Babe Ruth Master Marketer Jerry Amernic / Acme Podcasting Company

Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship.

Jerry cuts to the chase and focuses on what business people and marketers today can learn from Babe Ruth. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. The people who are active in the business side of Babe – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence. It’s all about the business of BABE RUTH MASTER MARKETER.

Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this came about, and people who are now deeply involved in the business side of Babe Ruth and the cultural phenomenon he became share their keen analysis
It’s all about the business of BABE RUTH MASTER MARKETER.

In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore. It’s all about the business of BABE RUTH MASTER MARKETER.

Jerry speaks to members of the Babe Ruth family, including his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry once spent an afternoon with Julia and she revealed insights into the Babe that only she would know. Jerry also speaks to executives from the sports collecting industry, the man who ran the Babe Ruth Museum in Baltimore for 37 years, and the licensing firm that handles the Babe Ruth name and family for sponsorships and promotions. It’s all about the business of BABE RUTH MASTER MARKETER.