Ace Coach

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Ace Coach is a show that helps new executive coaches grow their business by learning from experienced coaches who are further along in their journey. Each episode, we interview coaches who share what they've learned about finding clients, setting prices, building systems, and growing their practice. No fluff, just practical advice from people who've been where you are and figured out what works. If you're a new executive coach trying to build a profitable business, this show gives you the real-world insights you need to move forward.

  1. 03.10.2025

    How To Become More Visible With Kelly Drewett

    Struggling to get found online as a coach?Kelly Webb has been building websites since before most people knew what the internet was—28 years to be exact. Starting as a high school dropout learning HTML with a program called "Hot Metal," she's now helping coaches navigate the complex world of online visibility in an age where social media dominance makes many think websites are dead.In this episode of the Ace Coach podcast, she reveals why your website is still your digital domain, how Google's algorithm has evolved to scrape social platforms, and why the simple act of setting up Google My Business could be the easiest win you're ignoring.📚 What We Talk About:01:32 Kelly's Journey into Web Design - From high school dropout to 28-year web veteran, starting with Hot Metal and Macromedia Flash in the early internet days04:33 The Evolution of Websites - How websites have survived WordPress threats and social media dominance to remain essential06:36 Importance of Online Visibility - Why your website remains your digital domain while social platforms create barriers for non-users11:10 Tips for Coaches to Improve Visibility - The five essential steps every coach needs to take, starting with NAP consistency across all platforms15:14 SEO Strategies and Tools - Why "executive coach" is too competitive and how to find your niche phrases that actually rank16:41 Content Creation: Blogs and Videos - Why blogs supported by video are crucial for both search engines and AI scrapers like ChatGPT19:38 Leveraging Google My Business - The easiest win most coaches are missing, plus how to get reviews that mention industry terms21:30 Social Media and Consistency - How LinkedIn articles can outrank your website and why consistency across platforms builds trust25:34 The Power of Reddit - Why the platform is climbing search rankings and how to build communities without looking spammy💭 Key Quotes:"A website is your domain. It's the one place that you put your content online that people can read and pick up.""If someone searches for your business and only finds your Facebook page, but they're not on Facebook, they can't find your content or contact details.""You need to be consistent across the net—even an ampersand written incorrectly will make search engines think you're different companies.""It would be very difficult to rank well for 'executive coach' because it's such a sought-after term. You have to be a bit clever about it.""We find these little gems where there are thousands of searches for a phrase but no one's tried to rank for it.""Reddit is coming up in search rankings now because it's peer-to-peer trusted information.""If you are making sure you're being helpful, interesting, creative, and using your own vibe, you're going to be more visible online and enjoy it more."🔗 Connect With Our Guest:Website: https://kaydee.netFree Guide: Written content for SEO - https://kaydee.net/signupInstagram - https://www.instagram.com/kaydeeweb/?hl=enLinkedIn - https://www.linkedin.com/company/kaydee-web/?viewAsMember=trueFacebook - https://www.facebook.com/KaydeeWeb/?locale=en_GBYouTube - https://www.youtube.com/user/kaydeewebPinterest - https://uk.pinterest.com/kaydeeweb/TikTok - https://www.tiktok.com/@kaydeewebCreate Connect Networking - https://webuntamed.com/networking/

    32 Min.
  2. 26.09.2025

    Transforming a dysfunctional 60-employee company with Matt D'Amour

    This episode of the Ace Coach podcast features Matt D'Amour, an executive coach with a unique entrepreneurial background who has been coaching for nine years. Unlike most coaches who come from corporate environments, Matt brings 17+ years of business-building experience from the hospitality and natural food industries, combined with a holistic approach to coaching that addresses mental, emotional, physical, and spiritual aspects of leadership.Matt specializes in helping business owners and their teams navigate conflict, find clarity, and optimize relationships - particularly focusing on business partnerships and the critical relationship dynamics that can make or break a company's success.📚 What We Talk About:00:34 Matt's Background and Journey - From an entrepreneurial family in hospitality to the natural foods industry to executive coaching02:57 Focus on Relationships in Business - Why business partnerships fail and the intimate nature of business relationships07:52 Differentiation and Coaching Philosophy - His holistic approach integrates mental, emotional, physical, and spiritual elements12:14 How he transformed a dysfunctional 60-employee company and his detective-like approach to root causes20:23 How he overcame using an approach that wasn’t accepted in business 15 years ago.26:44 Rapid Fire Questions - Essential resources, tools, mental health practices, and best business investments💭 Key Quotes:"Your business partner, on many levels, is another very intimate relationship in your life.""I help people navigate conflict, find clarity, and optimize their relationships.""I'm gonna see you as a whole person. I wanna know as much of the picture as possible.""I see myself as a detective all the time... Who's behind the curtain that is ultimately influencing what you do?""I'm here to defend everybody. I'm here to be a champion for everybody... I'm not here to blame.""I like to defend themselves from themselves because we're the biggest challenge to ourselves.""You really have to deeply, deeply care about your clients... love is the greatest force that has the strongest ability to create change.""There's a war on our consciousness... I'm very cognizant of what media comes in through my ears, my eyes, into my mouth, and into my heart."🔗 Connect With Our Guest:Website: www.mattdamourcoaching.comFree Playbook: The Business Partner Playbook - https://businesspartnerplaybook.com/Free Guide: Conflict To Clarity - https://conflicttoclarity.com/Socials: LinkedIn https://www.linkedin.com/in/matt-damour/

    34 Min.
  3. 19.09.2025

    How Deep Thinking Creates Better Coaches With Jason Macauley

    Struggling to connect with your coaching clients? Jason Macauley spent 25 years climbing the tech ladder before discovering that his philosophy degree was actually his secret weapon for leadership. In this episode of the Ace Coach podcast, he reveals how curiosity trumps control, why treating people like objects destroys relationships, and how a simple shift from "extraction" to "generation" can transform your entire approach to coaching.📚 What We Talk About:02:15 Jason's unexpected journey from philosophy student to tech executive to executive coach over 25 years06:30 How working as one of the internet's first content moderators at Tripod.com shaped his perspective on human behavior09:45 The burnout moment that forced him to choose between coding and leading people—and why his "philosopher brain" craved the complexity of human problems12:20 Why he left a lucrative retail tech career selling "red bottled shoes to people with closets full of them"15:40 The harsh reality check of transitioning from corporate security to entrepreneurial uncertainty18:25 How packaging yourself for others' approval kills authenticity and attracts the wrong opportunities22:10 Why curiosity about others prevents the toxic cycle of disappointment, resentment, and workplace conflict28:35 The philosophy behind his coaching: constantly questioning your own assumptions and staying intellectually humble31:50 His profound success story of a leader who stopped chasing certifications and started asking better questions38:20 Why believing in people's potential creates bigger results than setting limiting expectations42:15 The mental shift from building what others want to creating what you find valuable—and trusting others will too💭 Key Quotes:"Life only looks like a path if you're walking backwards.""We are trapped in our own conception of others... If I'm not curious, then I am only reacting to myself.""Leadership becomes less about figuring out how to get stuff out of people and more about believing in what we can accomplish together—not extraction, it's generation.""We're not here to be fixed because we're not broken.""If you blame it on someone else, you are nowhere near the truth. If you blame it on yourself, you're halfway there. If you realize no one is to blame, you're all the way there.""When we try to define the purpose of something narrowly... we miss everything else that we are."📖 Resources Mentioned:Drive by Daniel Pink - https://www.amazon.co.uk/Drive-Surprising-Truth-About-Motivates/dp/1786891700/ref=asc_df_1786891700?mcid=f8049a2b57ae3cc98ea9c41d869e821a&th=1&psc=1&tag=googshopuk-21&linkCode=df0&hvadid=697253523091&hvpos=&hvnetw=g&hvrand=8011385380012402920&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006656&hvtargid=pla-487897960771&psc=1&hvocijid=8011385380012402920-1786891700-&hvexpln=0&gad_source=1Leadership and Self-Deception - https://www.amazon.co.uk/Leadership-Self-Deception-Transforming-Relationships-Unleashing/dp/1523006560/ref=asc_df_1523006560?mcid=b7a50c9953a93aeeac1edca42b5914d1&th=1&psc=1&tag=googshopuk-21&linkCode=df0&hvadid=697260678414&hvpos=&hvnetw=g&hvrand=6380164013549444225&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006656&hvtargid=pla-2297963036866&psc=1&hvocijid=6380164013549444225-1523006560-&hvexpln=0&gad_source=1Tao Te Ching by Lao Tzu - https://www.amazon.co.uk/Tao-Ching-Classics-Lao-Tzu/dp/014044131X/ref=asc_df_014044131X?mcid=ce2f79c574d63e57a16c794bb3264323&th=1&psc=1&tag=googshopuk-21&linkCode=df0&hvadid=697203080587&hvpos=&hvnetw=g&hvrand=16146608068930517107&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006656&hvtargid=pla-450339991321&psc=1&hvocijid=16146608068930517107-014044131X-&hvexpln=0&gad_source=1🔗 Connect With Our Guest:Website: www.anotherviewcoaching.comSocials: LinkedIn - https://www.linkedin.com/in/jasonmacauley/Blog: https://jasonmacauley.substack.com/

    44 Min.
  4. 12.09.2025

    How To Overcome Self-Doubt And Build A Thriving Practice With Ibeth Ayala

    Tired of feeling stuck by limiting beliefs? Ibe Ala has transformed her darkest moments—surviving domestic violence and abuse—into a revolutionary coaching approach that helps executives and teams break through mental barriers to unlock their creative potential. In this episode of the Ace Coach podcast, she shares how changing your thinking literally changes your reality, and why the most successful leaders are often the loneliest people in the room.📚 What We Talk About:01:47 How living across Mexico, England, Germany, and the US shaped Ibe's multicultural perspective and coaching philosophy02:21 Why innovation equals creativity, and how we're all constantly creating experiences in every conversation and interaction04:21 The pivotal moment of surviving domestic violence that taught her the transformative power of changing your mindset05:09 How shifting from a victim mentality to empowered thinking opens up infinite possibilities and solutions14:27 Her natural evolution from corporate innovation roles to executive coaching through human connection21:25 Why executives are among the loneliest people and how cultural gaps create communication challenges in teams24:56 Her approach to supporting overwhelmed managers and burned-out students as part of the bigger organizational puzzle31:42 Why trusting yourself becomes the make-or-break business challenge that determines coaching success35:51 Strategies for moving past the fear of judgment and rejection to show up authentically40:17 Lightning round revealing her core tools, mental health practices, and business philosophy💭 Key Quotes:"We can, we have the power and the ability to change the way we think, the way we see things. And when we do that, we open a whole world of possibilities.""Sometimes in business, in life, in our everyday life at home with relationships, with friends, with family, we imprison ourselves in beliefs.""At work, people are afraid of being judged, failing, being a disappointment, losing their career, and losing their reputation. So that's how I see the two things linked.""There is a voice deep inside each individual that has a clear instruction on what to do next. And this voice is innovative.""The most important thing is showing up exactly as I am.""My intention is not to be with my clients for 20 years. My intention is to work to the core that they wake up and they do it."📖 Resources Mentioned:The Power of Now - https://www.awesomebooks.com/book/9780340733509/the-power-of-now?gad_source=1&gad_campaignid=22269009095&gbraid=0AAAAADocATBMxrDIRJOOlYsyHoPfxvpjs&gclid=CjwKCAjwtrXFBhBiEiwAEKen1_SXEBTNLiC82JDQwCyrLkST4DudkbsLsDz5Hk7vYsI5flfcf0T6ihoCLlIQAvD_BwEThe Alchemist - https://www.amazon.co.uk/ALCHEMIST-international-bestseller-Paulo-Coelho/dp/0722532938/ref=asc_df_0722532938?mcid=fa63ca3a3e9f3a6a9499274f3278dfdb&tag=googshopuk-21&linkCode=df0&hvadid=697184772216&hvpos=&hvnetw=g&hvrand=4152614144706573157&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006656&hvtargid=pla-452278515340&psc=1&hvocijid=4152614144706573157-0722532938-&hvexpln=0&gad_source=1By the River Piedra I Sat Down and Wept - https://www.amazon.co.uk/River-Piedra-Sat-Down-Wept/dp/0722535201/ref=sr_1_1?crid=173VJFT07R1OR&dib=eyJ2IjoiMSJ9.AtAwMM1-6t3pRQVQuSGAd6O9hGIXErAaSNGv2PrSJ15CP82yOuFsbgaukGu2TDFYZGS9teTlYogL0kuFgKd228wdxvviiqEPD_j-khwOhSXC4qvnaV-ticQE06LTWxq31fs08Mbp9n4khfIG_1XtFUJgbYC5lMucvaImZ83281wj7695bVaHWvkrIZPa1uC2.Jh2NnqOZQVg59DY3Rvn_V2v8tCuUy_4TsSKbHWZcZm4&dib_tag=se&keywords=by+the+river+piedra+i+sat+down+and+wept&qid=1756201652&sprefix=By+the+River+Piedra+I+Sat+Down+and+Wept%2Caps%2C91&sr=8-1🔗 Connect With Ibe:Website: www.InnoVision.CoachLinkedIn: https://www.linkedin.com/in/ibethramosayala/Her podcast: https://youtube.com/playlist?list=PL89t3yVm4umWJ7wMFY4Vzl9CAdrNZEsaK&si=Cg0PlOptTBZrRbSi

    45 Min.
  5. 05.09.2025

    How Financial Pressure Cured My Sales Anxiety With Claire Harbour

    This episode of The Ace Coach Podcast features Claire Harbour, an executive coach who works with global leaders, celebrities, and Olympic athletes. Claire reflects on her 15-year coaching journey and shares how the pressure of raising four children alone pushed her to overcome her biggest business challenge — crippling anxiety around sales conversations and pricing. A must-listen for any executive coach struggling with sales or undercharging for their expertise. Claire's background, world travels, and natural inclination toward coaching from age seven [00:39] The mindset trap that keeps skilled coaches broke and how to break free [02:11] Claire's "sausage factory" strategy for building skills while earning (smart for new coaches) [04:28] How to identify and attract premium clients who value deep transformation work [06:05] The psychology behind sales anxiety and why "fixing people" mentality kills your sales [07:56] The turning point: How financial desperation became Claire's greatest teacher [10:23] Practical frameworks for conquering the 9:1 rejection ratio and pricing conversations [16:39] "I certainly have always had in me a sense of how important growth is at a personal level." "That was my learning pad... I could just coach and coach and coach and be awkward and clumsy and not worry about it too much." "Anyone who's committed to doing the work and going deep inwards is someone I'll consider working with." "I don't just want somebody who's been sent to me to be fixed... coaching should not be about fixing. It should be about growth." "I love to work with people who are really tackling the big, messy stuff." "I was a great coach with not many clients... I had to get over my reticence to get stuck into those difficult conversations." "I learned to accept that I would get at least nine nos in order to get a yes." "You have to choose a price that's credible and a price that you are slightly uncomfortable with." "Our job as coaches is to polarize people, not to be plain vanilla." "It's my heart and my ears... I easily fall in love with my clients. Not in a creepy way, but I love easily and openly." LinkedIn: Claire MJ Harbour Email: culturepearl@me.com 📚 What We Talk About:💭 Key Quotes:🔗 Connect With Our Guest:

    24 Min.

Info

Ace Coach is a show that helps new executive coaches grow their business by learning from experienced coaches who are further along in their journey. Each episode, we interview coaches who share what they've learned about finding clients, setting prices, building systems, and growing their practice. No fluff, just practical advice from people who've been where you are and figured out what works. If you're a new executive coach trying to build a profitable business, this show gives you the real-world insights you need to move forward.