ASofronas.com

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Kanal • 3 Sendungen

Marketing

Marketing

Monatlich
Gesellschaft und Kultur

Gesellschaft und Kultur

26.04.2022
Kunst

Kunst

01.01.2020

11.05.2025

Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
05.05.2025

Conversion Rate Optimization x Marketing Analytics, with Chris Dayley

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
15.06.2025

Personalized Marketing Links x Advanced Analytics, with Scott Cate

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
14.04.2025

Podcasting x Marketing Analytics, with Heidi Schalk

Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotlight', discusses the strategic value of podcasting as an untapped market for increasing brand visibility. She recommends that business executives either host their own podcasts or guest on others, focusing on where their target audience is most likely to be. Heidi emphasizes the importance of networking, offering calls to action during guest appearances, and strategic guest selection for effective lead generation. The conversation also covers the benefits of attending networking events and speaking engagements for brand building, as well as the role of social media in a comprehensive marketing strategy. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
10.09.2023

Analytics x Career Development, with Aliza Goldgewert

In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed. Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
06.04.2025

Offers and Conversions x Marketing Analytics, with Ali DeMocker

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss the importance of creative and user feedback through reviews, the role of offers in driving conversions, and the balance between broad targeting and personalized experiences. Additionally, Ali touches on using dynamic landing pages, the impacts of device mix on conversions, and the evolving role of ad automation in marketing. The episode also covers performance testing, the significance of setting clear KPIs, and leveraging data storytelling to inform marketing strategies. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
26.05.2025

Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
09.06.2025

Navigating Political Divides using Marketing Analytics, with Chris Peterson

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
14.07.2025

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
05.09.2025

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews George Swetlitz about his diverse career and current work with RightResponse AI. George explains how RightResponse AI handles review sentiment analysis and personalized responses at scale, improving business reputations and customer conversions. He also discusses the AI-driven processes behind the product, the importance of genuine review engagement, and future developments such as AI Integration for social media and personalized review requests. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

13.11.2023 · Bonus • Nur Abonnent:innen

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.
08.04.2023 • Nur Abonnent:innen

AI x Marketing Analytics, with Aron Clymer

Listen in on an entrepreneurial discussion between Alex and Aron about an AI-based future and what types of technology may be built for future business efficiency. This conversation follows a segment on the Marketing x Analytics Season 4, Episode 2. All views are our own.
21.11.2023 • Nur Abonnent:innen

AI x Privacy

In this episode, I sat down with Daniela to discuss the future of AI, privacy, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
28.09.2023 • Nur Abonnent:innen

The Future of Media Buying, with Grey Scudder

This wasn't supposed to be an episode. It was supposed to be a research call for my new business, which optimizes the media buying process. Listen in for industry leading insight about media buying, DSPs, SSPs, and the advertising ecosystem.

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ASofronas.com

Top-Sendungen

Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen

Conversion Rate Optimization x Marketing Analytics, with Chris Dayley

Personalized Marketing Links x Advanced Analytics, with Scott Cate

Podcasting x Marketing Analytics, with Heidi Schalk

Analytics x Career Development, with Aliza Goldgewert

Offers and Conversions x Marketing Analytics, with Ali DeMocker

Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe

Navigating Political Divides using Marketing Analytics, with Chris Peterson

The Future of AI in Marketing x Analytics, with Jeff Sauer

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

Creative Personalization x AI, with Trevor Ferree

AI x Marketing Analytics, with Aron Clymer

AI x Privacy

The Future of Media Buying, with Grey Scudder

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