Advertising Week

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Kanal • 6 Sendungen

Wirtschaft

Wirtschaft

Zweiwöchentlich
Marketing

Marketing

Wöchentlich
Marketing

Marketing

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Marketing

Marketing

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Marketing

Marketing

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Wirtschaft

Wirtschaft

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21.03.2023

Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding

In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding appeared first on The Sonic Truth.

21.03.2023

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27 Min.
17.10.2025

Kerel Cooper, CMO, GumGum

GumGum CMO Kerel Cooper joins The Business of Marketing Podcast to discuss how contextual advertising, creativity, and data combine to create more human, meaningful brand connections.

17.10.2025

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31 Min.
04.04.2023

The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate

In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript The post The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate appeared first on The Sonic Truth.

04.04.2023

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21 Min.
24.01.2023

Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it […] The post Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media appeared first on The Sonic Truth.

24.01.2023

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14 Min.
7. Jan.

The Longest Table’s Maryam Banikarim On Breaking Bread to Rebuild Trust

Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level. They explore how real-world connection, participation, and shared purpose are helping communities rebuild trust, what leaders can learn from grassroots movements, and why grace, vulnerability, and human connection matter more than control in today’s divided world.

7. Jan.

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28 Min.
14.10.2025

Fandom to Effectiveness: How Passion Drives Performance

From Advertising Week New York 2025: Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

14.10.2025

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34 Min.
23. Jan.

'Career Ladder's' Max Klymenko on Trust, Careers and Creators

Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy. Max offers his perspective on findings from the 2026 Edelman Trust Barometer, shares stories behind his YouTube success, and talks about the responsibility creators face in addressing misinformation and bridging divides in an insular world.

23. Jan.

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27 Min.
02.04.2025

The Future of Music in Branding with Havas Group and The Elements Music

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

02.04.2025

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27 Min.
28.07.2022

Podcast Listener Insights Series – Part 3

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.

28.07.2022

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7 Min.
12.05.2022

Insights from the Creative Frontier of Podcast Advertising

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […] The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.

12.05.2022

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17 Min.

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