SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.

  1. 1 HR AGO

    He Lost $50/User to Build a $30M ARR AI Empire (Fathom)

    How do you go from 0 to $30 million in ARR in just 3 years while purposely losing money on every single free user? Richard White is the founder and CEO of Fathom, a free AI meeting assistant used by hundreds of thousands of professionals daily. After running UserVoice for nearly two decades, Richard entered the hyper-competitive AI transcription war against giants like Zoom, Otter, and Firefly. Instead of playing the traditional VC game, he gave the product away, lost $50 per user, and built an absolute rocket ship that dominates through bottom-up distribution. You'll learn: — Why purposely losing $50 per user per month was the ultimate growth hack. — The 5-step framework to sequence risk (Retention -> Onboarding -> Acquisition -> Referral -> Monetization). — How to hit $100k MRR in your first 30 days of monetization. — Why Richard hired three enterprise salespeople before writing a single line of code for the premium product. — The exact strategy to gamify fundraising by reserving 15% of your Series A for your users. — Why open data, MCP servers, and local agents are replacing walled-garden SaaS models. — How to scale to $30M ARR by pricing bottom-up teams at $25 per seat. — The reality of stepping down as CEO from a $10M ARR company after 18 years.   Watch this episode on YouTube: https://youtu.be/UavacWr2jbQ  Connect with Richard:  https://fathom.ai/ Connect with Nathan:  https://founderpath.com/

    25 min
  2. 29 APR

    How Flossy Reached $4M ARR With AI Dental Receptionists

    How do you survive shutting down during the pandemic, pivot a heavily funded business model, and rebuild a team of 8 into a $4M ARR AI powerhouse? Miles Beckett is the CEO of Flossy, a verticalized AI receptionist that automates patient booking and engagement for dental practices. After successfully building and exiting two previous startups for tens of millions, Miles raised a $15M Series A for a dental discount plan. When the market shifted, he pivoted the company entirely to voice AI, made hard cuts to the team, and found explosive product-market fit. Today, Flossy is growing 60 to 70 percent month over month. You'll learn: Why vertical AI agents beat general tools like Intercom  How to sell $500/month software to PE-backed roll-ups  The reality of firing 30 people to save a company's burn rate  How a $1 million breakup fee saved a past acquisition deal  Why they rejected a theoretical $40 million buyout  The math behind adding $100,000 in new ARR each month  How they used a $3M seed round to survive 2020 lockdowns  The mechanics of multi-location enterprise SaaS deals Miles is a seasoned operator who previously built and sold Equal to Everyday Health for $30M, and Silver Sheet to AMN Healthcare, before diving into the dental tech space.   Watch this episode on YouTube: https://www.youtube.com/watch?v=U2RAjHVdHZM  Connect with Miles: https://www.flossy.com/ Connect with Nathan: https://founderpath.com/

    18 min
  3. 8 APR

    How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

    How do you build a construction SaaS to $2M in revenue with just $500K raised and get 95% of growth from SEO? Hmayak Tigranyan is the founder and CEO of Buildern, a construction management software platform serving around 300 customers and generating roughly $2M in revenue today. The company helps residential and commercial builders manage finances and workflows, and it is doing about $160K in monthly revenue with roughly $40K in monthly profit. What makes this business interesting is that it scaled in a legacy industry without paid acquisition or outbound. Buildern built an inbound engine around high-intent SEO, stayed profitable, and is only now adding a sales team as ACV moves closer to the range that can support quota-carrying reps. You'll learn: How Buildern found an underserved construction software niche. Why Hmayak shut down a $3M dev shop to go all in on SaaS. How the company raised just $500K and sold only 10%. What $160K in monthly revenue looks like at a $40K profit level. Why 95% of revenue came from SEO-driven inbound. How Buildern chooses long-tail keywords in construction. Why transparent competitor comparison pages rank well. How internal SEO execution beat the need for an agency. What changed once the company started hiring sales reps. How pricing moved from roughly $6K ACV toward $7.5K to $8K. What AE quotas and compensation look like at this stage. How a profitable vertical SaaS company scales with a global team. Hmayak came into Buildern after years in SaaS development, travel software, and running a dev shop that peaked at about $3M in annual revenue. He launched Buildern in 2021, spent the first two years without paying customers, then used industry-informed angels and product iteration to find the right shape of the product. This episode is for founders building in old industries, operators trying to scale efficiently, and investors who care about profitable SaaS growth. It is a useful masterclass in vertical SaaS positioning, SEO-led demand generation, and disciplined capital use. Watch this episode on YouTube: https://youtu.be/An0n18v4j8E  Connect with Hmayak: https://buildern.com/  Connect with Nathan: https://founderpath.com/

    18 min
  4. 1 APR

    How Allo Reached $10M Revenue With 5,000 Customers

    How do you grow an AI phone system to 5,000 customers and roughly $3M ARR in under two years while still aiming for $10M in revenue this year? Jeremy Goillot is the founder and CEO of The Mobile First Company, which launched Allo as its first product. Allo is an AI phone system and dialer for small businesses, now serving around 5,000 customers with average revenue above $160 per month and a goal of reaching $10M in revenue in 2026. This business is interesting because Jeremy did not stop at a self-serve PLG motion. He started there, saw the churn and activation issues, then layered in demos, lead routing, CRM-based qualification, and expansion to raise ACV and improve retention. The result is a high-volume SMB SaaS business built on strong distribution, fast onboarding, and clear activation metrics. You'll learn: Why Jeremy moved from pure PLG to a sales-assisted motion. How Allo increased average revenue from $18 to over $160 per month. The exact activation metric that predicts churn. How the team uses demo routing based on CRM and team size. Why retargeting was one of the cheapest acquisition channels. How Allo won SEO with long-form content and original screenshots. The keyword prioritization system behind their content strategy. Why 50% of new revenue now comes from expansion. How the team thinks about CAC quality instead of lowest CAC. Why Jeremy raised early without waiting for a co-founder. How he kept about 50% ownership after raising around $20M. What it takes to sell into SMBs at high volume with only 17 people. Jeremy previously led growth at Spendesk before starting The Mobile First Company. He launched the company as a solo founder, raised a $5M pre-seed on his own, then built the team around him while keeping significant ownership. His long-term goal is not just one product, but a broader suite of vertical SaaS tools built under separate brands. If you care about SMB SaaS, PLG versus sales-assisted growth, SEO-led distribution, or building a multi-product software company, this episode is a masterclass for SaaS builders. Watch this episode on YouTube: https://youtu.be/PUZMvjyS3xw  Connect with Jeremy: https://www.withallo.com/  Connect with Nathan: https://founderpath.com/

    23 min

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What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.

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