Content Strategy Insights

Larry Swanson

Conversations with practitioners across many digital crafts — strategy, design, engineering, operations, etc.— working in AI, enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.

  1. 28. Juni

    Rob Hanna and Lance Cummings: Information Typing in DITA

    Good communication has always been about understanding your audience — shaping your message to match how they think, what they need, and what they'll do with it.  Information typing, the "IT" in the technical documentation standard DITA, codifies that practice into a design discipline that organizes content around its function rather than its form. Rob Hanna and Lance Cummings explore how information typing clarifies writing for human readers and have discovered in the process that those same structural principles help AI deliver better results. https://ellessmedia.com/csi/info-typing/

    Rob Hanna and Lance Cummings: Information Typing in DITA

  2. 31. März

    Melanie Seibert: Managing Content Design Teams

    Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured some of her best insights in a new book, "Managing Content Design Teams." https://ellessmedia.com/csi/melanie-seibert-2/

    Melanie Seibert: Managing Content Design Teams

  3. 09.06.2025

    Manny Silva: Docs as Tests for Resilient Technical Documentation

    Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work. https://ellessmedia.com/csi/manny-silva/

    Manny Silva: Docs as Tests for Resilient Technical Documentation

  4. 21.04.2025

    Jeff Eaton: Content Observability in Complex Systems

    Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity.  Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment. https://ellessmedia.com/csi/jeff-eaton-2/

    Jeff Eaton: Content Observability in Complex Systems

  5. 02.04.2025

    Jeffrey A. "jam" McGuire: The Value Map Content Framework

    Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product. https://ellessmedia.com/csi/jam/

    Jeffrey A. "jam" McGuire: The Value Map Content Framework

  6. 25.02.2025

    Greg Dunlap: Designing Content Authoring Experiences

    Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers. https://ellessmedia.com/csi/greg-dunlap-2/

    Greg Dunlap: Designing Content Authoring Experiences

  7. 02.02.2025

    Sarah Johnson: Moving Content Forward with Content-first Design

    Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson/

    Sarah Johnson: Moving Content Forward with Content-first Design

  8. 17.01.2025

    Leah Buley and Joe Natoli: The UX Team of One

    Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/csi/ux-team-of-one/

    Leah Buley and Joe Natoli: The UX Team of One
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Conversations with practitioners across many digital crafts — strategy, design, engineering, operations, etc.— working in AI, enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.

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  • Erstellt von
    Larry Swanson
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    2017 - 2026
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