Branded Impact Podcast

Jo Espejo
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The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level. Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era. This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.

  1. How to Stand Out Even If Your Industry Feels Saturated | Dr. Carrie Rose

    VOR 2 TAGEN

    How to Stand Out Even If Your Industry Feels Saturated | Dr. Carrie Rose

    ✨ From the Vault: This episode is being resurfaced because the message is just as relevant today as when it first aired. If you’ve ever felt like your industry is “too saturated,” this conversation will shift your perspective. What if your brand isn’t lacking strategy… it’s lacking a story your audience actually connects with? In this episode of The Branded Impact Podcast, Jo sits down with Dr. Carrie Rose, CEO of Of Course, to explore how storytelling in branding transforms your business from visible to unforgettable and why your unique voice is your greatest advantage in a crowded market. Dr. Rose shares her journey from education to entrepreneurship and breaks down how authentic storytelling, aligned messaging, and intentional personal branding create deeper connection, stronger trust, and long-term business growth. What You’ll Learn Why “someone else is already doing it” shouldn’t stop you How storytelling builds real connection (not just visibility) The power of your unique perspective in a saturated market How to align your brand with your values and vision Why human connection is the future of branding in an AI-driven world Connect with Dr. Carrie Rose Website: https://www.of-course.us/ Instagram: https://www.instagram.com/drcarrierose/ LinkedIn: https://www.linkedin.com/in/drcarrierose Enjoyed this episode? Share it and let us know your biggest takeaway. Ready to elevate your brand? Explore Branding by Jo at www.brandingbyjo.com

    54 Min.
  2. Values-Driven Branding for Sustainable Growth (ft. Katherine Covino, Athena Actuarial Consulting)

    22. APR.

    Values-Driven Branding for Sustainable Growth (ft. Katherine Covino, Athena Actuarial Consulting)

    What if your brand wasn't just something you showed, but something your business actually operated by? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting, to unpack what values-driven branding looks like when it is fully integrated into how a company hires, leads, delivers, and grows. Athena went from a one-woman shop to nearly 30 professionals in five years, doubling revenue and on track to do it again, without burning out their team. Katherine shares the tactical systems, cultural practices, and branding decisions behind that growth, including why they track overwork just as closely as underperformance. If your brand looks polished on the outside but something still feels disconnected on the inside, this episode will show you why and what to do about it. In this episode you will learn: What values-driven branding actually looks like in day-to-day business operations How Athena monitors burnout before it happens and what most companies measure instead Why most businesses struggle to articulate their secret sauce and how to find yours Why brand strategy is an evolving journey, not a one-time deliverable How to use team feedback, client reviews, and your own core values to refine your brand story What sustainable business growth actually requires, including the trade-offs most leaders avoid talking about Guest Resources: Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting  Website: athenaactuarial.com  LinkedIn: Athena Actuarial Consulting https://www.linkedin.com/company/athena-actuarial-consulting  and Katherine Covino: https://www.linkedin.com/in/katherinecovino Connect with Jo: Website: brandingbyjo.com The Branded Impact Podcast is available on Spotify, Apple Podcasts, and wherever you listen. If this episode resonated with you, share it with a founder or leader who is ready to build a brand that actually reflects how they operate. Subscribe so you never miss an episode of The Branded Impact Podcast.

    34 Min.
  3. How Your Style Shapes Your Brand Authority

    15. APR.

    How Your Style Shapes Your Brand Authority

    In this episode of The Branded Impact Podcast, Jocelyn Espejo sits down with Sophia Rodriguez, Founder and Head Stylist of The Style Studio, to break down how your style directly impacts your personal brand, confidence, and client perception. With over 15 years of experience in fashion, styling, and brand presentation, Sophia shares how to intentionally align what you wear with the message you want your brand to communicate. If you’ve ever felt like your brand looks one way online but doesn’t fully match how you show up in person, this conversation will help you close that gap and step into a more aligned, elevated presence. Key Topics: Why your “packaging” is a critical part of your personal brand The connection between style, confidence, and credibility Common styling mistakes female entrepreneurs make How to create a consistent, recognizable brand look Planning outfits for brand photoshoots and networking events What You’ll Learn: The 4 questions to ask before choosing any outfit How to align your wardrobe with your business goals Why inconsistency in your style creates confusion Simple ways to elevate your look without losing authenticity How intentional styling helps attract aligned, premium clients Chapters: 00:00 The Power of Personal Branding Through Style 02:56 Intentionality in Fashion Choices 05:59 Crafting Your Visual Message 08:34 Overcoming Style Insecurities 11:20 Aligning Outfits with Business Goals 19:48 The Importance of Trying on Outfits 21:01 Establishing Your Brand Through Styling 23:16 Aligning Outfits with Your Brand Story 25:38 Outfit Planning and Brand Colors 27:01 Incorporating Seasonal Elements in Branding 29:14 The Role of Details in Branding 30:10 Reflecting on Branding Lessons Learned 32:41 Rebranding and Growth Journey Connect with Sophia: Instagram: https://www.instagram.com/thestylestudio.sophia/ Email: sophia@thestylestudio.me 🎁 Special Offer: Get 20% off styling services when you book within 30 days of listening. Explore Branding by Jo: www.brandingbyjo.com

    35 Min.
  4. What’s Next After You Hit Growth? How to Fix Brand and Business Misalignment

    8. APR.

    What’s Next After You Hit Growth? How to Fix Brand and Business Misalignment

    You’ve built the business. You’re generating revenue. Your brand looks successful. So why does your business still feel misaligned? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Morgaine Trine, founder of Honestly Bookkeeping, to break down what happens when your business is growing but your brand, systems, and finances are not fully aligned. This conversation goes beyond bookkeeping. It explores how your numbers reflect your brand strategy, decision making, and overall business growth, and why ignoring them can keep you stuck even after hitting revenue milestones. If you are scaling your business but unsure what to do next, this episode will give you clarity on where to focus and how to move forward. Key Topics Brand and business misalignment after growth The real meaning behind “should” in your business How bookkeeping reflects your operations and decisions Moving from reactive to proactive financial strategy When to outsource and get support What You’ll Learn How to identify misalignment in your brand and business Why your numbers are a key part of your growth strategy How financial clarity builds confidence and better decisions When it is time to stop doing everything yourself How to use your numbers to guide your next level Guest Morgaine Trine Founder, Honestly Bookkeeping https://honestlybookkeeping.com Free Quiz: https://honestlybookkeeping.com/gifts Explore Branding by Jo at www.brandingbyjo.com

    46 Min.
  5. How to Build a Magnetic Personal Brand Through Storytelling

    3. APR.

    How to Build a Magnetic Personal Brand Through Storytelling

    If you want to build a magnetic personal brand that attracts clients, speaking opportunities, and real influence, this episode will shift how you think about your brand.Because it is not about more credentials.It is about how you show up, communicate, and tell your story.In this episode of The Branded Impact Podcast, Jo Espejo sits down with Mary Gardner, known as the Charisma Coach, to break down how storytelling and charisma create a brand that connects, builds trust, and drives results.Mary shares how storytelling helps you stand out in a crowded market, what authenticity really means (and what it does not), and why your ability to communicate is often more powerful than your qualifications.You will also learn how to become more confident on camera, shift your identity as you grow, and align your brand with the next level of your business.What You’ll LearnWhy storytelling is the foundation of a strong personal brandWhat authenticity really means in today’s marketHow to build a magnetic personal brand through storytellingWhy credentials alone will not create influencePractical ways to become more confident on cameraThe identity shift required to grow your brandResources & LinksConnect with Mary Gardner:https://marygardner.comWork With JoIf you are ready to build a brand that reflects your next level and attracts premium clients:https://www.brandingbyjo.comSubscribe & ShareIf this episode resonated with you, share it with someone who is ready to elevate their brand and step into their next level.

    25 Min.

  6. 25. MÄRZ

    How to Build a Brand That Attracts Clients, Creates Experiences, and Scales Your Business | The Branded Impact Podcast

    You know that quiet whisper telling you there has to be more than just getting through your days? That same feeling often shows up in your business when your brand no longer matches the level you are stepping into. If you are showing up consistently but still not attracting aligned clients, this is the conversation you need to hear. Full Episode Description In this episode of The Branded Impact Podcast, I sit down with Jennifer Blanes, founder of Planning Wellness, to talk about what it really takes to build a brand that attracts clients, creates meaningful experiences, and supports real business growth. Jennifer shares how she transitioned from luxury hospitality into building a wellness brand rooted in experience, and why the way your brand makes people feel will always matter more than just how it looks. This conversation goes deeper than retreats. We break down how personal branding for business growth actually works, how to create a high-touch brand experience, and why getting in the right rooms will move your business faster than posting more content. If your business is growing but something still feels inconsistent, this episode will help you identify where your brand may be out of alignment and what to do next. Key Topics • Personal branding for business growth • Brand experience versus visual branding • How to attract aligned clients • Building a luxury brand through experience • The power of networking and relationships • Retreats as a business growth strategy What You Will Learn • Why your brand, not your content, is the reason you are not converting • How to create a brand experience that builds trust and drives sales • The most effective way to grow your business faster • What you need in place before hosting a retreat • How clarity and consistency attract the right clients Chapters 00:00 The moment you realize there is more 02:30 From hospitality to wellness brand 05:00 What luxury branding really means 08:30 Brand experience versus visuals 12:00 Social media, email, and networking 16:00 Getting in the right rooms 21:30 How to start a retreat 26:00 Common mistakes when hosting retreats 30:00 Final advice for building a brand that thrives Connect with Jennifer Website: www.planningwellness.com Instagram: https://instagram.com/planning_wellness LinkedIn: https://www.linkedin.com/company/planning-wellness/ Call to Action If you are ready to build a brand that attracts, connects, and converts, explore Branding by Jo at www.brandingbyjo.com Hashtags #branding #personalbranding #businessgrowth #brandstrategy #womeninbusiness #brandedimpactpodcast #brandclarity #visibilitystrategy

    32 Min.
  7. Brand Growth Strategy: How Personal Branding and Visibility Help You Attract Clients and Scale

    18. MÄRZ

    Brand Growth Strategy: How Personal Branding and Visibility Help You Attract Clients and Scale

    If your business is growing but your brand still feels disconnected, this episode is for you. In this episode of The Branded Impact Podcast, Jo sits down with Lisa Lord, branding expert, marketing photographer, and founder of LiLo Photography and Branding, to talk about what actually drives brand growth, visibility, and revenue. With over 15 years of experience, Lisa shares how personal branding is not just about looking polished. It is about building trust, attracting aligned clients, and creating a brand that works for you. One of the most powerful takeaways from this conversation:Your face makes you money. Inside this episode, we break down what that really means and how showing up consistently can directly impact your ability to attract clients and scale your business. You’ll learn:How personal branding supports business growth and revenueWhy visibility is the missing piece for many entrepreneursThe biggest mistake female founders make when it comes to showing upHow to build trust faster through your brand presenceWhy branding is a must-have, not a nice-to-have This conversation will challenge how you think about your brand and help you see it as a strategic growth tool, not just a visual asset. If you are ready to stop blending in and start building a brand that reflects the level of business you’ve created, this episode will give you the clarity to move forward. Connect with Lisa Lord: Website: https://photolilo.com Instagram: https://www.instagram.com/lilophotographyandbranding/ LinkedIn: https://www.linkedin.com/in/denverbrandingphotographer/ Facebook: https://www.facebook.com/lilophotographyandbranding Pinterest: https://www.pinterest.com/LiLophotographyandbranding Podcast: https://podcasts.apple.com/us/podcast/the-brand-believer-branding-marketing-faith-and/id1778109207 Free Resource: Website Report Card https://lilophotographyandbranding.myflodesk.com/report-card-podcast Work with Jo: If your brand no longer reflects the level of business you’ve built, it may be time for a strategic shift. Branding by Jo helps established women entrepreneurs align their brand, visuals, and positioning so they can attract higher-level clients, increase visibility, and scale with more ease. Learn more:https://brandingbyjo.com 🎧 If this episode resonated, follow the podcast and share it with another entrepreneur who is ready to elevate their brand.

    39 Min.
  8. How to Scale Your Business Without Hustle or Burnout | Featured Guest Meghann Conter, Founder and CEO of The Dames

    12. MÄRZ

    How to Scale Your Business Without Hustle or Burnout | Featured Guest Meghann Conter, Founder and CEO of The Dames

    What if scaling your business did not require more hustle, more networking events, or more communities? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meghann Conter, Founder and CEO of The Dames, to talk about a different way to grow a business. Meghann shares her perspective on right scaling and why the depth of your relationships matters more than the number of rooms you are in. The Dames is a global business accelerator designed for six, seven, and eight figure women entrepreneurs who want to scale their businesses without sacrificing themselves in the process. Meghann explains why joining too many communities can actually create a relationship deficit instead of a strategic advantage. This conversation explores the power of curated connections, personal brand authenticity, and the importance of building deep relationships with the right collaborators and communities. If you are a woman entrepreneur who wants to grow your business with more alignment, stronger relationships, and less burnout, this episode will change how you think about scaling. What You Will Learn • Why scaling your business is about the quality of relationships, not the number of connections • The concept of right scaling and how it creates sustainable growth • Why joining too many communities can slow down your visibility and influence • How personal branding rooted in authenticity attracts aligned opportunities • Why relationships will always matter even in a world influenced by AI Key Topics Discussed • Scaling a business without hustle or burnout • The power of curated communities for women entrepreneurs• The importance of showing up authentically in your personal brand • Building social capital through meaningful relationships • How the right rooms can accelerate business growth Memorable Quote from the Episode "You can only grow professionally to the extent you are willing to grow personally." About Meghann Conter Meghann Conter is the Founder and CEO of The Dames, a global business accelerator for six, seven, and eight figure women entrepreneurs who are right scaling their businesses without sacrificing themselves. Through curated connection, strategic Think Tank Circles aligned to revenue stage, and high caliber collaborations, The Dames helps women leaders build credibility, sharpen strategy, and accelerate results while creating sustainable success. Connect With Meghann Conter Website https://www.thedames.co LinkedIn https://www.linkedin.com/in/meghannconter Instagram https://www.instagram.com/thedamesco Facebook https://www.facebook.com/TheDamesCo YouTube https://www.youtube.com/@thedamesco Featured Resource The Dames Connect Experience https://www.thedames.co/roundtable Connect With Jo Espejo Explore Branding by Jo https://www.brandingbyjo.com Follow Jo on Instagram https://www.instagram.com/brandingbyjo About The Branded Impact Podcast The Branded Impact Podcast is for women entrepreneurs who want to build bold, aligned brands that attract the right opportunities and support sustainable business growth. Hosted by Jocelyn Espejo, each episode features conversations with founders, experts, and leaders who share strategies, mindset shifts, and insights that help entrepreneurs elevate their brands and create meaningful impact.

    41 Min.
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The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level. Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era. This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.

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  • Erstellt von
    Jo Espejo
  • Jahre aktiv
    2025 - 2026
  • Folgen
    44
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  • Copyright
    © Jo Espejo
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    Branded Impact Podcast