Happy Subscribers

Allea Grummert
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Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers. Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.

  1. 18 HR AGO

    Daily Emails and Doubled Traffic with Ned Adams of Dutch Oven Daddy

    How many emails should you be sending? It's a question I hear from content creators all the time, and the honest answer is: it depends. What I've noticed is that when I encourage people to send more than a few emails a week, there's often a little hesitation — a worry that it's too many, that it'll feel like too much, that their audience will get annoyed and start unsubscribing. But then there are creators on the other end of the spectrum sending daily or even twice-daily emails without batting an eye. With such a wide range of what's possible, how do you actually know what's worth your time and energy — without burning bridges with the subscribers you've already worked hard to build? That's exactly what I wanted to dig into with Ned Adams of Dutch Oven Daddy. When Ned shifted to sending daily emails to his list of ~4,500 subscribers, his site traffic doubled. His open rate hit 50%. His click rate jumped to 6.5%. And his unsubscribes? Barely moved. In this episode, Ned and I dig into what his email strategy actually looks like, why it works, and how his "what do I have to lose?" approach might just be the most honest email philosophy I've heard in a while. In this episode: What Ned's email strategy looked like before daily sends — and the one permission slip he got at Tastemaker that changed everything The ultra-simple email format driving all that traffic (one image, 5–10 links, and zero bullet points (!!)) Why duplicating old emails and tweaking them is not lazy — it's actually smart How Ned uses AI to batch subject line options so he always has something strong to send Why his "what do I have to lose?" philosophy might be the most underrated email strategy out there  Check out this episode's blog post   Connect with Ned Adams (Dutch Oven Daddy): Instagram Website Episode Resources:  Kit (email platform Ned uses) Free Duett Resources Join the Duett newsletter Check out Duett Services Instagram @alleagrummert If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    36 min

  2. 31 MAR

    Email List Best Practices: How to Welcome, Nurture, and Engage Your Subscribers with Food Blogger Pro

    Episode Summary: Today's episode is a little different — I'm sharing a guest appearance I made within the Food Blogger Pro membership, where Bjork Ostrom had their members submit email questions ahead of time. And y'all, food bloggers ask good questions. We covered a lot of ground: how often you should actually be sending emails, what makes a welcome sequence worth the setup, the surprisingly freeing practice of list cleaning, and what's really behind a subject line that gets opened. Here are the key questions we dive into: How often should you actually be sending emails? Why should you spend time on a welcome sequence, and what does it actually do? What is list cleaning, and why does it feel scary to remove cold subscribers? What helps improve email open rates? How can you get the most out of their existing content without creating something new for email? Check out this episode's blog post  Episode Resources:  Book a FREE Discovery Call  Free Duett Resources Join the Duett newsletter Instagram @alleagrummert Food Blogger Pro  If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    1 hr

  3. 24 MAR

    How to Stand Out Online, Even When Everyone Sounds the Same with Dorie Clark

    Episode Summary: It's never been easier to create content. And somehow… it's never been harder to stand out. In this episode, I'm joined by Dorie Clark to talk about how to build a reputation that actually makes you known — even when everyone online (ahem, AI) sounds the same. Not only is she a bestselling author, keynote speaker, and one of the top business thinkers in the world, she can help us practically think about what it takes to stand out in a crowded online space. So what does it actually take to become known for your work? Not just visible. Not just posting consistently. But trusted… remembered… chosen, when there are a LOT of choices out there? Here's the good news: She said that becoming a recognized expert isn't about doing more. 🙌 We talk about the three core elements she's identified after years and years of research and experience and how they work together to build real authority (not just surface-level visibility). And of course, we zoom in on email — because while it may not be the flashiest marketing channel, it is one of the most powerful tools for building trust and deepening relationships with the people who matter most. In this episode, you'll learn about: You feel like you're "doing all the things" online, but not seeing the traction you want You're wondering how to stand out without constantly publishing on yet another platform You want your email list to be more than just a place to send updates You're thinking long-term about your business, your voice, and your reputation Fortunately, becoming known for your work isn't about going viral (because who can plan that?). Instead, it's about being remembered — and trusted — over time. Check out this episode's blog post   Connect with Dorie Clark: Recognized Expert ToolKit Recognized Expert Course Instagram Website Episode Resources:  Free Duett Resources Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    45 min

  4. 17 MAR

    Segmenting Your Email List is the New Gold Standard

    Episode Summary: Segmentation might sound really "techy," and while it is and there are technical elements, ultimately it's an opportunity for you to organize your subscribers based on HOW they want to hear from you and WHAT they want to hear from you.  By segmenting your email list, you're creating a happier environment for your subscribers to thrive in — giving them the content they want and excluding the content that they don't want.  Not only does this make you look like a really compassionate creator, it will also benefit you with higher engagement (open and click rates), because people getting your emails are the people who want to get those emails. A win-win! In this episode, you'll learn about: How to think about segmentation like you think of your own friendships (this makes it way easier to understand!)   A few strategies on how you can segment your list   A real-life example of how Pinch of Yum has segmented their list specifically for beginner home cooks Want to learn HOW to segment your list? Get my on-demand workshop replay — whether you use Kit, Flodesk or MailerLite — to help you set up your own segmentation system in only 50 minutes: duett.co/trainings Check out this episode's blog post   Episode Resources: On-Demand Segmentation Workshop Replay Free Duett Resources Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    14 min

  5. 10 MAR

    From Burnout to Bold Goals (Without Losing Yourself) with Danielle McGeough, Ph.D.

    Episode Summary: What do you do when the world around your work feels out of your control? When the blogging landscape shifts…
Algorithms change…
Goals you used to chase don't feel as motivating anymore…
You're also… tired? In this episode of Happy Subscribers, I'm joined by Danielle McGeough, Ph.D. — mom, professor, and women-centered coach who helps women in high-pressure jobs pursue bold goals without losing themselves. I asked her about burnout, what causes it, and some solid ways to prevent (and intervene, if you're already in it) so we can keep building our businesses and feel connected to our work in a meaningful way. If you're an ambitious creator, influencer, or business owner, come learn about: Why more habits isn't always the answer to doing work or life well The lost art of commuting to destress (and what works instead) Purposefully transitioning from role to role (like that 9am shift from stay-at-home cat mom to business owner… who me?) What can be automated, and what shouldn't be How to build a ritual of "presence" to keep you connected to your work Tune in as Danielle shares with us small edits that will help your work feel steady, intentional, and sustainable — even if the digital (or physical) landscape has you feeling shaky. Check out this episode's blog post   Connect with Danielle: Instagram Stuck Assessment Episode Resources:  Free Duett Resources Book a FREE Discovery Call  Other Resources: Join the Duett newsletter Check out Duett Services Instagram @alleagrummert

    39 min

  6. 2 MAR

    Email Marketing Strategies to Grow Your List in the Age of AI

    Episode Summary: Curious how to grow your list, boost conversions with simple shifts, and use AI without losing your connection with your audience? Today's episode is a little different — I'm sharing a guest interview where I joined Tracy Beaver on her podcast, Create Online Business Success. Tracy was a guest on Happy Subscribers in 2025, and this time we flipped the roles. We talk honestly about what's shifting in the online space, how AI can support (not replace) your voice, and the simple adjustments that can make a big difference in your list growth and conversions. If you're thinking about how to stay human while navigating AI — this one's for you. In this episode, you'll learn about: The most effective ways to grow your list in the age of AI How to make more money by improving subscriber experience Simple ways to turn subscribers into loyal fans and buyers Episode Resources:  Free Duett Resources Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    43 min

  7. 24 FEB

    Inside the Duett Process: From Guessing at Email to a Confident Strategy

    Episode Summary: Most people don't come to me simply asking for "more emails." Clients often come to me because they don't know what's actually happening inside their email marketing — and that's kind of stressful. Like walking around in the dark without a flashlight. You want to know it's working — and you want a better plan going forward. Like, a real plan, a what-I-need-for-my-business email strategy. In this solo episode of Happy Subscribers, I'm sharing all of the details of what it's like to work with me and my team. Specifically, the "Duett Process" that started this business (literally).  If you've ever wondered how an agency could nail your voice, know what to send your audience, or really incorporate your business goals — for sales, traffic and audience connection — into your ongoing email strategy… I'm about to tell you how.  We do follow this process all the time. This is the Duett Process — the system I've refined since 2019 — and the reason our welcome sequences average 9%+ click rates. My goal has always been to make it easy on my clients, give them the emails they want (that sound like them!), and a tech system setup they didn't have to figure out and set up themselves. If you've ever been curious what it actually looks like to hire help for your email strategy, copywriting, and email setup, this episode is your behind-the-scenes look at how we "Duett." (Sorry, couldn't help myself.)  Check out this episode's blog post Episode Resources: Free Duett Resources Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    22 min

  8. 17 FEB

    Affiliate Links, Pixels & Privacy Policies: What This Lawyer Wants Creators to Know

    Episode Summary: It's not every day that I get to rave about getting to listen to a lawyer talk about affiliate disclosures, accessibility compliance, and privacy policies. And yet… here we are. Excited! In this episode of Happy Subscribers, I'm joined by creator lawyer Brittany Ratelle (aka the Fine Printcess) to talk about something most of us would rather ignore: the legal blind spots in our online businesses. What started as me wanting to get clear on affiliate disclosures in emails… became a LOT more.  Because the truth is: We don't know what we don't know. And unfortunately, "blissful ignorance" is not a great legal strategy. Brittany walks us through the foundational pieces every online business owner needs — from LLC setup to contracts, privacy policies, website accessibility, and the very real lawsuits happening right now around tracking pixels and SMS marketing. She shares what she's actually seeing in the wild (yes, horror stories included), how small businesses are being targeted, and what you can do now to protect your business, your income, and your peace. In this episode, you'll learn about: Why setting up an LLC isn't enough if you're not actually using it correctly. What needs to be in your email footer. The rules on affiliate disclosures in 2026. What website accessibility really means (and why "having a plugin" isn't a guarantee). The difference between being legally "fine"… and being legally legit.  Check out this episode's blog post   Connect with Brittany: Instagram Website Episode Resources:  Mike Zielonka's Happy Subscribers Episode Duett Free Resources Duett Services: Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing The Duett Debut - Done for you email copywrting & automation setup  Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Book a FREE Discovery Call  Instagram @alleagrummert

    46 min
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About

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers. Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.

Information

  • Creator
    Allea Grummert
  • Years Active
    2024 - 2026
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Happy Subscribers

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