The Business of Executive Coaching

Ellie Scarf
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

  1. Growing your brand as a coach and leader, with Janine Manning

    1 DAY AGO

    Growing your brand as a coach and leader, with Janine Manning

    I’m delighted to be joined in this episode by leadership and branding expert Janine Manning, who brings nearly two decades of experience supporting executives and entrepreneurs to show up with clarity, confidence, and credibility. In our conversation, Janine shares how she helps new and emerging executives as well asbusiness owners navigate visibility challenges. From imposter syndrome to personal brand development and beyond, authenticity is key in Janine’s approach to tackling these challenges. You’ll also hear all about Janine’s career journey, from PR and marketing roles to executive coaching - and how that has shaped her passion for helping others lead and communicate. Here’s what we cover: ✅ The three anchors every leader and entrepreneur needs. ✅ How imposter syndrome shows up for executives and coaches (and how to work with it). ✅ Why visibility isn’t about being loud. ✅ The importance of understanding your strengthse. ✅ How to navigate comparisonitis. ✅ Practical ways to stay connected to your purpose and track your wins. Janine also shares her journey of transitioning from corporate leadership to running her own coaching business, including what she’s most proud of, how she manages the tech and systems side of entrepreneurship, and the mindset shifts that helped her grow sustainably. If you’ve ever struggled with self-doubt, comparison, or the challenge of being more visible while staying genuine, this conversation will give you a grounded, strength-based approach to showing up as the leader and business owner you want to be. Connect with Janine Manning at janinemanning.com or on LinkedIn, where she shares valuable insights on leadership, confidence, and executive presence. Janine also shared details of 2 books on Imposter Syndrome: The Secret Thoughts of Successful Women - Dr Valerie Young Own Your Greatness - Lisa Orbe-Austin If you’re ready to grow your executive coaching business more of your ideal corporate clients, I’d love to support you inside The Corporate to Coach Accelerator. It’s a 12-month hands-on program designed to help coaches to replace their corporate income quicker. You can book a call with me at elliescarf.com/bookacall or learn more at elliescarf.com/cca.

    47 min
  2. How to Build a Consistent Pipeline of Corporate Coaching Clients

    9 NOV

    How to Build a Consistent Pipeline of Corporate Coaching Clients

    If you’re an executive or leadership coach who loves the work but feels stuck when it comes to growing your business with corporate clients, this episode is for you. You might notice that you’re doing some of the right things like updating your LinkedIn, attending webinars, or working with a few associate contracts, but it’s not translating into steady, predictable clients. You might be wondering, “What am I missing?” In this special episode, I’m sharing the full Executive Coach Business Growth Masterclass, where I walk you through exactly what it takes to create a consistent flow of corporate and organisational clients without constantly selling. Here’s what we cover: ✅ The 10-part Executive Coach Pipeline Model that forms the foundation of a sustainable coaching business. ✅ How to reverse-engineer your revenue goals so client generation becomes a numbers game, not guesswork. ✅ The power of warm outreach and how just five conversations a day can completely change your results. ✅ The mindset shifts that stop perfectionism and fear from holding you back. ✅ Practical systems to bring rhythm, accountability and joy back into your business. You’ll also hear about common challenges coaches face, from sales resistance and overthinking to losing confidence when outreach doesn’t get a quick reply, and how to navigate them with structure and self-trust. By the end of this session, you’ll see how to connect your network, offers and credibility into one clear funnel that fuels consistent growth so you can focus on the work you love instead of chasing clients. If this episode sparks something for you and you’re ready to grow your executive coaching business with more corporate clients, I’d love to support you inside The Corporate to Coach Accelerator, my 12-month, hands-on program designed to help you build your client pipeline and a marketing system you can sustain in under five hours a week. For a limited time, you can still join at the current discounted price and secure your bonuses before enrolment closes. 👉 Book your call at elliescarf.com/bookacall to see if it’s the right fit for you. I’ll be back next week with more strategies, mindset tools and business foundations to help you grow your executive coaching practice with clarity and confidence.

    1h 16m
  3. Transformation through coaching with Louise Zawada

    2 NOV

    Transformation through coaching with Louise Zawada

    If you’ve ever wondered what it really takes to leave a successful corporate career and build a thriving coaching practice, this conversation with Louise Zawada will resonate deeply. Louise has spent her career leading large-scale transformation projects, guiding executives through uncertainty and building high-performing teams. Today, she brings that same depth of experience to her coaching work, helping leaders navigate complex organisational change. In this episode, Louise shares her honest reflections on moving from employee to business owner, how she balances variety and structure in her work, and the role of community, relationships and systems in creating sustainable success. Here’s what we cover: ✅ How Louise’s career in HR and transformation naturally evolved into executive coaching. ✅ What it felt like to take the leap from corporate life into entrepreneurship and why it felt inevitable. ✅ The lessons she’s learned about managing self-doubt, fear and the pressure to do it all. ✅ How she balances variety, structure and systems to create calm and consistency in her business. ✅ The power of connection and why genuine curiosity is her most effective business strategy. ✅ What she’s most proud of in her journey so far, and what she’d tell new coaches just starting out. If you’re a coach, leader or professional in transition, this conversation is a beautiful reminder that clarity, courage and connection can guide you through any season of change. Connect with Louise Zawada 🔗 Website: louisezawadaleadership.com💼 LinkedIn: Louise Zawada **We have reopened doors to the Corporate to Coach Accelerator for just 48 hours based on lots of requests! You can book a call now at www.elliescarf.com/bookacall to find out if the Accelerator is a good fit for you and also to get access to that discounted launch pricing.**

    48 min
  4. The cost of playing small as an Executive Coach

    26 OCT

    The cost of playing small as an Executive Coach

    If you’re an executive coach who wants to grow your business, especially with more corporate clients, but you think you just might be getting in your own way? This episode is for you. You might notice that you’re not doing the things that would really move the needle, like reaching out to people in your warm network, posting on LinkedIn, or showing up more visibly. It’s not that you don’t know what to do; it’s that something deeper keeps getting in the way. In this episode, I’ll share the subtle ways fear and self-protection limit your growth, and the emotional, financial, and even personal cost of staying stuck in that pattern. Here’s what I cover: ✅ How fear shows up as “reasonable excuses” in your business. ✅ Why playing it safe on LinkedIn or avoiding outreach keeps you stuck. ✅ The hidden energy drain that comes from inaction. ✅ How negative beliefs about sales and visibility quietly hold you back. ✅ The real cost, in time, opportunity, and confidence, when you keep yourself small. I’ll also talk about what it looks like to step into a bigger version of yourself as a business owner, one who embraces discomfort, visibility, and bold action without getting caught in perfectionism. If this episode resonates with you and you’re ready to stop playing small, I’d love to support you inside The Corporate to Coach Accelerator. It’s a 12-month hands-on coaching program that helps executive and leadership coaches attract more corporate clients with a marketing and growth strategy you can maintain in under five hours a week. Doors are open until October 30, and early enrollment includes $1,500 off the annual program price. You can book a call with me at elliescarf.com/bookacall or learn more at elliescarf.com/cca. I’ll be back next week with more tools, mindset shifts, and strategies to help you grow your executive coaching business with clarity and confidence.

    29 min
  5. Come behind the scenes of the Corporate to Coach Accelerator!

    19 OCT

    Come behind the scenes of the Corporate to Coach Accelerator!

    In this 100th episode (I can’t quite believe it!), I’m celebrating the incredible community of coaches who tune in every week and taking you behind the scenes of the Corporate to Coach Accelerator. Inside this episode, I share what really happens inside the program, from the curriculum and coaching calls to the community and accountability that help you move from “Where do I even start?” to real, consistent momentum in your business. Listen in to hear: ✅ The full walkthrough of the Accelerator, what’s included and how it all works.✅ The Quick Start Challenge that helps you create your foundational assets without perfectionism or overwhelm.✅ My Business Development Framework, the system I teach for growing your corporate client pipeline in just five hours a week.✅ How our group coaching, supervision, and Slack community help you stay focused, supported, and accountable every step of the way. ➡️ If you’d like to actually see the Accelerator in action, head to elliescarf.com/cca where I’ve included a link to the full video of this walkthrough. And if you want to find out more about the system I teach inside the Accelerator, join my free live masterclass Business Growth for Executive Coaches: Your Pipeline to Consistent Clients. Sign up at elliescarf.com/pipeline and if you join live, you’ll go in the running to win a 90-minute strategy session (valued at over $1000) with me. As always, I’ll be back next week with more tools, insights, and strategies to help you grow your executive coaching business with clarity and confidence. If you’re ready to take the next step, you can book a call at elliescarf.com/bookacall or message me on LinkedIn. I’d love to hear about your goals and explore how we can get you there.

    49 min
  6. Do these 3 things before doors open!

    16 OCT

    Do these 3 things before doors open!

    Bonus Episode! This episode is a short and sweet heads up ahead of doors opening to the Corporate to Coach Accelerator next week. Before doors open, make sure to do these 3 things to get the most our of our launch events and set your business up to get more corporate clients (regardless of whether you are interested in joining the Accelerator!). 1. Sign up now for the free live masterclass - Business Growth For Executive Coaches - Your Pipeline to Consistent Corporate Clients (without constantly selling). Sign up here now!  2. Book a call to get in my diary ahead of the public opening!  Get your time locked in to discuss your business, get my advice on your next move, and discuss whether the Accelerator is the right step for you right now.  Book your call here. 3. Take a moment to reflect: What is going well in my business?  What are my biggest challenges? How do I want to feel in my business? Where is the gap that I need help with?  Sign up, book in, reflect - and I can't wait to see you during our launch next week! Ellie

    13 min
  7. 3 key components of your executive coaching business system

    12 OCT

    3 key components of your executive coaching business system

    If you’re an executive coach looking to grow your corporate client base, building a predictable business development system is key. In this episode, I walk through three essential components that make client growth predictableListen in to learn why you need strong business assets, that you must understand your numbers, and that building rituals and routines to operationalise your system might just make or break it all.These components are at the heart of what I teach inside the Corporate to Coach Accelerator and are just part of the exact system that I will be teaching in my upcoming free masterclassExciting updates in this episode: Free Masterclass: Business Growth Workshop for Executive Coaches - Your Pipeline to Replace Your Income with Corporate Clients Without Constant Selling 👉 Sign up at elliescarf.com/pipelineThe Corporate to Coach Accelerator opens right after the masterclass, with a special bonus (think - a big discount!) for those who book a call to learn if it's a good fit for them. You can jump the queue and book in now if you are ready - elliescarf.com/bookacall.

    20 min
  8. 5 things high income earning coaches do differently to grow their client base

    5 OCT

    5 things high income earning coaches do differently to grow their client base

    High income earning coaches aren’t working harder (I promise!). But they are working differently. In this episode, I share the five specific strategies I’ve identified that set them apart, and they’re all things you can start applying right away to create more momentum in your own coaching business. What we cover: ✅ Why the most successful coaches sell to corporate clients instead of individuals. ✅ How they see LinkedIn as just one part of the ecosystem, not the whole picture. ✅ The importance of leaning into unfair advantages and personal networks. ✅ How systems save time, energy, and reduce the emotional weight of business development. ✅ Why daily warm outreach is the backbone of consistent client growth. I also share two exciting updates:➡️ A free live masterclass, The Business Growth Playbook for Executive Coaches: Your Pipeline to Consistent Clients, happening on October 21st (October 20th if you’re in the US). Sign up at elliescarf.com/pipeline.➡️ The Corporate to Coach Accelerator opens right after the masterclass, with a special bonus (think - a big discount!) for those who book a call to learn if its a good fit for them. You can jump them queue and book in now if you are ready -  elliescarf.com/bookacall.

    18 min
See All (103)

About

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

Information

You Might Also Like