Marketing Podcasts

•

Kanal • 4 Sendungen

Marketing

Marketing

Täglich
Marketing

Marketing

Täglich
Management

Management

28.03.2024
Marketing

Marketing

Täglich

VOR 1 TAG

Using SEO principles to optimize product feed visibility

E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

vor 1 Tag

•

40 Min.
VOR 5 TAGEN

Blocking LLMs from proprietary data?

Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBrothers and former Google Search Team member, shares strategic insights on balancing content accessibility with data security. The discussion covers binary access control frameworks for proprietary data, risk assessment methodologies for public versus private content exposure, and enterprise-level crawling governance strategies that prevent unintended data leakage while maintaining search visibility. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

vor 5 Tagen

•

2 Min.
31. MÄRZ

The most common mistake in podcast titles

Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He explains how authentic social engagement signals true market fit and why unsolicited listener feedback indicates sustainable organic growth. Gough demonstrates how to distinguish between genuine audience value and promotional noise when measuring podcast success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31. März

•

6 Min.
12. MÄRZ

Where should brands actually invest today?

73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for tracking discoverability beyond traditional traffic metrics. He outlines self-reported attribution frameworks for measuring AI search impact and systematic prompt selection strategies that leverage existing customer data from support tickets, sales transcripts, and website interactions to optimize for multiple personas across different funnel stages. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12. März

•

2 Min.
07.04.2025

Cannonball GTM Crash Course

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show Notes Connect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

07.04.2025

•

34 Min.
31. MÄRZ

The most important data source for enterprise SEO teams in 2026

Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team member, provides strategic guidance on data accessibility frameworks for large-scale operations. The discussion covers binary accessibility principles for proprietary content protection and enterprise-level crawling risk assessment methodologies that help organizations make informed decisions about their data exposure strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31. März

•

2 Min.
27. MÄRZ

How AI is changing SEO org structure

Enterprise SEO teams face unprecedented organizational restructuring as AI transforms search workflows. Kristin Tynski, SVP of Creative and Co-founder at Fractl, has pioneered AI-driven content creation processes that reduced complex data journalism projects from weeks to hours while maintaining investigative depth. The discussion explores three critical frameworks for post-transformer search strategy: hyper-personalized content targeting that matches brand positioning with specific customer personas in AI latent spaces, investigative content development using agentic systems for original data analysis, and authority-building approaches that prioritize informational relevance over traditional link metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27. März

•

3 Min.
20. MÄRZ

AI hype in MarTech justified?

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologies using smart pixels and API integrations, account-based measurement approaches that reveal 3x more website visitors than industry standards, and AI-powered decision engines that can generate media mix recommendations in seconds based on cost-per-engagement metrics across channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20. März

•

6 Min.
19.12.2025

Is Your AI Too Personal?

AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the value exchange principle for ethical personalization and why context matters more than data volume. The conversation covers dynamic billboard targeting, spectrum-based personalization approaches, and avoiding the "mad libs of data" trap that makes AI-driven outreach feel invasive rather than helpful. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19.12.2025

•

6 Min.
21. MÄRZ

B2B teams will be embarrassed they ignored in this shift

Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing, has built Everything Cache—a brand-side infrastructure solution that makes websites readable for LLM crawlers without rebuilding human sites. The discussion covers the fundamental shift from "search and discover" to "ask and answer" behavior, why traditional SEO measurement is becoming less relevant, and how the Everything Cache creates a parallel content structure optimized for AI search bots while remaining SEO-neutral. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21. März

•

2 Min.

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

Kanal-Website

Marketing Podcasts

Top-Sendungen

Using SEO principles to optimize product feed visibility

Blocking LLMs from proprietary data?

The most common mistake in podcast titles

Where should brands actually invest today?

Cannonball GTM Crash Course

The most important data source for enterprise SEO teams in 2026

How AI is changing SEO org structure

AI hype in MarTech justified?

Is Your AI Too Personal?

B2B teams will be embarrassed they ignored in this shift

Info

Marketing Podcasts

Top-Sendungen

Top-Folgen

Info