Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

  1. Kids, Crashes, and Chiropractic First for Families with Dr Jay Shetlin DC - Chiro Hustle Podcast 784

    vor 2 Tagen

    Kids, Crashes, and Chiropractic First for Families with Dr Jay Shetlin DC - Chiro Hustle Podcast 784

    n Episode 784 of the Chiro Hustle Podcast, James Chester welcomes Dr Jay Shetlin DC for a powerful and emotional conversation about chiropractic philosophy, family, mentorship, personal injury, international practice, authorship, and the foundational importance of the adjustment. Dr Shetlin shares how his chiropractic journey began when his mother was helped through chiropractic care after a car crash. That early experience led him to Palmer College and into a career focused on helping people through principled, subluxation-centered chiropractic. The heart of this episode is the story of Dr Shetlin’s son Harrison. After being born with meningitis and later facing serious neurological challenges, Harrison’s story became a defining moment for Dr Shetlin as both a chiropractor and a father. He explains how he returned to the core principles of chiropractic: remove subluxation, turn the power on, support the nervous system, provide the body what it needs, reduce toxicity, and allow healing to unfold over time. This episode also explores chiropractic in Portugal, the importance of mentorship, why students and new doctors should stay connected to state associations and coaches, and why personal injury care requires serious training. Dr Shetlin shares why children involved in car crashes should be checked, why chiropractors need to document and diagnose properly, and why the profession is stronger when doctors refer, collaborate, and specialize. This is a principled, emotional, and action-oriented episode for chiropractors, students, families, and anyone who believes chiropractic must remain clear, subluxation-centered, and grounded in the power that made the body. Learn more about Dr Jay Shetlin DC and Whiplash Group at whiplashgroup.org. #ChiroHustle #Chiropractic #DrJayShetlinDC #Subluxation #ChiropracticPhilosophy #InnateIntelligence #SacredTrust #PersonalInjuryChiropractic #Whiplash #PediatricChiropractic #ChiropracticStudents #PracticeGrowth #ChiropracticAdjustment #FamilyHealthFreedom

    54 Min.
  2. From Debilitating Fear to Holding Her Baby with Dr Brienna Levin DC - Chiro Hustle Podcast 782

    2. Juli

    From Debilitating Fear to Holding Her Baby with Dr Brienna Levin DC - Chiro Hustle Podcast 782

    In Episode 782 of the Chiro Hustle Podcast, James Chester welcomes Dr Brienna Levin DC, a Palmer College of Chiropractic graduate practicing in Germany. Dr Levin grew up in chiropractic, with both parents serving as chiropractors, and she saw early that the body has an incredible ability to heal when interference is removed. Her journey took her from Arizona to Iowa, Hawaii, and ultimately Germany, where she now practices in a philosophically grounded chiropractic setting. This episode explores her chiropractic calling, the importance of becoming an excellent adjuster, the need for strong philosophy, and why chiropractors must learn to communicate clearly with people outside the chiropractic bubble. Dr Levin also shares practical guidance on Instagram and social media, explaining how chiropractors can stop using online platforms like billboards and start using them to build trust, educate communities, and become the go-to chiropractor in their area. The most powerful story in this episode centers on a mother who was afraid to hold her daughter because of blackouts, dizziness, fainting spells, and migraines. After beginning chiropractic care, she reported that the blackouts stopped, her migraines were almost completely gone, her energy improved, and she could hold her child without fear. Dr Levin brings the conversation back to principle: the chiropractor does not heal the body. The body heals through innate intelligence. The chiropractor removes interference. #ChiroHustle #Chiropractic #DrBriennaLevin #PrincipledChiropractic #Subluxation #InnateIntelligence #ChiropracticPhilosophy #ChiropracticMarketing #InstagramMarketing #ChiropracticStudent #PracticeGrowth #FamilyHealth #NervousSystem #WomenInChiropractic #FutureOfChiropractic

    44 Min.
  3. The Hands that Speak Chiropractic with Dr Daryn Weise DC - Chiro Hustle Podcast 780

    25. Juni

    The Hands that Speak Chiropractic with Dr Daryn Weise DC - Chiro Hustle Podcast 780

    Dr Daryn Weise DC joins Chiro Hustle from Barcelona, Spain, where he has practiced chiropractic for 17 years after graduating from Palmer. This episode is anchored around one powerful story: when Dr Weise first began practicing in Spain, he did not speak the language. That meant he had to “speak with his hands.” His adjusting had to communicate what his words could not. From that foundation, Dr Weise shares a principled and performance-driven conversation about chiropractic mastery, subluxation-centered practice, Ironman discipline, and the importance of training your hands, your body, and your life for the mission ahead. He discusses building a practice overseas, completing 13 Ironman races and 13 half Ironman races, recovering after a motorcycle accident and reconstructed ankle, preparing for Kona, and teaching through Sports Chiropractic Academy. This episode is a strong reminder that chiropractic is more than symptom care. The adjustment matters. The nervous system matters. The principle matters. And if chiropractors want to serve people well for the long haul, they must be prepared physically, philosophically, and technically. #ChiroHustle #Chiropractic #Subluxation #ChiropracticPhilosophy #SportsChiropractic #PerformanceChiropractic #ChiropracticAdjustment #InnateIntelligence #ChiropracticStudent #PrincipledChiropractic #IronmanChiropractor #KonaIronman #PalmerCollege #ChiropractorLife

    45 Min.
  4. The Responsibility to Be Known with Vivienne Reign - Chiro Hustle Podcast 779

    21. Juni

    The Responsibility to Be Known with Vivienne Reign - Chiro Hustle Podcast 779

    In Episode 779 of the Chiro Hustle Podcast, James Chester welcomes Vivienne Reign, a non-DC chiropractic advocate, marketer, and entrepreneur who has helped chiropractic offices become more visible, more strategic, and more successful. Vivienne’s mission was shaped by a deeply personal story. While she was learning what chiropractic could do for people struggling with serious health challenges, she was also watching her stepfather suffer through severe neuropathy complications. After burning his feet because he could not feel them, he developed wounds that would not heal. His journey led to hospitalization, amputation, and ultimately death. That experience made Vivienne “unreasonable” about one thing: the world needs chiropractic, and chiropractors have a responsibility to become known. James and Vivienne discuss chiropractic marketing, niche messaging, patient pain points, neuropathy, incontinence, cash practice, patient responsibility, superbills, and the future of chiropractic in a changing health care landscape. This episode is a powerful reminder that principled chiropractic does not need to hide from marketing. When done correctly, marketing becomes a bridge between the suffering person and the subluxation-centered care they may not yet know they need. #ChiroHustle #Chiropractic #ChiropracticMarketing #Subluxation #ChiropracticPhilosophy #PracticeGrowth #CashPractice #ChiropracticBusiness #InnateIntelligence #HealthFreedom #FamilyHealthFreedom #NaturalHealth #PatientEducation #ChiropracticCare #ChiropracticPodcast

    47 Min.
  5. Before Bed, the Nervous System Listens with Dr Mary Nochimson DC - Chiro Hustle Podcast 778

    18. Juni

    Before Bed, the Nervous System Listens with Dr Mary Nochimson DC - Chiro Hustle Podcast 778

    In Episode 778 of the Chiro Hustle Podcast, James Chester welcomes Dr. Mary Nochimson DC for a principled and family-centered conversation about chiropractic, children, subluxation, craniosacral care, somato emotional release, and the power of helping people understand the body’s innate ability to heal. Dr. Mary shares her unconventional path into chiropractic and explains why trust, conversation, and education are essential in natural health care. She discusses her children’s books, including a chiropractic story that helps families understand subluxation and a hypnotherapy bedtime story that uses affirmations and guided relaxation to help children feel calm, worthy, and capable. The heart of this episode is the reminder that children deserve to be included in the conversation about their care. When families understand chiropractic, the adjustment becomes more than a procedure. It becomes part of a larger story about the nervous system, healing, and life expression. This episode also explores finding the right chiropractor, building professional referral networks, and remembering that chiropractic is not simply about pain. It is about removing interference, honoring innate intelligence, and helping families live better connected lives. #ChiroHustle #Chiropractic #Subluxation #InnateIntelligence #FamilyChiropractic #PediatricChiropractic #ChiropracticPhilosophy #CraniosacralTherapy #SomatoEmotionalRelease #NaturalHealing #HolisticHealth #NervousSystem #ChiropracticPodcast

    45 Min.
  6. The Adjustment That Opened a Mission with Dr Kyle Troyer DC - Chiro Hustle Podcast 777

    15. Juni

    The Adjustment That Opened a Mission with Dr Kyle Troyer DC - Chiro Hustle Podcast 777

    In Episode 777 of the Chiro Hustle Podcast, James Chester welcomes Dr. Kyle Troyer DC for a principled and powerful conversation about the adjustment, upper cervical chiropractic, and the call to serve. Dr. Troyer shares the story of receiving his first chiropractic adjustment at Palmer College, hearing Dr. Guy Riekeman speak, and realizing almost immediately that chiropractic was his path. From there, he was drawn into knee-chest upper cervical chiropractic through the influence of Dr. Michael Kale and the standard of caring for patients the way you would care for your own parents. The episode also highlights Chiro for Kenya, a mission effort bringing chiropractic care and the message of the doctor within to people who are ready to receive it. Dr. Troyer describes how the adjustment transcends language, money, and insurance systems when delivered with specificity, intent, and love. This episode is a reminder that chiropractic is not merely a business or a technique. It is a sacred trust. It is the correction of subluxation, the release of interference, and the restoration of hope through the power already within the body. #ChiroHustle #Chiropractic #DrKyleTroyer #UpperCervical #KneeChestUpperCervical #ChiroForKenya #Subluxation #InnateIntelligence #ChiropracticPhilosophy #PalmerCollege #SacredTrust #ChiropracticAdjustment #ChiropracticMission #C1C2 #PrincipledChiropractic

    51 Min.

Info

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

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