Beyond the B: Latest on the B Corp Movement

LIFT Economy: For the Benefit of All Life
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Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.

  1. vor 4 Tagen

    B Corp ROI, Standards, and Systems Change (w/ Christopher Marquis)

    Professor Christopher Marquis joins Ryan Honeyman to examine what we can and cannot yet prove about the financial ROI of B Corp certification. They explore why Christopher supports B Lab’s shift from an 80-point threshold to minimum requirements across seven impact areas, what may be lost without clearer recognition of leading companies, and how businesses such as Tony’s Chocolonely, Dopper, and Triodos pursue systems change beyond their own operations. The conversation offers practical context for B Corps, aspiring B Corps, consultants, researchers, and mission-driven leaders weighing the value and future of certification. View the show notes: https://go.lifteconomy.com/blog/b-corp-roi-standards-and-systems-change-w/-christopher-marquis

  2. 21. Juli

    Circularity Lessons from Patagonia and Upcycled Foods (Rebroadcast)

    In this rebroadcast of one of our most listened to episodes of all time, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled Foods. Nellie and Dan share strategies for transforming waste into value across diverse industries like textiles and food. We also highlight how smaller companies and service-based businesses can integrate circularity more deeply into their operations. Tune in today! Show Notes: https://go.lifteconomy.com/blog/circularity-lessons-from-patagonia-and-upcycled-foods-rebroadcast

  3. 7. Juli

    V2 Standards: JEDI (w/ Bernard Gouw)

    Bernard Gouw joins Ryan Honeyman to unpack the new Justice, Equity, Diversity, and Inclusion topic as part of the V2 B Corp standards. Drawing on his four and a half years at B Lab developing the Human Rights, Fair Work, and JEDI topics, Bernard explains how companies can use data, stakeholder feedback, and context-specific action to move beyond good intentions. Ryan and Bernard also explore the anti-DEI backlash, concerns around demographic data, and why JEDI work must reach beyond the workplace. View the show notes: https://go.lifteconomy.com/blog/v2-standards-jedi-w/-bernard-gouw

  4. 23. Juni

    Tony’s Chocolonely: Mission Lock, Open Chain, & B Corps (w/ Douglas Lamont)

    Douglas Lamont, CEO of Tony’s Chocolonely, joins Ryan Honeyman to discuss how Tony’s is using business to help end exploitation in the cocoa industry. Drawing on his experience at Innocent Drinks and Tony’s, Douglas shares how Mission Lock, Open Chain, and the 5 Sourcing Principles help the company protect its purpose while scaling its impact. Listen in for a practical conversation about ethical sourcing, B Corp certification, the Better Business Act, and how companies can help shift entire industries. View the show notes: https://go.lifteconomy.com/blog/tonys-chocolonely-mission-lock-open-chain-b-corps-w/-douglas-lamont

  5. 9. Juni

    V2 Standards: Human Rights (w/ Bernard Gouw)

    What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack the Human Rights topic in the new B Corp standards, including human rights due diligence, salient human rights issues, supply chains, procurement, client screening, and the limits of social audits. This conversation helps B Corps understand how to move beyond policy language and begin building the systems, processes, and judgment needed to take human rights seriously. View the show notes: https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw

  6. 26. Mai

    The B Corp Movement at 20: What We’ve Gained, Lost, and Still Need to Build (w/ Amy Bourbeau & Andy Schmidt)

    In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of early adopters into a global network of more than 10,000 companies, and what has become harder to preserve along the way. Together, they explore the new B Corp standards, the tension between keeping a big tent and holding a high bar, and what the next 20 years may require from B Corps around the world. View the show notes: https://go.lifteconomy.com/blog/the-b-corp-movement-at-20-what-weve-gained-lost-and-still-need-to-build-w/-amy-bourbeau-andy-schmidt

  7. 12. Mai

    How B Corps Become Incorruptible (w/ Eric Ries)

    Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company’s mission over time. Drawing from both mainstream tech and business worlds and purpose-driven examples like Patagonia, Tony’s Chocolonely, and Mondragon, Eric explores how financial pressure, governance defaults, and ownership structures can pull even good companies off course. Together, they discuss what B Corps can do to design companies that remain accountable to stakeholders for 50, 100, or even more years into the future. View the show notes: https://go.lifteconomy.com/blog/how-b-corps-become-incorruptible-w/-eric-ries

  8. 28. Apr.

    The Paradox at the Heart of B Corps (w/ Todd Schifeling & Suntae Kim)

    What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox” at the heart of the B Corp movement—balancing growth with authenticity. They explore why this tension is unavoidable, how B Lab has navigated it so far, and what it means for the future of the movement. View the show notes: https://go.lifteconomy.com/blog/the-paradox-at-the-heart-of-b-corps-w/-todd-schifeling-suntae-kim

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Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.

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