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Back Row with Amy Odell

Amy Odell
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Fashion, style, celebrity and culture. Insider knowledge. Outsider honesty. Humor included.

  1. VOR 5 TAGEN

    Are Awards Shows Just Luxury Marketing Now?

    Are awards shows still about movies — or are they now luxury fashion marketing disguised as cultural prestige? And who’s actually funding all these celeb red-carpet appearances — the studios, the stars, or the brands? Amy Odell is joined by Debra Birnbaum, Editor-in-Chief of awards season news outlet Gold Derby, to break down how modern awards campaigns actually work and why the fashion is so important. Amy and Debra talk Timothée Chalamet’s Marty Supreme press tour and if it was too annoying to win (23:10); who really pays for all the glam (14:30); and how the Met Gala came to overshadow the Oscars (33:30). Subscribe to Amy's Back Row newsletter: https://www.backrow.net/ Follow Amy on Instagram Follow Debra Birnbaum on Instagram Check out Gold Derby for more awards season predictions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 Min.

  2. 6. FEB. • NUR ABONNENT:INNEN

    Confessions: Anna Wintour's Ex-Assistants

    In honor of The Devil Wears Prada 2's trailer release, Amy dipped into the Back Row newsletter archive to share an early hit: ⁠interviews from Anna's ex-assistants⁠, pulling from reporting conducted for her book, ⁠Anna: The Biography⁠. (Which you can ⁠listen to in Apple: https://books.apple.com/us/audiobook/anna-unabridged/id1590791196.) Does Anna really not remember her assistants?! This story helps shed some light on that question.

    15 Min.

  3. 2. FEB.

    How the Bravo Look Took Over Fashion and Beauty (with Watch What Crappens)

    Part 2 of this episode is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. After years of quiet luxury, opulence is back in fashion. In this episode of the Back Row podcast, Amy traces the origins of fashion’s current obsession with excess — all the way back to… Bravo? Joined by Ben Mandelker and Ronnie Karam of the wildly popular Watch What Crappens podcast, they discuss how Real Housewives culture shaped today’s luxury landscape, even as the fashion world distanced itself from reality stars. Lauren Sánchez may be one of the most talked-about attendees at couture week — but Bravo stars have been doing her look for 20 years! They also talk about how much Bravo helped get Gigi and Bella Hadid's careers going, Rachel Zoe's debut on RHOBH, and more. CHAPTERS 00:00 – Introducing Ben & Ronnie of ‘Watch What Crappens’ 01:20 – Lauren Sanchez’s style is just the Bravo look 05:00 – Breaking down the Bravo aesthetic 10:40 – Are Sky tops coming back? 16:50 – Will fashion ever accept the Real Housewives? 24:30 – Would the Hadids have happened without Bravo? 27:30 – What’s up with Mauricio’s Chanel blanket? 30:40 – Is Rachel Zoe too confident for the Real Housewives? 37:10 – Bravo misidentified a Kelly bag 40:20 – The Birkin that costs $1,000,000 (before you can buy it!) 44:30 – Is plastic surgery the new Birkin? Links & Resources: Back Row newsletter Back Row Podcast: Apple Spotify YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

    50 Min.

  4. 30. JAN. • NUR ABONNENT:INNEN

    Grading Fashion People of Bravo — with Watch What Crappens (Part Two)

    This is Part 2 of Amy's conversation with Ben Mandelker and Ronnie Karam of Watch What Crappens in which they all offer letter grades on fashion people's Bravo performances. CHAPTERS 00:00 — Grading the Real Housewives’ performances 02:30 — Jenna Lyons was a weird experiment (but we liked it) 05:00 — Rebecca Minkoff drove the Housewives crazy 06:40 — Yolanda Hadid built Gigi and Bella’s careers 09:20 — What is Lisa Rinna doing on Traitors? 11:16 — Lisa Rinna’s villain arc was iconic 14:50 — Kelly Cutrone should get another show 17:10 — Reacting to Rachel Zoe  18:40 — Brad Goreski: It’s a Brad Brad World 20:10 — Is Mauricio’s stock dropping? Links & Resources: Back Row Newsletter: https://www.backrow.net/ Amy Odell - Instagram: https://www.instagram.com/instamyodell/ Watch What Crappens Podcast: YouTube: https://www.youtube.com/watchwhatcrappens Apple: https://podcasts.apple.com/us/podcast/watch-what-crappens/id498130432 Spotify: https://open.spotify.com/show/3iSZPuQ8T8Msh0N33ZD7No Instagram: @watchwhatcrappens https://www.instagram.com/watchwhatcrappens/ Ben Mandelker (Instagram): @benmandelker https://www.instagram.com/benmandelker/ Ronnie Karam (Instagram): @ronniekaram https://www.instagram.com/ronniekaram/

    21 Min.

  5. 26. JAN.

    Celebrity Brands: What Works, What Doesn’t (Goop, Rhode & More)

    In Part 2, Ana Andjelic and Amy Odell break down Meghan Markle’s new brand As Ever, how The Row quietly built one of the most powerful luxury brands in fashion, and what's next for Chiara Ferragni after her acquittal. Part 2 is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. Celebrity brands are everywhere—but what separates the ones that thrive from those that fail? Can fame alone turn a celebrity idea into a lucrative enterprise? In this episode of the Back Row Podcast, Amy Odell sits down with branding expert Ana Andjelic (former Chief Brand Officer of Esprit & Banana Republic, author, and the voice behind the newsletter The Sociology of Business) to break down the secret formula behind the most successful celebrity businesses. From Gwyneth Paltrow’s Goop to Selena Gomez’s Rare Beauty and Hailey Bieber’s billion-dollar sale of Rhode, they explore why fame alone isn’t enough, how authenticity clashes with marketing hype, and what it really takes to turn star-power into a lasting cultural phenomenon. CHAPTERS 00:00 – Introduction: Why some celebrity brands succeed while others fail 03:20 – What is Gwyneth Paltrow even selling at Goop? And with the relaunched Gwyn clothing line? 09:10 – The death of quiet luxury: where does Gwyn fit? 10:50 – Apple Martin and Gwyneth’s viral Calvin Klein moment 11:30 – What’s kept audiences captivated by Gwyneth for 30 years 18:00 – Predicting the future of Gwyneth’s brands 21:10 – Alex Cooper and Unwell Hydration is more than just trendy water 29:00 – The key to Hailey Bieber’s $1 billion brand deal 32:45 – Selena Gomez’s Rare Beauty is playing the long game 35:00 – Shay Mitchell and Toddler Face Masks: rage bait or reputation ruin 36:00 – Meghan Markle’s brand As Ever: “Last time I talked about her, I got raked over the coals” Links & Resources Back Row Newsletter Amy Odell - Instagram Ana Andjelic: Instagram The Sociology of Business (Newsletter) The Business of Aspiration (Book) Hitmakers (Book) This episode was produced by Amy Odell and edited by Amy Odell and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 Min.

  6. 26. JAN. • NUR ABONNENT:INNEN

    What The Row Understands That Meghan Markle’s Brand Doesn’t

    In the second half of Amy Odell’s conversation with brand strategist Ana Andjelic, they look at why some celebrity-backed brands struggle to find focus while others quietly build lasting power — from Meghan Markle’s As Ever (00:08) to The Row’s disciplined luxury strategy (6:00). Also: Chiara Ferragni’s post-scandal brand trajectory and what it reveals about the limits of influencer-driven businesses (12:52). Upgrade your subscription to paid through Apple Podcasts or Spotify, or sign up at ⁠https://www.backrow.net/⁠ for access to all podcasts episodes and Back Row articles.

    29 Min.

  7. 19. JAN.

    Retail Confessions: Inside Harrods — Demanding Shoppers and the Rules of the Ultra-Rich

    On this holiday episode of The Back Row Podcast, Amy Odell shares a special installment of Retail Confessions, featuring an anonymous interview with a former Harrods sales associate. The interviewee discussed what it was really like working on the shop floor at one of the world’s most famous luxury department stores — from intense sales pressure and demanding clients to the unspoken rules of the über-rich. To preserve anonymity, the interviewee’s responses are read by Amy’s husband, Rick. Sign up for Back Row Premium to hear more episodes like this. Learn more about your ad choices. Visit megaphone.fm/adchoices

    11 Min.

  8. 16. JAN. • NUR ABONNENT:INNEN

    Retail Confessions: Inside Chanel at Bergdorf Goodman — Mistresses, Millionaires, and Price Increases

    Retail Confessions is back — this time inside Chanel at Bergdorf Goodman. In this episode of Back Row Premium, a former Bergdorf Goodman sales associate shares what it was really like working in Chanel’s boutique at one of the most elite department stores in the world, from men shopping for mistresses (1:24) and the unspoken hierarchy of VIP clients (3:30) to the bag Chanel sales associates had to be specially trained to sell (6:24). As always, names are withheld — but the details aren’t. Retail Confessions is a recurring Back Row series featuring anonymous, firsthand accounts from inside fashion’s most powerful brands.

    12 Min.
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Fashion, style, celebrity and culture. Insider knowledge. Outsider honesty. Humor included.

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  • Erstellt von
    Amy Odell
  • Jahre aktiv
    2025 - 2026
  • Folgen
    47
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    © Amy Odell 2025
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