#5Things: This Week in Social Grey Group

Listen to this episode for a special announcement about what's going on with #5Things. 

All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"
The 5 Things: 
Congress Revisits TikTok Ban Amid National Security ConcernsBrands are seeing less engagement on TikTokMeta Predicts the FutureTarte’s Brand Trips: Are consumers over it?Reesa Teesa and the Honesty EraSources: Reuters, SMT, NYT
Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds
 
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This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! 
 
The 5 Things: 
Brands tapping into scarcity. Two celebrities are better than one! Brands and Fever Dreams.Mascots Never Die! The Taylor Swift of it all!Hosts: Joey Scarillo, Mijal BuchsbaumSources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator
Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana
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This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.  
The 5 Things: 
Happy Birthday to Facebook, who turns 20!Amazon rolls out new AI tools to help shoppers. A slew of trend reports explore the latest in social behaviors. Walmart steps into the ring against Amazon's omnichannel ecomm tech. TikTok continues to incentivize creators towards shoppable posts. Sources: Aljazeera, Reuters, Pew Research, Instagram, Pinterest, TikTok, pymnts.com, Social Media Examiner
Hosts: Joey Scarillo, Abby Ness, Rick Shuman 
 
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This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing!
The 5 Things: 
Florida Houses passes a bill to ban social media for teens Meta launches Llama, an AI programming tool, to compete with GitHub Copilot Meta announced a new program to share data with academics In December, Threads it reached top 10 downloads, X reached No. 36 BeReal (like we predicted 😉) adds celebs and brands One more thing: Elmo asked "How is everybody doing?" and the internet was not greatSources: AP, Business Insider, The Verge, Social Media Today, Tech Crunch, Social Media Today, NYT, BBC
Hosts: Joey Scarillo, Daniel Avon, Jayda Hinds
 
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This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions! 
The 5 Things: 
X has TV shows now?Instagram Adds New Restrictions for Teens Watch out for… AI Books?Tiktokers rant about ‘Sephora Kids'People are Getting Emotionally Attached to Chat BotsSources: Social Media Today, Rueters, Wired, Distractify
Hosts: Joey Scarillo, Jayda Hinds, Kofi Roberts
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