Build to Scale

Chiro Match Makers

Build to Scale is the weekly podcast for chiropractors who want to hire smarter, lead better, and grow faster. Join Dr. Allen Miner and Dr. Mark Mouw as they share proven strategies, expert interviews, and real-world insights to help you build a high-performance team and scale your practice—without the burnout. Whether you’re hiring your first associate, leveling up your office team, or expanding to multiple locations, this podcast gives you the tools to create the freedom, impact, and income you deserve.

  1. vor 2 Tagen

    AI Won’t Replace Your Team. But It Will Change Who You Hire.

    AI was supposed to replace everyone. So why are practices still hiring more people? And more importantly… Why are the best practices using AI to make great people even more valuable? In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack what they've actually seen happen with AI over the past 18–24 months—and why the reality looks very different from the predictions. When AI first exploded, the message was simple: ⚠️ AI is coming for your jobs. ⚠️ AI will replace your staff. ⚠️ Businesses that don't adopt it will disappear. But in chiropractic? The biggest shift hasn't been replacing people. It's been making people more efficient. And that's an important distinction. After building multiple businesses and working with hundreds of chiropractic practices, Alan and Mark have seen something interesting: The practices getting the most out of technology aren't eliminating their teams. They're building better teams. In this episode, we explore: ✅ Why AI hasn't delivered the massive practice growth many predicted ✅ The surprising reason clients were initially relieved to hear Chiro Matchmakers wasn't AI ✅ Why human connection still matters in a high-touch business like chiropractic ✅ How AI can make your best employees dramatically more productive ✅ Why the future practice may combine an exceptional in-office team, high-level virtual talent, and AI ✅ How virtual CAs can reduce labor costs while increasing your team's capabilities ✅ Why hiring better people changes your tolerance for mediocre talent ✅ How practices can use technology without losing the human element Here's the bigger idea: AI isn't the competitive advantage. The competitive advantage is knowing how to combine great people + great systems + great technology. A virtual CA can handle the back-end work. AI can make them faster. But someone still needs to build the relationship, solve problems, make decisions, and create the human connection patients remember. And in chiropractic, that human connection isn't a weakness. It's the advantage. The practices of the future won't necessarily have the biggest teams. They'll have the best people, using the best technology, with everyone focused on the highest-value work. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  2. 12. Aug.

    Your Environment Is Shaping Your Kids

    Your environment doesn't just change your mindset. It can change your family's future. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw reflect on their recent family trip to Italy and the deeper lessons they've learned from more than a decade of surrounding themselves with high-achieving chiropractors and their families. What started as a conversation about vacations quickly became something much bigger: Who are you surrounding yourself—and your kids—with? Because the people around you influence the conversations you have, the standards you set, and ultimately what you believe is possible. For Alan and Mark, one of the biggest unexpected benefits of being part of UAC wasn't just business growth. It was watching their kids grow up around families who value: ⚠️ Purpose ⚠️ Excellence ⚠️ Growth ⚠️ Health ⚠️ Entrepreneurship ⚠️ Family They talk about how their children have grown up together, traveled together, and been exposed to conversations about business, investing, college, careers, and life that they might not otherwise experience. And there's another lesson they unpack: Travel isn't just an expense. It's an investment in experiences, relationships, and perspective. Changing your environment can change the way you think. And sometimes, getting out of your normal routine is exactly what you need to see your life differently. In this episode, we discuss: ✅ Why your environment has such a powerful effect on your mindset ✅ The importance of surrounding your family with growth-oriented people ✅ Why family experiences can create lasting value ✅ How traveling with friends creates different conversations and perspectives ✅ Why experiences can be more valuable than material possessions ✅ The unexpected benefits of raising kids around entrepreneurial families ✅ How intentional communities can influence the next generation ✅ Why success isn't just about building a business—it's about building a life One of the biggest takeaways: Your kids are learning from the environment you create around them. You don't have to give them everything. But you can give them access to people, experiences, conversations, and environments that expand what they believe is possible. Because sometimes the greatest return on an investment isn't financial. It's who your family becomes because of it. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  3. 15. Juli

    The Rolex Experiment: What Luxury Watches Can Teach You About Business

    Most people see a Rolex as a luxury purchase. Entrepreneurs often see something different. An asset. A market. An opportunity. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw step away from chiropractic to talk about one of their favorite hobbies—and the surprising business lessons hidden inside the luxury watch market. This isn't just a conversation about watches. It's about how entrepreneurs think. Because the same mindset that helps build successful businesses also helps identify opportunities most people never notice. Dr. Allen shares his personal challenge of traveling to New York City's Diamond District with one goal: 👉 Start with a single Rolex... 👉 Flip it multiple times... 👉 And see if he can work his way toward a dream watch before the trip is over. Along the way, they unpack: ✅ Why certain Rolex models continue to appreciate in value ✅ How collectors think differently about investing ✅ The business behind buying, selling, and trading luxury watches ✅ What entrepreneurs can learn from niche markets ✅ Why passion often creates the best investment opportunities ✅ How knowledge becomes your greatest competitive advantage One of the biggest takeaways: The best investments usually come from the things you genuinely enjoy learning about. The more you study a market... The more opportunities you begin to see. Whether it's chiropractic... Building businesses... Or flipping Rolexes. Opportunity often hides in plain sight. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  4. 8. Juli

    The Sales Framework That Built Million-Dollar Practices 

    Most chiropractors don't struggle because they're bad at sales. They struggle because they're selling too soon. Before trust. Before understanding. Before the patient even feels heard. In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack the sales framework they've naturally developed after years of presenting high-value care plans, building successful practices, and helping thousands of chiropractors grow through Chiro Matchmakers. This isn't a script. It's a mindset. Whether they're discussing a $9,000 chiropractic care plan, a $5,000 decompression program, or helping clinic owners hire the right associate, the process is always the same: Build trust first. Because people don't buy when they understand you. They buy when they feel understood. In this episode, we discuss: ✅ Why listening is your greatest sales tool ✅ How trust is built in the first few minutes of every conversation ✅ The biggest mistake chiropractors make during report of findings ✅ Why talking more usually lowers your conversion rate ✅ How to confidently present premium-priced care plans ✅ The importance of certainty when communicating your recommendations ✅ Why selling should feel like solving a problem—not convincing someone to buy One of the biggest takeaways: People don't need a better sales pitch. They need a doctor who understands their problem, communicates with confidence, and offers a clear path forward. The best closers aren't the best talkers. They're the best listeners. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  5. 1. Juli

    The Hiring System Behind 1 Million+ Candidate Interviews

    Hiring isn't your biggest problem. Hiring the wrong person is. Most chiropractic clinic owners focus on experience, resumes, and interviews. But those only tell you what someone has done. They don't tell you how they're wired. In this episode of the Build to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down one of the biggest competitive advantages they've used for over a decade: Behavioral hiring. After interviewing more than 1 million candidates and placing thousands of chiropractors and team members, they've learned one simple truth: The best teams aren't built by hiring people who are all alike. They're built by hiring people whose strengths complement each other. In this episode, we dive into the four cornerstone behavioral traits that shape every successful practice: ⚠️ Dominance ⚠️ Extroversion ⚠️ Patience ⚠️ Conformity Because every role requires a different combination. A great associate doctor. A front desk CA. An office manager. A marketing coordinator. None of them should be hired the same way. We unpack: ✅ Why most chiropractors accidentally hire people just like themselves ✅ The difference between an entrepreneur, business builder, and caregiver ✅ Why some associates thrive while others leave to start their own practice ✅ How behavioral assessments reduce costly hiring mistakes ✅ Why personality diversity creates stronger teams ✅ Matching the right behavioral profile to the right position ✅ The leadership lessons that come from understanding how people are naturally wired One of the biggest takeaways: A practice built around one personality will always hit a ceiling. The practices that scale the fastest build teams with different strengths—people who challenge each other, balance each other, and fill the gaps. Because great businesses aren't built by finding clones. They're built by putting the right people in the right seats. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  6. 24. Juni

    From Cash Flow to Legacy: Smart Strategies for Exiting Your Practice Successfully

    Most chiropractors think their exit plan is selling the practice. But what if that's the wrong goal? In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw tackle a question every clinic owner eventually faces: Do you sell your practice… or build it to pay you forever? After decades of building, scaling, buying, selling, and operating businesses, we unpack the realities of retirement, succession planning, private equity, and what it actually takes to create long-term freedom. Because here's what most owners discover: The business isn't the problem. It's what happens after you leave it. We discuss:  ⚠️ Why many entrepreneurs never truly retire ⚠️ The hidden downside of selling for a one-time payout ⚠️ How cash flow can create more peace of mind than a big exit check ⚠️ Why purpose matters more than most people realize ⚠️ The mistakes chiropractors make when planning their exit And one of the biggest lessons: A clinic that's dependent on you isn't a business. It's a job. Whether you're planning to sell, transition to family, bring in partners, or simply step back from patient care, the goal is the same: Build something that works without you. In this conversation, we break down:  ✅ How to prepare your clinic for a future transition ✅ Why systems, procedures, and leadership matter so much ✅ The difference between a Main Street exit and a private equity exit ✅ How to think about practice valuation ✅ Why diversification matters inside and outside your business ✅ Creating a family legacy versus selling outright ✅ The mindset shift from owner-operator to business builder One theme kept surfacing throughout the episode: Freedom doesn't come from exiting. Freedom comes from building a business that no longer depends on you. For some doctors, that means selling. For others, it means creating a long-term asset that generates income for decades. The key is being intentional before the decision is forced on you. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  7. 17. Juni

    Managing Missed Appointments and Reschedules in the Age of Convenience

    Convenience is making life easier. But it might also be making you weaker. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw unpack a hidden challenge affecting both business owners and everyday consumers: We've become addicted to convenience. Amazon delivers it. DoorDash delivers it. Apps automate it. But every convenience comes with a cost. And in many cases, that cost is discipline, connection, accountability, and growth. The same thing is happening inside chiropractic practices. For years, digital marketing made it easier to attract patients. But now? Everyone is running the same ads. Everyone is using the same strategies. And many clinic owners are wondering why results aren't what they used to be. Because sometimes the easiest path isn't the most effective one. In this conversation, we explore how convenience can quietly create blind spots in both business and life—and why some of the old-school fundamentals are becoming more valuable than ever. Some of the biggest takeaways: ✅ Why convenience always has a hidden price ✅ How digital marketing changed chiropractic—and where it's falling short ✅ Why community relationships still matter more than ever ✅ The danger of making appointments too easy to cancel or move ✅ Lessons learned from scaling successful practices ✅ Why personal connection often outperforms automation ✅ How accountability drives better patient outcomes ✅ The difference between what patients want and what they actually need One theme kept showing up: The things that create long-term success are rarely the most convenient. Whether it's your health... Your relationships... Or your business... Growth usually requires effort. And the more convenience we add, the more intentional we have to become. Because sometimes what's easiest today creates the biggest problems tomorrow. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

  8. 10. Juni

    Building Resilient Chiropractic Teams: Execution, Health, and the Power of Action

    Most entrepreneurs think success comes from working harder. But after 20+ years in business, we’ve learned something different: Success comes from building habits, systems, and people that can carry the weight when life gets messy. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw reflect on lessons learned from more than two decades of entrepreneurship, leadership, and scaling businesses inside and outside the chiropractic profession. Fresh off a Chiro Match Makers quarterly summit, they dive into the habits, mindsets, and decision-making frameworks that have helped them navigate growth, setbacks, uncertainty, and opportunity. Because the truth is... Business never gets easier. There’s always another challenge. Another pivot. Another unexpected problem to solve. The difference is learning how to respond when those moments arrive. In this conversation, they share candid stories about failed clinics, difficult leadership decisions, surprise resignations, scaling multiple companies, and the lessons that only come from years in the arena. Some of the biggest takeaways include: ✅ Why action is often the fastest cure for fear and uncertainty ✅ The mistake most owners make before opening a second location ✅ How successful entrepreneurs build businesses that don't depend on them ✅ Why finding the right people changes everything ✅ The importance of systems, processes, and execution ✅ How health, fitness, and bloodwork became business performance tools ✅ Why adaptability is one of the most valuable skills in business today ✅ The mindset shift that helps you navigate setbacks without getting stuck One theme kept showing up throughout the conversation: The goal isn't to avoid challenges. The goal is to build the habits and perspective that allow you to keep moving when challenges show up. Because whether you're scaling a practice, building a team, launching a new business, or simply trying to create more freedom... The journey never really ends. And that's what makes it worth pursuing. Hiring:  Build your dream team to help more people and make more money.  Click below to schedule a complimentary Discovery Call for:  Associate DC Hiring  Chiropractic Assistant Hiring Virtual CA Hiring Get Hired:  Want a better job? Submit Your Resume (no cost, no obligation) Check out our Job Board with over 100 open positions paying $85K+  Let’s Connect on Social (we’ll follow you back!)  Instagram |  Facebook |  LinkedIn

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Build to Scale is the weekly podcast for chiropractors who want to hire smarter, lead better, and grow faster. Join Dr. Allen Miner and Dr. Mark Mouw as they share proven strategies, expert interviews, and real-world insights to help you build a high-performance team and scale your practice—without the burnout. Whether you’re hiring your first associate, leveling up your office team, or expanding to multiple locations, this podcast gives you the tools to create the freedom, impact, and income you deserve.

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    Chiro Match Makers
  • Jahre aktiv
    2025 - 2026
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