12 episodes

News from the tech world.

Pixelfield Pixelfield

    • Technology

News from the tech world.

    12: How to survive your first year in business

    12: How to survive your first year in business

    Becoming an entrepreneur might be hard, especially in the first year. You have to balance your work and personal life, and be ready to work as (probably) never before. How to survive your first year in business? Our director Filip asked 4 entrepreneurs from all around the world about their experience.

    Your today's host: Filip Hasa, director @ Pixelfield app agency

    Guests:

    Haider Kanchwala from Codezilla

    Jake Mimoni from 418sec

    Allen Talbot from Compliance Rocks

    Carl Murray from Digivizion

    • 59 min
    11: Gamification in digital product design with Dr. Zac Fitz-Walter

    11: Gamification in digital product design with Dr. Zac Fitz-Walter

    We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification, and discussed when and why it might be particularly useful to apply gamified elements in your digital product design. Enjoy!

    This episode’s guest:


    Dr. Zac Fitz-Walter is a speaker, trainer, lecturer and gamer. He earned of the world’s first PhDs in gamification and taught several university courses on the topic.

    Zac provides companies and government organizations with workshops and guidance on how to effectively apply game mechanics and gamified elements in non-game environments.

    Your host:


    Marek Hasa is Pixelfield’s marketing and behavioural adviser.

    Pixelfield is a digital design & development company with offices in London, Amsterdam and Prague.

    • 39 min
    10: Growth hacking and sustainable growth with Craig Zingerline

    10: Growth hacking and sustainable growth with Craig Zingerline

    In the final episode of 2019, we had the pleasure to discuss the topics of growth hacking and sustainable product growth with Craig Zingerline. By virtue of his vast and varied experience in this field, Craig was able to offer us both the growth hacker and startup founder perspective. We deconstructed growth hacking as a distinct discipline for some and a buzzword for other, took a stroll through the AARRR model, talked about the importance of sustainability and summed up some key learnings for entrepreneurs and founders in terms of marketing and growth. Enjoy!

    This episode’s guest:


    Craig Zingerline is an entrepreneur, growth & product leader and Chief Product Officer at Sandboxx.

    Craig has a strong background in technology, product management, and B2B/B2C marketing & growth. Apart from his role at Sandboxx, he is also a multiple-time founder, author, and advisor on growth hacking.

    https://www.sandboxx.us/


    Your host:


    Marek Hasa is Pixelfield’s marketing and behavioural adviser.

    Pixelfield is a product design & development consultancy with offices in London, Amsterdam and Prague

    https://pixelfield.co.uk

    • 51 min
    9: The value of data-informed product management with Clement Kao

    9: The value of data-informed product management with Clement Kao

    For this episode, we invited Clement Kao from Product Manager HQ and Blend to share his vast pile of insights and experience with product management. We talked about the importance of being data-informed instead of data-driven, the value of qualitative insights for different types of startups and some key digital product management tips for entrepreneurs and startup founders. This one is really packed with useful tips, enjoy!

    This episode’s guest:


    Clement Kao is a Co-Founder at Product Manager HQ, a community dedicated to providing career advice for aspiring product managers and experienced product managers.

    He’s written 60+ best practice articles and has been a featured speaker and writer for more than 15 different organizations.

    Outside of Product Manager HQ, Clement is also a Product Manager at Blend, a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance.

    https://www.productmanagerhq.com/

    https://blend.com/


    Your host:


    Marek Hasa is Pixelfield’s marketing and behavioural adviser.

    Pixelfield is a product design & development consultancy with offices in London, Amsterdam and Prague

    https://pixelfield.co.uk

    • 45 min
    8: Key trends in online advertising with Sergey Shchelkov

    8: Key trends in online advertising with Sergey Shchelkov

    We invited Sergey Shchelkov from Epom Ad Server to discuss the current trends and future prospects of the online advertising world. We touched upon the ad-blocking phenomenon, efficiency of the most popular ad formats, programmatic buying, the rise and fall of ad servers and the future of digital ads with 5G on the horizon.

    Your host:


    Marek Hasa is Pixelfield’s marketing and behavioural adviser.

    Pixelfield is a product design & development consultancy with offices in London, Amsterdam and Prague

    https://pixelfield.co.uk


    This episode’s guest:


    Sergey Shchelkov is Sales Executive at Epom Ad Server and Epom DSP with a hands-on, data-driven approach and deep knowledge of the programmatic landscape. He is responsible for all global advertising sales efforts and partnerships.

    https://epom.com

    • 31 min
    7: User Testing – Can it actually hurt your project? (Case study)

    7: User Testing – Can it actually hurt your project? (Case study)

    In this episode, Filip talks about a project where designers got stuck in the user testing phase for too long

    Your hosts:

    • Filip Hasa is Pixelfield's CEO
    • Dominik Bura is a Chief Designer at Pixelfield @umjelec
    • Pixelfield is a product design & development consultancy with offices in London, Amsterdam and Prague @hellopixelfield

    • 29 min

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