The Create! Podcast

Ekaterina Popova

The Create! Podcast (formerly Art & Cocktails) is your space for inspiration, encouragement, and practical insight at the intersection of contemporary art, creative business, and mindset. Hosted by artist, coach, and Create! Magazine founder Ekaterina Popova, the show is designed to help you grow your art career, expand your creative vision, and build a sustainable, joyful life. Through candid conversations with artists, entrepreneurs, writers, curators, and thought leaders—as well as empowering solo episodes—you'll find tools, ideas, and stories that remind you that life itself is your canvas, and you have the power to create a career and future that truly supports you. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.

  1. PŘED 1 DNEM

    10 Years In: The Failures That Built My Creative Business

    Ten years ago, I took the leap into full-time creative entrepreneurship with no roadmap, no guarantee, and a lot of hope. This episode is my honest look back at what actually got me here, and it is not a highlight reel. I recently had the honor of spending two days at Michigan State University as a guest lecturer and juror for the undergraduate senior show. The organizers asked me to speak about failure, not success. That invitation sent me into a real reflection on the moments that broke me open and ultimately built everything I have today. In this episode I share what I wish I had known at 27, including why I stayed too long in projects that had expired, how learning to quit strategically changed everything, why your non-negotiables have to come before your goals, how I learned to stop shrinking under criticism without losing my empathy, the difference between goals that are truly yours versus ones you inherited from someone else's definition of success, and why every significant thing I have built grew directly out of a previous failure. I also talk about losing our first book deal, a solo show that nearly got canceled, the shadow side of stubbornness, and why knowing what hill you are willing to die on matters more than any strategy. This one is personal. It is also practical. I hope it meets you exactly where you are. Did this resonate? Let's chat! Tag me over at @katerinaspopova on IG To join the Create! Collective membership community, visit createmagazine.co/collective. For our subscription, membership, mini courses, and more, visit createmagazine.co/join.

    29 min
  2. PŘED 6 DNY

    This Super Simple Confidence Hack for Artists with Marina Granger

    In this episode, Kat welcomes Marina Granger back for another installment of their ongoing series. They dive deep into the nuances of identity, confidence, and a unique manifestation practice Marina has utilized since she was twelve. Whether you are transitioning into a new career phase or simply feeling a dip in your creative self assurance, this conversation offers a quick, actionable ritual to realign with your highest potential. Episode Highlights Identity and Visual Recognition: Marina shares how a recent change in hair color triggered a shift in her confidence because she did not recognize herself in her self referential system. The Power of Upgrading: The conversation explores how our identities grow through the many seasons of life and why it is vital to upgrade your self image as you evolve. Overcoming Paralysis: Marina shares a success story about a client who was paralyzed by doubt but managed to finalize exhibition dates and a press release within 45 minutes of using this technique. Practical Joy: The duo discusses upgrading your everyday experience through small details, like using fancy Italian toothpaste, to create a domino effect of success. The Mirror Technique: A Step-by-Step Guide Marina describes this as the "lazy girl manifesting technique" because it is fast, powerful, and only needs to be done every few years to keep you going. Wisdom for the Creative Journey Marina encourages artists to embrace failure, noting that the more you fail, the more you succeed. For those feeling overwhelmed by the opinions of the industry, she suggests focusing on how you want to feel and taking small daily actions that reflect your desired identity. Resources and Links The Artist Advisory: Discover more mindset and career resources at theartistadvisory.com. The MFA Podcast: Tune in for real life advice on building a sustainable art career. The Artist Academy: Join Marina's career course for practical and "mystical" tactical training. Call for Art: Explore current opportunities to share your work at createmagazine.co/call-for-art. Courses: Start learning now at www.createu.co Connect on Instagram: Follow Marina at @theartistadvisory.

    17 min
  3. 11. 4.

    The Timeless Principles of Getting Paid for Your Art (Still Relevant in 2026)

    So much of what we hear right now is about what is changing, what is closing, what is shifting. In this solo episode, Ekaterina Popova cuts through the noise to focus on what has remained true across every platform, every trend cycle, and every era of the art world: the core principles of getting paid for doing what you love. Kat takes us back to her teenage years, painting prom backdrops and dance team sets for a hundred dollars at a time, with no connections, no following, and a kind of blissful confidence that the work would find its people. That early experience shaped a belief system that carried her through years of building a creative business, and she traces exactly where that belief started to crack, what planted it back, and what she wishes she had known sooner. In this episode, Kat shares how her earliest art sales happened long before social media existed, why the doubt she absorbed in art school was some of the most expensive she ever entertained, what the relationship with your own work has to do with whether it ever sells, and how she hired a coach this week with nothing more than an Instagram DM and a clear sense of what she needed. This one is for the artist who keeps waiting for the right moment, the bigger audience, or the better strategy. The strategy, it turns out, has been the same all along. Work with Kat: https://espopova.com/home Connect with Kat at info@createmagazine.com and follow along at @createmagazine on Instagram. Submit to our current call for art: https://www.createmagazine.co/call-for-art

    14 min
  4. 5. 4.

    The Secret Financial Lives of History's Most Famous Artists (Yes, Including the Illegal Stuff), with Mason Currey

    What does it actually take to make art and make a living at the same time? This week, Ekaterina Popova sits down with Mason Currey, author of the beloved Daily Rituals series and his brand new book, Making Art and Making a Living (Celadon Books), a rich, research-driven look at how artists across centuries have funded their creative lives. From day jobs and patrons to inheritances, government grants, and a few schemes that fall into grayer territory, Mason has compiled the stories so many of us have needed to hear. In this conversation, he and Kat explore why community matters more than most creatives realize, how constraints can actually be an artist's greatest asset, and the practical power of reverse engineering the career you actually want. If you have ever asked yourself whether you are doing this whole creative life thing right, this episode is your answer. Spoiler: you are in very good company. In this episode: Why community and creative scenes have always mattered more than solo genius How Mason's entire career grew from a blog post he wrote while procrastinating The surprising truth about artists who got everything they wanted, and still couldn't work Baudelaire, Whistler, and what history's most dramatic artistic money struggles can teach us about our own How to reverse engineer the career you want by studying the people who have it Why constraints, including financial ones, are often where the best work comes from The power of doing something, even a small, imperfect, DIY version of your vision Links and resources mentioned: Making Art and Making a Living by Mason Currey: https://us.macmillan.com/books/9781250824523/makingartandmakingaliving/ Mason Currey's website and newsletter (Subtle Maneuvers): masonwcurrey.com Best American Essays series (mentioned by Mason as a career research tool) Work with Kat + explore Create! Magazine: Create! Magazine celebrates working artists through features, interviews, and juried open calls. Submit your work, explore available articles, and join the community at createmagazine.co. Ready to grow your art career with step-by-step guidance? Explore micro courses on marketing, sales, visibility, and more at www.createu.co Visit www.createmagazine.co and click Programs to learn more. Private mentorship and coaching with certified master coach, Ekaterina Popova https://espopova.com

    26 min
  5. 29. 3.

    You Don't Have to Choose Between Making Art and Building a Career. James Miille Proves It.

    You Don't Have to Choose Between Making Art and Building a Career. James Miille Proves It. Photographic artist James Miille has shown work in New York, Paris, Miami, and Mexico City, built two companies, and never stopped making the art that started it all. In this episode he pulls back the curtain on how he actually does it. James creates surreal composite photographs entirely from scratch, every element shot by him, every image sparked by a song. He breaks down his creative process, why documenting your work is now more important than ever, and how he thinks about the business of being an artist without letting it kill the passion. This one is packed with real, actionable insight for artists at any stage. Episode Highlights How a song becomes a surreal photograph and what James is building right now Why showing your process is your biggest competitive advantage in the age of AI The through line running through all his work: men having feelings and why that still feels radical His upcoming coffee table book mapping emotions through surreal portraiture The video game based on his art universe currently in the concepting phase How co-founding Superfine Art Fair led to launching Studio Chamiilleon The mindset shift that makes the business side of art feel less like a chore His plan to take entire exhibitions on the road in a single suitcase Connect with James jamesmiille.com studiochamiilleon.com Join the Create! Community Read artist features, discover new voices, and get resources built for working creatives at createmagazine.co

    26 min
  6. 24. 3.

    The Gap Between Where You Are and Where You Want to Be Is Not a Problem with Kat

    You invest in a mentor, a course, or a new skill, and instead of feeling excited, you feel exposed. You see the artist you admire and wonder if you will ever get there. Your ego wants you to quit before you even start. Sound familiar? This week Ekaterina gets honest about her own experience of evolving, trying new things in the studio, shifting her art, and the vulnerability, self-doubt, and resistance that showed up right alongside it. She turns that moment into the most important conversation you can have as a creative or entrepreneur: what to do with the gap between where you are today and where you want to go. This episode will shift how you see your progress, your timeline, and your worth as an artist right now, before you have it all figured out. In this episode: Why your brain treats learning a new skill like a threat, and how to push through anyway The one question that separates artists who grow from artists who stay stuck What the research says about how fast you can build real confidence in a new skill (it is faster than you think) How to stop comparing your Chapter 1 to someone else's Chapter 20 Why sharing your work before you feel ready is one of the highest-leverage moves you can make What taking responsibility for your own success actually looks like on a Tuesday night If you are an artist or creative entrepreneur who is learning something new, building something from scratch, or feeling behind, this episode is for you. You are not behind. You are not untalented. You are not too late. Ready to stop figuring it out alone? Kat has 3 spots open this season for one on one coaching. If you are an artist building a sustainable career, transitioning to full time, or growing a creative platform or mentorship practice, apply now at espopova.com. Applications are open and she is currently scheduling free discovery calls. Resources: One on one coaching: espopova.com Create Magazine: www.createmagazine.co Instagram: @createmagazine Substack: createmagazine.substack.com

    13 min
  7. 21. 3.

    The Art Business Advice Nobody Tells You About Commissions, Burnout, and Actually Making It Work with Emily Jeffords

    Emily Jeffords is back on The Create! Podcast and this one is for every artist who is quietly wondering if there is a better way to do this. Emily is a painter, educator, and founder of the Making Art Work program - and she brings a level of honesty to this conversation that is genuinely rare. We talk about what it looks like to be in an "incubation year," the bravery it takes to begin again after you've already mastered something, and why the sale starts long before anyone opens their wallet - it starts when you fall back in love with your own work. She shares the real story behind her commission journey, from charging 5% of what she charges now to intentionally opening just three spots for large-scale work and selling them all. We get into how she structures commissions entirely on her own terms, the nervous system collapse that was her 2021 burnout, and why she chose to scale her business down from seven figures - and has never looked back. This episode is honest, practical, and genuinely grounding. I hope it gives you the permission slip you didn't know you needed. In this episode: What an "incubation year" actually looks like in your creative business The bravery of beginning again after you've already mastered something How Emily structures commissions so she stays creatively in charge Selling older work - three tips for falling back in love with your inventory Why she walked away from a seven-figure business and what she built instead Burnout as a nervous system issue, not a productivity problem The 1% a day mantra inside Making Art Work What profitability really means for artists beyond money Links mentioned: Emily's free 4-day Share Your Work Challenge - starts March 24   Emily's Making Art Work 9-week program  Submit to Create! Magazine: - createmagazine.co/call-for-art

    37 min

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Informace

The Create! Podcast (formerly Art & Cocktails) is your space for inspiration, encouragement, and practical insight at the intersection of contemporary art, creative business, and mindset. Hosted by artist, coach, and Create! Magazine founder Ekaterina Popova, the show is designed to help you grow your art career, expand your creative vision, and build a sustainable, joyful life. Through candid conversations with artists, entrepreneurs, writers, curators, and thought leaders—as well as empowering solo episodes—you'll find tools, ideas, and stories that remind you that life itself is your canvas, and you have the power to create a career and future that truly supports you. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.

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