Imagine This...

Boston Consulting Group

Take a trip into the future that will challenge the way you think and act today. In each episode, BCG's Patricia Sabga and her AI co-host GENE delve into disruptive scenarios that could define the coming decades. BCG experts join the conversation, probing the possibilities and implications for leaders. Human and machine work together to explore the very real actions CEOs could take today to prepare. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

  1. Will You Buy a Car from a Chatbot?

    1 DAY AGO

    Will You Buy a Car from a Chatbot?

    Sponsored and boosted content is a reality of web searches these days, making it harder for consumers to find agnostic product recommendations. Consumers who want to cut to the chase will increasingly use LLMs. Chatbots can quickly comb the web to help consumers research products and serve up recommendations that fit personal needs and tastes. BCG’s Andrej Levin explores how consumers will use LLMs to transform the car buying experience and how CEOs across industries can position their companies to thrive in this burgeoning AI-enabled consumer journey.    Learn More:  Andrej Levin: https://on.bcg.com/4nSUluo  BGC’s Latest Thinking on Automotive: https://on.bcg.com/4mYjenj  Will AI Become the Best Car Sales Advisor?: https://on.bcg.com/46Na1cy Chapters  00:00-02:38 The scenario: AI reinvents how consumers shop  02:39-04:00 How are people already shopping for cars with AI?  04:01-05:20 How will information reach consumers using LLMs to buy cars?  05:21-08:04 Who controls the information LLMs access?  08:05-09:41 What happens to brands that lag behind?  09:42-11:07 What happens to customer loyalty?  11:08-13:12 How can auto manufacturers approach regional differences?  13:13-14:23 How will LLMs merge with the web and traditional search?  14:24-17:18 Will your car sensors help serve up recommendations?  17:19-19:43 How can AI improve financing in car buying?  19:44-20:15 Bill and GENE teaser  20:16-22:38 How can AI assist with everyday purchases?  22:39-24:53 Can retail shopping experiences compete with LLMs?  24:54-26:00 Will mass market brands break down?  26:01-27:32 Who will be in control of consumers’ data?  27:33-29:20 Will sponsored content find its way to chatbots?  29:21-31:46 How can business leaders ensure their product shows up in LLMs?  31:47-32:33 What could disrupt this future?  32:34-33:34 What no-regret move could CEOs make now to prepare?  33:35-36:36 Bill and GENE: How to become visible in LLM search  36:37-37:20 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    37 min
  2. How Will AI Revamp Marketing—and the Role of CMOs?

    1 OCT

    How Will AI Revamp Marketing—and the Role of CMOs?

    AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.    Learn More:  Janet Balis: https://on.bcg.com/46NNawp  BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u  BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    31 min
  3. AI Agents and the 'Everywhere All at Once' Sales Team

    17 SEPT

    AI Agents and the 'Everywhere All at Once' Sales Team

    Too often, a company’s sales strategy is limited by finite resources. Even the largest multinational corporations have to make tough decisions about where to deploy their sales teams. But as they grow more sophisticated, AI agents are expected to be capable of reaching and interacting with not only your largest and most valuable clients and customers, but also small businesses most sales teams simply didn’t have the bandwidth to engage before. BCG’s Phillip Andersen examines the potential of AI-driven sales teams and imagines how AI-agents might even negotiate simple transactions with each other.    Learn More:  Phillip Andersen: https://on.bcg.com/46plrlt  BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/47L7ZKR  A Bold AI Ambition for B2B Marketing, Sales, and Service: https://on.bcg.com/3VVCNBi  How to Accelerate the GenAI Revolution in Sales: http://on.bcg.com/42zfEZb  Chapters:  00:00-02:13The scenario: AI sales agents of the future  02:14-03:02 How do sales teams currently prioritize where to put their resources?  03:03-03:46 How are most sales teams using AI right now  03:47- 06:09 What have we learned from AI already being used in customer service?  06:10-08:40 What doors will AI agents open for sales teams that are currently closed to them?  08:41- 11:08 What would AI outreach look like in the future?  11:09-12:56 What is the role of humans when AI agents are making deals?  12:57-13:24 Short break  13:25-16:13 How to use AI agents to build relationships with valued clients  16:14- 17:47 Who owns the “redline”?  17:48-19:43 How will junior members of the team grow their skills?  19:44-22:16 How can AI help junior members grow their skills?  22:17-23:38 What kind of skills will humans need to succeed when they're augmented by AI agents?  23:39-25:47 What will it look like when two AI agents interact with each other?  25:48-27:50 How will AI agents gained trust of customers?  27:51-29:25 What could disrupt this path to the future?  29:26-31:45 No regret moves for CEOs  31:46-35:23 Bill and GENE: A hypothetical conversation between two AI agents.  35:24-36:08 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    36 min
  4. BCG Presents: The So What from BCG

    3 SEPT · BONUS

    BCG Presents: The So What from BCG

    Who Wants to Be a CEO?  The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities that are time and energy sinkholes.   Learn More:  The So What from BCG: https://lnk.to/so-what-general-show10 Christine Barton: https://on.bcg.com/4n4CyAk  BCG’s Insights for CEOs: https://on.bcg.com/4l6jujg  Moves Only a CEO Can Make: https://on.bcg.com/4kUtpJ2  Balancing a Dynamic Career and a Rewarding Personal Life: https://on.bcg.com/3TfaYTz  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    25 min
  5. When Quantum Computing Brings Breakthroughs...or Chaos (First Aired: November 13, 2024)

    20 AUG

    When Quantum Computing Brings Breakthroughs...or Chaos (First Aired: November 13, 2024)

    Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of quantum computers and dives deep into ways they could supercharge the discovery of new materials. But the quantum age comes with huge risks as well; governments around the world are already racing to develop quantum-safe passwords that will keep our data secure.  Learn More:  Antoine Gourévitch: https://on.bcg.com/4hMrXaQ  BCG on Quantum Computing: https://on.bcg.com/3AGK415   GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT  CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT  CEO Moments of Truth: https://on.bcg.com/ITMoT  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    32 min
  6. BCG Presents: The CEO Radar

    6 AUG · BONUS

    BCG Presents: The CEO Radar

    While discussions of US tariff policies dominated Q2 earnings calls to an unprecedented degree, another equally important trend is bubbling just under the surface in C-suites and on trading floors: concern that the economic uncertainty caused by tariff turmoil may lead to a downturn. That’s the conclusion of the third edition of the CEO Radar—a tool to help CEOs determine which issues truly deserve their time and attention. It unpacks the leading topics discussed on more than 4,500 earnings calls worldwide in Q2 2025, enabling chief executives to compare their agendas to those of their peers, and to the market’s expectations. On this episode of the CEO Radar Podcast, Edward Adams of Bloomberg Media Studios is joined by BCG Global Chair Rich Lesser and Mai-Britt Poulsen, Global Leader of BCGs Consumer & Retail Practice, to discuss how CEOs can build their resilience.  Listen to CEO Radar: https://sponsored.bloomberg.com/immersive-story/bcg/the-ceo-radar-q3-2025  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    15 min
  7. Preparing for an Uncertain Future…in the Future (First Aired: November 27, 2024)

    23 JUL

    Preparing for an Uncertain Future…in the Future (First Aired: November 27, 2024)

    By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean that business leaders will be able to dispense with planning for multiple scenarios. Predictions will never be perfect—and everyone will have access to the same tools—so strategic planning will remain critical even as it evolves in new ways.  Learn More:  Alan Iny: https://on.bcg.com/4fCNDo5 Are Leaders as Prepared for Strategic Risks as They Think They Are?: https://on.bcg.com/3AXqw8J  BCG on Corporate Finance and Strategy: https://on.bcg.com/496c3Ek  CEO Moments of Truth: https://on.bcg.com/ITMoT  GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT  CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    33 min
  8. BCG Presents: In Her Ellement

    9 JUL · BONUS

    BCG Presents: In Her Ellement

    What can ancient Greek myths teach us about modern leadership?  Kirsten Rulf has spent her career at the intersection of tech, policy, and public service.  In this episode, Kirsten shares how she found clarity in moments of uncertainty, why AI presents a major opportunity for the public good, and what it was like helping shape the EU’s landmark tech legislation.  Kirsten is a Partner and Associate Director at BCG. Before joining BCG, she advised German Chancellor Angela Merkel and served as head of digital policy in the German government, playing a key role in negotiating Europe’s AI and data laws.   Listen to In Her Ellement: https://lnk.to/bcg-in-her-ellement-series-link04    [1:26] A Big Win, Then The Hard Work Follows  [05:21] Potential of AI in Public Sector  [08:56] Roots In Ovid’s Metamorphosis  [12:09] From Journalism to CyberSecurity  [14:14] A Phone Call from Angela Merkel  [13:48] Navigating Career Changes and Mentorship  [19:23] “Hope is not a strategy”  [22:16] Reflections  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    27 min
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About

Take a trip into the future that will challenge the way you think and act today. In each episode, BCG's Patricia Sabga and her AI co-host GENE delve into disruptive scenarios that could define the coming decades. BCG experts join the conversation, probing the possibilities and implications for leaders. Human and machine work together to explore the very real actions CEOs could take today to prepare. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Information

  • Channel
    Boston Consulting Group
  • Creator
    Boston Consulting Group BCG
  • Years Active
    2024 - 2025
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Boston Consulting Group BCG
  • Show Website
    Imagine This...
  • Provider

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