10 Minute Martech

Progress, Sara Faatz
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  • Marketing
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Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

  1. vor 16 Std.

    Greg Joseph: AI’s Future in Personalizing Streaming Ads

    The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually.  As VP of Inventory Development at StackAdapt, he works where CTV inventory meets the AI tools rewriting creative production. He explains how buyers now run 20–30 tailored video assets per campaign instead of three, how an ad can change in real time during a blowout game, and why most AI hallucinations trace back to sloppy inputs rather than bad models. He also names the martech skill he values most: the willingness to break processes with millions of dollars attached. Subscribe to 10 Minute MarTech for more sharp marketing conversations in under 20 minutes. 3 Takeaways: Most AI hallucinations in ad platforms come from what the AI is asked to read, not the model itself. Be intentional with inputs, and keep a human QA layer between automation and the live ad. The output deserves as much scrutiny as the prompt. Skipping the final double-check is the most common mistake people make when adopting AI tools. The most valuable skill in martech right now is willingness — the readiness to break legacy processes even when millions of dollars are tied to keeping them. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:40] CTV meets AI [02:39] AI video at scale [03:45] How to prevent hallucinations [06:39] The personalization playbook [08:42] Top marketing skill: willingness [12:36] Greg’s MarTech hot take About the Guest:Greg Joseph is VP of Inventory Development at StackAdapt, where he leads the expansion of premium supply and strategic partnerships across channels including CTV, DOOH, audio, and digital. He focuses on building high-quality, context-driven inventory that enables advertisers to reach audiences in moments of peak attention and drive measurable performance. Connect: Greg Joseph: www.linkedin.com/in/allanmalcolm Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Voxel: http://voxelai.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 Min.

  2. 23. Juni

    Allan Malcolm: The Future is Marketing Generalists, not Specialists

    "AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.  Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He explains why AI copywriting produces weeks of robotic output before your models learn your voice, why competitive intelligence agents and ICP discovery are the fastest wins available right now, and why he believes the future belongs to generalist marketers who understand system-level design.  3 Takeaways: Before adopting agentic workflows, audit whether your GTM stack and data can support them.  The biggest AI fail right now is letting AI become your copywriter on day one.  Competitive intelligence and ICP discovery are AI's fastest quick wins. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:43] What “AI-Forward” Actually Means [02:20] How to Build the Team Mindset [03:42] AI Fails and Quick Wins [05:30] Keep Humans in the Loop [08:07] Must-Have Skills for New Marketers [10:42] Hot Take on MarTech About the Guest: Allan Malcom is the CMO at Voxel, a computer vision AI company revolutionizing workplace safety and risk. Allan has 20+ years of diverse expertise spanning multiple industries. A visionary at heart, he thrives on cultivating teams and leveraging robust data-driven strategies to propel organizational growth. Throughout his career, he has helped startups and enterprise go-to-market teams succeed. Prior to Voxel, he was the VP of Marketing at Trimble, a global technology company that connects the physical and digital worlds. Connect: Allan Malcolm: www.linkedin.com/in/allanmalcolm  Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Voxel: http://voxelai.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 Min.

  3. 9. Juni

    Kabir Daya: Human Connection Still Drives Discovery

    At Thriveworks, a study of adults in or seeking mental health services found that word-of-mouth referrals still dominate how patients find care. For Kabir Daya, that data reinforced something he already believed: marketers across industries are at risk of over-optimizing for discovery and under-investing in the human experience that actually drives trust. Kabir serves as both Chief Digital Officer and CMO at Thriveworks, sitting at the intersection of technology adoption and marketing strategy in one of healthcare's most sensitive spaces. In this episode, Kabri tells Sara what the mental health discovery data reveals about how trust actually forms, why translating data into human narrative is the rarest skill on a modern marketing team, and how Thriveworks builds experimentation culture inside a remote organization. 3 Takeaways: In mental health services, human referral networks still outpace digital discovery. The scarcest skill in marketing right now is translating data into human narrative. Experimentation requires structured permission, especially in remote teams. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:47] The Evolving Consumer Journey [01:52] Human Connection in Discovery [03:04] Fostering Innovation and Serendipity [05:16] Essential Marketing Skills Today [07:11] AI in Healthcare [09:25] Inspiration and Thought Leaders [10:31] MarTech Hot Take About the Guest: Kabir is the Chief Digital Officer and Chief Marketing Officer at Thriveworks, where he leads digital transformation, product innovation and marketing strategy to expand access to high-quality mental healthcare. Overseeing the product, engineering, design, and marketing teams, he drives integrated growth strategies, strengthens brand positioning, and enhances data-driven engagement with clients and clinicians. With a deep background in business and technology, he focuses on leveraging digital platforms to improve clinician and client experiences, ultimately advancing mental health access and outcomes.  With over a decade of experience in business management, Kabir has worked across diverse markets, including the US, France, Germany, India, Singapore, and Indonesia.  Kabir earned his Bachelor of Business Administration from the University of Wisconsin. Follow The Leader — Kabir’s Recommendations: Sol Rashidi: www.linkedin.com/in/sol-rashidi-mba-a672291 Caitlin Stamatis: www.linkedin.com/in/cstamatis Lenny's Newsletter: www.lennysnewsletter.com Elena's Growth Scoop: www.elenaverna.com Ethan Smith: www.linkedin.com/in/ethanls Connect: Kabir Daya: https://www.linkedin.com/in/kabirdaya/ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Thriveworks: https://thriveworks.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    11 Min.

  4. 26. Mai

    Heike Young: Taste Gets You in the Room; Results Keep You There

    Taste is having a moment in marketing conversations—and for good reason. But Heike Young, who's spent years leading content innovation at scale, says taste alone won't close the gap between good marketers and great ones. The other half of that equation is what this episode is really about. Heike has spent her career leading content innovation at scale, including growing Salesforce's branded YouTube channel to more than 800K subscribers through a deliberate, creator-first strategy. In this episode, she makes the case for why human storytelling is the durable skill that separates great marketers; how carving out even 10–15% of your time for innovation can define a career; and why "resonance over reach" should be the filter every content decision runs through. 3 Takeaways: People-generated content is a muscle and most teams are letting it atrophy.  The most valuable career move is finding your "pocket of innovation."  "Resonance over reach" is a strategy, not a slogan. If your content is optimized for broad appeal, it's probably not resonating deeply with anyone.  Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:51] The difference between taste and storytelling [02:58] Why you need a durable strategy over tools [03:57] What the Matrix teaches us about storytelling  [05:32] Innovation as a skill [07:52] Heike’s YouTube Growth [10:50] Aim for resonance over reach [12:37] Heike’s MarTech Hot Take About the Guest:Heike Young is a content strategist, consultant, and speaker with 15 years of experience building content programs that grow brands. She spent 11 years at Salesforce in ascending content leadership roles — co-hosting an award-winning B2B marketing podcast and leading the video team that grew Salesforce's YouTube channel to over 800,000 subscribers through creator partnerships, branded series, and global event coverage. She went on to lead content, social, and integrated marketing at Microsoft before launching her own practice in 2025, focused on consulting, speaking, and content creation. Her work has been featured in Forbes, AdWeek, CNBC, USA Today, and more, and she has consulted brands including Disney, Clorox, and L'Oréal on marketing strategy. Follow The Leader — Heike’s Recommendations: Jay Acunzo: https://www.linkedin.com/in/jayacunzo/ Connect: Heike Young: https://www.linkedin.com/in/heikeyoung/ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Heike Young, Inc.: https://heike-young.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    15 Min.

  5. 12. Mai

    Lindsay Hagan: The AI Experimentation Window Is Closing Fast

    Most marketing teams are waiting for AI best practices to stabilize before committing. Lindsay Hagan, VP of Marketing and Co-Head of Revenue at Conductor, thinks that's the wrong call.  At Conductor (an enterprise SEO and AEO platform), Lindsay is running AI experiments in real time: automating AEO reporting via Claude and Conductor's own MCP, pairing marketing with customer success in cross-functional hackathons, and watching her own CEO build things in Claude Cowork. In this episode, she shares what's working and what isn't, why AEO demands a whole-company discipline that spans PR, social, and community, and why the content teams who survive this shift will be the ones who learn to direct AI, not the ones who get replaced by it. 3 Takeaways: The window to experiment without consequence is temporary.  Cross-functional AI hackathons surface solutions that siloed teams miss. AEO is a whole-company discipline, not an SEO team responsibility.  Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:43] Inside Conductor’s AI Experiments [01:14] MCP & AEO Automation Explained [02:14] Using Hackathons to Drive AI Innovation [03:33] Scaling High-Quality AEO Content [05:04] Building Brand Authority Through Offsite Mentions [06:55] How AI Is Changing the Marketing Playbook [08:32] How Marketers Should Start Using AI [10:05] Essential AI Tools for Marketers [10:56] Best People to Follow for AI Insights [11:26] MarTech Hot Take: Human Creativity + AI About the Guest:Lindsay is the VP, Global Marketing at Conductor, managing all demand generation and go-to-market activities. With over ten years of experience in the B2B SaaS space, Lindsay’s strengths lie in scaling marketing teams and building cross-channel campaign strategies. Prior to Conductor, Lindsay led marketing for Augment, a Salesforce-backed augmented reality SaaS platform, where she built the marketing team from the ground up and engineered the French company's expansion into the U.S. market. Lindsay was a Women in Content Marketing Leader of the Year Award finalist and Discovery Awards Finalist for Emerging Women Marketers in Tech. She has presented at notable conferences, including Digital Summit DC, Inside Intercom, the NYC Product Marketing Conference, and Conductor's C3 Marketing Conference.  Follow The Leader — Lindsay’s Recommendations: Josh Grant: https://www.linkedin.com/in/jgrant5/  Pat Reinhardt: https://www.linkedin.com/in/patrickreinhart/  Carilu Dietrich: https://www.linkedin.com/in/cariludietrich/ Connect: Lindsay Hagan: https://www.linkedin.com/in/lindsayboyajian/ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Conductor: https://www.conductor.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    13 Min.

  6. 28. Apr.

    Paula Mantle: Brand Signals Beat Measurement Precision

    When someone clicks your ad and the experience falls apart, perfect attribution data doesn't save you. Paula Mantle, VP of Marketing at Branch, has watched this play out across a decade in tech where she learned that most purchase decisions are made long before anyone reaches for a bottle. Paula brings that lens to how AI is reshaping discovery, why the "more content" era of AI produced mostly noise, and what marketers actually need to do now. In this episode: why linking infrastructure beats tactical channel thinking, what a recent rebrand at Branch taught her about consistency as a competitive asset, and why curiosity is the only skill with a long shelf life right now. 3 Takeaways: Treat linking as infrastructure, not a tactic. Consistency is what feeds AI — and what builds recognition. Measurement precision is overvalued when the experience it's measuring is broken. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:18] AI shifts discovery [01:54] Signals and intent [02:56] Intent beyond channels [03:56] Rebrand consistency playbook [07:59] Curiosity as core skill [09:48] Who to follow now [11:31] MarTech hot take About the Guest:Paula Mantle, VP of Marketing at Branch, a leading linking and measurement partner for retailers, enterprises and everything in-between. With over 15 years of experience leading multi-channel marketing efforts, Paula takes pride in building and executing creative marketing that informs and educates.  Follow This — Paula’s Recommendations: Mada Seghete: https://www.linkedin.com/in/madalina/  Dan Ahmadi: https://www.linkedin.com/in/dahmadi/ Connect: Paula Mantle: https://www.linkedin.com/in/paulamantle/ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    13 Min.

  7. 14. Apr.

    Al Moore: Your AI Strategy Is Only as Good as Your Marketing Principles

    The most common AI mistake in marketing isn't choosing the wrong tool. It's skipping the foundational work that makes any tool effective. Al Moore, VP of Marketing at Fluency—a platform built to deploy advertising at scale through AI-powered automation—has watched this play out from both sides: as a vendor and as a practitioner running his own team. His argument: AI accelerates whatever's already there, which means authentic storytelling, audience clarity, and cross-functional alignment matter more now, not less.  He joins Sara to break down what it looks like to move from scattered AI experimentation to a governed, org-wide operating model—and why the HR mindset, not the tech mindset, is what separates teams that scale from teams that stall. 3 Takeaways: ➞ AI amplifies your fundamentals—which means weak ones get louder.  ➞ The path from experimentation to scale runs through cross-functional governance. ➞ Treat AI like a new team member, not a new tool.  🚀 Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:48] AI and changing behavior [01:55] Principles for AI in Marketing [03:01] From experiments to operating systems [04:39] Change management and skills [06:16] People to follow for inspiration [08:00] Hot take: AI as HR strategy About the Guest:Al Moore is a creative, collaborative, and values-driven B2B marketing leader with a 15+ year track record of driving outcomes through integrated brand and performance marketing strategies. A proven people leader, he builds high-performing teams, earns trust across organizations of all sizes, and develops thriving integrated marketing programs. Al is known for turning disparate inputs from customers and business stakeholders into crisp, coherent messaging and compelling value propositions that drive employee engagement and sales results. Executive teams rely on him for critical messaging and communications that require both strategic clarity and a sensitive touch. Follow This — Al’s Recommendations: ➞ Exit Five: http://exitfive.com  ➞ Eric Mayhew: https://www.linkedin.com/in/ericmayhew/ Connect: ➞ Al Moore: https://www.linkedin.com/in/al-moore/ ➞ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 💡 Learn more about Progress: www.progress.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    10 Min.

  8. 3. März

    Kyle Lacy: From AI Experiments to AI Profit — What It Takes

    Kyle Lacy’s team at Docebo is running 50 AI experiments a year and says the results are generating a multimillion-dollar pipeline... from tools his team built in a week. The Chief Marketing Officer joins the show to connect the dots between those two outcomes: whether leadership is investing in upskilling or just issuing mandates.  Kyle is one of the most experienced go-to-market executives in SaaS, having scaled marketing through acquisitions, high-growth phases, and now a period where AI is rewriting the rules faster than most playbooks can keep up. 3 Takeaways: Hyper-personalization is finally achievable — but only for teams that do the work.  Agent search and LLM-optimized web presence are non-negotiable priorities. Any marketer who can't describe how they use AI tools shouldn't expect to stay relevant much longer. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Timestamps: [00:38] AI in Marketing: The Real Risk No One Talks About   [02:30] The Personalization Problem (And How AI Fixes It)   [04:35] AI Upskilling: The New Competitive Advantage   [07:35] The Most Important AI Skill for Marketers   [08:55] AI Agents, Search, and the Future of Website Strategy Connect: Kyle Lacy: https://www.linkedin.com/in/kylelacy/ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Follow This — Kyle’s Recommendations:Karen Flanagan: AI newsletterClaire Vo: How I AI podcastJordan Crawford: Cannonball GTM substack Kyle’s Best Insights: "You have a responsibility as a business owner, as a CEO, as a CMO, as a team leader, to upskill your team to be able to use these tools appropriately instead of just buying the tool and telling them to use it. Because then it just is gonna fail." "Anybody that I'm talking to right now in marketing that can't explain to me how they use AI, I'm not interested in hiring." "Used the right way, you can do more creative, more responsible marketing that will give you an edge on everybody else who's just trying to build stuff for the hell of it." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 Min.
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Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

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  • Erstellt von
    Progress, Sara Faatz
  • Jahre aktiv
    2025 - 2026
  • Folgen
    33
  • Bewertung
    Unbedenklich
  • Copyright
    © Progress
  • Sendungswebsite
    10 Minute Martech

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