlow/  http://bearfoxmarketing.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    31 min

  7. 8 MAY

    Alex Milshtein: Stop Chasing Keywords Start Building Authority

    In this episode, Alex Milshtein, Head of Organic Growth at AutoDS, breaks down what SEO actually looks like in the AI era, and why old-school SEO strategies just aren’t enough anymore. We talk about why chasing rankings and traffic is becoming less important, and why brands now need to focus on authority, visibility, and being mentioned across the internet. Alex shares how AutoDS rebuilt its SEO strategy by connecting content, YouTube, PR, product, and growth teams instead of keeping everything siloed. He also explains his “second-wave backlink” strategy for earning powerful backlinks naturally, why digital PR is massively underrated right now, and why long-tail educational content is winning in AI search. If you’re a founder, marketer, SEO, or growth leader trying to figure out where search is heading next, this episode is full of practical ideas you can actually apply. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 03:20: Fixing a Broken SEO Structure 03:20 - 05:40: Why SEO Cannot Work in Silos 05:40 - 07:10: Using Content to Build Trust 07:10 - 08:30: The 12-Hour YouTube Education Strategy 08:30 - 10:00: Why Consistent Messaging Matters in AI Search 10:00 - 12:00: AEO and “Answer First” Content 12:00 - 13:40: Education Content vs Comparison Content 13:40 - 15:20: “Be the Citation or Appear in It” 15:20 - 17:00: Building Downstream Content Paths 17:00 - 18:40: Internal Linking and SEO Structure 18:40 - 21:00: The Second-Wave Backlink Strategy 21:00 - 23:00: Getting High Authority Backlinks Naturally 23:00 - 25:00: Why Digital PR Is Underrated 25:00 - 27:00: Finding Winning Content Ideas 27:00 - 29:00: Cross-Team SEO Brainstorming 29:00 - 31:20: SEO Advice for 2026 31:20 - 33:10: Why Long-Tail Keywords Win 33:10 - 35:30: The Viral “Editor’s Cut” Campaign 35:30 - 38:00: Why Unique Brands Stand Out 38:00 - 40:30: Final Thoughts  Connect with Alex Milshtein  https://www.linkedin.com/in/alex-milshtein-20836061/  https://www.autods.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    41 min

  8. 7 MAY

    Ismael Garcia: Micro Entrepreneurs Replacing Traditional Marketing Specialists

    In this episode, Ismael Garcia, CMO at Civitatis travel app, breaks down the exact strategies helping their team stay ahead in the new era of AI-driven search visibility. From automating millions of customer reviews to scaling content production without growing the team, this conversation explores what modern marketing teams need to do differently in a world shaped by Google AI Overviews, YouTube search, GEO, and LLM discovery. You’ll learn how Ismael: - Reduced manual review processing by 95% using AI - Increased content production 6x without hiring more people - Uses GEO strategies to improve AI search visibility - Aligns SEO, PR, social, affiliates, and content teams together - Builds authority through reviews, UGC, and brand mentions - Uses digital PR to influence generative search rankings - Tracks the signals that actually matter in modern SEO We also dive into why traditional SEO alone is no longer enough, how YouTube and Reddit are shaping AI search results, and why customer trust signals are becoming more important than backlinks. If you're a founder, marketer, SEO strategist, or growth leader trying to understand where search is heading next, this episode gives you a practical framework for adapting your content and growth strategy before the market catches up. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:51: AI Hype vs Real Business Impact 00:51 - 03:10: Using AI To Analyze Millions Of Reviews 03:10 - 04:20: Scaling Content Production Without Hiring 04:20 - 05:15: Why Reviews Matter In AI Search 05:15 - 07:30: The Strategy Behind Getting More Reviews 07:30 - 08:00: Human Connection In Modern Marketing 08:00 - 09:45: AI Video Content And YouTube Growth 09:45 - 11:10: Building A Creator Community Around Travel 11:10 - 14:00: GEO Strategy And AI Search Visibility 14:00 - 15:45: What Influences LLM Search Rankings 15:45 - 18:40: Why Digital PR Matters More Than Ever 18:40 - 20:00: Marketing Metrics That Still Matter 20:00 - 21:20: Brand Search And Customer Retention 21:20 - 22:40: GEO Tools And Visibility Tracking 22:40 - 25:20: Turning Data Into PR Stories 25:20 - 27:30: Skills Needed In Modern Growth Teams 27:30 - 28:30: Why Curious Generalists Are Winning 28:30 - 30:00: Building Brands Around Human Experiences 30:00 - 31:20: Travel, Emotion, And Customer Experience 31:20 - 33:33: Final Advice For Founders And Marketers  Connect with Ismael Garcia  https://www.linkedin.com/in/garciaismael/  http://www.civitatis.com/en/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    34 min
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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Information

  • Creator
    Digital Web Solutions
  • Years Active
    2024 - 2026
  • Episodes
    320
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Digital Web Solutions
  • Show Website
    E-Coffee with Experts