Before the Launch with Brenna McGowan

Brenna McGowan

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. vor 1 Tag

    Summits - The Good, the Bad, and the Ugly (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations! I get asked all the time about summits. “Should I host one?” “Should it be video or audio” “Are they still even worth it?” In this episode, I’m pulling back the curtain on Behind the Launch, my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way. This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference. Here's what you'll hear: The wild idea that launched Behind the Launch — and why it workedWhy I ditched video and embraced a “lazy” audio solutionHow to structure your summit around your business goalsThree things you must decide before planning a summitThe sneaky-smart move I made without realizing it🎧 Listen now to start shaping your own summit or online event idea! Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  2. 21. Juli

    The Difference Between Pre-Launch & Launch Content (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations!What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content.  In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals.  Inside this episode, I share: The 3 distinct marketing phases and how they work togetherWhy educational content doesn’t belong in pre-launchWhat “silent seller posts” are — and how to use themThe biggest mistake course creators make during launchHow to build anticipation without fake hypeIf selling and launching feels heavier than it should, this episode will show you why. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ Listen now. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  3. 14. Juli

    The Pre-Launch Strategy That Generated $300K in Two Months (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations!In this episode, I chat with Paddy Johnson the founder of Network—a membership for mid-career visual artists—to talk about what happened when she added a pre-launch strategy to her marketing. At the time, Paddy’s business was facing a serious slowdown. Revenue had dropped by nearly 50%, launches weren’t performing the same way they once had, and buyer hesitancy was showing up everywhere. But after implementing a structured pre-launch strategy, something surprising happened: people started replying to her emails, engagement skyrocketed, and her Black Friday launch produced record-breaking results. Here’s what we unpack in this conversation. In this episode, you’ll hear: Why strong copy isn’t the same thing as strong pre-launch strategyThe difference between nurture content and true pre-launch contentHow audience research revealed Paddy’s most important customer problemsWhy pre-launch emails generated far more engagement than her normal emailsHow a two-month launch period generated $300K in revenue Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  4. 7. Juli

    The Step-by-Step 6-Week Pre-Launch Plan Your Next Launch Needs (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations! In this episode, I’m breaking down what actually goes into a pre-launch and how to structure the weeks leading up to your launch. I’m giving you the six-week framework I use with my clients to warm up their audience, tap into buyer psychology, and make sure they’re not scrambling to convince people at the last minute.  What you’ll uncover: How to decide how long your pre-launch should beThe real purpose behind each week of your pre-launchWhy sharing your “why” still matters (even if you’ve told it 100 times)What type of objections need to be addressed before you open your doorsA simple tactic to future-pace your audience do they’re clamoring to buy your stuffListen now to start mapping out a pre-launch that feels good AND converts. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  5. 23. Juni

    Your Summer Marketing Plan

    Every June, I start thinking I hate my marketing. Then I remember it’s not my business—it’s summer. In this episode, I’m sharing the pattern I’ve noticed over the last few years and the questions I ask myself whenever summer rolls around. If you’re feeling overwhelmed, uninspired, or simply craving more time away from your screen, this conversation will help you simplify your marketing without sacrificing momentum. You'll learn how to identify what actually matters in your marketing, what can be temporarily put on pause, and why recycling content might be one of the smartest things you do this season. In This Episode:Why "summer fever" impacts your motivation more than you thinkThe simple question that makes marketing feel lighter instantlyHow to identify your non-negotiable marketing activitiesWhy some marketing channels deserve a seasonal breakHow to use your data instead of guilt to guide your decisionsThe case for recycling content instead of creating moreHow to slow down intentionally without slowing business growthListen now. Join me in the Behind the Launch Facebook Group here Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.