Concierge Medical Marketing Podcast

Steven Schwartz
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  • MARKETING
  • ZWEIWÖCHENTLICH

The Concierge Medical Marketing Podcast is dedicated to helping concierge medical and direct primary care practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steven Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, AI marketing trends, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.

  1. 9. APR.

    Episode 51: Transforming Health with Food as Medicine with Adam Southam

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes. 00:00 Introduction to Food as Medicine 02:29 Adam's Journey: From Problem Child to Entrepreneur 04:46 The Impact of Food on Health 07:09 The GoNo App: Personalized Nutrition Guidance 09:32 Understanding Efficacy and Clinical Evidence 12:29 Behavioral Insights in Food Choices 16:26 Collaboration with Concierge Doctors 19:46 Monetizing Health: Revenue for Practices 23:14 Patient Data and Privacy 26:27 Conclusion and Future Directions

    35 Min.

  2. 1. APR.

    Episode 50: Medical Malpractice Insurance Explained for Concierge Doctors-Occurrence vs Claims Made

    Starting a concierge or direct primary care practice?Understanding medical malpractice insurance is critical — and many physicians get this wrong.In this episode of the Concierge Medical Marketing Podcast, Steven Schwarz interviews Jennifer Wiggins, CEO of Aegis Malpractice Solutions, to break down everything physicians need to know before choosing a malpractice policy.🚀 What You’ll Learn in This Episode✔ The difference between occurrence vs claims-made insurance✔ What tail insurance is (and why it can cost thousands)✔ How to avoid unexpected malpractice costs when leaving a job✔ Why concierge & DPC doctors often pay LOWER premiums✔ How to choose the right malpractice coverage for your practice✔ Common mistakes physicians make when buying insurance💡 Key Concepts Explained1️⃣ Occurrence vs Claims-Made InsuranceOccurrence Policy → Covers incidents when they happenClaims-Made Policy → Covers when a claim is filedEach has different pricing, risks, and long-term implications.2️⃣ Tail Insurance (Critical!)If you have a claims-made policy, you may need tail coverage when you leave a job or close your practice.💰 Typical cost:• ~1.5x to 2x your annual premiumThis is one of the biggest surprises for physicians.3️⃣ Discounts for Concierge & DPC DoctorsConcierge and DPC physicians often:✔ Spend more time with patients✔ Have better relationships✔ Face fewer lawsuitsBecause of this, many insurers now offer discounted malpractice rates.⏱ Chapters00:00 Introduction00:24 Meet Jennifer Wiggins (Aegis Malpractice Solutions)01:00 How Jennifer Got Started in Medical Malpractice04:05 Why She Started Her Own Brokerage06:05 Occurrence vs Claims-Made Explained09:30 What is Tail Insurance?11:20 Tail Coverage When Retiring13:30 Statute of Limitations & Risks16:15 Cost of Tail Insurance19:10 How the Quote Process Works21:40 Timeline to Get Coverage24:26 Discounts for Concierge Doctors26:18 Why Specialization Matters in Insurance Brokers26:58 How to Contact Jennifer

    33 Min.

  3. 19. MÄRZ

    Episode 49: How Amanda Saved Her Clinic from Bankruptcy (DPC Success Story)

    What would you do if your clinic was about to go bankrupt? In this episode of the Concierge Medical Marketing Podcast, Steven Schwartz interviews Amanda Price, a nurse practitioner and owner of Faith Family Medical, who shares her powerful journey from financial struggle to building a thriving Direct Primary Care (DPC) practice. Amanda opens up about: Nearly losing her clinic after 16 years in an insurance-based modelThe moment that changed everythingHow she transitioned to DPC in just a few monthsThe marketing strategies that helped her grow fastWhy patients are choosing DPC over traditional healthcareIf you're a healthcare provider, entrepreneur, or curious about Direct Primary Care, this episode is packed with real-world insights and inspiration. 🔗 Learn more about Amanda Price: https://faithfamilymedical.com 🔗 Free Digital Marketing Guide: https://conciergemd.marketing 🔗 Join Maddy AI Community: https://cmmkg.com/JustAskMaddy 🔗 Book a Strategy Call: https://cmmkg.com/schedule ⏱️ Timestamps: 00:00 Introduction 00:40 Amanda’s background & journey into medicine 04:55 Insurance model struggles 06:24 Near bankruptcy & turning point 09:55 Discovering Direct Primary Care (DPC) 13:58 Transitioning patients to DPC 16:20 Why DPC is better 18:30 Chronic Lyme discovery 21:43 Building a clinic team 22:58 Employer partnerships 27:02 Future of DPC 30:14 Advice for starting 34:42 DPC community 39:39 AI marketing tools 46:21 Final advice #DPC #DirectPrimaryCare #HealthcareBusiness #MedicalMarketing #NursePractitioner

    48 Min.

  4. 17. MÄRZ

    Episode 48: High-Touch Primary Care at Scale with Dr. Roger Moczygemba

    In this episode, Dr. Roger Moczygemba shares his journey from Navy family medicine to pioneering telemedicine and establishing a successful Direct Primary Care (DPC) practice in San Antonio. Discover insights on building a DPC practice, working with employer groups, marketing strategies, and the future of AI in healthcare. Chapters 00:00 Introduction to Dr. Roger Moczygemba 01:57 Journey to Direct Primary Care 04:27 The DPC Model and Employer Focus 08:51 Navigating Insurance and DPC 12:26 Marketing Strategies for DPC Practices 16:09 Growth and Future of Direct Med Clinic 17:42 Advice for Aspiring DPC Practitioners 21:28 The Role of AI in Healthcare 26:46 Conclusion and Final Thoughts

    33 Min.

  5. 25. FEB.

    Episode 47 Integrative & Functional Medicine with Dr Grant Antoine, Nutrition Clinical Lead at Viome

    Summary In this episode of the Concierge Medical Marketing Podcast, host Stephen Schwartz interviews Dr. Grant Antoine from Viome, a company focused on precision health through RNA testing. Dr. Antoine discusses his background in integrative medicine and the innovative work Viome is doing to personalize health recommendations based on microbiome activity. The conversation covers the importance of early detection and prevention in health care, the role of RNA in understanding health risks, and how personalized nutrition can optimize health outcomes. Dr. Antoine emphasizes the need for targeted supplementation and the unique insights provided by Viome's Precision Health Pro test. Chapters 00:00 Introduction to Viome and Dr. Grant Antoine 03:43 Understanding Precision Health Pro 08:45 The Importance of RNA in Health 14:20 Personalized Nutrition and Supplementation

    19 Min.

  6. 24. FEB.

    Episode 46: Simplifying Patient Engagement and Program Delivery with Alina Trigubenko

    In this episode, Steven Schwartz interviews Alina Trigubenko, CEO of Profi, about how their platform streamlines program delivery, patient engagement, and operational efficiency for concierge and direct primary care practices. They discuss the platform's features, integrations, HIPAA compliance, and future AI enhancements, providing valuable insights for healthcare providers looking to optimize their practice management. 00:00 Introduction to Profi and Its Mission 02:41 Understanding Program Delivery and Patient Engagement 05:16 Streamlining Administrative Tasks for Practitioners 07:57 Enhancing Patient Experience and Engagement 10:34 Integration and Compliance in Healthcare 13:29 Future Developments and AI Integration in Profi 16:12 Conclusion and Resources for Practitioners

    19 Min.
  7. Episode 45: Medical Practice Financial Success with Katie Rhodes of Coal Creek Ledgers

    19.08.2025

    Episode 45: Medical Practice Financial Success with Katie Rhodes of Coal Creek Ledgers

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Katie Rhodes, a financial expert specializing in concierge medical and DPC practices. Katie shares her journey into healthcare finance, the importance of having a CFO or fractional CFO, and common financial mistakes made by medical practices. The conversation delves into the critical distinction between cash flow and profit, tools for financial planning, and the value of ongoing financial analysis. Katie emphasizes the need for physicians to understand their numbers and make informed decisions to ensure the success of their practices.Chapters00:00 Introduction to Concierge Medical Practices02:48 Katie's Journey into Healthcare and Finance05:13 Common Financial Mistakes in Concierge Medicine07:42 Understanding Cash Flow vs. Profitability10:48 The Role of a Fractional CFO13:26 Tools for Financial Planning and Growth16:10 Final Thoughts and Resources

    28 Min.

  8. 16.08.2025

    Episode 44: Revolutionizing Healthcare Access with Jack Tawil of MedPod

    SummaryIn this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jack Tawil, CEO and chairman of MedPod. Jack shares his journey from healthcare at Walmart to founding MedPod, a company focused on improving healthcare access through innovative technology. The conversation covers the challenges faced in healthcare delivery, the technology behind MedPod, its diagnostic capabilities, and how it can enhance concierge and direct primary care practices. Jack emphasizes the importance of patient-centric care and the potential for MedPod to revolutionize healthcare delivery.Chapters00:00 Introduction to MedPod and Jack Tawil02:38 Jack's Journey from Retail to Healthcare05:33 Founding MedPod: Vision and Challenges08:06 The Technology Behind MedPod11:14 MedPod's Impact on Patient Care13:57 Applications of MedPod in Various Settings16:31 MedPod in Concierge and DPC Practices19:08 Business Models and Opportunities with MedPod21:32 Conclusion and Future of Healthcare with MedPod

    30 Min.
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The Concierge Medical Marketing Podcast is dedicated to helping concierge medical and direct primary care practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steven Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, AI marketing trends, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.

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