OnBD with ALF

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Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  1. 8. 10.

    Unlocking Media Sales Success with Debra Sharron

    In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.    They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.    Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.   00:00 Introduction  02:00 Debra's Journey into Media Sales 06:21 Current Trends in Media Sales 09:14 Consultative Selling in Today's Market 12:18 The Importance of Face-to-Face Meetings 20:40 Challenges Faced by Salespeople 24:05 Impact of Hybrid Working on Sales 30:30 Building Relationships in Sales 34:24 Keys to a Successful Sales Team 36:57 Quickfire Questions with Debra   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    45 min

  2. 10. 9.

    Mastering Sales and Business Development with Nick Adams, CEO of Sense

    In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.    Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.    Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.   00:00 Introduction 00:43 Meet Nick Adams, CEO of Sense 01:09 Nick Adams' Career Journey 03:22 Evolution of New Business Strategies 06:08 Balancing Outbound and Inbound Marketing 11:10 Challenges in Winning New Clients 12:10 Specialising vs. Generalising in Brand Experience 18:58 Importance of Data in New Business 23:17 Impact of COVID on Client Relationships 26:08 The Shift in Client Expectations 27:14 The Importance of Chemistry in Client Relationships 29:47 The Future of Relationship Building in Sales 32:26 Adapting New Business Strategies 34:00 Collaborations and Audience Segmentation 38:30 Quickfire Questions with Nick 43:30 Final Thoughts  If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    47 min

  3. 13. 8.

    Unlocking Sales Success with Industry Legend Steve Cox

    In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.   Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context.    Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants.    00:43 Meet the Legend: Steve Cox 01:20 Steve Cox's Journey in Media 03:58 Transition to Out-of-Home Advertising 05:36 Challenges and Strategies for Smaller Media Owners 09:06 The Five-Step Sales Process 19:06 Common Mistakes in Media Sales 22:55 Understanding Audience Behaviour 23:41 Marketing to Brands and Agencies 24:40 The Importance of Agency Relationships 25:39 Targeting Small and Local Brands 26:49 Effective Communication with Agencies 31:30 The Value of Agility and Passion 33:35 Quickfire Questions with Steve 42:20 Final Thoughts   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    45 min

  4. 17. 7.

    The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men

    General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry.   Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment.    Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI.    00:00 Introduction and Background 01:00 Career Journey in Media 05:54 Transition to Radio and a Startup Environment 11:51 Success of Boom Radio 14:37 Understanding the Silver Pound Audience 19:17 Challenges in Selling to Brands 22:16 Navigating Industry Changes 24:33 Memorable Wins and Lessons Learned 29:02 Quickfire Questions and Personal Insights If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    35 min

  5. 4. 6.

    Building Community: The Success of Agency Hackers

    Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.   Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.    He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location.    Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development.    00:00 Introduction to Agency Hackers and Ian's Journey 07:19 Building Community: The Success of Agency Hackers 10:10 The Formula for Successful Events 16:55 Challenges in Agency Growth and Client Acquisition 23:19 Implementing Effective New Business Processes 28:09 Inclusivity in Agency Leadership 29:52 The Viral Success of Ibiza Events 31:33 Navigating LinkedIn for Business Growth 36:00 The Balance of Personal Branding 41:09 Effective Communication in Business Development 46:17 The Importance of Relationship Building   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    42 min

  6. 7. 5.

    Unlocking Agency Growth with Laura Vipond from Ogilvy

    In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.    They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.    The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.   Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.   00:00 Introduction to Laura Vipond and Her Career Journey 03:53 Understanding Agency Growth Models 08:13 The Importance of New Business Culture 11:06 Ogilvy's New Business Strategy 15:02 Identifying and Filling the Pipeline 18:47 The Long Game: Asparagus Growth Strategy 21:12 Evolving Pitch Processes and Client Expectations 27:04 The Positive Pitch Pledge 32:50 Quickfire Questions and Key Takeaways   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    39 min

  7. 9. 4.

    Adapting to Change with The Standard’s Steve Cording

    Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.    Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.    Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.    00:00 Introduction to Steve Cording and His Role 06:06 The Evolution of The Standard 08:49 Adapting to Change in Media 11:55 Team Dynamics and Learning 15:02 Skills and Adaptation in a Changing Environment 18:07 The Impact of AI on Media 21:07 Future Predictions for Media and Audience Engagement 26:30 The Importance of Affiliate Partnerships and Loyalty 27:18 Multi-Platform Strategies for Modern Brands 29:47 Adapting to Change 30:35 Support and Optimism for the Future 32:03 The Role of Sports in Media Engagement 32:57 Navigating Redundancies in the Media Industry 36:10 Transitioning from Editorial to Sales 39:06 The Role of Video in Sales Communication 41:03 Advice for Newcomers in the Industry 42:12 What Makes a Great Salesperson? 45:30 OnBD Quickfire Questions   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    43 min

  8. 6. 3.

    What makes a ‘GOOD’ Business Developer ‘GREAT’?

    In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100.  The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers.  Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales.  Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.   The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs. 00:00 Introduction to OnBD with ALF 00:47 Meet the Guests: Jody Osman and Rich McHardy 01:18 The BD100: Origins and Purpose 02:01 The BD100: Nomination and Judging Process 03:21 Key Traits of Top Business Developers 04:55 The Importance of Personality in BD 17:35 Recognising Rising Stars in BD 20:44 Evolution of Business Development 22:49 The Expanding Role of Business Developers 23:58 The Evolution of Business Development 24:23 Balancing Stress and Support in Business Development 26:07 The Importance of Research and Personalisation 27:23 Building and Leveraging Relationships 28:40 Advice for Aspiring Business Developers 31:24 Quick Fire Questions: Insights and Reflections 39:12 Upcoming BD100 Event and Conclusion If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    42 min
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Informace

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Informace

  • Autor
    Ultimate Content
  • Aktivní
    2020 - 2025
  • Díly
    63
  • Hodnocení
    Nezávadné
  • Copyright
    © Ultimate Content
  • Web pořadu
    OnBD with ALF

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