The PR Week

Steve Barrett, PRWeek
  • 0.0 (0)
  • Business News
  • Updated weekly

PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.

  1. The new influencer playbook, a podcast sponsored by Real Chemistry

    2 days ago ·  Bonus

    The new influencer playbook, a podcast sponsored by Real Chemistry

    The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations. Healthcare brands face some of the toughest such regulations, which is why this sector is so helpful to examine in this regard. That is why the counsel offered on this podcast from Real Chemistry’s Erin Bittner, president of integrated communications, and Bayer’s Courtney Ambrosi, director of consumer integrated marketing strategy, women’s healthcare, is so valuable. During this conversation, the two discuss why cultural relevance and authenticity matter more than reach. They provide a blueprint for integration in a digital ecosystem. Help in measuring both the hard and soft value of influencer marketing is provided. And they make a compelling case for why compliance is a catalyst, not a constraint, for stronger influencer partnerships. If you want to learn how to work with influencers in a manner that will drive deeper credibility, connection and business impact, you’ve found the right podcast. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  2. The power of the prompt, a podcast sponsored by Coyne PR

    3 days ago ·  Bonus

    The power of the prompt, a podcast sponsored by Coyne PR

    As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of answer. During this podcast, Coyne PR’s Stacy Bataille, SVP, and Sierra L'Altrelli, VP of PR and analytics, provide a 360-degree master class to help you truly tap into the power of the prompt. They counsel on how to achieve the right language, tone and intent in all your prompts. They lay out the risks of having too narrow a set of prompts. They help you move beyond raw AI outputs to glean insight you can act on immediately. To top it all off, they lead an exercise in which a prompt is crafted on the spot — putting all the lessons on display for you to follow. The ability to prompt effectively will become — if it hasn’t already — one of the most important skills a PR pro can master. This conversation will be a huge step in that direction for you.   PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min
  3. The PR Week: 5.28.2026 - Alex Myers, Manifest

    3 days ago

    The PR Week: 5.28.2026 - Alex Myers, Manifest

    The latest guest on The PR Week podcast is Alex Myers, founder and CEO of Manifest, who joins the show to talk about the growth of his firm and what he’s learned along the way. Among those lessons, how to break through across types of media, whether paid, earned or owned.  Also on this week’s show, the biggest PR and communications news of the week, such as major people moves at Lumen Technologies and Duolingo, World Cup campaigns and mass transit madness and Charmin’s fast reaction to an NBA cultural moment.  PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min
  4. The PR Week: 5.21.2026 - PRWeek Women of Distinction special

    21 May

    The PR Week: 5.21.2026 - PRWeek Women of Distinction special

    This week’s episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distinction and 13 Women to Watch.  Hear highlights from the day’s panels, which included sessions on “How to Thrive as Communications Intensifies” and “The Future of the Corporate Affairs Organization.” The event’s keynote speaker, NHL senior executive Kim Davis, also spoke about leading as a woman of color and the vision behind the league’s Heated Rivalry strategy.  PRWeek news editor Diana Bradley and reporter Julia Walker share their takeaways from the event.  Additionally, listen to off-stage interviews with Women of Distinction honorees such as United Airlines’ Nicole Carriere and LaForce’s Olita Mills; and Women to Watch honorees including DNA Communications’ Sara Jane Baker and Anthropologie Group’s Kate Haldy. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 min
  5. The PR Week: 5.14.2026 - Jim Joseph, FleishmanHillard

    14 May

    The PR Week: 5.14.2026 - Jim Joseph, FleishmanHillard

    The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard.  Joseph talks about the launch this week of FleishmanHillard’s America 250 Unit, a specialized offering designed to help brands and organizations navigate the opportunities and complexities surrounding the United States’ 250th anniversary in 2026. Plus, the biggest marketing and communications news of the week is discussed, such as PRWeek's Agency Business Report 2026; the return of Haymarket Media’s AI Deciphered conference in New York in November; a new reputation management and crisis consultancy launched by two Edelman vets; and a promotion on Uber’s comms team. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    27 min
  6. Creativity means business, a podcast sponsored by Padilla

    11 May ·  Bonus

    Creativity means business, a podcast sponsored by Padilla

    Creativity isn’t what you make. It’s how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business’ most frustrating and persistent myths: that creativity belongs to a certain type of person in a certain type of role. We make the case that creativity is not an output but a behavior: a way of thinking, questioning and problem-solving that drives measurable impact. We explore how creative thinking has been systematically stripped from our institutions and culture, and what that’s costing organizations today. For PR, communications, marketing and advertising leaders, the conversation focuses on what it actually takes to build a genuinely creative culture — from a foundational philosophy of why you exist, who you hire and why the agencies that will win the next decade are the ones brave enough to stop selling work and start selling thinking. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  7. The PR Week: 5.7.2026 - Courtney Kasinger, Eli Lilly and Company

    7 May

    The PR Week: 5.7.2026 - Courtney Kasinger, Eli Lilly and Company

    This week’s guest on The PR Week podcast is Courtney Kasinger, executive director of communications at Eli Lilly and Company and jury chair for the 2026 PRWeek Healthcare Awards.  She talks about standout work from this year’s awards program and other trends she’s seeing in healthcare and marketing communications.  Plus the biggest marketing and communications news of the week, such as major agency acquisitions and a new role for one of the sports world’s most prominent communicators. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min
  8. PRWeek Sports Conference special

    1 May

    PRWeek Sports Conference special

    Recorded live at the PRWeek Sports Conference in New York City, this is The PR Week podcast. From the rise of women’s sports leagues and the road to the World Cup and the Olympic Games, sports is the ultimate consumer powerhouse. On today’s show, you will hear from leaders in sports and communications, beginning with keynote speaker and multi-time WNBA champ Breanna Stewart.  Plus, hear from panelists such as Anna Lingeris of Hershey, Cynthia Martinez of the U.S. Soccer Federation and Taylor CEO Maeve Hagen.  PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min
See All (376)

About

PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.

Information

  • Creator
    Steve Barrett, PRWeek
  • Years Active
    2019 - 2026
  • Episodes
    376
  • Rating
    Clean
  • Copyright
    © 2024 Haymarket Media
  • Show Website
    The PR Week

You Might Also Like