Build to Scale

Chiro Match Makers
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Build to Scale is the weekly podcast for chiropractors who want to hire smarter, lead better, and grow faster. Join Dr. Allen Miner and Dr. Mark Mouw as they share proven strategies, expert interviews, and real-world insights to help you build a high-performance team and scale your practice—without the burnout. Whether you’re hiring your first associate, leveling up your office team, or expanding to multiple locations, this podcast gives you the tools to create the freedom, impact, and income you deserve.

  1. vor 1 Tag

    Stop Hiring Associates to Build Your Practice 

    50 episodes of Built to Scale! For our 50th episode, Dr. Allen Miner and Dr. Mark Mouw are diving into one of the biggest mistakes clinic owners make when hiring an associate: Expecting every associate to want the same thing. Not every chiropractor wants to build a business. Not every chiropractor wants to become an owner. And not every chiropractor is wired to be an entrepreneur. In this episode, Dr. Allen and Dr. Mark break down the different types of chiropractors they see in the marketplace—and why understanding who you're actually hiring can completely change how you structure the role. They discuss the difference between: 🔹 Caregivers who are primarily focused on taking care of patients 🔹 Business builders who want more responsibility and opportunity 🔹 Entrepreneurs who are naturally driven to eventually build something of their own The mistake is treating all three the same. In this episode, they discuss: ✅ Why most chiropractors aren't naturally wired to be entrepreneurs ✅ Why a great associate doesn't necessarily want to build your practice ✅ How to structure an associate role around what they're actually good at ✅ Why owners should consider handing off adjusting before handing off sales ✅ How to think about paying an associate $100K+ using the numbers ✅ Why owners need to protect their own income before hiring an associate ✅ How a business-builder associate could eventually become a buyer ✅ Why buyout expectations should be discussed before the relationship begins One of the biggest takeaways: Stop looking for one associate to do everything. The best associate for your practice isn't necessarily the person who wants to become just like you. It's the person whose goals, strengths, and expectations actually fit the role you're hiring them for. If you're thinking about hiring an associate, you need to understand what they're looking for before you bring them onto your team. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  2. 2. Sept.

    You’re Probably Underpaying Your CA 

    Most chiropractors think they're saving money by paying their CA less. They’re not. They’re often just paying for turnover instead. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down what a good Chiropractic Assistant actually costs—and why underpaying your team can become one of the most expensive decisions you make as a clinic owner. The CA market has changed. The days of finding experienced, high-performing CAs for 8–15/hour are gone. Today, quality CAs are often commanding 23–26/hour, while someone around $20/hour may still require significant training and development. And here's the part many clinic owners miss: The cheapest employee isn't always the least expensive. If you hire someone who can't perform, constantly retrain new people, lose productivity, and repeat the hiring process every few months, that "cheap" hire can cost your practice far more than an A-player ever would. In this episode, we discuss: ✅ What good CAs actually cost in today's market ✅ Why paying 16–18/hour can make hiring quality talent difficult ✅ How underpaying contributes to unnecessary turnover ✅ Why your best employees may leave for just $2 more per hour ✅ How regular raises, reviews, and KPI-based bonuses can improve retention ✅ Why high-revenue practices tend to invest heavily in their teams ✅ The difference between hiring cheaply and hiring strategically ✅ How Chiro Matchmakers helps doctors avoid sorting through 75–100 resumes ✅ Why the right CA can become an investment—not just another expense One of the biggest takeaways: Stop treating your CA like a low-cost employee. Your team directly impacts your patient experience, your operations, your capacity, and ultimately your revenue. Paying more for the right person, developing them, and keeping them long-term can be far cheaper than constantly replacing people who weren't the right fit in the first place. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  3. 26. Aug.

    The Hidden Problem Killing Your Practice: Bad Transitions

    Finding great people is only half the battle. Keeping them—and making sure your patients stay committed—is where many practices fall apart. In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw break down one of the most overlooked parts of building a successful chiropractic practice: The transition. From hiring a new associate or CA to onboarding a brand-new patient, what happens after the decision is made can determine whether that person succeeds, sticks around, and becomes part of your culture. And most clinic owners don't have a real system for it. They talk about: ⚠️ Why great employees leave when onboarding is poorly structured ⚠️ Why hiring the right person has to come before onboarding ⚠️ How 30-, 60-, and 90-day onboarding systems create clarity ⚠️ Why "if it's not written down, it doesn't exist" ⚠️ How SOPs, training videos, expectations, and KPIs improve retention ⚠️ Why patients also need to be intentionally onboarded into care ⚠️ How setting expectations can prevent patients from dropping out when setbacks happen ⚠️ Why outsourcing hiring can eliminate one of the biggest stressors of running a practice One of the biggest takeaways: Your business isn't just the systems you build. It's the transitions between those systems. You can have great marketing. You can hire talented people. You can sell a high-value care plan. But if you don't have a clear process for what happens next, you're leaving a massive gap in your business. Great teams don't just need great people. They need to know what success looks like, what happens next, and how they're supposed to get there. And the same is true for your patients. The better you onboard people, the more confident, connected, and equipped they become. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  4. 19. Aug.

    AI Won’t Replace Your Team. But It Will Change Who You Hire.

    AI was supposed to replace everyone. So why are practices still hiring more people? And more importantly… Why are the best practices using AI to make great people even more valuable? In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack what they've actually seen happen with AI over the past 18–24 months—and why the reality looks very different from the predictions. When AI first exploded, the message was simple: ⚠️ AI is coming for your jobs. ⚠️ AI will replace your staff. ⚠️ Businesses that don't adopt it will disappear. But in chiropractic? The biggest shift hasn't been replacing people. It's been making people more efficient. And that's an important distinction. After building multiple businesses and working with hundreds of chiropractic practices, Alan and Mark have seen something interesting: The practices getting the most out of technology aren't eliminating their teams. They're building better teams. In this episode, we explore: ✅ Why AI hasn't delivered the massive practice growth many predicted ✅ The surprising reason clients were initially relieved to hear Chiro Matchmakers wasn't AI ✅ Why human connection still matters in a high-touch business like chiropractic ✅ How AI can make your best employees dramatically more productive ✅ Why the future practice may combine an exceptional in-office team, high-level virtual talent, and AI ✅ How virtual CAs can reduce labor costs while increasing your team's capabilities ✅ Why hiring better people changes your tolerance for mediocre talent ✅ How practices can use technology without losing the human element Here's the bigger idea: AI isn't the competitive advantage. The competitive advantage is knowing how to combine great people + great systems + great technology. A virtual CA can handle the back-end work. AI can make them faster. But someone still needs to build the relationship, solve problems, make decisions, and create the human connection patients remember. And in chiropractic, that human connection isn't a weakness. It's the advantage. The practices of the future won't necessarily have the biggest teams. They'll have the best people, using the best technology, with everyone focused on the highest-value work. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  5. 12. Aug.

    Your Environment Is Shaping Your Kids

    Your environment doesn't just change your mindset. It can change your family's future. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw reflect on their recent family trip to Italy and the deeper lessons they've learned from more than a decade of surrounding themselves with high-achieving chiropractors and their families. What started as a conversation about vacations quickly became something much bigger: Who are you surrounding yourself—and your kids—with? Because the people around you influence the conversations you have, the standards you set, and ultimately what you believe is possible. For Alan and Mark, one of the biggest unexpected benefits of being part of UAC wasn't just business growth. It was watching their kids grow up around families who value: ⚠️ Purpose ⚠️ Excellence ⚠️ Growth ⚠️ Health ⚠️ Entrepreneurship ⚠️ Family They talk about how their children have grown up together, traveled together, and been exposed to conversations about business, investing, college, careers, and life that they might not otherwise experience. And there's another lesson they unpack: Travel isn't just an expense. It's an investment in experiences, relationships, and perspective. Changing your environment can change the way you think. And sometimes, getting out of your normal routine is exactly what you need to see your life differently. In this episode, we discuss: ✅ Why your environment has such a powerful effect on your mindset ✅ The importance of surrounding your family with growth-oriented people ✅ Why family experiences can create lasting value ✅ How traveling with friends creates different conversations and perspectives ✅ Why experiences can be more valuable than material possessions ✅ The unexpected benefits of raising kids around entrepreneurial families ✅ How intentional communities can influence the next generation ✅ Why success isn't just about building a business—it's about building a life One of the biggest takeaways: Your kids are learning from the environment you create around them. You don't have to give them everything. But you can give them access to people, experiences, conversations, and environments that expand what they believe is possible. Because sometimes the greatest return on an investment isn't financial. It's who your family becomes because of it. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  6. 15. Juli

    The Rolex Experiment: What Luxury Watches Can Teach You About Business

    Most people see a Rolex as a luxury purchase. Entrepreneurs often see something different. An asset. A market. An opportunity. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw step away from chiropractic to talk about one of their favorite hobbies—and the surprising business lessons hidden inside the luxury watch market. This isn't just a conversation about watches. It's about how entrepreneurs think. Because the same mindset that helps build successful businesses also helps identify opportunities most people never notice. Dr. Allen shares his personal challenge of traveling to New York City's Diamond District with one goal: 👉 Start with a single Rolex... 👉 Flip it multiple times... 👉 And see if he can work his way toward a dream watch before the trip is over. Along the way, they unpack: ✅ Why certain Rolex models continue to appreciate in value ✅ How collectors think differently about investing ✅ The business behind buying, selling, and trading luxury watches ✅ What entrepreneurs can learn from niche markets ✅ Why passion often creates the best investment opportunities ✅ How knowledge becomes your greatest competitive advantage One of the biggest takeaways: The best investments usually come from the things you genuinely enjoy learning about. The more you study a market... The more opportunities you begin to see. Whether it's chiropractic... Building businesses... Or flipping Rolexes. Opportunity often hides in plain sight. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  7. 8. Juli

    The Sales Framework That Built Million-Dollar Practices 

    Most chiropractors don't struggle because they're bad at sales. They struggle because they're selling too soon. Before trust. Before understanding. Before the patient even feels heard. In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack the sales framework they've naturally developed after years of presenting high-value care plans, building successful practices, and helping thousands of chiropractors grow through Chiro Matchmakers. This isn't a script. It's a mindset. Whether they're discussing a $9,000 chiropractic care plan, a $5,000 decompression program, or helping clinic owners hire the right associate, the process is always the same: Build trust first. Because people don't buy when they understand you. They buy when they feel understood. In this episode, we discuss: ✅ Why listening is your greatest sales tool ✅ How trust is built in the first few minutes of every conversation ✅ The biggest mistake chiropractors make during report of findings ✅ Why talking more usually lowers your conversion rate ✅ How to confidently present premium-priced care plans ✅ The importance of certainty when communicating your recommendations ✅ Why selling should feel like solving a problem—not convincing someone to buy One of the biggest takeaways: People don't need a better sales pitch. They need a doctor who understands their problem, communicates with confidence, and offers a clear path forward. The best closers aren't the best talkers. They're the best listeners. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  8. 1. Juli

    The Hiring System Behind 1 Million+ Candidate Interviews

    Hiring isn't your biggest problem. Hiring the wrong person is. Most chiropractic clinic owners focus on experience, resumes, and interviews. But those only tell you what someone has done. They don't tell you how they're wired. In this episode of the Build to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down one of the biggest competitive advantages they've used for over a decade: Behavioral hiring. After interviewing more than 1 million candidates and placing thousands of chiropractors and team members, they've learned one simple truth: The best teams aren't built by hiring people who are all alike. They're built by hiring people whose strengths complement each other. In this episode, we dive into the four cornerstone behavioral traits that shape every successful practice: ⚠️ Dominance ⚠️ Extroversion ⚠️ Patience ⚠️ Conformity Because every role requires a different combination. A great associate doctor. A front desk CA. An office manager. A marketing coordinator. None of them should be hired the same way. We unpack: ✅ Why most chiropractors accidentally hire people just like themselves ✅ The difference between an entrepreneur, business builder, and caregiver ✅ Why some associates thrive while others leave to start their own practice ✅ How behavioral assessments reduce costly hiring mistakes ✅ Why personality diversity creates stronger teams ✅ Matching the right behavioral profile to the right position ✅ The leadership lessons that come from understanding how people are naturally wired One of the biggest takeaways: A practice built around one personality will always hit a ceiling. The practices that scale the fastest build teams with different strengths—people who challenge each other, balance each other, and fill the gaps. Because great businesses aren't built by finding clones. They're built by putting the right people in the right seats. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

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Build to Scale is the weekly podcast for chiropractors who want to hire smarter, lead better, and grow faster. Join Dr. Allen Miner and Dr. Mark Mouw as they share proven strategies, expert interviews, and real-world insights to help you build a high-performance team and scale your practice—without the burnout. Whether you’re hiring your first associate, leveling up your office team, or expanding to multiple locations, this podcast gives you the tools to create the freedom, impact, and income you deserve.

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  • Erstellt von
    Chiro Match Makers
  • Jahre aktiv
    2025 - 2026
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    50
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    © 2025 Chiro Match Makers
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